Social Media Setup Package For Real Estate Marketing and Realtors

While there is no “Realtor Marketing” there are things that Realtors have to be aware of when setting up their real estate social media and websites. Our President is a former Realtor and currently licensed active in the state of Florida. She KNOWS the special ins and outs to watch for when setting up your social sites.

Your buyers or sellers are looking for you! CAN THEY FIND YOU?

Social Media Setup For RealtorsThere’s no question that in today’s competitive Real Estate market, you simply are not in business until your customer can locate you on Facebook, Twitter, LinkedIn, Pinterest, YouTube, or even Google+!

Right now, more than 700 billion minutes are spent on Facebook EVERY MONTH! Every week, over a billion tweets are posted on Twitter. Social media and instant communication are here to stay. GONE are the days of sitting by the phone waiting for potential clients to call. No matter how many signs you post or business cards you give away, you simply cannot compete with the voice of Social Media. And aren’t you excited? The internet has given you a platform to establish credibility, build relationships, and demonstrate your expertise!

We understand! Creating new profiles and business pages on all the relevant platforms can be confusing and time consuming, and may not even reach the people who want what you have. You need someone who not only understands marketing and social media, but also understands the business of Real Estate to lead you out of the chaos and into the streams of your potential clients.

That’s where we can help. Our Social Media Set-up Services for Real Estate are designed to take the stress out of figuring out the where, when and how, giving you a powerful voice and helping you target your perfect customer every time!

The right social media presence can put your products and services exactly where they need to be – in front of the eyes of your perfect customers! Our team of marketing experts helps you choose the right sites for your business. We take care of setting up custom, professional, fully optimized profiles and pages on your selected sites. We create custom graphics to keep your brand message consistent and exciting. We even place industry relevant, optimized content on your pages according to your desired customers user preferences. Then we work with you to develop your launch strategy, guaranteeing your social media success.

Our all-inclusive, professionally designed and implemented Social Media Set-up Services are very competitively priced at just $750 and include:

  • Half hour marketing consultation to make sure the setup goals are YOUR goals
  • Custom graphics (profile, background, cover & header images, etc.)
  • Fully Optimized Profiles on Facebook, Google+, LinkedIn, Twitter, YouTube, and Pinterest*
  • Professionally designed Facebook, Google+, and LinkedIn** Business/Company Pages
  • SEO’d (Search Engine Optimized) Short and Long Descriptions and Graphics for each
  • Customized Launch Strategy
  • 2 Weeks of Pre-Scheduled, Industry relevant posts to fortify your presence

we never spam and a real human will call you to find out more about what you need. we don’t sell our list and work one-on-one with all of our clients!

BONUS OFFERING (Limited Time Only): Act now and you can choose to have your Social Launch announced to our massive existing network of 500,000 followers globally! Additional fees apply.

*Pinterest includes setting up your account and creating 5 industry specific boards with 5 posts each.
**You MUST have an email at your own company’s domain (yourname@yourowncompanyswebsite.com) to set up a LinkedIn Company Page. Century21, Keller Williams, etc will not work for LinkedIn Company Pages. If you need help setting up a professional business entity or website – we do that too!

Need more? For a limited time only get your Blog AND Social Media Set-Up for the low, low price of just $1250 (saves $250) ! Call Today (727) 415-9165

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Realtor Marketing – AgentMatch, What It Means To Your Marketing

Realtor Marketing - Agent MatchThis is a post about “Who moved my cheese”, the fact that everything changes and that you CAN win at any game in which you know the rules!

So Realtor.com rolled out AgentMatch in two marketplaces, Las Vegas and Boulder which is just around the corner from me. Basically, it uses the sold data on properties to “match” your search to the “best” agents in the area.

Wanting to know more, I put out a call for a Realtor that would talk about this with me who actually worked in the Boulder market (many of the agents I hear yelling are not actually in a market that has this yet) to get his opinion. His name was Jason Sater, with Coldwell Banker and these are a few of the things that he said:

  • Agent match is in Beta right now and may not roll out to the whole country. In addition, agents could do the same function in Zillow (loading in their solds) for a while now so not sure why all the hub-bub.
  • Jason has seen a nice mix of teams and individual agents ranking in the searches he has done. It seems like the top agents are represented but also some of the other agents in the area.
  • It does seem like you could manipulate things like DOM just by deleting the listing, reposting and setting as sold more closely together.

What I find interesting is that Jason is not actually freaked out at all. He is pretty calm about the whole thing and is really just trying to get his arms around what it will actually mean for his business. Make sure you check out his Boulder real estate website!!!

This is what AgentMatch looks like…

Agent Match Boulder COI started with a search that seems to be in “North Boulder”. Now, as a consumer I did not know that it would be North Boulder and I am not sure I would have noticed. The portion contains some normal market statistics:

  • Number homes on market
  • Homes sold in the last six months
  • Average sold to list price
  • Average days on market

Marketing Tip #1

The first thing that jumps out at me if I was a listing agent in this market is that there is no absorption rate shown (maybe because it is a hard concept to explain to consumers). BUT absorption rate is a much more practical number than simply average days on market. So No. 1, when going on listing appointments I would ABSOLUTELY print this top part out and bring it with so I could talk intelligently about it. Panic-ing agents worry that they are not on the bottom showing up as “best”, I would worry about being the most knowable agent sitting at their kitchen table.

Next there is a dropdown and while it defaulted to Agents with recommendations, I could also choose:

  1. Agents with recommendations
  2. Homes for sale in this area
  3. Homes sold in this area
  4. Average days on market
  5. Average sold price to ask price

Marketing Tip #2

Real estate agent selling tips [Ebook]They just dropped a big hairy clue here. If you are a Realtor in this marketplace you need to get more recommendations…and not just ANY recommendations.

According to a great article by Inman, the recommendations have to be made on RealSatisfied.com which seems to have a relationship with Realtor.com (my words not theirs).

So following the bunny trail down, you probably need to find out more about RealSatisfied.com. It looks like they have a free plan that lets you get up to three recommendations. Now, that may or may not be enough to get you on the top 16 in your marketplace, but I have to think it is a good place to start. I would DEFINITELY set up an account and get my three favorite customers to give me referrals…I would go to their homes and beg if I had to.

So here comes the hard part. If you need more than 3, you have to pay $79 a year for unlimited. Sigh. I am so sick of people charging realtors for tools they have to have for their business…BUT if this rolls out in your marketplace, better to have it than not.

