Twitter Marketing – How To Do Competitive Analysis (Spy On Your Competition)

Twitter Marketing - How To Do Competitive Marketing Analysis

I had an epiphany last week that I truly don’t know who my competition is. Then I started to think about why that is and overall I came to the conclusion that it is because it varies depending on the marketing platform. In years past your competition was the guy down the street who does […]

Facebook Marketing – How To Do Competitive Analysis (Spy On Your Competition)

Facebook Marketing - How To Do Competitive Analysis (Spy On Your Competition)

Just yesterday it happened again, someone said that they wanted to know who my competition was and I froze like a popsicle. Who IS my competition? Today we are going to take a look at ways that we can find out who our actual competition is on Facebook using competitive analysis. Finding Your Competitors On […]

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

Answering some major marketing questions today like…do listicles work equally well across the social media marketing platforms? Is it worth my time to make listicles?  A will I be able to look myself in the mirror after listical-ing? So I heard a question about “Listicles” the other day and wasn’t absolutely sure that I knew […]

Should You Write Your Blog Posts For Google or Social Media?

Should You Write Blog Posts For Social Media or Google

The question of whether to write for Google or social has been banging around in my head a lot lately when thinking about content marketing. The happy, friendly answer of course is that you can write great content that does BOTH…big smiley face. But I am not really sure it is possible to do Google […]

How To Get Engagement On Social Media…Ask Questions!

How To Get Engagement On Social Media - Ask Questions!

A big topic of conversation around here is how to get engagement on social media sites like Facebook, Twitter and LinkedIn. Another big “discussion” topic is how stupid it is to foster that engagement by asking inane questions. My business partner is big on these. She is a question asking fool and I was actually […]

Social Media Marketing Success – Using Lists To Stop Driving Yourself Nuts!

Social Media Marketing Success - Using Lists

I have to say that the amount of content that I am exposed to daily is overwhelming. My day starts with checking the news on my USA Today app, going through email (not much news there, mostly spam I have to delete) and then I head over to Facebook, Twitter, LinkedIn, Google Plus, Klout and […]

The Biggest Social Media Marketing Mistake, Bar None

MIT Facebook page

So today we are going to talk about the biggest social media marketing mistake companies are making, bar none. If you are one of those that wants to know the answer and move on, it is not including pictures in your blog and social posts. For those of you who want more, I think this […]

Social Media Marketing For Small Biz FREE Email Course

Social media marketing for small biz email course

Have you ever scratched your head and wondered how the heck everyone else knows about social media marketing when you are just struggling to keep up with the latest trends. And forget marketing, you are just flailing around hoping that one of your posts will “go viral” and make all this hard work worth it. […]

Where Should You Share Your Blog Posts?

Web visits from social sharing sites

Today’s question comes from reader Rae Ann Dougherty of Green Cleaning Products LLC. Rae Ann asks…where should you share your blog posts in late 2013 or early 2014? She mentioned sites like Google, Facebook, Twitter, Pinterest, LinkedIn, Digg, De.i.cio.us, Stumble Upon, Technorati, Yahoo Buzz!, Blink List and Tumblr. The landscape has changed so much that […]

Social Media Marketing – What If I Do Not Want To Share Everything?

Social Media Marketing - Why do I have to share everything?

Social media marketing is all about connecting with people on the interwebs, gaining their attention to talk or notice your “stuff” and then maintaining that connection through communicating with them, sometimes across multiple channels or social media sites. First off, I just want you to know that for a public personality I am a pretty […]

Social Media Marketing – Why You Should Outsource Instead of Keeping It In House

Social Media Marketing Manager

Social media marketing is a mainstay of business today. No matter how stupid you believe tweeting and pinning and liking are, in the end there is a tremendous value to being present online WHEREVER your customers and prospects are. Used to be business dictated how people found out about them and how they were projected […]

