Best Twitter Accounts for Marketing, Entrepreneurs, Social Media, Authors, Podcasters and Startups

Best Twitter Accounts for Marketing, Entrepreneurs, Social Media, Authors, Podcasters and Startups

This is my own list of the top Twitter accounts that I follow. There are some pretty stringent criteria that I use to include someone including: Is it the person-person who monitors or answers Do they share great stuff Are they really using Twitter or is their feed full of just Facebook reposts Now you […]

Keywords For Business – Includes Startup, Entrepreneur, Marketing, Writing and Small Business SEO Terms

Keywords For Business - SEO Search Engine Keywords

I do a lot writing and helping to develop keywords and focuses for my business clients. While I have 15+ years experience of doing SEO work, sometimes it is just nice to have a starting point where you can set off from with your Adwords planning tool search or even just to figure out what […]

OMG, You Are Totally Not Like Your Customer – Shut Your Mouth Small Business Marketing

[BLOG POST] You Are Not Your Customer - Shut Your Mouth Marketing

There is a phrase in small business marketing that we forget all..the..time..YOU ARE NOT YOUR CUSTOMER! When I was growing up we said “like” A LOT. Like, almost every other word. It was severely annoying to my Daddy who thought that was the dumbest sounding thing he had ever heard. More recently the kids have […]

How To Sell A $97 Strategy Session – This One Is For Larry!

$97 Marketing consult

This post is about how to sell a $97 dollar consulting or strategy session. You are going to see the length and wonder what the heck is so hard about doing this, but this is actually a piece for one of my all time favorite clients who is EXPLODING in his business recently and ready […]

Free Marketing Courses

Free Marketing Training and Tools

Are you looking for amazing free marketing ideas? We have the goods for you right here! Get help with your social media, newsletters, small business marketing, realtor marketing and more. These are not just thrown together classes or some kind of come on to buy something else, every one of them is chock full of […]

Seth Godin Marketing Meetup – Small Business Big Things Sept 17th

Seth Godin - Sept 17th NYC

Seth Godin is speaking at an Infusionsoft sponsored marketing meetup event September 17th, 2013 in NYC! During this three hour event Seth Godin will be doing a rare question and answer session…OMG if you have ever seen one of his keynotes, you know how wonderful his vision of how to do small business in the […]

One-offs – How they cost small business owners time and opportunity!

According to Miriam Webster “one-offs” are limited to a single time, occasion or instance. I see MANY small business owners making the mistake of looking at customers as a one-off and also looking at one-off projects as real opportunities rather than the tremendous problems they really are! One-offing Your Customers I know, that sounds kind […]

How To Pick New Small Business Opportunities

ma_blocks

This month’s second small business marketing newsletter was about having multiple streams of income, which got me thinking about how we should choose those streams for ourselves. I have a confession to make…I am a huge proponent of multiple streams of income and I have an entrepreneurial spirit so I spend lots of time considering […]

Twitter Tools – How To Use Twitter Effectively!

I have been on a mission to find the ultimate twitter tools to review (and to make twitter time cost effective for my small business!) With that in mind I have researched the best the internet has to offer twitter-wise and have my findings and suggestions here. Now you may be asking yourself, why so […]

Social Networking and Blogs – How Do They Get You More Business?

Join Twitter and get a tons of money, be a Facebook user and get a million clients, get LinkedIn and EXPLODE your business, or build your blog and get a gagillion readers!!! If that is how you think it works then this is probably not the post for you! You WILL be disappointed. Using the […]

Free Marketing – Small Business Owners Best Friend

What a time we live in! Marketing is free, I am SO happy about that and so confused that more businesses are not leveraging these channels. Some history…in 1999 I worked at Digital Chainsaw, an internet company, where we built websites for small businesses. Many of these companies had no online presence and were trying […]

Social Networking Will Replace Google?

So why do I think social networking will replace google and how does that make this post a followup to telling the truth? (I wrote a post a couple of days ago about why I think that telling the truth is the best way to conduct business!) Firstly, I attended a Jeffery Gitomer training session […]

How To Be A Successful Entrepreneur – Always tell the truth!

