Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

I am a creative GENIUS marketing-wise. I can come up with a MILLION big ideas (okay maybe only hundreds of ideas), and now I have a system of capturing them so they don’t get lost… Getting Things Done – Start An Ideas List Today. But what’s next? How do I take all of those wicked …

Writing a perfect listing blog post should accomplish a few things including 1) making your seller happy, 2) increasing your digital footprint in your marketplace and 3) increasing your blog content. We will look at all these reasons today and go over what needs to happen to have that perfect listing blog post! Reason For …

We have to talk about something really serious today because I am grumpy. I have been getting a lot of feedback lately that is not complimentary about all my great ideas. Somehow having lots of ideas has been turned into a bad thing or a chore. In fact, I have been hearing that people have …

If you are creative, bright, and smart, you probably have A LOT of ideas of things that you COULD do! And maybe you even have the written down on sticky notes or even in a notebook somewheres. Or you spend time in the shower, figuring out new business concepts and plans in your head. Or …

A lifestyle blog is all about writing, taking pictures and videoing what you know. That is maybe the neatest thing, that you are just really doing what you do anyways and then documenting it. Here are my top tips and ideas for starting your lifestyle blog. I have started doing a lifestyle blog over at …

If you are alive today you are feeling stressed out and busy! When I was young I can remember a time when a phone call was a big deal, we all jumped up to yell “I got it” and ran to the phone. Today a phone call comes from your pocket and you probably are …

Niche marketing has changed over the years. Back in the day we were told we could have hundreds of niches with all different anonymous logins and build an empire that could span the online universe. Today though, with Google cracking down on spam sites and social needing a face to put to a name, is …

In your business you probably have some kind of vernacular or “right” words that are used to describe what you do. But in copywriting to attract attention and sales, you need to know the words that your customers are using to describe that product or service. For example, a financial planner may talk frequently about …

Niche marketing is bandied about as a term A LOT in my world. Back in the bad-old-days of SEO there were scads of “niche sites” where people would just call themselves an expert and the post 25 articles about a specific topic and BAM, they could grow a niche email list. Well the times they …