Social Media Marketing – Facebook, Twitter, Google+, YouTube and Pinterest

Social Media Marketing - Facebook, Twitter, Google+, YouTube and Pinterest

So today we are talking about social media marketing…that is Facebook, Twitter, YouTube (YES YouTube), Pinterest, Google Plus and all the other social media properties! The thing about social media marketing that is hard is that consistency is the key! You have to do things every day (or at least a couple of times a […]

Social Media Marketing – Politics On Facebook, Just DO NOT Do It

Facebook marketing and politics - Do No Do It

Social media marketing is all about making connections and getting the OPPORTUNITY to talk to people. Today we are going to talk about Facebook and why you should not talk about politics on social media! First off, let’s look at who this post is for…ie…please don’t send me hate mail if you are NOT trying […]

Social Media Marketing – 3 Reasons You Can No Longer Ignore Google+

Social Media Marketing - 3 Reasons You Can No Longer Afford To Ignore Google+

For me, Google+ and social media marketing go together like oreos and beer…not great together but superb on their own! Today we have a guest post from a marketer who talks about why you can’t ignore Google+ in your social media marketing efforts. Should you want a detailed description of how Google+ effects your page […]

Social Media Marketing – What Size Should Your Pictures Be On Facebook

what size should facebook photos be?

So this morning one of my Facebook friends asked, “what size should pictures be on Facebook” which got me thinking, while I have a an incredibly affordable ebook out there about how to do photos for facebook ($3 bucks for goodness sake), some of you may not know WHY you need to take a peek […]

10 Things To Ask Your Social Media Marketing Expert

10 Questions for Your Social Media Marketing Expert

Being a social media marketing expert is a truly dubious distinction! I spend my life explaining that social media marketing is just a tool in your entire marketing arsenal, so today, I am throwing down the gauntlet and letting you know 10 things your social media marketing “expert” should know! How long have you been […]

Social Media Marketing – What Social Media Platforms Do You HAVE To Do?

Opportunity is missed by most people because it is dressed in overalls and looks like work. Read more at http://www.brainyquote.com/quotes/topics/topic_work3.html#B953AZXmw5BozJBx.99

Social media marketing is getting out of hand! I say that KNOWING that there is not enough time in the day for small business owners to Pin, Post, Friend, Follow and all the other bits that are required to get anywhere at all with social mediam marketing. So lets break it down two different parts, […]

Advanced Social Media Marketing – How To Post To Facebook Timeline

Advanced social media marketing - Timeline Photos

As an advanced social media marketing whiz, I often say all chirpy, “it is so easy, it will just take you 5 seconds”. Well learning how to post pictures and links to the new Facebook timeline so they look pretty and attract attention REALLY is easy and shouldn’t take more than 5 minutes to comprehend […]

Vitriole and Hate On Facebook – Not Good For Small Business Marketing!

Godvine

The level of vitriole and hate on Facebook is amazing to me as a human, let alone as a small business marketing expert. The reason for this post is to maybe let some business types know how their comments look from the other end of the Facebook AND to offer some suggestions about how to […]

Social Media Marketing – QUIT BEING SO RUDE!

Social Media Marketing - Quit Being Rude

Social media marketing seems like it is the PERFECT place to market your small business. You can “make friends” then answer everything they talk about with your product as the answer. You can spam their message box, selling your products unrelentingly until they unfriend you, leaving a swath of torn and bleeding bodies of people […]

Social Media Marketing – Clearwater and Tampa

Social media marketing is the not so new yellow pages. If you want to succeed as a Clearwater or Tampa area business, you NEED to make sure you are addressing your social media marketing efforts! What is Clearwater and Tampa social media marketing? Social media marketing is using Web 2.0 and sharing properties like Blogging, […]

Marketing Artfully

Social media and small business marketing services

    Social Media Svcs   Marketing Speaker   Small Biz Coaching   Looking for someone to do all those pesky social media and blogging tasks? We do it all!   Want a fun, informative Marketing Speaker who will make a huge impact on your audience?   Need a boost to get your business to […]

