Marketing Artfully

menu icon
search icon

Building a Brand Around Peace of Mind

By

In today's crowded market, everybody and their cousin is competing on price, features, and "quality" (whatever that even means anymore, am I right?) But here's the thing I've learned over almost two decades of doing this - the brands that actually stick around aren't selling a feature list. They're selling a feeling. Specifically? Security. Confidence. […]

How Large Companies Can Balance Brand Building and Demand Generation

By

Every marketing department in a major company faces a classic, quiet struggle. On one side of the hallway, you've got the brand builders - the storytellers who care deeply about emotional resonance, design consistency, and how the company makes people feel over the span of a decade. On the other side of the hallway, you've […]

Should Your Creative Business Buy Its Own Property?

By

For a lot of us, our business space is more than just an address. It's where our brand comes to life, where the best work happens, and honestly, it's often the first impression a client gets before they ever shake your hand! I remember back in my real estate agent days, I'd walk a client […]

How to Build an Email Marketing Campaign That Actually Converts

By

We've all been there. You spend hours writing a newsletter, tweaking the subject line eleven different times, triple-checking every link, and finally hitting send in the quiet hours of the night. Then you wait... Hours pass, maybe a day or two, and the results are... pretty disappointing. You stare at the dashboard and get a […]

How to Create a Workspace That Supports Productivity and Growth

By

As an entrepreneur, your workspace is so much more than just a spot to check emails. It's your mission control, your creative hub, and basically the physical version of your business - whether that means it doubles as your office desk, your craft station, or (some days) your impromptu YouTube studio. I've had it all […]

How to Automate Your Seasonal Marketing Campaigns

By

I have been a seasonal marketing zealot for years! The holidays and seasons are great times to gain additional traction for your business, and they're honestly just simple, built-in placeholders you can use when you're setting up your automated marketing campaigns. The calendar basically hands you the strategy - you just have to build the […]

9 Ways to Price Your Crafts So You're Actually Making a Profit

By

Here's a scenario that still makes me wince: I was teaching a class about selling on Etsy at our local library, and a lovely woman came up afterward to show me pictures of the christening outfits she made. They were gorgeous - the kind of heirloom piece you'd want to hand down for three generations. […]

7 Best Custom Pocket Folder Printing Companies 2026 Review

By

Hi, I'm Tara, and I'll just say it - I'm a marketing products addict. Hand me a branded pocket folder to use in a presentation and I am in heaven. There's something about that crisp, professional snap of a well-made folder that just makes everything feel official! Back in my corporate days, I loved walking […]

Best Platforms for Businesses Looking to Use DOOH Marketing

By

Remember when a billboard was just… a billboard? A big static sign you drove past without a second thought, slapped up for a month and hoping the right eyeballs noticed? Those days are basically ancient history. Digital Out-of-Home (DOOH) advertising has completely transformed what it means to market in the physical world - and it […]

Pricing 101 for Student Sellers: 9 Money Mistakes to Avoid Before You Launch

By

If you've got a kid who's a born salesman, you already know the feeling. They make something, tote bags, digital planners, handmade jewelry, a little campus service and suddenly they're convinced they're about to be the next big thing. And honestly? Good for them. That energy is exactly what entrepreneurship needs! But here's the thing […]

5 Powerhouse Systems That Run Your Freelance Business (So You Don't Have To)

By

Let me paint you a picture. Your client list is growing (YAY!), you're doing amazing work, and THEN one Tuesday morning you realize you're simultaneously trying to remember three deadlines, chase an invoice, onboard a new client, AND figure out where on earth you saved that last project file. Sound familiar? Here's the thing nobody […]