Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

I love using Fairy Tale quotes for business. There is just something so powerful about bringing the viewer back to a time when they were young and hopeful. There is a great mix of past fairy tales and new classics so you take your pick! These are all business quotes, that is appropriate to post …

This post is about how to sell a $97 dollar consulting or strategy session. You are going to see the length and wonder what the heck is so hard about doing this, but this is actually a piece for one of my all time favorite clients who is EXPLODING in his business recently and ready …

Marketing is all about doing something…writing a book, making a sales page, posting to social media. But honestly, our biggest marketing “wins” coming from forward movement, just doing some kind of Marketing Activity instead of waiting until everything is perfect. This is list of marketing tactics…each is a little nibble of something you can do …

I have been fascinated with customer demographics for years. The idea that there are large groups of people out there who would want to buy what we are selling was very tempting to consider. Just find the sweet spot in the marketplace and advertise to them…what could go wrong. Well, there isn’t one person on …

Okay, you guys know I am HUGE on goal setting, having written goals with you right now! But what if you don’t know what your goals should be? Today’s post is all about finding your passion and living your Fabulous Life!!! The now You are sitting at your desk, thinking, “if I have to do …

I grew up in the land of sayings. The good german folk of Northwestern Pennsylvania seemed to have a saying for everything and my parents and grandparents where full of them! What I found though, is that there are are a lot of truths in those sayings and that many folks have a visceral response …

When you are doing entrepreneur marketing, there is nothing more important than to know who your perfect client is and then focus exclusively on that person when developing products or services. One of the ways that we recommend figuring out what you’re selling is to figure out what you like to do best. As entrepreneurs, …

Years ago, when I started looking how to pick the right customer demographics for my marketing, I only knew about the basics like age, marital status, income and the like. As I got a little more sophisticated (maybe a little obsessed) I started spreading that out to more and more areas of my perfect client’s …

Looking for good tweet examples for your Twitter marketing? Good tweets are super easy when you have a great resource to get your ideas flowing! Most of my posts are just so I have my research handy to use wherever I am…this one is no exception. I spend A LOT of time crafting tweets (and …