Google Plus Pages for Small Business Marketing

Google Plus Pages for Small Business Marketing

Google plus business pages for small business marketing are here! Here is my take on how to make a Google Plus page for a small biz (which may be a little different than what you would do for a giant corporation!) Check out the Marketing Artfully google plus business page! Let’s start at the beginning. […]

Facebook New And Improved Friend Lists! Social Media Marketing

Facebook Improved Friend Lists - Social media marketing

SO glad Facebook rolled out their new and improved friend lists! Social media marketing is hard enough without fighting the network’s algorithms to see content and have people to interact with! So what does this mean to us as marketers? For me, it means getting to see MUCH more of what is going on with […]

The BIGGEST Facebook Mistake – Social Media Marketing

Facebook Mistakes - Bad Privacy Settings

This is UNIVERSALLY the BIGGEST Facebook mistake made by small business owners, entrepreneurs and Realtors. If you are doing social media marketing, you need to check this today! You are sitting at your email and BAM…you find out that people can see your email address on Facebook! The sender makes it seem like that is […]

Social Media Marketing – How To Get Comments On Your Posts

How to get social media comments - social media marketing

Social media marketing is a bear! It can feel like you are posting all day and no one is commenting or even listening. Don’t let a lack of comments get you down, you never know who might be out there watching and not talking. The picture that I have on this post was taken out […]

Social Media Marketing – Questions By The Numbers

Social Media Marketing - By The Numbers

Social media marketing is all the rage in the media! For our small biz owners it has become a must have line item in their advertising budget, but does the hype match the numbers. Here is my take on a really cool infographic from Mashable about the numbers behind social media! So let’s start out […]

Social Media Marketing – Twitter Hashtags or Facebook Page

Social media marketing - twitter hashtags or facebook pages

Social media marketing is a big part of what we do today to promote our clients and I am always checking out what the “big money” is doing! Are they using Twitter Hashtags or Facebook pages as the call to action? Yesterday I was watching the boob tube and saw the trailer for 30 Minutes […]

What To Post On Social Media – Curating Content

Curating Content - How To Find Things To Post On Social Media

As a small biz owner, figuring out what to post on social media can be a hugely time consuming process. This is actually called “Curating Content” and can help make you a thought leader in your space! In the old days, information was shared at museums. If you wanted to find out about cool dinosaurs, […]

Google Plus – A Handy Dandy Overview For Small Biz Owners and Entrepreneurs

Google Plus Small Biz Entrepreneurs

Google Plus is going to be a great tool for small biz owners and entrepreneurs, once it gets a little bigger! So you should wait right? WRONG! There is SUCH a first responder advantage to getting in there (especially business owners who are NOT social media nuts like I am!) Circle me on G+! http://gplus.to/taradactyl […]

Is Google Plus A Facebook Killer?

Is google plus a facebook killer?

Google Plus is setting out to be a Facebook Killer. Thanks to my friend Cyndee Haydon, Clearwater Realtor, I am IN and messing around with the new system! So, what does this new social media platform mean for real small business owners RIGHT NOW? Not so much. Like all social media thingy-ma-bobbies, if you are […]

Finding Content For Your Social Media Marketing – iGoogle and Google Alerts

Using iGoogle and Google Alerts to find Social Media Content

Finding content for your social media marketing is always a challenge! It seems like there is never enough time to surf around and find good solid links to share, but wait! Finding great content is EASY once you know about iGoogle and Google Alerts. Small business owners and entrepreneurs are inundated with requests for their […]

Do Bad Social Media Marketing “Tricks” Actually Work

Bad social media marketing tricks

I am a honest to goodness marketer, in the trenches every day and working hard to do the best for our professional clients. But every now and then I think about putting a black hat on and seeing if any of these social media marketing tricks actually work! Disclaimer: These are actually “black hat” techniques, […]

What Social Media Marketing Is Not!

