Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Let’s be real for a sec: the word “sales” has been hijacked by pushy DMs, slimy tactics, and those weird “hey girl!” messages from your high school lab partner who’s suddenly into collagen shakes. But selling doesn’t have to feel gross! In fact, when done with integrity, selling is just serving. It’s showing up, being …

Ah, July. That glorious month when everyone’s out soaking up the sun, sipping on iced lattes, and not clicking on your blog posts. If you’ve been in the online biz for a hot minute – say, since 2008 like yours truly – you’ve probably noticed the pattern: traffic dips, ad revenue shrinks, and you’re left …

Summer’s here and you know what that means: the kids are home, the sun is shining, and the LAST thing you want is to be stuck inside hustling 24/7. But also… gas isn’t getting cheaper and neither are poolside margaritas! So what’s a creative, motivated gal supposed to do? Enter: summer side hustles that are …

f you’re a solopreneur, you know the hustle: juggling content creation, client communication, and marketing – all while trying to maintain your sanity. As someone who’s not naturally organized (my daughter once had to rescue my collage magazines from chaos), I’ve discovered that implementing systems is the key to staying on track! Here are 11 …

Listen, I get it—Halloween might feel like a fall thing, but if you wait until the leaves change to start marketing your spooky goodies? GIRL, you’re already ghosted by the algorithm! As a year-round seasonal fanatic (I’m literally sketching bats while it’s still 90 degrees out), I’ve learned that the real Halloween hustle starts while …

Ever catch yourself saying something out loud and immediately feeling that little inner cringe? You know – the voice that’s like, “Oof, did I really just say that?” Well, if you’re trying to grow your business and actually make good money (the kind that pays bills and lets you splurge on fancy pens or a …

I’m gonna say the quiet part out loud: not everyone wants to be an entrepreneur. Not everyone is dreaming of launching a six-figure business or becoming a digital nomad sipping turmeric lattes in Bali. Some people just need to make a little extra money. Maybe you’re unemployed, underemployed, or just plain tired of watching the …

So I was chatting with my besty Rebekah the other day (as one does) and she hit me with a biggie: “Okay, I think I want to start a blog. Like… for real.” Now, before I launched into a full TED Talk about blogging, I took a beat. Because I’ve been doing this for over …

Let’s be honest—you didn’t start your own business just to be miserable doing things you hate. You wanted freedom, fulfillment, and maybe a cute home office with a diffuser and a color-coded planner. But somewhere along the line, things got off track. Over the last 20 years, I’ve worked with close to a thousand small …