That old adage of “buyers buy houses and sellers buy marketing” is SO TRUE! As a listing agent, there are some specific ways you want to do your real estate marketing to attract seller prospects. Here are all my best tips and ideas for listing agent marketing!
How I Got Started As A Listing Agent
I joined the ranks of Realtors right when the housing market in Florida was tanking, but we didn’t know that at the time so there I was, all bright eyed and bushy tailed getting ready for my real estate career to take off.
I was sure that I would use my mad internet skills to attract buyers and live the high life flipping houses and making wads of money.
Funny thing though, I hated buyers! I ultimately worked with 4 total buyers in my career, one really nice lady, one commercial buyer and two that were just horrible. I am not equipped for the drama that buyers bring.
The business-like way to work with sellers, including a legally binding contract was the way to go for me!
Over the next couple of years I amassed over 50 listings and learned a few things along the way about how to prospect for listing clients through the internet, direct mail, open houses and many other ways!
Here are all my best tips and ideas for how to get listing clients for your real estate business!
Getting Started As A Listing Agent
Maybe you are just getting started as a real estate agent and wondering about whether to focus on sellers or buyers. Since you can generally count on getting two buyer clients for each listing, for sure focusing on sellers is the way to go!
8 Reasons It Is Better To Be A Listing Agent Than Buyers Agent
Today I want to talk a wee bit about why you should strive to become a real estate listing agent rather than a buyers agent! I KNOW, it is much easier to get buyer leads than seller leads, but taking the time to focus on listing (or seller) leads will make a huge difference in your real estate practice.Continue Reading
9 Ways Real Estate Marketing Differs For Listing Agents Versus Buyers Agents
Today’s Real Estate Marketing post is about the difference between marketing for Listing Agents versus Buyers Agents! To the average consumer all real estate agents look alike, but those of us in the know should be aware that marketing for listing agents is VERY different than marketing for buyers agents!Continue Reading
Getting Your First Listing
Sometimes the most overwhelming thing can be just getting that first listing! Without any experience, who is going to let you sell their house? As a listing agent I knew that fear of being thought of as a fraud, here are 10 ways to overcome that fear!
10 Ways To Get Your First Listing Client!.... Real Estate Marketing
The one thing that I hear the most from new real estate agents is that they don’t know any creative ideas to find their first seller client. It seems like finding buyer clients is relatively easy and that many agents are intimidated by having to find listing clients. Here are 10 solid ways to find listings!Continue Reading
Real Estate Farming
Not the crops kind of farming, but as a listing agent you need to have a "farm" area or two that you are actively prospecting for new listing leads.
Real Estate Marketing To A Farm Area
Real estate marketing to a farm area means that you are picking out a geographic location such as a subdivision or a small town and focusing on making a name for yourself in that area, becoming the defacto Realtor of choice.Continue Reading
Niche Marketing - Real Estate Farming
Let’s start with what real estate farming is. It is picking a geographic location that you are going to market to. This includes an area like a city or town, a neighborhood or even a subdivision.Continue Reading
Internet Marketing For Real Estate Agents
We all know that internet marketing is super important for real estate agents, but with all the options out there, what is important to focus on for the best results?
Real Estate Marketing - How To Write A Perfect Listing Blog Post
Writing a perfect listing blog post should accomplish a few things including 1) making your seller happy, 2) increasing your digital footprint in your marketplace and 3) increasing your blog content.Continue Reading
100 Great SEO Keywords for Real Estate Agents | Real Estate Marketing
Great real estate SEO keywords for agents include ones targeting buyers, sellers, FSBOs expireds and more! Here are my top real estate marketing search terms for my Realtor friends, broken down into categories.Continue Reading
Real Estate Marketing Ideas - Blogging, Emails, Videos & Postcards
How to do a comprehensive marketing plan to get more leads! Marketing for real estate agents is much different than “regular” marketing. If you get this wrong you can waste a lot of time and money doing random bits and pieces, but never have an overall plan to actually get more buyers and sellers.Continue Reading
Super Advanced Internet Marketing Tips For Real Estate Agents
So today I want to talk about doing super advanced internet marketing for real estate agents. Now let’s call a spade a spade, there is no special internet marketing for agents, just marketing, but all the examples should really pertain to you and your business!Continue Reading
Video Marketing For Real Estate Agents
More and more sellers are using video to find their real estate agents. Knowing how to do video is a vital skill for today's agent.
Real Estate Marketing Videos - The Most Powerful Farming Tool Agents Have Today!
Whoo whoo… today we are going to talk about one of the absolutely most powerful things a listing agent can do to prospect for sellers…real estate marketing videos of neighborhoods!Continue Reading
Real Estate Farming Videos - 16 Ways To Use A Neighborhood Video
If you are ready to start rocking your real estate farming videos, this is the post for you! Recently we talked about Real Estate Marketing Videos – The Most Powerful Farming Tool Agents Have Today, and now we will look at 16 ways that you can use one little video to make a big impact on your marketing!Continue Reading
How To Get More Views On Your Real Estate Blog & Videos By Talking About "Popular" Topics
I found that the really “secret” way to get more views on your real estate blog or videos was much more basic and started right at the beginning with picking something popular in the world to talk about in the first place! Here are my best tips and ideas for picking popular real estate topics right from the start!Continue Reading
Direct Mail For Real Estate Agents
I KNOW, everyone says direct mail is dead, but you can make a huge impact by using this "old fashioned" marketing channel to get listings!
The Top 50 Best Kinds Of Real Estate Postcards | Real Estate Marketing
Here are 50 of the best kinds of postcard ideas that work. You can send them out to your clients, prospects and past clients to generate leads and make more sales. Whether you are prospecting buyers, sellers, expireds, first time homebuyers or just need some messages to send, this is the post for you! One of my top 10 real estate posts.Continue Reading
How To Make Real Estate Postcards In Canva For Free
Real estate postcard design tutorial using the free design site, Canva, to make funny, just listed and farming real estate postcards. Includes how to tips and ideas to make your mailings memorable!Continue Reading
Open House Marketing For Realtors
Another thing that "never works" is open houses! The one thing that I think most listing agents miss is that those "nosy neighbors" are actually listing prospects.
5 Open House Myths Busted | Real Estate Marketing
Watch out real estate agent buddies because today we are going to be doing some Open House Mythbusting! Here are the the top 5 Real Estate Marketing Open House Myths BUSTED!Continue Reading
3 Free Real Estate Open House Sign In Sheets!
Here are my top tips and ideas for doing an open house, as well as three open house sign in sheets! After having done 100 open houses in a year, I know that hosting open houses are a great lead generation tool for both buyer and sellers agents.Continue Reading
Real Estate Marketing For Listing Agents Wrapup
There you have it, all my best tips and ideas for how to start and grow your real estate listings.
If I had to pick just one to start with I would do a farm because that allows you to do it all… farming, direct mail, videos, and blog posts. Once you are the neighborhood expert for that one farm you can branch out to a second or third farm as you go!