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Customer Demographics - Creating Your Perfect Customer Profile

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Years ago, when I started looking how to pick the right customer demographics for my marketing, I only knew about the basics like age, marital status, income and the like. As I got a little more sophisticated (maybe a little obsessed) I started spreading that out to more and more areas of my perfect client's […]

100 Great Twitter Tweet Examples

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Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing! Most of my posts are just so I have my research handy to use wherever I am...this one is no exception. I spend A LOT of time crafting tweets (and […]

4th of July and Patriotic Quotes (some with pictures!)

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I LOVE getting creative and patriotic at the same time! Here are some of my favorite 4th of July and Patriotic quotes (some with pictures!) Please feel free to like and share these anywhere, just leaving the small marketingartfully.com attribution at the bottom. I purchased all the photos used and am not charging for any […]

Guest Post Blogging - How NOT To Ask For A Guest Post

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This post is a "how not to" for guest post blogging requests. Please, whether you are applying to my blog or any other blog, read it in its entirety so you can know what it feels like on the other end and maybe improve your requests. Please know that if you send me horrible requests […]

Small Business Marketing - 100 Great Call To Action Examples

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I have broken this list of 100 Great Email Call To Action Examples up into categories that make sense to me and possibly to the people that I am trying to reach. While they ARE somewhat grouped, I have not alphabetized them or put them in precise order as I actually use these to spark […]

Using The DISC Personality Profile For Marketing and Selling

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Using the DISC Personality Profile for marketing and selling is one of the strongest tools in my toolbox. Knowing my personality type and that of my customers assures that I will be working with people who I will enjoy! So what is the DISC Personality Test? According to the Wikipedia, the "DISC assessment is a […]

Small Business Marketing - List Of Promotional Holidays

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Small business marketing is not just talking about your products and services day in and day out. Oftentimes, if you frame your message around a holiday, you can increase interest in your marketing efforts. Here is a list of the promotional holidays - we like to call this surfing the seasons! Easy Seasons Winter Fall […]

Using Customer Demographics To Target The Right Customers

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Using customer demographics to target the right customers for your business could be one of the most powerful techniques I can recommend! First off, let's talk about what are customer demographics? They are different categories that your prospects and clients can be divided into. Here are some of the most popular: Age Race Republican or […]

100 Great Email Subject Lines - Email Newsletters

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Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! Or you can have something like a "swipe file" of great email subject lines […]

Customer Demographics and Advertising

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So I was talking with a client the other day about customer demographics and advertising...it was really enlightening saying it out loud and I thought that you might be interested too! Let's start with what Customer Demographics mean to small business owners (for huge companies they may mean something totally different). In my business, I […]

Work Quotes With Pictures | Labor Day Quotes

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So I had to do some rocking labor day quotes with pictures so that my clients would have fabulous messages for the day...but I also did not want to leave you guys high and dry with nothing to post, so here are some of my favorite work quotes as well as productivity quotes put to […]

Evergreen Marketing - Why Evergreen Entrepreneurs Are So Cool

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Evergreen marketing is such a foreign concept in this time of social media startups and hand waving, chasing your tail small business marketing. Evergreen marketing, heck evergreen entrepreneurship in general is a dying art and one I think deserves a little bit of credit, instead of the scorn I feel out in the marketplace for […]

What Is Evergreen Marketing?

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I was researching some marketing strategies and thought, huh, need a definition for evergreen marketing, will just pop on the interwebs to grab one. Much to my surprise, this stable, solid marketing concept is not defined ANYWHERE on the internet! Since we have to do it ourselves, let’s start with what evergreen is... according to […]

Mindset - How You Do Something Is How You Do Everything

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So today's post - how you do something is how you do everything - is more mindsetty and less marketingy, we will be back to our regularly scheduled programming tomorrow! So what does that mean? To me, it means that if I have integrity in my business and my home, then I will have it […]

Small Business Customer Demographics

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Knowing which customer demographics are right for your small business can make or break your marketing campaigns. Always make sure you know who you are targeting! Most small business owners have an idea of who their customers are, but most never dig deep enough to know how to use that knowledge. Figuring out your customer […]

Real Estate Logos - Does It Have To Have A House?

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Real estate logos are a big deal in my world! I work with many real estate agents and generally we start the branding process with a logo for the agent. The first question I get is...does it have to be a house? Starting out as a real estate agent or even re-branding yourself in this new real […]