Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

This morning I got to thinking about WHY people to choose to shop on different ecommerce sites. I feel like this is super vital when choosing where to sell and what products to source. I have an Ebay and Etsy store and have a client I work closely with who has an Amazon store which …

Vintage Etsy sellers are a wicked cool group of people! We are finding things that are unloved or unwanted and then posting them for sale so that someone can find them, buy them and love them. That said, I think we have all experienced the disappointment of finding a “treasure” only to learn that it …

I am not always one to jump on new Real Estate Marketing trends, but drone videos are really an amazing advance that I think you should consider when selling higher end or luxury homes. So what is this “drone thing”. Drones are little hover crafts that can carry a camera around and the pilot of …

When you are starting your Etsy shop one of the most intimidating things you can hear about is Etsy SEO. It seems like everyone talks about it but no one really is great at explaining how to do it or what it is! So today I thought I would take a peek at my pal …

Getting started on Etsy is scary, I get that. But today I was in a group that I love and a gal there was talking about how she wanted to get started on Etsy but she didn’t know what to do. She already had people who wanted to buy her items locally, but she didn’t …

Real estate marketing covers a lot of things and I really believe that giving a buyers gift can be part of your marketing strategy, if it is done correctly! My Position Okay, I worked with a total of 3 buyers when I was a real estate agent many moons ago so I was not focused on …

When you are doing advanced blogging it can seem like an un-overcomable challenge to segregate your audiences when you have a multi niche website. At least it seemed that way to me. I have a number of distinct different audiences (Writers, Realtors and Ecommerce or Etsy Sellers) as well as a number of key topics …

This product photography post came about as many of my best posts do, because I was interested in seeing what best in class shops were doing in their product photos. Selling digital products is not the same as selling a physical product. Oftentimes there is no “actual” pictures that you can take so you have …

For Etsy sellers, listings are king. Whether you are a power lister or if you only have a few items in your shop, you need to be constantly massaging your listings to make them better and more visible in Etsy search. With that in mind I decided that I was going to do a 30 day …