Looking at the numbers

When you are using data, it is easy to get confused (and manipulate it!) Because they are looking at recommendations here, we can extrapolate that R Tim Goodacre must have the most reviews in RealSatisified. OR it could be that ALL 16 have great reviews and they rotate the top agent. OR, OR, OR…what it does mean is that we need to take a closer look at all the data…

So now let’s see what each criteria results for the top 8 agents for each category:

Recomm Listings Solds DOM Sold/Ask
Goodacre Goodacre (6) Goodacre (4) Goodacre (32) Ratay (103%)
Hobson Bell (4) Hobson (4) Herz (36) Herz (101%)
Franco Franco (3) Franco (2) Westfall (37) Caulfield (100%)
Ratay Kidder (3) Ratay (2) Meko (40) Hinkleman (100%)
Huffman Hinkleman (3) Westfall (2) Hill (45) Soklin (100%)
Kidder Hillman (2) Meko (2) Hobson (49) Hobson (99%)
Hinkleman Meko (2) Caulfield (2) Soklin (49) Franco (99%)
Bell Hobson (2) Huffman (2) Franco (52) Westfall (99%)

Some observations:

  • If you look a this data, Mr. Goodacre seems to be a rock star in all areas except for list to sale price. The problem with data is that one bad sale price could skew the whole thing and he DID make the list at number 16 with 86% for four homes sold. I challenge any realtor to think that this is a “bad” number. It is a real number!!! But then again, is the public educated enough to know that this one statistic is not enough for them to choose or reject Mr. Goodacre.
  • The three top List to Sold gals sold 2, 2 and 1 property each in the last six months. That high list to sale price is nice, but are they carrying a high enough inventory to be a successful agent? Hard to tell by looking at the numbers.
  • I did another search that turned out to be in the “Central Boulder Market”…only Goodacre and Hillman came up on this one in 15th and 13th places respectively.
  • While I don’t think having listings outside of your farm or neighborhood area hurts, what HELPS is to be the neighborhood or geographic location expert. I would NOT split up marketing dollars for prospecting postcards over that line. I would make sure to know what the boundaries of the areas where and stay inside them for maximum effect.

So, should you be freaking out that your Realtor marketing is going be decimated by AgentMatch, um…no! But are there things that you could do even before it gets to you to improve your chances? Heck yes!!!

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Real Estate Marketing | 100 Great SEO Keywords for Realtors

Real Estate Marketing | 100 Great SEO Keywords for RealtorsGreat keywords for Realtors include ones targeting buyers, sellers, FSBOs expireds and more! Here are my top real estate marketing search terms for my Realtor friends, broken down into categories.

If you think that there is something I am missing, please let me know in the comment section! Number amounts are the search volumes monthly

For Sellers

Most Realtors SAY they are prospecting for sellers but use all keywords that are for buyers. If you are a listing agent, please consider some of these for your website!

Realtors and real estate agents

  • realtors (9.1 million)
  • realtor (6.1 million)
  • real estate agents (1.8 million)
  • real estate agent (1.2 million)
  • top real estate agents (49.5 thousand)
  • top real estate agent (33.1 thousand)
  • best real estate agents (40.5 thousand)
  • best real estate agent (33.1 thousand)
  • best realtor (22.2 thousand)
  • find a realtor – how to find a realtor (15 thousand)
  • find real estate agents – how to find a real estate agent (8.1 thousand)
  • how to find a real estate broker (6.6 thousand)
  • finding a realtor (4.4 thousand)

Selling a home

  • selling a home (550 thousand)
  • sell your home – how to sell your home (74 thousand)
  • sell house fast (40.5 thousand)
  • sell home fast (33.1 thousand)
  • selling house fast (27.1 thousand)
  • ways to sell your house (14.4 thousand)
  • sell my home fast (9.9 thousand)
  • home selling tips (8.1 thousand)
  • marketing your home (6.6 thousand)
  • sell your home fast (6.6 thousand)
  • selling your home fast (4.4 thousand)
  • staging your home to sell (720)
  • cost of selling your home (480)
  • house selling tips (8.1 thousand)

Short Sales and Foreclosures

  • foreclosure (2.2 million)
  • foreclosures (1.8 million)
  • home foreclosures (450 thousand)
  • short selling (450 thousand)
  • short selling (450 thousand)
  • short sale process (22.2 thousand)
  • short sales process (18.1 thousand)
  • foreclosure or short sale (18.1 thousand)
  • short sale vs foreclosure (6.6 thousand)
  • short selling your home (1 thousand)

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Real Estate Marketing To A Farm EbookHow To Find, Grow & Reap The Benefits of a Geographic Farm…Find out tips and strategies to cultivate a successful real estate farm area. While researching for this title, we were surprised to discover how little real information there is out there about how to farm a neighborhood.

Included Topics:

  • What Is A Farm, Choosing a Farm & Farming For Sellers
  • Newsletters, Postcards, & Brochure Boxes
  • Website, Video, Email, & Social Media
  • Open Houses & Door Knocking
  • Creative Farming Ideas

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out top suggest next step resources

  • for sale by owner (1.22 million)
  • fsbo (135 thousand)
  • property for sale by owner (201 thousand)
  • properties for sale by owner (135 thousand)
  • sell your own home (9.9 thousand)
  • sell your own house (8.1 thousand)
  • selling your own home (6.6 thousand)
  • selling a home on your own (6.6 thousand)
  • for sale by owner listing (6.6 thousand)
  • for sale by owner listings (5.4 thousand)
  • listing property for sale by owner (1.6 thousand)
  • selling your house by owner (720)
  • selling your home without an agent (320)

Seller Tips

  • tips to sell your home (49 thousand)
  • short selling a home (27.1 thousand)
  • what is short selling a house (22.2 thousand)
  • tips for (on) selling your home (3.6 thousand)
  • tips to sell home (3.6 thousand)
  • tips to sell your home (1.9 thousand)

For Buyers

  • house for sale (on) (13.6 million)
  • buy home (1.2 million)
  • buying a home – home buying (823 thousand)
  • real estate listings (450 thousand)
  • real estate listing (135 thousand)
  • find real estate (110 thousand)
  • cheap houses for sale (74 thousand)
  • buy your home (40 thousand)
  • house 4 sale (33 thousand)
  • real estate agent listings (27 thousand)
  • big houses for sale (22 thousand)
  • find real estate for sale (9.9 thousand)

Condos, Townhomes and Villas

  • condos for sale (1.2 million)
  • condo for sale (1.2 million)
  • villas for sale (368 thousand)
  • villa for sale (301 thousand)
  • townhomes for sale (246 thousand)
  • townhouse for sale (201 thousand)
  • town homes for sale (165 thousand)
  • town houses for sale (135 thousand)

MLS

  • mls listings (550 thousand)
  • multiple listing service (60.5 thousand)
  • multiple listing services (49.5 thousand)
  • mls multiple listing service (49.5 thousand)
  • mls real estate listings (27.1 thousand)
  • real estate listing mls (14.8 thousand)

Buyer Tips

  • when to buy a home (1.2 million)
  • how to buy a home (1.2 million)
  • home buying tips (9.9 thousand)
  • tips for home buyers (3.6 thousand)

First Time Home Buyers

  • first time home buyer (301 thousand)
  • first time home buyers (301 thousand)
  • first time home buyer programs (49 thousand)
  • first time home buyers programs (40 thousand)
  • first home buyer tips (2.9 thousand)
  • first time home buyer tips (2.4 thousand)

Foreclosures

  • foreclosure homes (550 thousand)
  • foreclosures for sale (135 thousand)
  • foreclosure listings (110 thousand)
  • foreclosure listing (90.5 thousand)
  • list of foreclosures (90.5 thousand)
  • list of foreclosures (74 thousand)
  • foreclosure homes for sale (74 thousand)

Misc Interesting Words

  • list of real estate agents (18.1 thousand)

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Realtor Marketing – Stop Offering A CMA | Comparative Market Analysis

Realtor Marketing Stop Offering CMAsRealtor marketing is stuck in the seventies I swear! For the love of pete, please, please, please stop offering a CMA as your big free offer!

