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How to Automate Your Seasonal Marketing Campaigns

July 10, 2026 By Tara Jacobsen

How to Automate Your Seasonal Marketing Campaigns

I have been a seasonal marketing zealot for years! The holidays and seasons are great times to gain additional traction for your business, and they're honestly just simple, built-in placeholders you can use when you're setting up your automated marketing campaigns. The calendar basically hands you the strategy - you just have to build the […]

How I Use Claude + PinClicks to Do Pinterest Keyword Research (So I Never Have to Guess Again)

July 7, 2026 By Tara Jacobsen

How I Use AI + PinClicks For Smarter Pinterest Keyword Research (So I Never Guess Again!)

I used to do Pinterest keyword research the hard way. Right-click on a pin, squint at the annotations, scribble them in a notepad, then go hunting somewhere else to try to guess the search volume. It was slow, it was tedious, and honestly? It was self-limiting. When you already have a post written in your […]

9 Ways to Price Your Crafts So You're Actually Making a Profit

July 6, 2026 By Tara Jacobsen

9 Ways to Price Your Crafts So You're Actually Making a Profit

Here's a scenario that still makes me wince: I was teaching a class about selling on Etsy at our local library, and a lovely woman came up afterward to show me pictures of the christening outfits she made. They were gorgeous - the kind of heirloom piece you'd want to hand down for three generations. […]

7 Best Custom Pocket Folder Printing Companies 2026 Review

July 3, 2026 By Tara Jacobsen

7 Best Custom Pocket Folder Printing Companies

Hi, I'm Tara, and I'll just say it - I'm a marketing products addict. Hand me a branded pocket folder to use in a presentation and I am in heaven. There's something about that crisp, professional snap of a well-made folder that just makes everything feel official! Back in my corporate days, I loved walking […]

Your Waiting Room Starts on Google - Ways Patients Judge a Practice Before Booking

June 26, 2026 By Tara Jacobsen

Your Waiting Room Starts on Google - Ways Patients Judge a Practice Before Booking

I have a confession: I was a Google reviewer before it was cool! Back in the early days, I was out there leaving reviews and uploading photos like some kind of rogue marketing agent - except nobody called it that yet. Nobody even really knew it mattered yet. Fast forward to today, and some of […]

How to Use AI to Create Stunning Pinterest and Instagram Photos for Your Etsy Shop

June 25, 2026 By Tara Jacobsen

How to Use AI to Create Stunning Pinterest and Instagram Photos for Your Etsy Shop

If you're selling vintage treasures on Etsy and your marketing photos still look like you took them in a hurry on your kitchen table circa 2019, no judgment, we've ALL been there! I have something that is going to genuinely change your life. AI image tools have gotten so good that you can now take […]

Best Platforms for Businesses Looking to Use DOOH Marketing

June 22, 2026 By Tara Jacobsen

Best Platforms for Businesses Looking to Use DOOH Marketing

Remember when a billboard was just… a billboard? A big static sign you drove past without a second thought, slapped up for a month and hoping the right eyeballs noticed? Those days are basically ancient history. Digital Out-of-Home (DOOH) advertising has completely transformed what it means to market in the physical world - and it […]

Pricing 101 for Student Sellers: 9 Money Mistakes to Avoid Before You Launch

June 17, 2026 By Tara Jacobsen

Pricing 101 for Student Sellers: 9 Money Mistakes to Avoid Before You Launch

If you've got a kid who's a born salesman, you already know the feeling. They make something, tote bags, digital planners, handmade jewelry, a little campus service and suddenly they're convinced they're about to be the next big thing. And honestly? Good for them. That energy is exactly what entrepreneurship needs! But here's the thing […]

5 Powerhouse Systems That Run Your Freelance Business (So You Don't Have To)

May 25, 2026 By Tara Jacobsen

5 Powerhouse Systems That Run Your Freelance Business (So You Don't Have To)

Let me paint you a picture. Your client list is growing (YAY!), you're doing amazing work, and THEN one Tuesday morning you realize you're simultaneously trying to remember three deadlines, chase an invoice, onboard a new client, AND figure out where on earth you saved that last project file. Sound familiar? Here's the thing nobody […]

How Small Businesses Can Cut Operational Waste Without Cutting Corners

May 6, 2026 By Tara Jacobsen

How Small Businesses Can Cut Operational Waste Without Cutting Corners

Cutting waste from your business sounds like a total no-brainer. Less waste usually means lower costs, cleaner processes, and honestly - a little less chaos in your day. But here's the catch. A lot of businesses try to cut waste by slashing things too aggressively and end up hurting their productivity, their quality, and their own […]

