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How To Figure Out Your Etsy Shop SEO | The New Marmalead (Updated 2018)

November 9, 2016 By Tara Jacobsen

How To Figure Out Your Etsy Shop SEO | The New Marmalead

When you are doing your Etsy SEO you probably have lots of questions... Which of my listing are doing well? Which are doing badly? What keywords should I target and how can I find the darn good ones? What can I use to find out how my listings are doing? Updated March 6th, 2018 with […]

The Complete Guide To How Using Etsy Shop Updates Can Help You Sell More!

October 25, 2016 By Tara Jacobsen

The Complete Guide To How Using Etsy Shop Updates Can Help You Sell More!

Etsy Shop Updates are a thing. There I said it. They seem like just another thing that I have to do to keep my Etsy store relevant. But are they important? Should I stop doing something else and make them a priority? Will they help increase sales or just be another "social media" task that takes up […]

Selling Vintage on Etsy - SEO, Keywords and Descriptions

October 4, 2016 By Tara Jacobsen

Selling Vintage on Etsy... SEO Keywords & Descriptions

Selling vintage on Etsy is very different than selling handmade or supplies. We are not able to make one or two shining star listings that stay up forever, but need to be super mindful of the fact that our current listings have to each be great so that we show up in Etsy search for […]

Selling Vintage On Etsy - Sourcing, Margins, Shipping and Storage

September 21, 2016 By Tara Jacobsen

Selling Vintage On Etsy - Sourcing, Margins, Shipping and Storage

Selling vintage on Etsy is super different than selling handmade or supplies. I feel like most of the information out there is for these types of sellers so I wanted to talk a bit about some things that are specific to just vintage Etsy marketers! 3 Part Series For Vintage Etsy Sellers Today I am […]

How To Develop Your Customer Avatar

September 13, 2016 By Tara Jacobsen

How To Develop Your Customer Avatar

Today I am going to be talking your Customer Avatar. This is VERY different than the Customer Demographics for your business and confuses business owners all the time! Using Customer Demographics for marketing made sense when I was startup entrepreneur. This was in the early 2000s and Google had not even hit anyone's radar yet. And […]

Selling Vintage On Etsy - Niches, Target Audience and Branding

September 7, 2016 By Tara Jacobsen

Selling Vintage On Etsy - Niches, Target Audiences and Branding

Today we are going to be talking about selling vintage products on Etsy. This is WAY different than selling handmade items and comes with its own challenges and rewards. 3 Part Series For Vintage Etsy Sellers Challenges of Selling Vintage On Etsy So the biggest challenge for me about selling vintage items is that there […]

Super Advanced Internet Marketing Tips For Real Estate Agents

September 6, 2016 By Tara Jacobsen

Super Advanced Internet Marketing Tips For Realtors

So today I want to talk about doing super advanced internet marketing for real estate agents. Now let's call a spade a spade, there is no special internet marketing for agents, just marketing, but all the examples should really pertain to you and your business! If you are a beginning internet marketing real estate agent, […]

How To Use Learning Styles To Write Your Etsy or Ebay Descriptions - Ecommerce Marketing

September 1, 2016 By Tara Jacobsen

How To Use Learning Styles To Write Your Etsy or Ebay Descriptions - Ecommerce Marketing

Sometimes making or finding and shipping your Etsy products is the easy part. Then you sit down to write your description and your mind draws a total blank... doh! It is funny, I kind of find writing the Etsy or Ebay product descriptions to be the easy part because I am a writer, but today […]

Ecommerce Notes - Why Do People Shop On Ebay, Etsy or Amazon

August 16, 2016 By Tara Jacobsen

Ecommerce Notes - Why Do People Shop On Ebay, Etsy or Amazon

This morning I got to thinking about WHY people to choose to shop on different ecommerce sites. I feel like this is super vital when choosing where to sell and what products to source. I have an Ebay and Etsy store and have a client I work closely with who has an Amazon store which […]

