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Home » Archives for Tara Jacobsen

Tara Jacobsen

  • Super Creative Referral Program Tips and Ideas... Whether you are a shop keeper, real estate agent, direct salesperson or service professional, having a referral program can be one of the easiest ways to get new business. Functionally, a referral is someone who already has a good feeling about working with or buying from you because someone recommended you, making the sale much easier! This post will walk you though all kinds of tips and ideas for setting up your own referral program!
    Super Creative Referral Program Tips and Ideas
  • 100 Ways To Name Your Course, Product, Webinar or Giveaway... Looking for how to name your course? I have compiled this list of things to name your products, courses or webinars so that we can pick a good one and then move on to creating content and making a great learning experience for our fans. All my best tips & ideas for what to name your products!
    100 Ways To Name Your Course, Product, Webinar or Giveaway
  • How To Use Multiple Listings To Rank For Different Etsy SEO Keywords... If you are a handmade, digital or supplies Etsy seller, you have such a unique opportunity to use multiple listings of the same product to rank for different keywords in your Etsy SEO and product photography... let me explain!
    How To Use Multiple Listings To Rank For Different Etsy SEO Keywords
  • What Is The Lifetime Value of Focusing On First Time Homebuyers - Real Estate Marketing... Some real estate agents love first time homebuyers and some hate them, but what if you knew that you could make commissions for years from these sweet little clients? Would you like them more then? Hang onto your hats as we talk about tips and ideas for marketing for first time home buyers!
    What Is The Lifetime Value of Focusing On First Time Homebuyers? - Real Estate Marketing
  • How To Do A Back To School Sale Marketing Campaign... In my never ending quest to capitalize on the great marketing holidays throughout the year, today we are going to be talking about how to do a back to school marketing campaign!
    How To Do A Back To School Marketing Campaign
  • Choosing Your Lifestyle Blog Topics and Categories for Affiliate Marketing... If you are setting a blog or website to do affiliate marketing the very first step is figuring out an overarching topic for your blog and then how you work down to each of the internal categories that you are going to use on your site and then the kinds of posts that you are going to write.
    Choosing Your Lifestyle Blog Topics and Categories for Affiliate Marketing
  • Trademark and Copyright - Intellectual Property (IP) For Etsy Sellers... As an Etsy shop owner IP (Intellectual Property) is a big deal. Whether you are trying to protect your own ideas or worrying about whether you are going to get in trouble for using someone else's, it is definitely a thing that most of us creatives don't know enough about.
    Trademark and Copyright - Intellectual Property (IP) For Etsy Sellers
  • How To Make Money As A Multi Passionate Entrepreneur... I am always pleasantly surprised when one of my readers says she already has a whole bunch of different parts of her business (in real life terms this means that she is a multi-passionate entrepreneur). But most of my peeps have no idea how to make money from all that attention they get for all the different parts of their businesses!
    How To Make Money As A Multi Passionate Entrepreneur
  • 5 Creative Ideas To Increase Your Etsy Shop Sales... If you are trying to increase sales in your Etsy shop, there are a million standard ideas, do promoted posts, list more, etc. But what about some out of the box ideas to get more sales?
    5 Creative Ideas To Increase Your Etsy Shop Sales
  • Etsy SEO For Vintage Etsy Sellers
    Etsy SEO For Vintage Sellers
  • Super Nerdy Way To Update Your Posts For Google & Pinterest | Advanced Blogging Tips and Ideas
    Super Nerdy Way To Update Your Posts For Google & Pinterest | Advanced Blogging Tips and Ideas
  • Should You Try To Rank In Google SEO For Your Etsy Store or Products?
    Should You Try To Rank In Google SEO For Your Etsy Store or Products?
  • 8 Reasons It Is Better To Be A Listing Agent Than Buyers Agent
    8 Reasons It Is Better To Be A Listing Agent Than Buyers Agent
  • My #1 Email Marketing Hack For My Multi-Niche Website | Entrepreneur Email Marketing
    My #1 Email Marketing Hack For A Multi-Niche Website | Entrepreneur Email Marketing
  • Entrepreneur Ideas: How To Do Work You Love (AND Make Money)... It is so funny to me that as entrepreneurs we get to pick what we do during the day, but so many of us spend most of our time doing things we don't like.... how can we do what we love AND make money?
    Entrepreneur Ideas... How To Do Work You Love (AND Make Money)
  • Should You Use White Background or Lifestyle Product Photography?
    Should You Use White Background or Lifestyle Product Photography?
  • Finding Your Focus When You Like All The Things ... Have you been told (more than once) you need to find focus in your business? It may be easier than you think!
    8 Steps To Finding Your Focus When You Like All The Things
  • CASE STUDY Whatify Etsy App Developer - Creating A Curated Instagram For Business Account ... Thinking about using Instagram for business? You probably don't have time to take millions of pictures. In this case study I show Jake of Whatify how to make a curated Instagram account.
    CASE STUDY Whatify Etsy App Developer - Creating A Curated Instagram For Business Account
  • Pinterest New Sections Feature | Pinterest Marketing ...  I went into Pinterest today to see one of my boards and there was new little button called "Add Section". Being all brave I thought, what the heck, I will go ahead and add one called "Etsy Marketing" to my main Marketing Artfully board that has all my pins from everywhere on it!
    Pinterest New Sections Feature | Pinterest Marketing
  • How To Figure Out the Look of Your Pinterest Pins | Pinterest Branding... There are tons of great articles about Pinterest Branding, sort of "your pins should all look the same" articles . And I do think that there is something to be said for consistency in your branding. But I don't agree that EVERYONE has to have a super strict branding packing or that you can ONLY have one style of pins.
    How To Figure Out the Look of Your Pinterest Pins | Pinterest Branding
  • 10 Super Easy Email Marketing Tips To Make Your Newsletters Better
    10 Super Easy Email Marketing Tips To Make Your Newsletters Better
  • How To Have An Amazing Business... Do ONLY What You Are Good At! In business there are a million things you could do. The great thing about being an entrepreneur is that we are masters of our own domain. We choose the things to work and focus on!
    How To Have An Amazing Business... Do ONLY What You Are Good At
  • This post is specifically about Etsy SEO for Vintage & OOAK (one of a kind) Etsy sellers. I am going to break down how to find keywords that will help you continually rank in Etsy search.
    SEO For Vintage (and OOAK) Etsy Sellers
  • Figuring out the WHO is the perfect customer for your vintage products on Ebay or Etsy. One of the things that I find vintage sellers struggle with the most is figuring out who their perfect customer is. Every time I hear, "anyone would love this" I cringe a little inside.
    Figuring Out WHO Is The Perfect Customer For Your Vintage Products
  • 3 Advanced Pinterest Marketing Strategies For Bloggers... These Pinterest marketing strategies can focus your blogging efforts, save time & increase traffic. Data driven tips & ideas for SEO nerds like me!
    3 Advanced Pinterest Marketing Strategies For Bloggers
  • Finding Creative Title and Tag Keywords For Your Etsy Listings.... A big part of Etsy SEO or launching products is figuring out new and unique keywords and title tags that you can use! Here are some creative ways to find successful title and tag keywords!
    Finding Creative Tag and Title Keywords For Your Etsy Listings
  • The Perfect Task List and Time Management Tool For Small Teams - Wrike
    The Perfect Task List and Time Management Tool For Small Teams - Wrike
  • 10 Vintage Buyer Personas To Make Selling On Etsy and Ebay Easier! .. The range of buyers can be anywhere from a little old lady trying to relive her childhood to a young hipster who is trying to be cutting edge cool!
    10 Vintage Buyer Personas To Make Selling On Etsy and Ebay Easier!
  • 10 Types of Pictures That Will Make Your Etsy Products More Popular On Pinterest
    10 Types of Pics That Will Make Your Etsy Product Photography More Popular On Pinterest
  • Top 5 Tips For Prospecting For First Time Homebuyers
    Top 5 Tips For Prospecting For First Time Home Buyers
  • Top 5 Tips For Prospecting For Luxury Home Buyers... Keep in mind that luxury buyers take a bit of a different tack when prospecting to them.
    Top 5 Tips For Prospecting For Luxury Home Buyers
  • 7 Ways To Finally Start Making Money ... Affiliate Marketing
    7 Ways To FINALLY Make Some Money Doing Affiliate Marketing
  • The Easiest WordPress Popup Ever (Milotree)
  • How To Make One of Those Super Cool Quizzes Everyone Loves ... If you are any kind of marketer at all you have to be thinking (like I am), there must be some way to use those super cool quizzes that are all over the internet to sell something to someone!
    How To Make A Super Cool Marketing Quiz Everyone Loves
  • Real Estate Agents- How to Design A Successful Postcard Campaign
    Real Estate Agents - How To Design A Successful Postcard Campaign
  • Only The Best Free Stock Photos and Mockups Sites ...
    Only The Best Free Stock Photos and Mockups Sites For Commercial Use
  • Etsy Shop Case Study - Sally J Goodwin
    Etsy Shop Case Study - SallyJGoodrich (Just Starting Out and Needs A Little Help!)
  • Huge Curated List of Tools For Bloggers
    Huge Curated List of Best Tools For Bloggers (55+ and counting!)
  • How To Use Stats To Increase Your Etsy SEO Efforts
    How To Use Stats To Increase Your Etsy SEO Efforts
  • How To Do An Amazing Authority Marketing Brochure From Vistaprint... Authority marketing for people like coaches, speakers, authors and podcasters is a tricky business. Sometimes talking about how wonderful you are seems to be a little boastful. But if you don't talk about yourself, how can you let the world know all you have to offer?
    How To Do An Amazing Authority Marketing Brochure From Vistaprint
  • My Top 4 Mind Blowing Tips From Looking At THOUSANDS of Pinterest Pins
    My Top 4 Mind Blowing Tips From Looking At THOUSANDS of Pinterest Pins
  • Finding Your Perfect Customer For Etsy Sellers - Case Study Pergamo Paper Goods
    Finding Your Perfect Customer For Etsy Sellers - Case Study Pergamo Paper Goods

