Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Small business marketing to me is about sharing information with the people who could be potential customers in a way that makes me an authority and them better marketers (and making more money). That said, A LOT of the time I post things on my that are just things that I need everyday. These tend …

I LOVE getting creative and patriotic at the same time! Here are some of my favorite 4th of July and Patriotic quotes (some with pictures!) Please feel free to like and share these anywhere, just leaving the small marketingartfully.com attribution at the bottom. I purchased all the photos used and am not charging for any …

This post is a “how not to” for guest post blogging requests. Please, whether you are applying to my blog or any other blog, read it in its entirety so you can know what it feels like on the other end and maybe improve your requests. Please know that if you send me horrible requests …

I have broken this list of 100 Great Email Call To Action Examples up into categories that make sense to me and possibly to the people that I am trying to reach. While they ARE somewhat grouped, I have not alphabetized them or put them in precise order as I actually use these to spark …

Using the DISC Personality Profile for marketing and selling is one of the strongest tools in my toolbox. Knowing my personality type and that of my customers assures that I will be working with people who I will enjoy! So what is the DISC Personality Test? According to the Wikipedia, the “DISC assessment is a …

Small business marketing is not just talking about your products and services day in and day out. Oftentimes, if you frame your message around a holiday, you can increase interest in your marketing efforts. Here is a list of the promotional holidays – we like to call this surfing the seasons! Easy Seasons Winter Fall …

Using customer demographics to target the right customers for your business could be one of the most powerful techniques I can recommend! First off, let’s talk about what are customer demographics? They are different categories that your prospects and clients can be divided into. Here are some of the most popular: Age Race Republican or …

Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! Or you can have something like a “swipe file” of great email subject lines …

So I was talking with a client the other day about customer demographics and advertising…it was really enlightening saying it out loud and I thought that you might be interested too! Let’s start with what Customer Demographics mean to small business owners (for huge companies they may mean something totally different). In my business, I …