The Top 5 Reasons You Should NOT Offer A CMA As Your Free Giveaway

Reason One – I have talked with HUNDREDS of agents and the first thing that pops out of their mouth when I ask them what their free offer is, (said all chirpy), “a free CMA”. If EVERYONE is giving something away for free, it has no value!

Reason Two – What if I told you, “Sign up for my stuff and you can have a free PDQ!” Said in a chirpy voice or not, you probably have NO idea what that is because I just made it up. Many homeowners do not know what CMA stands for and so you are just spinning your wheels.

Reason Three – Realtor Marketing has moved on! There are scads of things that you could give them like a free moving guide, a free relocation guide, a free “thanks for listing with me” pack of coupons from local moving companies, organizers and the like. I KNOW, it is easy to do a CMA for them, that is why you are offering it. If your offer is easy and everyone is doing it, it has no value!

Reason Four – If you have to give a CMA away, why not call it something that people actually want like; “Spy On Your Neighbors, Find Out What Their Homes Are Worth”, OR “Get Monthly Updates On What The Homes In Your Neighborhood Sold For” OR “How Much Could You Sell For TODAY? Your Home May Be Worth More (or Less) Thank You Think!” All of those are something that homeowners might actually care about! You have to know that they cannot extrapolate your acronym (CMA) to what it actually does.

Final Reason – It makes you look lame. With just a few of the agents in your marketplace offering something better, your little “Get A Free CMA” offer looks worse than doing nothing at all! Now, I am not saying you have spend a fortune or have a fancy gimmick (one of my favorite examples is the agent in Florida who has separated himself from the competition by planting a flat of flowers around his sign posts to make them look less icky on the high end properties he lists).

With a good portion of the population thinking that Realtors are akin to used car salesmen (there are over 4 MILLION results when you search “used car salesmen realtors”), hearing “get a free CMA!” sounds just like “nobody beats a dealing doug deal, nobody!”

I LOVE Realtors, Heck I AM A Realtor

Real estate agent selling tips [Ebook]Now this may sound a bit harsh but I am just telling you for your own good! My besty is a Realtor and it is what I tell her, another besty is a Realtor too, same song and dance. Having a powerful message and offer that you can explain to potential clients is vital. Getting prospective sellers onto your realtor marketing list is vital. Looking like all the other agents out there is the LAST thing you should do!

Stop following the pack, stop offering a Free CMA and start doing REAL MARKETING! If you want some help with your plan, please check out our one-hour marketing consult for realtors….definitely $247 well spent!

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Realtor Marketing – What Should Be On Your Real Estate Website

Oh my friends doing Realtor Marketing…you are killing me! I have talked to literally hundreds of Realtors about their marketing and there are just some super-weird things that drive me nuts about you (the collective you, not you personally…:) The biggest thing to me is your internet presence and what should be on your real estate website!

Generally I try to tell you things that you should do in no particular order, but for this one, I am going to break it down from most important to least important…

5 Things You MUST Have On Your Real Estate Website

  1. Somewhere for them to sign up to your email list
  2. An intro video of you talking
  3. An about us page that talks about how you help them (NOT about how you are great at playing guitars or any you, you, you at all really)
  4. Customer testimonials (bonus points if they are video testimonials)
  5. Neighborhoods that you farm

But wait, where is the MLS search? Don’t I have to have an MLS search?

Real estate agent selling tips [Ebook]Yesterday I was talking with an agent and she was working on her site. She had spent a good deal of time and money to get it up and running and was considering whether to hire us (who do realtor marketing) or to hire a company that could integrate her database with her MLS search. In talking with her, I found out that she had between 50 and 75 searches a month on her MLS search. Sigh.

Having a back end system to track 50 searches a month will not add anything to her bottom line. And according to the latest numbers, Realtor.com gets 20 MILLION unique visitors a month, Zillow.com has had as high as 30 MILLION visitors a month, and Trulia.com gets about 22 million visitors a month. Homebuyers are NOT generally going onto Realtor websites to search for homes.

Another thing that chaps my hide is that most agents who are building big websites are listing agents (we all know that the money is with the listings). These agents say they want to get more listings but have a huge search box on their front page, prospecting for…wait for it…buyers! Ack.

So yes, I say that having an MLS search embedded on the home page of your website is a waste of time and money and is about number 25 on my top things a real estate website needs to have. Now that we have that out of the way, back to our regularly scheduled program…

What you SHOULD have on your real estate website >> Somewhere for them to sign up to your email list

This is the whole enchilada! Going to all the trouble to get someone to your website and then not having an amazing offer for them to sign up for is just silly. You should have a relocation guide, or a report like 5 Ways To Sell Your Home Fast, or (if you are prospecting for FBSOs) 7 Secrets FSBOs Don’t Know That Realtors Do!

Any of these amazing offers will compel someone to give you their email address and thus give you the chance to market to them forever. Want more about this? Check out post:

Realtor Marketing – Should You Use WiseAgent, Top Producer or InfusionSoft?

Next up – An intro video of you talking

Having an intro video is vital to getting another human to like you. Human beings are genetically predisposed to wanting that connection and you can accomplish that with a video of you talking. One of our clients HATES seeing herself on video, but got over it fast when she started getting commission checks! Check out the Irish Realtor and her amazing video intro

As you can tell, it is not perfect, she is squinty, BUT she is expressly telling people that they can call her! That is so impactful in this world on online-only communications!

An about us page that talks about how you help THEM

I follow an ad guy who talks about NOT we, we, weeing all over your site visitors. Back in the day, I went to a Hobbs Herder event and they were selling 10K packages to brand Realtors. You would tell them what you like and they would develop a whole marketing plan based on you and your interests. One guy liked playing the guitar and another liked his dog. Sigh.

