Small business marketing

Tips and ideas for how to make a sales funnel that walks your potential customer through a sales funnel from finding out about your business to becoming a client or customer. Small business lead generation strategies are a big deal over here in our marketing world! We are really good at helping you fill your …

My features versus benefits post asking whether you are selling the steak or the sizzle is one that pops up quite a bit on my google analytics. It seems like every small business marketer has struggled at one time or another with trying to figure out what is a feature and what is a benefit. …

Tips and ideas for how to tell the difference between features and benefits in your marketing! Small Business Marketers are Selling The Steak Instead Of Selling the Sizzle! What the heck does that mean? Well it means that as humans it is SO much easier for us to sell the features of a product than …

Next week is Black Friday Sales season and I plan on rocking the heck out of this holiday sales-wise. While I was getting all my tips together I thought I would show you my plan for dominating this shopping season! Part of my Seasonal Marketing Campaign Series! What Are You Selling? First off, you want …

Years ago blog commenting was a great way to drive traffic to your website. But what about today, is it still good to comment on other peoples blogs? My best tips and ideas for why you should and shouldn’t use blog commenting today. Blog Commenting’s Past Before we get to why most blog commenting is …

As a marketing nut, I take A LOT of marketing courses. Over the years I have found some that are amazing. Here are my best tips and ideas for marketing courses to help grow your business! How I picked the best online marketing courses! I know, most lists like these are just a big ole …

When you are a small business owner, answering the question of what are important customer demographics can make or break your marketing efforts. Customer Demographics are defined by Wikipedia as including “gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, …

There are many reasons to find out who your competition is online for your small business marketing efforts including: 1. Knowing who you are competing against 2. Being able to target their customers as a paid advertiser 3. Getting good ideas for what might be working 4. Having a goal to increase your followers or …

I am getting ready to go speak at a couple of networking events so I have to put my marketing hat on and make sure that my time is spent well. It is interesting to watch people who are networking when you are the speaker. You can see the different styles of networkers, the “born …