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Today we are going to be talking about how to do influencer marketing outreach. Tips and ideas for finding people in your industry, niche authorities or other people who can potentially help your sales or marketing efforts and how to start connecting with them. Who Are Influencers? Before we get too far down the line, …

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Doing a Thanksgiving marketing campaign? Here are my best tips and ideas for how to promote your business or products during the Thanksgiving seasonal holiday! Thanksgiving is a bit of weird outlier in the holiday realm. For the most part it has not be changed to a sales holiday, it remains a relatively pure family …

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Whether you are a shop keeper, real estate agent, direct salesperson or service professional, having a referral program can be one of the easiest ways to get new business. Functionally, a referral is someone who already has a good feeling about working with or buying from you because someone recommended you, making the sale much …

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Looking for how to name your course? I have compiled this list of things to name your products, courses or webinars so that we can pick a good one and then move on to creating content and making a great learning experience for our fans. All my best tips & ideas for what to name …

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Authority marketing for people like coaches, speakers, and authors is a tricky business. Sometimes talking about how wonderful you are seems to be a little boastful. But if you don’t talk about yourself, how can you let the world know all you have to offer? One tried and true method is to make a personal …

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If you have never heard the term, “activities based marketing” you are in for a treat. With this kind of marketing you are not as concerned with the outcome of what you are doing as you are with completing goals you can control. For example, I am writing this blog post specifically to try an …

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