How much time would you have to spend reading about how your accountant’s childhood or his love of fast cars and loose women? I jest, but think about it. When you are a hiring a professional to work for you, you want to know what they can do for you. Yes, you might like to know that they graduated from Harvard or that they have been in business for 20 years, but those are one liners to find out AFTER you have decided to work with them.

Your website should be all about THEM and how you can help them sell or buy a house. Why your processes and practices mean that they will have a smooth, stress free closing and that it will not consume their life.

Customer testimonials

The internet is full of liars and we know that anyone can write anything they want on the internet. That said, we still appreciate knowing what other people think and this is why testimonials are so powerful to marketing. Just knowing that someone else who worked with you and had a good experience is enough to tip the scales and get them to pick up the phone.

Now, let’s get back to the, anybody can write anything on the internet. What about if your testimonials were videos? Real people talking about how you helped them to get their dream house or sell their home fast and for top dollar. How you held their hand or were supremely professional. These types of testimonials are more powerful than anything you say, ever.

One of our clients uses his Zillow Testimonials on every page of his site. This third party endorsement helps this Tampa Bay Realtor show that working with his team is easy and productive.

Neighborhoods that you farm

Last but certainly not least is having specific pages about each area that you farm. Think about it, if someone is looking for Denver Real Estate, they are probably just at the early stages of their hunt. Drill down to a suburb like Westminster and they are getting warmer, BUT when they hit the subdivision level, they are ready to buy or sell.

These people are the cream of the crop and you should have a page just for them, with a video and possibly a number of pictures of that subdivision so they can feel like they landed in the right place.

Wrapup

I could go on all day about realtor marketing and what you should have on your real estate website. I KNOW, some of these things are so ingrained in the Realtor community that my ideas may seem shocking or even crazy, but just think about it before you slip back into, “but everybody does it that way”. If everybody is doing something, sometimes stepping out of the box helps you to reap great rewards!

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Realtor Marketing – Should You Use WiseAgent, Top Producer or InfusionSoft?

Realtor Marketing – Should You Use WiseAgent, Top Producer or InfusionSoft?So today’s post is for my bestie, the fabulous Deb Ward (send her all your referrals for the Tampa Bay area because she lets me call her out to your benefit!)

So you are just getting into real estate or your are thinking about changing your real estate database over to something new. You have heard at conferences and from your broker that the best two on the market for realtors are WiseAgent and Top Producer so you figure they will be good enough. Sigh…

So what is so wrong with using a realtor database instead of a “real”, internet marketing database like InfusionSoft, iContact, Office Auto Pilot or any of the others out there on the market? Here is my take at 40,000 feet (read first and then watch the video)

1. Realtors have been told for eons that they need a realtor solution. They like marketing tools specifically made for realtors without looking around at their fellow realtors. These tools are made for the lowest common denominator, the agent who can barely work her cell phone and who is using the company website. Some of these dears are AMAZINGLY successful, but they are not exactly cutting edge on the technology front!

2. Having your listing process or closing tasks embedded in your real estate database might be a good idea, but most of the realtors I have talked to lately are using a third party closer or are using a system embedded in their broker site or MLS. The last thing you want is to have all your closing tasks in your marketing database (in my opinion). Your marketing database is bring in leads, lots of them, and then nurture them until they become real prospects.

3. Having a database that is a marketing database instead of a realtor database means that you will have actual tools for prospecting, building your website, collecting leads, sending autoresponders and generally doing real marketing instead of just tired old drip campaigns that annoy your prospects.

4. If you are primarily a listing agent, why the heck do you make the main focus of your website data capturing buyers likes and dislikes?

So finally to realtor marketing databases….

Deb is currently using WiseAgent and there are some good things in there for realtors…but darn it, I don’t care about realtor stuff, because she is my friend, I care about her getting more real leads, having more closings and making more money. That’s it. I don’t sugar coat it with her and so I am going to give you the real deal info too!

You need to start internet marketing right now! You need to have programs and campaigns specifically designed to prospect for people that you want to work with. If you are working with buyers, you need to make sure that you marketing is geared to fulfilling their needs, sellers need something different and you want to make sure to satisfy that too!

Some examples for buyers include… free relocation guides for buyers, a native’s tour of your town, top restaurants in the area, subdivision info, etc.

Some examples for sellers include… tips for home staging, honest talk about pricing, a checklist of what to get fixed BEFORE you list your house, etc. (ohohoh thought of another one! how to list your house so that you get cash offers instead of having to deal with Jumbo loans)

Do you see a theme here? If EVERY OTHER REAL ESTATE WEBSITE in the world has listings or heaven forbid an offer for a free CMA and you have real information that would actually help them, who do you think is going to get that phone call to come list me….:)

So what are we going to start with? A FSBO email marketing autoresponder. The FSBO signs up to get tips and tricks on how to be a better seller and Deb gets the chance to start a relationship with them without having to lift a finger!!! (find out how to do a campaign like this yourself at Tools for Realtors – there is an opt in form on the right)

So what are the steps?

1. Make a series of videos (as you can see in the free course, we didn’t go high tech here…just good solid info from Deb!)
2. Set up a web form to capture data (in the video below) and then
3. set up the email followups

That is it! I KNOW the first time you see this it seems like it is SO many steps but never fear, the first time you do anything it is hard, after that you do a system and then just start banging them out.

this is recorded in real time….:)

So, to wrap up. Your website should be made to do just one thing, capture leads from people who want to work with YOU (not just buy houses). You need a database that has internet marketing capabilities (I recommend InfusionSoft because of the ease of use and that handy dandy campaign builder), then you need to do some follow up emails, ensuring you stay top of mind when they are looking for a real estate agent to hire!

(that IS an affiliate link for InfusionSoft! I SO love them…:)

Resources from this post!

How To Set Up A FSBO Email Campaign – Tools For Realtors
Come To Clearwater – Clearwater and St. Pete Real Estate
Raj Qsar – Orange County Real Estate
Smart Passive Income Blog
Perry Marshall Adwords
Chris Brogan
InfusionSoft Database for Realtor Marketing

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Get the book!

Infusionsoft Strategy Guide EbookA Practical Guide for How To Use Infusionsoft For Real Business

Wondering how to make the power of Infusionsoft work for you? Many business owners have discovered how valuable having a robust email database like Infusionsoft can be. That said, with great power comes…well confusion. There are so many different features that figuring out how to integrate that into real business systems is overwhelming.

We wrote this book to show small biz owners the ways that we use Infusionsoft in our day to day business. Full of great real world tips and examples, this guide will give you ideas on how to take the power of Infusionsoft and make it work for you!

Start here

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FREE Realtor Marketing Event Tampa Bay – Pinterest Marketing

Free Realtor Marketing Event Tampa Bay - Pinterest Join us for this FREE Realtor Marketing Event, where you will learn the ins and outs of Pinterest Marketing from Tara Jacobsen, Marketing Speaker and realtor marketing expert!