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

More about me

Popular

  • How to Automate Your Seasonal Marketing Campaigns
    How to Automate Your Seasonal Marketing Campaigns
  • How I Use AI + PinClicks For Smarter Pinterest Keyword Research (So I Never Guess Again!)
    How I Use Claude + PinClicks to Do Pinterest Keyword Research (So I Never Have to Guess Again)
  • 9 Ways to Price Your Crafts So You're Actually Making a Profit
    9 Ways to Price Your Crafts So You're Actually Making a Profit
  • 7 Best Custom Pocket Folder Printing Companies
    7 Best Custom Pocket Folder Printing Companies 2026 Review

Seasonal

  • Your Waiting Room Starts on Google - Ways Patients Judge a Practice Before Booking
    Your Waiting Room Starts on Google - Ways Patients Judge a Practice Before Booking
  • How to Use AI to Create Stunning Pinterest and Instagram Photos for Your Etsy Shop
    How to Use AI to Create Stunning Pinterest and Instagram Photos for Your Etsy Shop
  • Best Platforms for Businesses Looking to Use DOOH Marketing
    Best Platforms for Businesses Looking to Use DOOH Marketing
  • Pricing 101 for Student Sellers: 9 Money Mistakes to Avoid Before You Launch
    Pricing 101 for Student Sellers: 9 Money Mistakes to Avoid Before You Launch

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