Successful entrepreneurs come in all styles! Donald Trump is RUTHLESS, Martha Stewart is OBSESSED and my all time favorite Seth Godin ALWAYS tells the truth. Even when it is inconvenient! I read a recent post he had that talked about how what you say, what you do and who you are should all be the […]

Marketing Planning for Entrepreneurs

Entrepreneurs are strange creatures! We hop from great idea to great idea, often not stopping to dig into how to actually DO the last great thing. Well I have the secret to stop the entrepreneurial madness – do the first thing first! I know, that is not glamorous. There are no shiny pieces or exciting opportunities. All […]

Small Business Solutions – Obstacle Illusions

When I think of small business marketing solutions like our Thrive Client Contact Program, I am reminded that if you do not implement your technology it is worthless! I read the other day that a good open rate for free email newsletters is 30% and that a good open rate for PAID email newsletters is […]

Tracking your statistics – How can that help?

So I had a small business marketing seminar a couple of weeks ago with a focus on real estate professionals like Realtors, Mortgage Bankers, and marketing experts. One of the Realtors who attended (Cyndee Haydon – Clearwater Real Estate Specialist) has been tracking her numbers since the seminar and she is setting the world on […]

Small Business Marketing – Are You Selling The Steak Or The Sizzle?

Small Business Marketers are Selling The Steak Instead Of Selling the Sizzle! What the heck does that mean? Well it means that as humans it is SO much easier for us to sell the features of a product than to figure out the benefits to our target audience. For myself, it is easier to tell […]

Marketing Planning Seminar for Real Estate

BE PART OF THIS AMAZING OPPORTUNITY TO GROW YOUR REAL ESTATE BUSINESS! This one-day Marketing Planning Seminar for Realtors, Title Companies and Mortgage Professionals will help you focus on the activities that will help you establish your brand, grow your business, get new clients and generate leads for your business. Marketing Guru Tara Jacobsen will […]

NAR 2008 – A Marketing Perspective

Chelsea Title Company

The Swag Winner Is…………….. Swag is the “stuff” that companies give away at their trade show booths. It can be as bland as a pen or as exciting as a brand new car, but in general is something that will help draw people to your tradeshow booth or help them remember your company after the […]

What makes you a expert? Small Business Success!

Small business success! So you think you are an expert? Who says? Sometimes people are “crowned” an expert on TV, Doctors are experts through training and education, and sometimes you can join a business association or get a designation within your industry. More often than not though, it is what you DO that makes you […]

Convergence – When Need Meets Timing!

Convergence Slide

So, I know that you have all been thinking about Convergence and what it means to your business? Right? Okay, well maybe not but it is important to your sales! I was talking with a small business owner the other day and she said she felt more comfortable in a consultative role with her clients […]

Marketers Need To Provide Information!

So these last couple of weeks have hit the nation hard. I have heard “on the TV” that there are no loans available – no car loans, no mortgages, that the banks are going to rescind all the outstanding credit lines on credit cards, that my FICO score will drop because the bank is rescindingmy credit line AND […]

Rant Alert – Packaging!

I was just thinking about packaging today and my marketing mentor (Seth of course) wrote a great post about it! There is NO reason for for huge globs of plastic to surround products that we purchase. I HATE when you buy something and then have to take 15 minutes to get it freed from it’s nuclear bomb […]

Small Businessses – How To Survive In A Down Market

I have a great admiration for small business owners! The entrepreneurial inspiration hits and they are ready to go out in the world and start selling (either products or services). I am currently doing work for a fabulous mortgage banker, Brian P. Forrester (who is honest and hardworking and doing great right now, despite the downturn […]

Things you should NEVER do!

I hear a lot of rules when it comes to marketing. I break some of them and am still alive and you can be too! Rule 1 – Never change your look. If you pick a logo and outgrow it you are stuck with it forever. You should NEVER change it. That puts A LOT […]