(just FYI – while this is a Realtor Marketing Event, anyone is welcome! we will be covering A LOT of information that would be relevant to anyone doing Pinterest Marketing!)

Some of the things we will cover in this event are:

  • Why do you need ANOTHER social media network
  • How do you do Pinterest for BUSINESS?
  • How to use Pinterest to drive traffic to your website
  • How to make and name boards
  • Why SEO (search engine optimization) is so important
  • What to pin
  • The top mistakes businesses make on Pinterest
  • And more!!!

Sign Me Up!

I need to know a little more first…:)

Okay, now that I know you are at least a little intrigued, also know that we will be covering strategy, developing a real plan for how to use this new social media network so it benefits you and your business. Not a canned speech, you will walk out the door knowing what to do going forward.

There will be A LOT of audience participation, meaning you will find out how to market your business effectively on Pinterest and we will all gain great ideas from working together.

Cost:
FREE!

When:
November 15th
9am-11am

Where:
The Safety Harbor Resort and Spa
105 N. Bayshore Dr.
Safety Harbor, FL 34695
http://safetyharborspa.com/

Sign up!

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Realtor Marketing – FSBO or Expired YouTube Campaign

Realtor marketing has many different aspects and doing YouTube videos can seem overwhelming, but learning the ins and outs of doing basic, basic videos is SO worth your time! In this post we will talk about how to set up a FSBO YouTube Campaign!

Overview of a FSBO and Expired Marketing Campaign

Real estate agent selling tips [Ebook]When you are doing a FSBO and Expired marketing campaign, you are going to work the homeowner through a series of steps until they are dying to list their home with you because of all the great information that you have given them.

  • FSBO and Expired Marketing Campaign Step 1 – Go on the Preview appointment. For those of you who are just getting your feet wet with FSBOs, this means that you ask them to view their home to put into your database of potential properties for sale that are not currently listed with the MLS (either because they are For Sale By Owner or Expired). This meeting should not take more than about 15 minutes.
  • Drip on them until they list with you! – So, just two steps? That’s right! After you have the face-to-face meeting, you should be calling, emailing or popping by to see them every couple of days. The easiest way to get “face-to-face” is with a YouTube video, which leads us to:

FSBO or Expired YouTube Campaign

Deborah Ward, Keller Williams Clearwater Realtor, was kind enough to share her FSBO and Expired Follow Up Video Campaign with our Marketing Artfully University Realtor Marketing members, although we do have step one laid out for you here!

Follow Up Letter Number 1

Dear XXX,

Thank you for meeting with me to tour you home! Because we work with buyers also, it always good to know ALL the home available in the marketplace, not just the ones listed in the MLS.

One of the things in this market that makes a huge difference in how quickly you home sells is price, I KNOW, that is what everyone says! Unfortunately they say it because it is true and as we talked about, I am always going to tell you straight, not sugar coat it to make to you list with me!

One of the things that we offer during our listing presentation is a comprehensive CMA (Comparative Market Analysis) that will show you what homes are on the market competing WITH you and which homes BEAT you by being sold before yours. If you would like to make an “official” listing appointment, please give me a call and I will get you on calendar for next week!

Thanks so much, Deborah

Deborah Ward
727-216-9247

www.ComeToClearwater.com
Deborah@deborahward.com

Technical Bits Of Doing A FSBO or Expired YouTube Campaign

  • The first thing you want to do is make a follow up video series (Deborah has 4 messages that she sends out). You can use a Flip video camera or even your cell phone.
  • Upload your video to YouTube.
  • Set up your autoresponder program to send out your videos every two or three days! If you are using Top Producer, that will be an action plan, if you are using gmail, you are going to have to remember to send them BUT it is so worth your time!

I KNOW, it sounds too easy to be true, but that is it! If your email program allows HTML, you can embed the video, if not, put a link to it and you are done!

If you would like to know EXACTLY how to set up your FSBO or Expired YouTube Campaign with ALL of the videos and letters PLUS additional videos on how to make it work, check out our Realtor Marketing How To Videos on Marketing Artfully University!

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Unfriending Your Real Estate Clients – Realtor Marketing

Realtor marketing question – should you be unfriending your real estate clients on Facebook? This week we got A LOT of questions asking about a post that one person had written, suggesting that if you have friends on Facebook you could be, scary music sounds go here, ruining your real estate career and putting your license at danger of being revoked.

Realtor Marketing Unfriending Your Facebook ClientsFirst off, I hear a “sky is falling” thing EVERY day. Earlier this week was that Realtors should stop using Facebook as a lead generating tool, talk to people who they like, are a client or might be a client.

On Wednesday I got a frantic call from another client who said, “DID I KNOW THAT THERE WAS A FACEBOOK PHONEBOOK AND THAT EVERYONE’S NUMBER IS LIKE PUBLIC?!?!?!” I did know that and so what. If you are in business in general, your number is on your website, on your business cards, in your ads and generally available for, huh, people to call you. If you are a Realtor, your number is generally in eight inch high numbers on each of your yard signs.

So let’s address this new “calamity”. Per Facebook’s terms of service, “You will not post anyone’s identification documents or sensitive financial information on Facebook.” There. If you are a Realtor, do not post identification documents or sensitive financial information on Facebook. This will protect you from violating your terms of Facebook service.

Here is one person’s opinion that got everyone in an uproar:

For example, what are your obligations in terms of protecting your clients’ private information? Do you need a disclosure that says that if a client becomes your Facebook friend that Facebook may distribute their contact information including their cell phone number to third-party advertisers? Could you be sued for violating client confidentiality?

The bottom line here is that if you are doing a transaction with a Facebook friend, the smart move may be to unfriend your clients immediately. For friends who do become your clients, the moment you enter into an agency relationship, you may need to remove that relationship from Facebook as well.

If your clients ask about your decision, explain to them that you are concerned about protecting their privacy and that you will be communicating with them either through a transaction tracking platform, e-mail, phone or text messaging. http://lowes.inman.com/inmaninf/lowes/news/137520

BIG DISCLAIMER – you are a grown up, if you agree with this writer and want to unfriend all of your clients, do that. If you read my opinion below, you lose the ability to sue me for saying what I believe, should you do something stupid and lose your license.

So what does that mean to Realtor Marketing on Facebook. Nothing. If you are a normal agent, you have clients on your Facebook and you talk to them about your dog, the weather, showings you have done, listings that are neat, etc. THEY know that per the terms of service they should not post sensitive financial information on the Facebook and I am sure YOU know that you would not be putting their closing updates on their wall for the world to see. Additionally, THEY have posted whatever contact information that is relevant to them on THEIR page and you do not have any control over that.

