Niche marketing has changed over the years. Back in the day we were told we could have hundreds of niches with all different anonymous logins and build an empire that could span the online universe. Today though, with Google cracking down on spam sites and social needing a face to put to a name, is …
Tara Jacobsen
In your business you probably have some kind of vernacular or “right” words that are used to describe what you do. But in copywriting to attract attention and sales, you need to know the words that your customers are using to describe that product or service. For example, a financial planner may talk frequently about …
Niche marketing is bandied about as a term A LOT in my world. Back in the bad-old-days of SEO there were scads of “niche sites” where people would just call themselves an expert and the post 25 articles about a specific topic and BAM, they could grow a niche email list. Well the times they …
updated 4/17/2018 If you are a service professional doing authority marketing you may be in a quandary about how to ethically refer people to affiliate programs where you might get a cut of the action. For those of you just getting started with this idea, many companies use “affiliate partners” to sell their products or …
There are hundreds of types of businesses who want to sell to real estate agents. Some of them are GREAT and really would provide a value and some are just trying to pick “low hanging fruit”. Your success with converting this coveted profession will probably depend on your motivation and how much value you can …
As I was launching my last book, Rainmaker Real Estate Agent, I made a WHOLE bunch of content that would sort of “swirl” around and help drive traffic to that book. It is working since the book currently ranks highly on Amazon for all my real estate categories and sales are climbing. Today I thought …
Today’s post is about remembering that everyone doesn’t learn the way that you do and that you need to be mindful of the learning styles you use in your online courses! There are three types of learning styles, Visual, Auditory and Kinesthetic. Generally everyone has a primary means of learning that falls into one of …
Did you ever hear something so much that you kind of rebelled against it? I have been hearing for years that “the money is in the list”…your email newsletter list that is! And I have a list. It is about 5,000 people right now, people who are extremely loyal and fun to talk to! They …
Public relations and marketing are definitely sisters in the truest sense of the word now. In the past marketing was focused on getting sales through paid means like bus benches, buying ads in magazines and billboards. Public relations, on the other hand, was about getting unpaid endorsements from media sources like magazines and television. If …