Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

I grew up in the land of sayings. The good german folk of Northwestern Pennsylvania seemed to have a saying for everything and my parents and grandparents where full of them! What I found though, is that there are are a lot of truths in those sayings and that many folks have a visceral response …

When you are doing entrepreneur marketing, there is nothing more important than to know who your perfect client is and then focus exclusively on that person when developing products or services. One of the ways that we recommend figuring out what you’re selling is to figure out what you like to do best. As entrepreneurs, …

Years ago, when I started looking how to pick the right customer demographics for my marketing, I only knew about the basics like age, marital status, income and the like. As I got a little more sophisticated (maybe a little obsessed) I started spreading that out to more and more areas of my perfect client’s …

Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing! Most of my posts are just so I have my research handy to use wherever I am…this one is no exception. I spend A LOT of time crafting tweets (and …

Small business marketing to me is about sharing information with the people who could be potential customers in a way that makes me an authority and them better marketers (and making more money). That said, A LOT of the time I post things on my that are just things that I need everyday. These tend …

I LOVE getting creative and patriotic at the same time! Here are some of my favorite 4th of July and Patriotic quotes (some with pictures!) Please feel free to like and share these anywhere, just leaving the small marketingartfully.com attribution at the bottom. I purchased all the photos used and am not charging for any …

This post is a “how not to” for guest post blogging requests. Please, whether you are applying to my blog or any other blog, read it in its entirety so you can know what it feels like on the other end and maybe improve your requests. Please know that if you send me horrible requests …

I have broken this list of 100 Great Email Call To Action Examples up into categories that make sense to me and possibly to the people that I am trying to reach. While they ARE somewhat grouped, I have not alphabetized them or put them in precise order as I actually use these to spark …

Using the DISC Personality Profile for marketing and selling is one of the strongest tools in my toolbox. Knowing my personality type and that of my customers assures that I will be working with people who I will enjoy! So what is the DISC Personality Test? According to the Wikipedia, the “DISC assessment is a …