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Home » Archives for Tara Jacobsen

Tara Jacobsen

  • Etsy SEO Update September 2018 - Key Points and Takeaways From The Changes!... Seeing as how so many of my products and suggestions for Etsy sellers center around Etsy SEO I have to stay on top of all their new "rules". With that in mind, I thought I would do a quick message to you, telling you the top things that are popping out from the new guide they released today!
    Etsy SEO Update September 2018 - Key Points and Takeaways From The Changes!
  • Selling Your Digital Download Artwork - Part 2 Marketing Your Art... Tips and ideas for using social media, email and promotions to sell your printables art files. How to make a passive income selling your artwork online!
    Selling Your Digital Download Artwork - Part 2 Marketing Your Art
  • Easy Tweaks For Your Lifestyle Product Photography... Today we are going to talk about some fun simple tweaks you can make to your lifestyle product photography! A complete walkthrough of how to take an okay product photo and make it even better. All my best tips and ideas for styling your pictures to sell more!
    Easy Tweaks For Your Lifestyle Product Photography
  • Free Printables Cute and Fun Seasonal To Do Lists
    Free Printable To Do Lists... Cute and Fun Seasonal Digital Downloads
  • Planning Your Business Work Daily, Weekly or Monthly? As small business owners our most precious resource is time! As a huge planner nerd I have gone through different seasons of planning daily, weekly and monthly. Here are my best tips and ideas for each style of planning your day.
    Planning Your Business Work Daily, Weekly or Monthly?
  • Customer Demographics For Social Media... Knowing Customer Demographics data for the different social media channels can help smart small business people decide where to spend their marketing dollars. Source for social media usage by age range, total numbers o users and some insights on how to use each channel to reach the proper age range.
    Customer Demographics For Social Media
  • 3 Tailwind Tools I Use To Automate My Pinterest... Doing social media is super time consuming and boring. Luckily Tailwind for Pinterest has our backs and has made a set of tools that help to automate the whole process with just a wee bit of work!
    3 Tailwind Tools I Use To Automate My Pinterest
  • My Favorite (Free) Tool For Organizing My Etsy SEO Keywords! As an Etsy seller I do a lot of keyword research, but organizing all those Etsy SEO keywords and phrases was really getting me down. And then I found the most amazing free tool to use for keeping track of them! Here are my best tips and tricks for organizing my Etsy SEO Keywords!
    My Favorite (Free) Tool For Organizing My Etsy SEO Keywords! Airtable
  • Etsy SEO For Tshirt Sellers..Etsy SEO for tshirt sellers may be a little different than it is in other places. If you are used to selling on pure tee shirt sites you might not be aware of all the nuances you can use with Etsy! Here are my best tips and ideas for rocking your Etsy SEO!
    Etsy SEO For Tshirt Sellers
  • Etsy SEO For Jewelry Makers...As a handmade jewelry seller on Etsy you know the competition is fierce! Having the right Etsy SEO including keywords in your listing and tags is the only way you are going stand out in the sea of other products on there!
    Etsy SEO For Handmade Jewelry Sellers
  • How I Used $13.91 Props From The Dollar Store To Take Creative Digital Product Photography... As a digital product creator it can sometimes be hard to find cute ways to style my products for selling on Etsy, Shopify or even on my own site. I am going to show you how to use $13.91 worth of products from the dollar store to make creative, fun and colorful digital product pictures!
    How I Used $13.91 Props From The Dollar Store To Take Creative Digital Product Photography
  • How To Avoid Problems With Marvel Comics and Star Wars For Etsy Sellers... If you are an Etsy seller and want to avoid getting your shop shut down, you need to know the "rules" of using Marvel Comics and Star Wars characters in your products. This post will break down things to be aware of, what you can and can't do and how to use your titles and tags to get found for these types of products.