What Social Media Marketing Is Not

Social media has become the buzz word for small business marketing. Everyone wants to jump on the bandwagon and get a piece of this new media channel, without realizing that there is a huge amount of time that needs to go into their efforts. At first, when small biz owners decide to use the Facebook, […]

Facebook Marketing – Application Scams and Viruses

Facebook Marketing Scams and Viruses

Facebook marketing is generally fun! We have a process by which we make sure that our clients get great exposure and connect with the most people and companies possible. That having been said, there are A LOT of application scams and viruses so tread carefully if you are using Facebook for business! I admit, I […]

Facebook For Business – May 2011 Updates

Facebook for Business - May 2011 Updates

Facebook is not made for business, rats! I KNOW, it is to talk with your peeps, share photos of your puppies and generally schmooze. BUT many of us have found it is a great lead generating source and there are bits that can be great for business if done correctly. Here are my most recent […]

Small Business Marketing Magic – There is no get rich quick!

Small Business Marketing Magic

Small business marketing magic is a lie! There is no get rich quick scheme that can grow you a sustainable, ongoing marketing plan. Having a good marketing plan that feeds into your Small Business Lead Generating Sales Funnel, is hard work and not something that you should expect overnight. Facebook Business Page Lies Yesterday I […]

Social Media Marketing – Should Facebook Be Your Main Site

Social Media Marketing Should Facebook Be Your Main Site

In our social media marketing world, the option of using Facebook as your main site is coming up more and more frequently! I cannot tell you how opposed I am about this being a viable option. I KNOW, Facebook is one huge party and there is nothing that cannot be done with it! If you […]

Why You Should Outsource Your Social Media Marketing

should you outsource your social media marketing

Huge Disclaimer, it is no wonder that I say you SHOULD outsource your social media, I have a social media marketing company! But in all fairness, I took quite a bit of time researching this post and will try to offer a fair and balanced outlook! What Is A Social Media Marketing Expert A true […]

Social Media Marketing – Social Media REAL Results

Social media marketing social media real results

Social media marketing like Facebook, LinkedIn, Twitter and YouTube is a tricky beast. It can be time consuming and if done wrong, super spammy. That having been said, social media can produce REAL results for your small business! We do social media marketing for small business owners and oftentimes during the sales process they ask […]

New Facebook Business Pages – What It Means For Marketers

Facebook Business Page Changes Update

Facebook is at it again, yesterday they rolled out their new business pages so here is an update on what the changes mean and how we are going to implement them for our clients. Facebook as a way of changing things around on us without asking if we want changes (imagine that!) Overall I have […]

New Facebook Profile For Marketing

New Facebook Profile for Marketing

The new Facebook profile seems to have a much better application for marketing than the old one did! Some vital demographic data is front and center now – YAY! When FB launched the new Facebook Profile yesterday, I was initially horrified (like everyone else) at the changes. I had pictures up there, sigh, I hate […]

Do Not Get Taken By Social Media Snake Oil

Social Media Snake Oil

It is easy to get taken by social media snake oil. We all want to find the “easy button” for getting our Facebook and Twitter done and out the door, but sadly I have found that most things I or my clients try tends to be little more than pouring money down the drain. So […]

How To Find Stuff To Post On Social Media

Finding Stuff To Post On Social Media

Finding “stuff” to post on social media like Facebook, Twitter and LinkedIn can seem like an overwhelming task. Here is a GREAT way to find things that you can use to add interesting items to your social media properties. We have lots of clients and I can tell you that finding interesting items to post […]

Optimizing Your Social Media Accounts

Optimize Your Social Media

Optimizing your social media uses many of the same principles that optimizing a website does. You need to know what keywords your are trying to rank for and then set up your social media accounts to optimize for those terms. The goal for optimizing any of your web properties is to let the power of […]

