Hi authors! I love you all and want you to be better at doing your author marketing so I am writing this post. There are three parts…the first is about why to do Hashtags, the second about how to do hashtags and the third a HUGE list of hashtags for every kind of author. If I missed your genre, please let me know!
Why Do Hashtags For Author Marketing
If you are an author who wants to sell more books (and isn't that kind of the point?) then you definitely want to start understanding WHY it is important to use hashtags in your social media postings.
At the very most basic level, all social sites are just databases of “stuff” that the site have to find some way of categorizing. Some of them (like Facebook) famously use algorithms to limit the vast amount of posts you would see and some use hashtags to help you find things. Today in the video we are going to be looking at 4 social sites that use hashtags (Facebook, Twitter, Google Plus and Pinterest) although there are others like Instagram that also use hashtags.
If you are not using hashtags currently it can seem like a complete waste of time. Why would anyone be interested in your post just because you put a stupid word with a pound sign before it? If you take nothing else away, make sure you start thinking like marketer instead of like the amazing author you are!
How To Do Hashtags For Author Marketing
So now you have bought into my plan for social media domination using hashtags, don't forget to have them on all the multiple levels of social media. For example, Twitter and Pinterest search at profile level for hashtags AND a post level. By including hashtags at each of these levels for your author marketing, you can increase the chance that you will be found for both being an author and your work in your genre.
Dibs & Popularity
A couple of last things about hashtags.
First, doing them regularly is making “dibs” on certain keywords that you would like to be known for! But there is a shelf life so make sure to rotate through your list using all the words that will work best for your business.
Second, everyone wants to know who is the “boss” of hashtags. No one is. There is no official governing body, it is just what people think are helpful in finding great content. For example, I am gong to be launching my #sellingfiction and #sellingnonfiction hashtags. If I have great content that helps people, they will start using my tags and they will grow.
If all I do is promote my services and scream “buy my stuff” all day long, there is little chance they will be adopted! Be careful that you don't let all your hashtag know-how go to your head!
Okay, I have concocted a list for you of author hashtags below, but you are going to run into a need that I didn't meet or want to check and see “what the hell” one you find means. Here are my best Hashtag resources!
- Checking Acronyms – http://acronyms.thefreedictionary.com
- Checking Tag Meanings – https://tagdef.com/
- Finding New Hashtags – http://hashtagify.me/
Author Hashtag Lists
General Author Hashtags
|#bynr (be your next read)|
#cr4u (clean indie reads)
Self Publishing Hashtags
#ian1 (independant author network)
#iartg (independent authors retweet group)
Author Marketing Hashtags
This one is for book authors who want to get organized!
My goal is to make your life easier and keep you on track and working effectively. There are many pages in this planner and the intention is not that you will use every one, everyday.
Instead you should find a calendar that you like that lets you work effectively, and then pick and choose the forms that will help you get the job done!