Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

If you are thinking about selling online, I am sure that you have considered multiple ecommerce solutions (I know I did!) but today we are going to talk about two that I use…Etsy and Shopify. While I do have a shop that sells physical goods on Etsy, I only sell digital products on my Shopify site …

If you are a speaker (like me) and want to get more speaking events, this is the post for you! Today we will cover a bunch of different speaker marketing topics and have a little resource at the end! You would be amazed how many people I talk to who say they are speakers but …

Author Marketing can be a scary place. Where do you start with all the different marketing ideas out there? Should you be doing Facebook or making YouTubes? Would it pay to set up an Instagram account or should you build up your email list? Start a blog? Do a podcast?…arggg!!! The funny thing is, none …

If you have never heard the term, “activities based marketing” you are in for a treat. With this kind of marketing you are not as concerned with the outcome of what you are doing as you are with completing goals you can control. For example, I am writing this blog post specifically to try an …

The Effective Entrepreneurs Business Planner encompasses everything you will need to keep your business on track and your ideas flowing. This printable PDF file will keep you up to date for years to come! There are four main parts to the planner: Calendaring Your Way Time Management To Do Lists Big Ideas Let’s dive right in and …

So I have been banging this around in my head for a while now, should Etsy Sellers have a separate, standalone ecommerce shop? I have a pretty big internet empire and was SUPER excited when I realized that I could sell both my physical products (Glamorously Vintage) and my digital products (PaperlyPeople) on there. I …

I have been studying up on product photography quite a bit lately and trying to figure out whether I need to use a fancy camera or if I can do it with my iPhone. And now with the iPhone 7 I can even take those fancy blurry background photos that look so darn cool! (but …

When you are choosing your business calendar planner the options can seem endless. This post is the ultimate guide that will walk you through all the aspects of picking a planner! While we all wish there was the PERFECT planner, very few of us actually reach that lofty goal. But if we can get 90% of …

Setting up an email marketing campaign can feel overwhelming when you are just getting started. Maybe you are staring at a blank piece of paper with no idea how to begin or you have an idea but no way to organize all your thoughts. Here are the steps that I take when I set up …