Using Facebook For Non Profit Fundraising

Facebook For Non Profit Fundraising

Using Facebook for Non-Profit Fundraising is a great way to get your message out to numerous people quickly. The added bonus is that Facebook, like all social media is FREE! So WHY is Facebook so good for helping to raise money for non profit organizations? Mostly it is because the viral nature of Facebook encourages […]

Facebook Business Pages How To Have A Custom Page

Facebook Custom Business Page Design

Facebook Business Pages have come a long way and having a custom page is starting to be as important as having a website or blog! Custom business page design can be hard or easy depending on your level of technical ability. Here are a couple of different ways to make a custom page from easy […]

Burning Your List – Mobile, Email, Twitter or Facebook

burning your list mobile email social media

Burning your list means that you oversaturate your message to a group of people. I am here to tell you that a list of people who have said you can contact them on a regular basis is a beautiful thing to waste. Years ago we all had a rolodex of people we could call or […]

How To Get More Twitter Followers 2010

How To Add Twitter Followers 2010

Twitter marketing IS easier with lots of followers. The more people who are on your Twitter list, the more chance you have of one of them doing something you want! So here it is, how to get more Twitter followers. Yesterday I was cruising through my email and saw one from a client. She was […]

Facebook Marketing Making Lists

Facebook Marketing Making Lists

Facebook marketing becomes MUCH easier for small business owners when you have lists of your friends segregated. These are all practical working suggestions for what to do on Facebook! Super basic Facebook Friend Management Overview Once you have added your friends to Facebook, getting them sorted out can be an overwhelming task. I can tell […]

Social Media Marketing Twitter Events

Social Media Marketing Twitter Events

Social media marketing with twitter events is an easy and FREE way to get your event message out there AND to let your attendees know about what is going on in and around your venue. Whenever I tell my clients and workshop attendees about this they always think that there is something they have to […]

Twitter Marketing for Small Business Goes Mainstream

Twitter marketing for small business goes mainstream

I frequently talk to my small business owners about fun twitter marketing things we can do. The normal response is glazed eyes and protestations that it will not work for them! Today, the New York Times had a GREAT article about small business owners who are leveraging twitter to gain market share – Twitter for […]

Local Marketing Facebook and Yelp and Gowalla

Local Marketing Facebook Gowalla Foursquare Yelp

Local marketing on sites like Facebook, Yelp and Gowalla took a huge leap forward today. More practical applications for small business owners seem to be on the horizon! Local marketing is really coming into its own with sites like Yelp.com, Foursquare.com and Gowalla.com for local small businesses. I have been telling everyone I meet with […]

Realtor Marketing Is Social Media Necessary

Realtor marketing social media

Realtor marketing has come a long way from carrying around a huge listing book on your buyer appointments. BUT is all of the new realtor marketing hype important and is social media REALLY necessary. If you listen to the hype, every agent must now spend as much time marketing as I do (and I am […]

Social Media Marketing Do Not Be THAT GUY

Social Media Marketing

Social media marketing may be free BUT it takes up all your time. To combat that I see people doing things that are spammy and which do not compliment their business model like this… Vince is probably a great guy and he is billing himself as a “Sincere Online Marketer” BUT he is not considering […]

What is the difference between social media marketing and social networking

social media social networking

Social Media Marketing and Social Networking ARE different and how you approach them are going to determine your success or failure. When I started talking about the new marketing tools like Twitter, Facebook and LinkedIn a while ago, everyone was calling it Social Networking. Just recently I have noticed a shift to Social Media and […]

10 Reasons To Use Social Media For Small Business Marketing

Happy Social Media Marketing

Here are my Top 10 reasons to use social media specifically for your small business marketing efforts. Small business owners and entrepreneurs are uniquely positioned to take advantage of social media when it is just becoming mainstream. Why should I use social media like Facebook, LinkedIn and Twitter for my small business is ABSOLUTELY the […]

