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Stupendous Subject Lines - Newsletter Tips For Vintage Etsy Sellers

January 19, 2017 By Tara Jacobsen

Stupendous Subject Lines - Newsletter Tips For Etsy Sellers

So I was hanging out in the Got Vintage Shops Dealer Support Facebook group today and a gal asked question about her email newsletter. She said she had about a 14% open rate but was worried that she was losing more subscribers than she was gaining. Sigh. I feel like we can all relate to that! So […]

How To Have Focus As A Multi Passionate Entrepreneur

January 4, 2017 By Tara Jacobsen

How To Have Focus As A Multi Passionate Entrepreneur

Focusing when you are a multi passionate entrepreneur is H-A-R-D. There are just so many cool things that you could be doing, that you can wind up spreading yourself so thin that nothing gets done! In today's post I am going to cover some great information and resources as well as some strategies which I have […]

The Myth of Real Estate Agent Branding | Real Estate Marketing

December 30, 2016 By Tara Jacobsen

The Myth of Real Estate Agent Branding | Real Estate Marketing

This one is for my real estate marketing peeps! Please stop buying into the idea that you have to have real estate agent branding to have a successful business. I spend A LOT of time with real estate agents and often they want to talk with me about their branding. The angst about this topic […]

25 Super Pinnable Pinterest Pin Designs

December 21, 2016 By Tara Jacobsen

25 Super Pinnable Pinterest Pin Designs

This post started out as many of my favorite posts do... I was curious about what made me like different Pinterest pins. I have a plan in the coming months to really work on increasing my traffic from Pinterest so I wanted to get a feeling for what super pinnable Pinterest pin designs looked like. With […]

Your Time Management Problem Is Not Your Planner (and I Sell Planners!)

December 16, 2016 By Tara Jacobsen

Your Time Management Problem Is Not Your Planner (and I Sell Planners!)

It is about that time of year when we all start thinking about getting our planner for next year. We spend hours scouring the stores and days online searching for the perfect planner. We watch YouTube videos about this planner or that planner. We compare features and coils, sizes and design. And none of it […]

What SHOULD You Do | Time Management For Entrepreneurs

December 15, 2016 By Tara Jacobsen

What SHOULD You Do | Time Management For Entrepreneurs

I have been a entrepreneur my whole life (or at least starting at 8!) While I did have a couple of jobs over the years, after the last one I am pretty much unemployable. I also have a blog were I talk a fair amount about entrepreneur life and marketing so I am surrounded by […]

Real Estate Farming Videos - 16 Ways To Use A Neighborhood Video

December 8, 2016 By Tara Jacobsen

Real Estate Farming Videos - 16 Ways To Use A Neighborhood Video

If you are ready to start rocking your real estate farming videos, this is the post for you! Recently we talked about Real Estate Marketing Videos - The Most Powerful Farming Tool Agents Have Today, and now we will look at 16 ways that you can use one little video to make a big impact on your marketing! Real […]

What The Most Successful Vintage Etsy Shops Do To Succeed

December 7, 2016 By Tara Jacobsen

What The Most Successful Vintage Etsy Shops Do To Succeed

If you are an Etsy shop owner, you probably would love to know what the most successful vintage Etsy shops do to succeed. As this is also super interesting to me, I thought that I would do bunch of research to see what we could find out. I have found in my marketing career that […]

Vintage Etsy Sellers.... Some Thoughts About Etsy SEO, Sourcing and OOAK Items

December 6, 2016 By Tara Jacobsen

So I was thinking about vintage Etsy sellers today and the problems we have with selling OOAK (one of a kind) items and Etsy SEO. I know that a lot of the time info about Etsy SEO is geared toward handmade sellers, but being an Etsy vintage seller myself, I like figuring out ways to […]

Real Estate Marketing Videos - The Most Powerful Farming Tool Agents Have Today!

December 5, 2016 By Tara Jacobsen

Real Estate Marketing Videos - The Most Powerful Farming Tool Agents Have Today!

Whoo whoo... today we are going to talk about one of the absolutely most powerful things a listing agent can do to prospect for sellers...real estate marketing videos of neighborhoods! I KNOW, that is a bold statement to throw down, but I am feeling all pumped up today to tell all my real estate agent […]

9 Ways Real Estate Marketing Differs For Listing Agents Versus Buyers Agents

November 16, 2016 By Tara Jacobsen

9 Ways Real Estate Marketing Differs For Listing Agents Versus Buyers Agents

Today's Real Estate Marketing post is about the difference between marketing for Listing Agents versus Buyers Agents! To the average consumer all real estate agents look alike, but those of us in the know should be aware that marketing for listing agents is VERY different than marketing for buyers agents! It is funny, I get a […]

How To Figure Out Your Etsy Shop SEO | The New Marmalead (Updated 2018)

November 9, 2016 By Tara Jacobsen

How To Figure Out Your Etsy Shop SEO | The New Marmalead

When you are doing your Etsy SEO you probably have lots of questions... Which of my listing are doing well? Which are doing badly? What keywords should I target and how can I find the darn good ones? What can I use to find out how my listings are doing? Updated March 6th, 2018 with […]

The Complete Guide To How Using Etsy Shop Updates Can Help You Sell More!

October 25, 2016 By Tara Jacobsen

The Complete Guide To How Using Etsy Shop Updates Can Help You Sell More!

Etsy Shop Updates are a thing. There I said it. They seem like just another thing that I have to do to keep my Etsy store relevant. But are they important? Should I stop doing something else and make them a priority? Will they help increase sales or just be another "social media" task that takes up […]

Selling Vintage on Etsy - SEO, Keywords and Descriptions

October 4, 2016 By Tara Jacobsen

Selling Vintage on Etsy... SEO Keywords & Descriptions

Selling vintage on Etsy is very different than selling handmade or supplies. We are not able to make one or two shining star listings that stay up forever, but need to be super mindful of the fact that our current listings have to each be great so that we show up in Etsy search for […]

Selling Vintage On Etsy - Sourcing, Margins, Shipping and Storage

September 21, 2016 By Tara Jacobsen

Selling Vintage On Etsy - Sourcing, Margins, Shipping and Storage

Selling vintage on Etsy is super different than selling handmade or supplies. I feel like most of the information out there is for these types of sellers so I wanted to talk a bit about some things that are specific to just vintage Etsy marketers! 3 Part Series For Vintage Etsy Sellers Today I am […]

How To Develop Your Customer Avatar

September 13, 2016 By Tara Jacobsen

How To Develop Your Customer Avatar

Today I am going to be talking your Customer Avatar. This is VERY different than the Customer Demographics for your business and confuses business owners all the time! Using Customer Demographics for marketing made sense when I was startup entrepreneur. This was in the early 2000s and Google had not even hit anyone's radar yet. And […]

Selling Vintage On Etsy - Niches, Target Audience and Branding

September 7, 2016 By Tara Jacobsen

Selling Vintage On Etsy - Niches, Target Audiences and Branding

Today we are going to be talking about selling vintage products on Etsy. This is WAY different than selling handmade items and comes with its own challenges and rewards. 3 Part Series For Vintage Etsy Sellers Challenges of Selling Vintage On Etsy So the biggest challenge for me about selling vintage items is that there […]

Super Advanced Internet Marketing Tips For Real Estate Agents

September 6, 2016 By Tara Jacobsen

Super Advanced Internet Marketing Tips For Realtors

So today I want to talk about doing super advanced internet marketing for real estate agents. Now let's call a spade a spade, there is no special internet marketing for agents, just marketing, but all the examples should really pertain to you and your business! If you are a beginning internet marketing real estate agent, […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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