Like everything else in life, this requires a little common sense. I would not post updates to their file on Facebook, I would send them an email or use a transaction software. If we are negotiating a contract I would not post it on Facebook, I would give them a call or send them a PDF.

I see things come through on Facebook every day. Yesterday one of our client’s client posted that he wanted an update on the showings on his house. Since the client instigated it online IN PUBLIC, the agent could have answered, but I wouldn’t do it there. I would say something like, “hey I will shoot you an email with an update” and get on with my day.

Facebook for realtor marketing is like everything else in life, have a little common sense and you will be fine!

Realtor Marketing | Real Estate Email Newsletters

Realtor marketing is a funny thing, especially real estate email newsletters. I get hundreds of email newsletters from agents every year and most of them are WAY off the mark as far as good marketing practices and just plain old sales techniques.

Realtor Marketing - Real Estate Email NewslettersToday we are going to tear up Danielle Sharp’s email newsletter! She is a fabulous Cape Coral Short Sale Realtor, but not such a great email marketer (AND she has a thick skin so her feelings will not get hurt!)

Basically Danielle is doing everything wrong from her subject line, to content to delivery method and we are going to go over all that and make sure you know WHY they are all wrong and WHAT to do to make them better!

Real Estate Email Newsletter Subject Lines

As you can see from the picture, the subject line of the email was “newsletter”. Now that is factually correct, but doesn’t really give me a reason to open it other than that I like Danielle and am on her list. I have seen other subject lines such as “Monthly News From The Irish Realtor” or “Jason Lee’s Financial Newsletter”. Each month (or week) the same email subject line. Yawn.

What happens when you send the same email month after month, your readers get fatigue and stop being excited to read what you wrote. So what are some good email subject lines?

  • Check out these “SPOOKTACULAR” properties – Lori Crawford, Trinity Realtor, has a sense of humor and sends out the best real estate newsletter email subject lines. She reports that people email her back with funny comments and she has even had showings because people looked at her listings, imagine that!
  • Pinellas Home Prices Take A Nosedive, What is the market coming to? – we are going to talk later about market statistics BUT if you lived in that county, town or subdivision, wouldn’t you be interested in knowing what that is all about? You could add a “call me for a free CMA” to get even more out of the news!
  • Want to know how many homes sold in Denver last month?
  • 3 Things You MUST Do Before Putting Your Home On The Market
  • Top 5 Things That Most Buyers Miss In A Home Inspection

You get the drift. All of these headlines are a REASON for me to want to open the real estate email newsletter BEYOND the fact that I like the agent. Using these kinds of teasers will increase your open rates and make doing that newsletter less boring because you know that people will be reading.

Real Estate Email Newsletter Mailing Companies

Real estate agent selling tips [Ebook]Most Realtors want to use what is easy to send their newsletters, whether it is effective or not. Database companies like Top Producer, Wise Agent and MyRedTools are not set up to be email newsletter distributors. Their skills lie in being REALLY good contact databases. If you are going to take the time to write a great email newsletter I STRONGLY recommend that you pick a true email company like Mail Chimp to do your mailing.

Their ONLY job is to send email newsletters and they are very good at it. They make sure that they stay off of blacklists and that your messages will get delivered. Now, it does mean another $20-ish going out a month BUT that is just a cost of doing business. Trying to jury-rig something that is good enough is a waste of time and energy if the emails never get delivered.

Additionally, they send out HTML emails (the pretty ones that open up right in your email client). Danielle resorted to sending a PDF of her newsletter. Now I don’t know about you but I have heard HUNDREDS of times not to open up attachments, so she might lose some people there. I also am super busy and tend to just glance at a message to see if it would be something I would want to read, she would lose those people also as they probably don’t have to time to download and open a PDF (if there is anyone reading this who is NOT super busy I have some work that I would like to offload on you!).

Real Estate Email Newsletter Content

This is a HUGE bone of contention for me! Realtors LOVE to send out recipes, health tips and other such fluff in their email newsletters and I contend that they should stick to real estate and home related topics because they are not chefs or Martha Stewart. Danielle said that she was still going to have a section for fun stuff she found that was not real estate related – can’t win them all!

So what should you talk about in your newsletters?

  • Market statistics – EVERY MLS on the planet publishes last months market statistics. How many homes sold, how many condos, what the median price was, etc. Make a nice format for these types of things and then send them monthly with a little overview from you about what they all mean. You can talk about seasonality to sales, absorption rate, all the things that you know and never let the world hear!
  • FAQs – Your email sent mail folder is FULL of questions that you have answered for prospective sellers and buyers. Include the question and answer to one of these a month.
  • Featured Clients – People love to read about other people! Write a case study about that first time homebuyer you just closed or the short sale couple you helped. This is called social proof and makes people want to work with YOU rather than all the other agents who send newsletters.
  • Articles about the national real estate market
  • Articles about the mortgage market - you can even get your mortgage guy or gal to help with some of the content!
  • Home Inspection Tips
  • Staging Tips

There are literally HUNDREDS of things that you can mail out. Oh, oh, oh, if you have a blog, why not post a blurb about recent posts with a link to the article. Drive to web baby! AND if you have Facebook, Twitter and YouTube, links to those go in the template of the email also.

There you have it, my rant about real estate email newsletters! If you have any good suggestions, let me know, if this sounds like too much work and want us to do it for you, check out our Realtor Marketing Services page!

Disclaimer – there IS an affiliate link to constant contact and a couple of gratuitous links to realtors I think are doing a good job!

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Real Estate Marketing To A Farm Area

Real Estate Marketing To A Farm AreaReal estate marketing to a farm area means that you are picking out a geographic location such as a subdivision or a small town and focusing on making a name for yourself in that area, becoming the defacto Realtor of choice.

I would like to say from the start that I am PRO farming as a part of your real estate marketing efforts! Having a farm is a way to lay claim to an area which you become EXTREMELY familiar with and which becomes easier to service because of economies of scale!

How To Pick A Farm Area

This is a tricky one! If there is a super high end subdivision in your area, it would seem like that would be a farm area of choice for the aggressive Realtor. Couple of things to consider there though:

  1. How many homes sell per year in that farm area
  2. Can you afford the higher costs you will incur to sell million or multi-million dollar properties?

My trick was always to pick a subdivision with a high turnover rate that was in the high first time homebuyer or low move-up buyer price range. Targeting this price point will assure that you will have a ready, willing and able pool of buyers to purchase all those listings you get!