Etsy Vintage Sellers | How To Figure Out What To Sell

July 26, 2016 By Tara Jacobsen

How To Figure Out What To Sell On Etsy | Etsy Vintage Sellers

Vintage Etsy sellers are a wicked cool group of people! We are finding things that are unloved or unwanted and then posting them for sale so that someone can find them, buy them and love them. That said, I think we have all experienced the disappointment of finding a "treasure" only to learn that it […]

Why You Need Drone Videos In Your Real Estate Marketing

June 28, 2016 By Tara Jacobsen

Why You Need Drone Videos In Your Realtor Marketing

I am not always one to jump on new Real Estate Marketing trends, but drone videos are really an amazing advance that I think you should consider when selling higher end or luxury homes. So what is this "drone thing". Drones are little hover crafts that can carry a camera around and the pilot of […]

Etsy SEO For New Etsy Sellers

June 21, 2016 By Tara Jacobsen

Etsy SEO For New Etsy Sellers

When you are starting your Etsy shop one of the most intimidating things you can hear about is Etsy SEO. It seems like everyone talks about it but no one really is great at explaining how to do it or what it is! So today I thought I would take a peek at my pal […]

Getting Started On Etsy - Stop Worrying, Start Now

June 14, 2016 By Tara Jacobsen

Getting Started On Etsy - Stop Worrying, Start Now | Getting started on Etsy is scary, I get that. But today I was in a group that I love and a gal there was talking about how she wanted to get started on Etsy but she didn’t know what to do. She already had people who wanted to buy her items locally, but she didn’t know how to sell them or price them or make them or ship them…ack! So today I want to talk to YOU, someone who is considering selling on Etsy but who has some fears about whether or not to do it!

Getting started on Etsy is scary, I get that. But today I was in a group that I love and a gal there was talking about how she wanted to get started on Etsy but she didn't know what to do. She already had people who wanted to buy her items locally, but she didn't […]

Should You Give A Buyers Gift? Real Estate Marketing

April 8, 2016 By Tara Jacobsen

Should You Give A Buyers Gift? Realtor Marketing

Real estate marketing covers a lot of things and I really believe that giving a buyers gift can be part of your marketing strategy, if it is done correctly! My Position Okay, I worked with a total of 3 buyers when I was a real estate agent many moons ago so I was not focused on […]

How To Segregate A Multi Niche Website | Advanced Blogging

April 6, 2016 By Tara Jacobsen

Advanced Blogging | How To Segregate A Multi Niche Website

When you are doing advanced blogging it can seem like an un-overcomable challenge to segregate your audiences when you have a multi niche website. At least it seemed that way to me. I have a number of distinct different audiences (Writers, Realtors and Ecommerce or Etsy Sellers) as well as a number of key topics […]

How To Sell Your Digital Products With AMAZING Product Photography

April 4, 2016 By Tara Jacobsen

How To Sell Digital Products With Amazing Product Photography

This product photography post came about as many of my best posts do, because I was interested in seeing what best in class shops were doing in their product photos. Selling digital products is not the same as selling a physical product. Oftentimes there is no "actual" pictures that you can take so you have […]

For Etsy Sellers - 30 Day Sprint Plan and Worksheet

April 1, 2016 By Tara Jacobsen

For Etsy Sellers - 30 Day Sprint Plan and Worksheet

For Etsy sellers, listings are king. Whether you are a power lister or if you only have a few items in your shop, you need to be constantly massaging your listings to make them better and more visible in Etsy search. With that in mind I decided that I was going to do a 30 day […]

Pinterest Marketing - What Size Should Your Pins Be? (Lots of Examples)

March 31, 2016 By Tara Jacobsen

What Is The Perfect Size For A Pinterest Pin?

In Pinterest Marketing Banner size matters! Today we are going to take a look at the different sizes and layouts for Pinterest pins and see what is working and how we can make our pins better. Note: My only reason for doing this is find out what size pins Pinterest likes right now. I do […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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