I love using Fairy Tale quotes for business. There is just something so powerful about bringing the viewer back to a time when they were young and hopeful. There is a great mix of past fairy tales and new classics so you take your pick! These are all business quotes, that is appropriate to post […]
How To Sell A $97 Strategy Session - This One Is For Larry!
This post is about how to sell a $97 dollar consulting or strategy session. You are going to see the length and wonder what the heck is so hard about doing this, but this is actually a piece for one of my all time favorite clients who is EXPLODING in his business recently and ready […]
100 Quick Marketing Activities You Can Do TODAY!
Marketing is all about doing something...writing a book, making a sales page, posting to social media. But honestly, our biggest marketing "wins" coming from forward movement, just doing some kind of Marketing Activity instead of waiting until everything is perfect. This is list of marketing tactics...each is a little nibble of something you can do […]
Customer Demographics Versus The Perfect Customer Profile
I have been fascinated with customer demographics for years. The idea that there are large groups of people out there who would want to buy what we are selling was very tempting to consider. Just find the sweet spot in the marketplace and advertise to them...what could go wrong. Well, there isn't one person on […]
Goal Setting - Figuring Out Your Fabulous Life
Okay, you guys know I am HUGE on goal setting, having written goals with you right now! But what if you don't know what your goals should be? Today's post is all about finding your passion and living your Fabulous Life!!! The now You are sitting at your desk, thinking, "if I have to do […]
100 AWESOME Sayings To Use For Social Media Or Artwork
I grew up in the land of sayings. The good german folk of Northwestern Pennsylvania seemed to have a saying for everything and my parents and grandparents where full of them! What I found though, is that there are are a lot of truths in those sayings and that many folks have a visceral response […]
Choosing A Niche - But Do You LOVE It?
When you are doing entrepreneur marketing, there is nothing more important than to know who your perfect client is and then focus exclusively on that person when developing products or services. One of the ways that we recommend figuring out what you're selling is to figure out what you like to do best. As entrepreneurs, […]
Customer Demographics - Creating Your Perfect Customer Profile
Years ago, when I started looking how to pick the right customer demographics for my marketing, I only knew about the basics like age, marital status, income and the like. As I got a little more sophisticated (maybe a little obsessed) I started spreading that out to more and more areas of my perfect client's […]
100 Great Twitter Tweet Examples
Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing! Most of my posts are just so I have my research handy to use wherever I am...this one is no exception. I spend A LOT of time crafting tweets (and […]
Small Business Marketing - How To Write Authoritative Hero Blog Posts
Small business marketing to me is about sharing information with the people who could be potential customers in a way that makes me an authority and them better marketers (and making more money). That said, A LOT of the time I post things on my that are just things that I need everyday. These tend […]
4th of July and Patriotic Quotes (some with pictures!)
I LOVE getting creative and patriotic at the same time! Here are some of my favorite 4th of July and Patriotic quotes (some with pictures!) Please feel free to like and share these anywhere, just leaving the small marketingartfully.com attribution at the bottom. I purchased all the photos used and am not charging for any […]
Guest Post Blogging - How NOT To Ask For A Guest Post
This post is a "how not to" for guest post blogging requests. Please, whether you are applying to my blog or any other blog, read it in its entirety so you can know what it feels like on the other end and maybe improve your requests. Please know that if you send me horrible requests […]
Small Business Marketing - 100 Great Call To Action Examples
I have broken this list of 100 Great Email Call To Action Examples up into categories that make sense to me and possibly to the people that I am trying to reach. While they ARE somewhat grouped, I have not alphabetized them or put them in precise order as I actually use these to spark […]
Using The DISC Personality Profile For Marketing and Selling
Using the DISC Personality Profile for marketing and selling is one of the strongest tools in my toolbox. Knowing my personality type and that of my customers assures that I will be working with people who I will enjoy! So what is the DISC Personality Test? According to the Wikipedia, the "DISC assessment is a […]
Small Business Marketing - List Of Promotional Holidays
Small business marketing is not just talking about your products and services day in and day out. Oftentimes, if you frame your message around a holiday, you can increase interest in your marketing efforts. Here is a list of the promotional holidays - we like to call this surfing the seasons! Easy Seasons Winter Fall […]
Using Customer Demographics To Target The Right Customers
Using customer demographics to target the right customers for your business could be one of the most powerful techniques I can recommend! First off, let's talk about what are customer demographics? They are different categories that your prospects and clients can be divided into. Here are some of the most popular: Age Race Republican or […]
100 Great Email Subject Lines - Email Newsletters
Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! Or you can have something like a "swipe file" of great email subject lines […]
Customer Demographics and Advertising
So I was talking with a client the other day about customer demographics and advertising...it was really enlightening saying it out loud and I thought that you might be interested too! Let's start with what Customer Demographics mean to small business owners (for huge companies they may mean something totally different). In my business, I […]