Economies of Scale With A Farm

I briefly touched on this, BUT there are HUGE economies of scale when you have a farm area. Here are a few that come to mind:

  • You can service all your brochure boxes at once (yes in a farm you want to have a brochure box so that all those lovely neighbors can see your name in print!)
  • You can organize neighborhood open houses with your own listings
  • You can stop by and see sellers with one drive
  • When advertising, they will all be able to go into the same types of publications
  • You can cross sell your other listings when getting buyer calls
  • If you pay to have flyers distributed, you are only looking at one route
  • You can develop email and mailing lists to that one area and save the cost of purchasing them
  • You will know all the problems and benefits of the community (for example, one area that I worked had dysfunctional gas tanks in the ground that HAD to be removed prior to the sale. It was MUCH cheaper and less stressful to tell the sellers that BEFORE we listed the house rather than when under contract!)

Effective Real Estate Marketing To A Farm

There are many things that you can do when marketing to your farm, some more effective than others either monetarily or time-wise. I am sure to catch flack for where I put some of these but here are my suggestions!

  • Sending just listed or just solds – NOT just for your farm area but include your farm in EVERY mailing you send. This will let them know that you are an active agent!
  • Neighborhood Newsletter – it is VERY easy to get the mailing lists for homeowners. Some MLSs provide tax records or if not you can buy them from a list broker. Remember that you want to get the OWNERS for listings and the RENTERS for buyers!
  • Brochure Box Flyers – I HATED brochure boxes, they were always empty and the most likely to trip me up, BUT they are great for branding yourself with neighbors! Make sure to list all your other homes for sale in your farm on the back so that you can cross-promote them all.
  • Open Houses – Make sure to do LOTS of open houses in your farm area. This is a way to meet the neighbors and to get their contact information. Tell them that you have a great email neighborhood newsletter and get their email address! Once you have a bunch of emails you can send your hard copy newsletter quarterly and the email newsletter on the off months.
  • Farm Signs – If you Realtor Association allows it, brand yourself as the neighborhood expert with sign riders or custom signs right for that area. You can call yourself the neighborhood expert BEFORE you are, there are no “expert” police!
  • Special Features – Let your farm know that you are willing to let them know BEFORE homes in the area go on the market. They might not buy but they will appreciate knowing what is going on (neighbors ARE nosy!)
  • Neighborhood Videos – Get a flip camera and drive around your neighborhood, recording interesting details. These videos can be posted on youtube.com, Twitter, Facebook and your blog.

Time Wasting, Soul Sucking Real Estate Marketing To A Farm

  • Setting up a community page on the Facebook – This is one I hear A LOT! The thinking is that you are going set up a community page and then the people who live there will flock to it and you will be able to market to them. First, once you get them to join your page, you cannot get their emails out of Facebook to add them to your “real” mailing list. Second, you have to know them BEFORE you can invite them to your page so why not make them a “friend” on Facebook and get them to “like” you regular business page. This sounds like A LOT of work for very little reward!
  • Sending Calendars, Magnets and Stickers – Ask any big-dog listing agent how many listing agreements they have signed with other agents calendar magnets hanging on the fridgie right behind them! They will tell you a lot! I firmly believe that Realtors should send real estate marketing pieces like market statistics and neighborhood news, NOT calendars, recipes or stickers.
  • Setting Up Neighborhood Yard Sales – ALL my KW friends like this idea! Hold a neighborhood yard sale for the homeowners and they will list their house with you…sigh…not sure I get the connection! The time taken organizing that sale could be used to door knock, do open houses, lick and stick postcards, any number of things. For heavens sake, you are a Realtor NOT an event planner!

Okay, let me have it! If you are a Realtor with real estate marketing ideas that I missed, please let me know! If you pet real estate marketing project got shot down and you have had great success using it recently, post a comment and let me know!

top-suggested-resource

We Wrote The Book On Marketing To A Farm!

Real Estate Marketing To A Farm EbookHow To Find, Grow & Reap The Benefits of a Geographic Farm…Find out tips and strategies to cultivate a successful real estate farm area. While researching for this title, we were surprised to discover how little real information there is out there about how to farm a neighborhood.

Included Topics:

  • What Is A Farm, Choosing a Farm & Farming For Sellers
  • Newsletters, Postcards, & Brochure Boxes
  • Website, Video, Email, & Social Media
  • Open Houses & Door Knocking
  • Creative Farming Ideas

Looking to take your real estate marketing to the next level? Start here

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Realtor Marketing – Realtor Videos and YouTube

Realtor Videos are one area that I see agents missing the boat on. It amazes me that there are these FABULOUS opportunities out there to get traffic to your website or blog and so many agents are not capitalizing on this opportunity.

Realtor Marketing Realtor VideosI think that one of the reasons that Realtors do not make videos is that they do not want to be on camera. This is an easy peasy one, very few people want to “see” you. They are looking for information about an area or a house, not for the smiling face of the Realtor. Additionally, our voice always sounds funny when we are not hearing it inside of our head. This one you are just going to have to get over, remember that what you are hearing on the video sounds like what everyone else hears all of the time!

Some Suggested Realtor Videos That You Can Put On YouTube

Realtor Videos Of Your Farm Or Target Market Area

There are GREAT opportunities to drive around and take videos of your farm area. Make sure that you talk about the subdivision name, what kinds of housing there is (single family, condos, villas), and what amenities are offered. Here are two great Realtor Videos of their farm areas:

What you will notice about each of these is that they are not perfect BUT you get a flavor of the area, you get to see the neighborhood AND you get to “meet” the Realtor! These realtor marketing videos were placed on YouTube and then embedded on the agent’s blog!

Realtor Videos Of Your Listings

What if you could show how great your new listing is? Well you can! Follow Deborah Ward of Deborah Ward and Associates around her Placido Bayou home for sale in St. Petersburg, FL.

What you will notice about this is that she is not pumping up herself, she is simply showing you around a property, BUT by SEOing the YouTube Video and the blog post, we can help her rank higher for the search term “St. Petersburg Waterfront Pool Home”!

Some other Realtor Video Marketing Ideas

  • Get testimonials from your past clients – hit them at the closing table when they are happiest!
  • Introduce yourself or your team members
  • Show off area attractions, making sure to include real estate related keywords
  • Make videos to send to buyer prospects and post them on YouTube


Basically there is ABSOLUTELY no down side to making your own Realtor Videos, just grab a Flip Camera or your iPhone and start shooting!

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Realtor Marketing – Realtor Newsletter Ideas

Because I help so many Realtors with their marketing efforts, I KNOW that generating a monthly newsletter can seem like an overwhelming task. Here are my best Realtor Newsletter Ideas, in no particular order.

Realtor Marketing Email NewsletterRealtor Newsletter Ideas

Your Real Estate Newsletter should be a tool to talk with current, past and potential real estate clients. It is actually amazing that we can send an email or two a month and let everyone know we care and are thinking about them or to mail a newsletter into an entire neighborhood and in one fell swoop let everyone know you are a neighborhood expert.

