That old adage of “buyers buy houses and sellers buy marketing” is SO TRUE! As a listing agent, there are some specific ways you want to do your real estate marketing to attract seller prospects. Here are all my best tips and ideas for listing agent marketing!
How I Got Started As A Listing Agent
I joined the ranks of Realtors right when the housing market in Florida was tanking, but we didn't know that at the time so there I was, all bright eyed and bushy tailed getting ready for my real estate career to take off.
I was sure that I would use my mad internet skills to attract buyers and live the high life flipping houses and making wads of money.
Funny thing though, I hated buyers! I ultimately worked with 4 total buyers in my career, one really nice lady, one commercial buyer and two that were just horrible. I am not equipped for the drama that buyers bring.
The business-like way to work with sellers, including a legally binding contract was the way to go for me!
Here are all my best tips and ideas for how to get listing clients for your real estate business!
Over the next couple of years I amassed over 50 listings and learned a few things along the way about how to prospect for listing clients through the internet, direct mail, open houses and many other ways!
Marketing Tips For Listing Agents
Ideas to help real estate agents prospect for sellers, including social media, blogging, farming and more!
Getting Started As A Listing Agent
Maybe you are just getting started as a real estate agent and wondering about whether to focus on sellers or buyers. Since you can generally count on getting two buyer clients for each listing, for sure focusing on sellers is the way to go!
Today I want to talk a wee bit about why you should strive to become a real estate listing agent rather than a buyers agent! I KNOW, it is much easier to get buyer leads than seller leads, but taking the time to focus on listing (or seller) leads will make a huge difference in your real estate practice.
Today’s Real Estate Marketing post is about the difference between marketing for Listing Agents versus Buyers Agents! To the average consumer all real estate agents look alike, but those of us in the know should be aware that marketing for listing agents is VERY different than marketing for buyers agents!
Getting Your First Listing
Sometimes the most overwhelming thing can be just getting that first listing! Without any experience, who is going to let you sell their house? As a listing agent I knew that fear of being thought of as a fraud, here are 10 ways to overcome that fear!
The one thing that I hear the most from new real estate agents is that they don’t know any creative ideas to find their first seller client. It seems like finding buyer clients is relatively easy and that many agents are intimidated by having to find listing clients. Here are 10 solid ways to find listings!
Real Estate Farming
Not the crops kind of farming, but as a listing agent you need to have a "farm" area or two that you are actively prospecting for new listing leads.
Real estate marketing to a farm area means that you are picking out a geographic location such as a subdivision or a small town and focusing on making a name for yourself in that area, becoming the defacto Realtor of choice.
Great real estate SEO keywords for agents include ones targeting buyers, sellers, FSBOs expireds and more! Here are my top real estate marketing search terms for my Realtor friends, broken down into categories.
How to do a comprehensive marketing plan to get more leads! Marketing for real estate agents is much different than “regular” marketing. If you get this wrong you can waste a lot of time and money doing random bits and pieces, but never have an overall plan to actually get more buyers and sellers.
So today I want to talk about doing super advanced internet marketing for real estate agents. Now let’s call a spade a spade, there is no special internet marketing for agents, just marketing, but all the examples should really pertain to you and your business!
Video Marketing For Real Estate Agents
More and more sellers are using video to find their real estate agents. Knowing how to do video is a vital skill for today's agent.
If you are ready to start rocking your real estate farming videos, this is the post for you! Recently we talked about Real Estate Marketing Videos – The Most Powerful Farming Tool Agents Have Today, and now we will look at 16 ways that you can use one little video to make a big impact on your marketing!
I found that the really “secret” way to get more views on your real estate blog or videos was much more basic and started right at the beginning with picking something popular in the world to talk about in the first place! Here are my best tips and ideas for picking popular real estate topics right from the start!
Direct Mail For Real Estate Agents
I KNOW, everyone says direct mail is dead, but you can make a huge impact by using this "old fashioned" marketing channel to get listings!
Here are 50 of the best kinds of postcard ideas that work. You can send them out to your clients, prospects and past clients to generate leads and make more sales. Whether you are prospecting buyers, sellers, expireds, first time homebuyers or just need some messages to send, this is the post for you! One of my top 10 real estate posts.
Here are my top tips and ideas for doing an open house, as well as three open house sign in sheets! After having done 100 open houses in a year, I know that hosting open houses are a great lead generation tool for both buyer and sellers agents.
Real Estate Marketing For Listing Agents Wrapup
There you have it, all my best tips and ideas for how to start and grow your real estate listings.
If I had to pick just one to start with I would do a farm because that allows you to do it all… farming, direct mail, videos, and blog posts. Once you are the neighborhood expert for that one farm you can branch out to a second or third farm as you go!