Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Let’s be honest—you didn’t start your own business just to be miserable doing things you hate. You wanted freedom, fulfillment, and maybe a cute home office with a diffuser and a color-coded planner. But somewhere along the line, things got off track. Over the last 20 years, I’ve worked with close to a thousand small …

If you’re a blogger who felt the earthquake that was Google’s Helpful Content Update (HCU), you’re not alone. When it dropped in August 2022 (with follow-up rollouts in December 2022, September 2023, and the biggie in March 2024), many of us watched helplessly as our organic traffic did a nosedive. Like, “oh look, there goes …

Let me tell you about a convo I had this week with my marketing besty Rebekah. I’ve always wanted her to start a blog, mainly because, well… passive income, baby! You know how I feel about those sweet, sweet Mediavine ad dollars. But when I brought it up, she hit me with a compelling list …

Let me guess – you hit mid life, took a good long look at your life, and thought, “Wait a minute… is THIS what I want to be doing forever?” If so, friend, you’re in good company. I’m right there with you! After decades of hustling, raising kids (or fur babies or plants or businesses), …

As a certified Seasonal Queen, I’ve learned one hard truth over the years: if you’re thinking about fall in September, YOU’RE ALREADY LATE! While everyone else is out there sipping sweet tea and soaking up the sun, I’m in my office, knee-deep in pumpkins, plaid, and product mockups. And trust me, it pays off! The …

Once upon a time, Pinterest was the land of evergreen content dreams. You could post something once, and it would float around in Pinterest-land forever like a glittery balloon of possibility. But those days are, well not gone, but they’ve definitely evolved. Pinterest is now a full-on seasonal search engine, and if you’re still treating …

Let’s be real, wealth doesn’t show up just because you slap a picture of a yacht on your wall and hope for the best. But pairing aligned action with strong visual intention? NOW we’re talkin’. These images aren’t just pretty, they’re powerful subconscious cues that remind your brain what’s possible, what you’re worthy of, and …

So here’s the deal: I make money online by crafting. Yes, really! I sit in my cozy craft room, surrounded by glitter, paper, and a mild obsession with glue — and somehow, this little creative corner pays the bills (or at least some of them!) Over the years, I’ve figured out how to turn my …

Let me take you back to 2009. I had just started blogging, wide-eyed and thrilled to share All The Things. Like many newbies, I went with the cheapest hosting I could find (hi GoDaddy!) because, well, budget. And for the first 100 posts or so, that was FINE. I wasn’t swimming in traffic yet, and …