Social Media Marketing Is Facebook Beating Google

Social media marketing and especially Facebook is taking over Google for driving traffic to my website. More traffic is great but social media marketing success is less predictable. So is Facebook beating Google on my site. I attended a workshop a couple of YEARS ago where the speaker said that Facebook would take over Google […]

Facebook Marketing How To Get More Referrals

Facebook Marketing Social Media

Facebook marketing is all about keeping in touch with people in a very friendly kind of way. Getting and giving referrals becomes SO much easier because of the low technology barrier and connections that you have within Facebook itself. There are three kind of business owners I find out there in regards to Facebook Marketing: […]

Boulder Social Networking Workshop – March 23

RESCHEDULED FOR APRIL!!! Small Business Owners, Social Networking is Not A Gimmick, Hype Or A Fad … It’s Just A Smarter Way Of Generating REAL LEADS! Boulder and Denver Small Business Owners come out and learn social networking like Facebook, LinkedIn and Twitter the easy way! You will leave class with all of your systems […]

New Google Search Features and What They Mean

Google Real Time Twitter Search

There are some big changes in how Google delivers search results. The three that I am obsessed with right now are the Google and Twitter real time search results, the Google local search functions and the Google “your friends” search results. GOOGLE REAL TIME TWITTER RESULTS Google returns twitter results in real time right on […]

Facebook Marketing Getting Personal

Facebook Marketing

Marketing Artfully was recently featured in New Business Denver for social networking (more about that coming later!) I have been getting some great questions about Facebook from the readers and when I answer them I will share with you, my loyal readers. The first question is one I get A LOT, can you keep your […]

Social Networking Workshop – January 14th

Last Social Networking Workshop Until June! JANUARY 14TH FROM NOON-4PM Small Business Owners, Social Networking is Not A Gimmick, Hype Or A Fad … It’s Just A Smarter Way Of Generating REAL LEADS! Marketing Expert Tara Jacobsen can show you how to make the most of your time using Facebook, LinkedIn and Twitter Every Small […]

Learn how to use Social Networking from Top 10 Internet Tools

Social Networking for Small Business

This is not a “how to use social networking” post. It is more a why social networking can help your small business and how you can set up systems that will allow you to use it the right way – not as a stand alone marketing magic pill but as a stable part of your […]

Twitter Tools – How To Use Twitter Effectively!

I have been on a mission to find the ultimate twitter tools to review (and to make twitter time cost effective for my small business!) With that in mind I have researched the best the internet has to offer twitter-wise and have my findings and suggestions here. Now you may be asking yourself, why so […]

Twitter Day – How to use twitter for your small business!

So I am determined to get some value out of twitter and social networking for my business! With that in mind I have set out on a mission to figure out how to make twitter work for me and my tribe…:) These are my twitter numbers right now (I did follow a bunch of people […]

Social Networking and Blogs – How Do They Get You More Business?

Join Twitter and get a tons of money, be a Facebook user and get a million clients, get LinkedIn and EXPLODE your business, or build your blog and get a gagillion readers!!! If that is how you think it works then this is probably not the post for you! You WILL be disappointed. Using the […]

Building A Community – How it helps your social networking, email list and life!

How can you build a community, online and offline? According to Miriam Webster a community is “the people with common interests living in a particular area”. In the past your community was limited by proximity and by who you could meet face-to-face. If you wanted to meet someone new you had to ask a friend […]

Social Networking Will Replace Google?

So why do I think social networking will replace google and how does that make this post a followup to telling the truth? (I wrote a post a couple of days ago about why I think that telling the truth is the best way to conduct business!) Firstly, I attended a Jeffery Gitomer training session […]

Twitter and Google Great Lead Generating Tools

google_reader

People ask me ALL the time how they can do the things that I recommend! Whether I am saying that they should comment on other people’s blog posts, read lots of different blogs or sign up for Twitter, frequently they say that they have NO TIME for all that “work” on the internet! Well I […]