    How To Avoid Problems With Marvel Comics and Star Wars For Etsy Sellers
  • Super Creative Referral Program Tips and Ideas... Whether you are a shop keeper, real estate agent, direct salesperson or service professional, having a referral program can be one of the easiest ways to get new business. Functionally, a referral is someone who already has a good feeling about working with or buying from you because someone recommended you, making the sale much easier! This post will walk you though all kinds of tips and ideas for setting up your own referral program!
    Super Creative Referral Program Tips and Ideas
  • 100 Ways To Name Your Course, Product, Webinar or Giveaway... Looking for how to name your course? I have compiled this list of things to name your products, courses or webinars so that we can pick a good one and then move on to creating content and making a great learning experience for our fans. All my best tips & ideas for what to name your products!
    100 Ways To Name Your Course, Product, Webinar or Giveaway
  • How To Use Multiple Listings To Rank For Different Etsy SEO Keywords... If you are a handmade, digital or supplies Etsy seller, you have such a unique opportunity to use multiple listings of the same product to rank for different keywords in your Etsy SEO and product photography... let me explain!
    How To Use Multiple Listings To Rank For Different Etsy SEO Keywords
  • What Is The Lifetime Value of Focusing On First Time Homebuyers - Real Estate Marketing... Some real estate agents love first time homebuyers and some hate them, but what if you knew that you could make commissions for years from these sweet little clients? Would you like them more then? Hang onto your hats as we talk about tips and ideas for marketing for first time home buyers!
    What Is The Lifetime Value of Focusing On First Time Homebuyers? - Real Estate Marketing
  • How To Do A Back To School Sale Marketing Campaign... In my never ending quest to capitalize on the great marketing holidays throughout the year, today we are going to be talking about how to do a back to school marketing campaign!
    How To Do A Back To School Marketing Campaign
  • Choosing Your Lifestyle Blog Topics and Categories for Affiliate Marketing... If you are setting a blog or website to do affiliate marketing the very first step is figuring out an overarching topic for your blog and then how you work down to each of the internal categories that you are going to use on your site and then the kinds of posts that you are going to write.
    Choosing Your Lifestyle Blog Topics and Categories for Affiliate Marketing
  • Trademark and Copyright - Intellectual Property (IP) For Etsy Sellers... As an Etsy shop owner IP (Intellectual Property) is a big deal. Whether you are trying to protect your own ideas or worrying about whether you are going to get in trouble for using someone else's, it is definitely a thing that most of us creatives don't know enough about.
    Trademark and Copyright - Intellectual Property (IP) For Etsy Sellers
  • How To Make Money As A Multi Passionate Entrepreneur... I am always pleasantly surprised when one of my readers says she already has a whole bunch of different parts of her business (in real life terms this means that she is a multi-passionate entrepreneur). But most of my peeps have no idea how to make money from all that attention they get for all the different parts of their businesses!
    How To Make Money As A Multi Passionate Entrepreneur
  • 5 Creative Ideas To Increase Your Etsy Shop Sales... If you are trying to increase sales in your Etsy shop, there are a million standard ideas, do promoted posts, list more, etc. But what about some out of the box ideas to get more sales?
    5 Creative Ideas To Increase Your Etsy Shop Sales
  • Etsy SEO For Vintage Etsy Sellers
    Etsy SEO For Vintage Sellers
  • Super Nerdy Way To Update Your Posts For Google & Pinterest | Advanced Blogging Tips and Ideas
    Super Nerdy Way To Update Your Posts For Google & Pinterest | Advanced Blogging Tips and Ideas
  • Should You Try To Rank In Google SEO For Your Etsy Store or Products?
    Should You Try To Rank In Google SEO For Your Etsy Store or Products?
  • 8 Reasons It Is Better To Be A Listing Agent Than Buyers Agent
    8 Reasons It Is Better To Be A Listing Agent Than Buyers Agent
  • My #1 Email Marketing Hack For My Multi-Niche Website | Entrepreneur Email Marketing
    My #1 Email Marketing Hack For A Multi-Niche Website | Entrepreneur Email Marketing
  • Entrepreneur Ideas: How To Do Work You Love (AND Make Money)... It is so funny to me that as entrepreneurs we get to pick what we do during the day, but so many of us spend most of our time doing things we don't like.... how can we do what we love AND make money?