Marketing 101: 5 Tips for Turning Data into Direction

April 15, 2026 By Tara Jacobsen

Marketing 101: 5 Tips for Turning Data into Direction

Okay, real talk - I am OBSESSED with my analytics. Like, probably unhealthily so. My morning routine is basically: coffee, let the dogs out, check my Etsy stats. Are my new listings getting views? Which ones are people actually clicking on? Is that traffic coming from Pinterest or from Etsy search? I NEED TO KNOW! […]

7 Money Leaks in Your Small Business That Have Nothing to Do With Ads

April 1, 2026 By Tara Jacobsen

7 Money Leaks in Your Small Business That Have Nothing to Do With Ads

Let me guess: you've been pouring time and energy into ads for making money, tweaking your ad spend, obsessing over your click-through rates and still wondering where all the money is going. Here's the thing nobody tells you: sometimes the leak isn't in your funnel. It's in your foundation. I've been in the marketing trenches […]

The ONLY Two Pinterest Marketing Companies I Recommend

March 16, 2026 By Tara Jacobsen

3 Top Pinterest Marketing Agencies USA 2026

If you've been trying to find a Pinterest marketing agency that actually GETS it, you already know the struggle is real. You search, you scroll, you end up knee-deep in generic "social media management" companies that treat Pinterest like an afterthought - just one more platform to half-heartedly toss a pretty picture at and call […]

9 Property Investment Opportunities Most Buyers Miss Because They Move Too Slowly

March 10, 2026 By Tara Jacobsen

9 Property Opportunities Most Buyers Miss Because They Move Too Slowly

If you've ever lost out on a property deal that felt PERFECT - only to watch someone else snap it up while you were still "thinking about it" - this post is for you! The truth is, the best property opportunities don't wait around for anyone, and the buyers who consistently score the most incredible […]

9 Mother’s Day Color Palettes - Spring Marketing Inspiration

February 25, 2026 By Tara Jacobsen

9 Mother’s Day Color Palettes - Spring Marketing Inspiration

I have been focusing on seasonal marketing for a few years now, and one thing I have seen over and over again on both Pinterest and Google is this: if you jump from holiday to holiday, you can keep interest flowing all year long! Instead of hoping one piece of content carries the weight for […]

9 Unique Easter Color Palettes for Aesthetic Spring Branding

February 12, 2026 By Tara Jacobsen

9 Unique Easter Color Palettes for Aesthetic Spring Branding

Easter is the underrated queen of color! Spring branding doesn’t have to mean pastel overload or cartoon bunnies (unless that’s your thing - and honestly, I respect it!) Easter is actually one of the BEST seasonal opportunities to refresh your brand visuals without completely reinventing yourself. Soft tones, nostalgic warmth, playful brights, earthy renewal - […]

No More "Can I Speak to Your Manager?" Moments: 5 Ways to Prevent Escalations

February 6, 2026 By Tara Jacobsen

No More "Can I Speak to Your Manager?" Moments: 5 Ways to Prevent Escalations

Let’s be real - customer escalations don’t just drop out of the sky. They happen when people feel ignored, brushed off, or like they’re being talked down to by someone who memorized the company policy but forgot how to be human. But here's the good news: most customer service chaos is totally preventable. With a […]

There Is NO Passive Income

February 4, 2026 By Tara Jacobsen

There Is No Passive Income (And Here’s Why Gurus Won’t Admit It)

I am going to tell you something super sad so if you think this will ruin your day, week or life, get out now! There is NO passive income, no matter what guru you have been following has told you... sigh. My Passive Income Bonafides You would think after actively blogging since 2008 I would […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

More about me

Popular

  • How to Automate Your Seasonal Marketing Campaigns
    How to Automate Your Seasonal Marketing Campaigns
  • How I Use AI + PinClicks For Smarter Pinterest Keyword Research (So I Never Guess Again!)
    How I Use Claude + PinClicks to Do Pinterest Keyword Research (So I Never Have to Guess Again)
  • 9 Ways to Price Your Crafts So You're Actually Making a Profit
    9 Ways to Price Your Crafts So You're Actually Making a Profit
  • 7 Best Custom Pocket Folder Printing Companies
    7 Best Custom Pocket Folder Printing Companies 2026 Review

Seasonal

  • Your Waiting Room Starts on Google - Ways Patients Judge a Practice Before Booking
    Your Waiting Room Starts on Google - Ways Patients Judge a Practice Before Booking
  • How to Use AI to Create Stunning Pinterest and Instagram Photos for Your Etsy Shop
    How to Use AI to Create Stunning Pinterest and Instagram Photos for Your Etsy Shop
  • Best Platforms for Businesses Looking to Use DOOH Marketing
    Best Platforms for Businesses Looking to Use DOOH Marketing
  • Pricing 101 for Student Sellers: 9 Money Mistakes to Avoid Before You Launch
    Pricing 101 for Student Sellers: 9 Money Mistakes to Avoid Before You Launch

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