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Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

So I have been banging this around in my head for a while now, should Etsy Sellers have a separate, standalone ecommerce shop? I have a pretty big internet empire and was SUPER excited when I realized that I could sell both my physical products (Glamorously Vintage) and my digital products (PaperlyPeople) on there. I …

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I have been studying up on product photography quite a bit lately and trying to figure out whether I need to use a fancy camera or if I can do it with my iPhone. And now with the iPhone 7 I can even take those fancy blurry background photos that look so darn cool! (but …

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When you are choosing your business calendar planner the options can seem endless. This post is the ultimate guide that will walk you through all the aspects of picking a planner! While we all wish there was the PERFECT planner, very few of us actually reach that lofty goal. But if we can get 90% of …

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I can’t hold my tongue any longer. Almost every day I talk with Real Estate Agents about their marketing in some way or another and there are (at least) 5 mistakes I see them making with their websites over and over again. Who Are You Prospecting For Let’s just jump right into the deep and …

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There is a debate raging now about whether plain jane, text based emails work better or if “newsletter style” emails with lots of pictures work better for getting opens in email marketing. At least there is between my “email guy” and me. I started this project with my flag firmly planted in the “I like …

Read More about How I Increased My Email Open Rate By 8 Percent | Email Marketing

When my pal Kirsten McCay Smith asked me to make a special lead generating form for her to use in her direct sales and network marketing, I took notice. Not being in direct sales, I was not aware that there were specific tasks that make a HUGE difference in being a successful consultant, but Kir …

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If you are going to spend time marketing on Pinterest, you should take the time to understand how the site works, including some changes that will greatly effect your results. This post is a comprehensive guide to doing market research on Pinterest and how small business owners can use the site to their best advantage. I am …

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