Best Twitter Accounts for Marketing, Entrepreneurs, Social Media, Authors, Podcasters and Startups

Best Twitter Accounts for Marketing, Entrepreneurs, Social Media, Authors, Podcasters and Startups

This is my own list of the top Twitter accounts that I follow. There are some pretty stringent criteria that I use to include someone including: Is it the person-person who monitors or answers Do they share great stuff Are they really using Twitter or is their feed full of just Facebook reposts Now you […]

Should You Write Your Blog Posts For Google or Social Media?

Should You Write Blog Posts For Social Media or Google

The question of whether to write for Google or social has been banging around in my head a lot lately when thinking about content marketing. The happy, friendly answer of course is that you can write great content that does BOTH…big smiley face. But I am not really sure it is possible to do Google […]

Social Media Marketing Success – Using Lists To Stop Driving Yourself Nuts!

Social Media Marketing Success - Using Lists

I have to say that the amount of content that I am exposed to daily is overwhelming. My day starts with checking the news on my USA Today app, going through email (not much news there, mostly spam I have to delete) and then I head over to Facebook, Twitter, LinkedIn, Google Plus, Klout and […]

The Biggest Social Media Marketing Mistake, Bar None

MIT Facebook page

So today we are going to talk about the biggest social media marketing mistake companies are making, bar none. If you are one of those that wants to know the answer and move on, it is not including pictures in your blog and social posts. For those of you who want more, I think this […]

Social Media Marketing For Small Biz FREE Email Course

Social media marketing for small biz email course

Have you ever scratched your head and wondered how the heck everyone else knows about social media marketing when you are just struggling to keep up with the latest trends. And forget marketing, you are just flailing around hoping that one of your posts will “go viral” and make all this hard work worth it. […]

Is Google Plus A Facebook Killer?

Is google plus a facebook killer?

Google Plus is setting out to be a Facebook Killer. Thanks to my friend Cyndee Haydon, Clearwater Realtor, I am IN and messing around with the new system! So, what does this new social media platform mean for real small business owners RIGHT NOW? Not so much. Like all social media thingy-ma-bobbies, if you are […]

Do Bad Social Media Marketing “Tricks” Actually Work

Bad social media marketing tricks

I am a honest to goodness marketer, in the trenches every day and working hard to do the best for our professional clients. But every now and then I think about putting a black hat on and seeing if any of these social media marketing tricks actually work! Disclaimer: These are actually “black hat” techniques, […]

What Social Media Marketing Is Not!

What Social Media Marketing Is Not

Social media has become the buzz word for small business marketing. Everyone wants to jump on the bandwagon and get a piece of this new media channel, without realizing that there is a huge amount of time that needs to go into their efforts. At first, when small biz owners decide to use the Facebook, […]

Do Not Get Taken By Social Media Snake Oil

Social Media Snake Oil

It is easy to get taken by social media snake oil. We all want to find the “easy button” for getting our Facebook and Twitter done and out the door, but sadly I have found that most things I or my clients try tends to be little more than pouring money down the drain. So […]

How To Find Stuff To Post On Social Media

Finding Stuff To Post On Social Media

Finding “stuff” to post on social media like Facebook, Twitter and LinkedIn can seem like an overwhelming task. Here is a GREAT way to find things that you can use to add interesting items to your social media properties. We have lots of clients and I can tell you that finding interesting items to post […]

Facebook Marketing Making Lists

Facebook Marketing Making Lists

Facebook marketing becomes MUCH easier for small business owners when you have lists of your friends segregated. These are all practical working suggestions for what to do on Facebook! Super basic Facebook Friend Management Overview Once you have added your friends to Facebook, getting them sorted out can be an overwhelming task. I can tell […]

Arbitrary Small Business Marketing Goals Part Two

Small Business Marketing Arbitrary Goals

These arbitrary small business marketing goals are part of continuing series about how Small Business Marketing Goals Make A Huge Difference. Read at your own risk, they coud make you do something! Social Networking or Social Media If I get one more email that tells me that they can get 10,000 in 15 minutes I […]

Realtor Marketing Is Social Media Necessary

Realtor marketing social media

Realtor marketing has come a long way from carrying around a huge listing book on your buyer appointments. BUT is all of the new realtor marketing hype important and is social media REALLY necessary. If you listen to the hype, every agent must now spend as much time marketing as I do (and I am […]

Social Media Marketing Do Not Be THAT GUY

Social Media Marketing

Social media marketing may be free BUT it takes up all your time. To combat that I see people doing things that are spammy and which do not compliment their business model like this… Vince is probably a great guy and he is billing himself as a “Sincere Online Marketer” BUT he is not considering […]

What is the difference between social media marketing and social networking

social media social networking

Social Media Marketing and Social Networking ARE different and how you approach them are going to determine your success or failure. When I started talking about the new marketing tools like Twitter, Facebook and LinkedIn a while ago, everyone was calling it Social Networking. Just recently I have noticed a shift to Social Media and […]

10 Reasons To Use Social Media For Small Business Marketing

Happy Social Media Marketing

Here are my Top 10 reasons to use social media specifically for your small business marketing efforts. Small business owners and entrepreneurs are uniquely positioned to take advantage of social media when it is just becoming mainstream. Why should I use social media like Facebook, LinkedIn and Twitter for my small business is ABSOLUTELY the […]

Social Media Marketing Is Facebook Beating Google

Social media marketing and especially Facebook is taking over Google for driving traffic to my website. More traffic is great but social media marketing success is less predictable. So is Facebook beating Google on my site. I attended a workshop a couple of YEARS ago where the speaker said that Facebook would take over Google […]

Facebook Marketing How To Get More Referrals

Facebook Marketing Social Media

Facebook marketing is all about keeping in touch with people in a very friendly kind of way. Getting and giving referrals becomes SO much easier because of the low technology barrier and connections that you have within Facebook itself. There are three kind of business owners I find out there in regards to Facebook Marketing: […]

Internet and Keyword Marketing Are Constantly Changing

Internet marketing and especially keyword marketing is fun, challenging AND changing! It used to be so easy to define your business and then run with that for years or even decades. A barber was a barber and didn’t try to be a stylist or add things to his business. An accountant did books for small […]

Social Networking Will Replace Google?

So why do I think social networking will replace google and how does that make this post a followup to telling the truth? (I wrote a post a couple of days ago about why I think that telling the truth is the best way to conduct business!) Firstly, I attended a Jeffery Gitomer training session […]