    Entrepreneur Ideas... How To Do Work You Love (AND Make Money)
  • Should You Use White Background or Lifestyle Product Photography?
    Should You Use White Background or Lifestyle Product Photography?
  • Finding Your Focus When You Like All The Things ... Have you been told (more than once) you need to find focus in your business? It may be easier than you think!
    8 Steps To Finding Your Focus When You Like All The Things
  • CASE STUDY Whatify Etsy App Developer - Creating A Curated Instagram For Business Account ... Thinking about using Instagram for business? You probably don't have time to take millions of pictures. In this case study I show Jake of Whatify how to make a curated Instagram account.
    CASE STUDY Whatify Etsy App Developer - Creating A Curated Instagram For Business Account
  • Pinterest New Sections Feature | Pinterest Marketing ...  I went into Pinterest today to see one of my boards and there was new little button called "Add Section". Being all brave I thought, what the heck, I will go ahead and add one called "Etsy Marketing" to my main Marketing Artfully board that has all my pins from everywhere on it!
    Pinterest New Sections Feature | Pinterest Marketing
  • How To Figure Out the Look of Your Pinterest Pins | Pinterest Branding... There are tons of great articles about Pinterest Branding, sort of "your pins should all look the same" articles . And I do think that there is something to be said for consistency in your branding. But I don't agree that EVERYONE has to have a super strict branding packing or that you can ONLY have one style of pins.
    How To Figure Out the Look of Your Pinterest Pins | Pinterest Branding
  • 10 Super Easy Email Marketing Tips To Make Your Newsletters Better
    10 Super Easy Email Marketing Tips To Make Your Newsletters Better
  • How To Have An Amazing Business... Do ONLY What You Are Good At! In business there are a million things you could do. The great thing about being an entrepreneur is that we are masters of our own domain. We choose the things to work and focus on!
    How To Have An Amazing Business... Do ONLY What You Are Good At
  • This post is specifically about Etsy SEO for Vintage & OOAK (one of a kind) Etsy sellers. I am going to break down how to find keywords that will help you continually rank in Etsy search.
    SEO For Vintage (and OOAK) Etsy Sellers
  • Figuring out the WHO is the perfect customer for your vintage products on Ebay or Etsy. One of the things that I find vintage sellers struggle with the most is figuring out who their perfect customer is. Every time I hear, "anyone would love this" I cringe a little inside.
    Figuring Out WHO Is The Perfect Customer For Your Vintage Products
  • 3 Advanced Pinterest Marketing Strategies For Bloggers... These Pinterest marketing strategies can focus your blogging efforts, save time & increase traffic. Data driven tips & ideas for SEO nerds like me!
    3 Advanced Pinterest Marketing Strategies For Bloggers
  • Finding Creative Title and Tag Keywords For Your Etsy Listings.... A big part of Etsy SEO or launching products is figuring out new and unique keywords and title tags that you can use! Here are some creative ways to find successful title and tag keywords!
    Finding Creative Tag and Title Keywords For Your Etsy Listings
  • The Perfect Task List and Time Management Tool For Small Teams - Wrike
    The Perfect Task List and Time Management Tool For Small Teams - Wrike
  • 10 Vintage Buyer Personas To Make Selling On Etsy and Ebay Easier! .. The range of buyers can be anywhere from a little old lady trying to relive her childhood to a young hipster who is trying to be cutting edge cool!
    10 Vintage Buyer Personas To Make Selling On Etsy and Ebay Easier!
  • 10 Types of Pictures That Will Make Your Etsy Products More Popular On Pinterest
    10 Types of Pics That Will Make Your Etsy Product Photography More Popular On Pinterest
  • Top 5 Tips For Prospecting For First Time Homebuyers
    Top 5 Tips For Prospecting For First Time Home Buyers

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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