Your Realtor Newsletter should contain:

  • Market statistics – If you are doing a market area it is fine to use MLS wide statistics. If you are farming a neighborhood, it would be best to chunk it down to just that area. You should also be sure to explain confusing terms like “absorption rate” in easy to understand english. A 10% absorption rate means that only 1 out of 10 homes are selling each month.
  • Listings – You should have listing ads in your newsletter. These should be listings be similar in price to the area you are mailing to OR a good move up price OR show that you are a luxury lister. If you do not have your own types of these listings, ask someone in your office if you can “borrow” theirs. Few listings agents will say that you cannot help to market one of their properties.
  • Real estate agent selling tips [Ebook]

  • An informative article – This is a big one in addition to statistics for making your readers feel they got a value for their time. It can be about current local market trends, national real estate news, home related items like preparing for winter, what hurricane season means to your insurance needs or even house care tips.
  • A picture of the agent – I am way happier with agents using a logo to represent their business, BUT this is one place that you can have something like a “Lori’s Corner” and get your face out there.
  • An article or ads from an outside vendor – Per RESPA you cannot charge for space in your newsletter BUT you can get compensated for the exact amount of space they use on a print document. So you could feature a mortgage lender on one panel of a three panel piece and charge him one-sixth of the total cost of the mailing. Make sure you take into account all the costs of the newsletter including labor time to put it together, time to copy and prepare it, copier costs, postage, cost of the list if you have to buy it, etc. To make it even more on the up and up, I had him make the check out to USPS to purchase postage, rather than having it made out to me. Covered us both business wise!

A database of clients is an invaluable tool for printing labels or sending emails. If you are using Top Producer or My Red Tools then you have the ability to generate lists of physical or email addresses. Not only did I email my newsletter to my database, at least 4 times a year I would mail them a hard copy version. Over 5 years after leaving the business, I would bet that some of them are still floating around in desk drawers!

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Realtor Marketing Logos – Does It Have To Have A House?

Realtor marketing logos are a big deal in my world! I work with many Realtors and generally we start the branding process with a logo for the agent. The first question I get is…does it have to be a house?

Realtor Marketing LogosStarting out as a Realtor or even re-branding yourself in this new real estate market is always a challenge. When you are setting up your marketing plan, the most important thing you need to have in place is your logo. It determines the colors and theme of the rest of your materials. With that in mind, I thought I would show you some of our realtor clients’ logos and what the thinking was behind the design.

Does it have to be house?

I truly believe you should say EXACTLY what you are selling! It is all well and good to set up an elaborate branding campaign if you are a multi-million dollar company blowing into a new area, but for most small business owners, those marketing numbers are out of reach. For realtor marketing I am divided between two schools of thought…

  • If you are going to be doing a lot of realtor marketing and have a plan for how that is going to be implemented, you can make your logo any old thing you want!
  • If you are going to be using your logo on letterhead and maybe on a sign, then it would be best to stick to something that is recognizable as a house so that people who see it can immediately associate it with real estate.
  • Realtor Marketing Non House Logo Examples

    Realtor Marketing Logos Lori CrawfordOne of my personal realtor logo favorites is Lori Crawford, Trinity FL Real Estate Agent. Lori came to us knowing that she liked sand dollars and that this was the icon that she would like to have for her logo. She has ROCKED the marketing using her logo on everything from wine bottles to yard signs. The classic fonts and colors that we used for Lori make this a traditional logo that will serve her well in the upscale farm area that she works!

    Realtor Marketing Logo Grimes Home TeamAnother neat realtor logo was done for Garrett Grimes, of the Grimes Home Team. Garrett is very active in his kids sports, especial baseball. We played off of that look with a Grimes Home Team logo. This double entendre lets people know that Garret is a Realtor AND supports the home team. The teal color with white and black were favorites of this busy agent.

    Realtor Marketing Logos Come To ClearwaterCome To Clearwater was the name of my website when I was a Realtor in Clearwater, FL. OF COURSE this is my favorite real estate logo of all times. I liked the combination of a road to represent the “come” part paired with the beach and sunshine of Florida. The blue and gold combo is a popular color choice which is contemporary and up-to-date.

    Realtor Marketing House Logo Examples

    Realtor Marketing Logo Donna HastingsThe Donna Hastings Team was looking for a logo which would be simple but still show her real estate roots PLUS a tropical look and feel. Notice how the gold color paired with black instead of blue makes a tremendous difference in the feeling of the logo. Donna wanted a clean look which would go well with her high end marketing materials.

    Realtor Marketing Logos Palm Harbor Real EstateThis is one of my favorites! Palm Harbor Waterfront Specialist, Julia Fishel, was looking for something with a house AND an immediate visual that showed her commitment to selling beach and waterfront properties. The fresh sunshiney colors are a great combination and one that we have used in many of her marketing pieces!

    Realtor Marketing Text Only Logo Examples

    Realtor Marketing Logos Denver Realty and RentalsFinally, you can have a Realtor Marketing logo which only is text. Denver Realtor, Tena D. wanted to use her company name as her logo. Denver Realty and Rentals is a great example of simplicity and fun, with the classic color combination of black and red which works well with the black and white photography that we use in her marketing pieces.

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Realtor Marketing Funny Realtor Postcards

Realtor marketing is generally a serious thing. That having been said, if you have the right personality, funny realtor postcards can be a great advertising tool!

Funny Realtor PostcardsWhen I was Realtor, I frequently used humor to make connections with my clients, prospects, sphere and farms. While I did not use comical sales verbiage often, when I did I got an overwhelmingly positive response! While this is primarily about postcards, the ideas that are here will work for door hangers, popby cards and even t-shirts or notecards.

When do funny realtor postcards work?

I have known some really serious realtors who would not dream of leaving their homes without their power suites, pumps and hairspray firmly in place. They fly through the day, decreeing things and are generally not all that fun-loving. Funny realtor postcards are probably not even on their radar.

Now me, I am the self proclaimed queen of corn and find any and all puns funny. The picture above with the saying “it is fang-tastic” always makes me smile – fang-tastic, get it?!?!?! Okay, back to serious realtor marketing then. So, long story short, if you are funny in real life then marketing based on puns, plays on words or funny pictures could work for you.

A side note, in the current market sellers are not all that happy and will probably not be as amused by a funny punny card, stick to the serious for them right now.


 

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What types of headlines work?

There are numerous sales channels that you can use for funny realtor postcards including buyers, farming, holidays and more. Here are some ideas to get you started. If you have some more that I missed, please leave them in the comments!

  • Buyers – Looking for a new pad – pair with a frog picture
  • Buyers – Why the long face – Having trouble finding a great house? – pair with a horse face
  • Sphere – Help me CLEAN UP in real estate and enjoy this soap from Sister Agnes – we used this one to when we commissioned little soaps to give as popbys at Christmas time
  • Sphere – I will SPRING into action as soon as I get your referral…if you know anybody that is looking to buy or sell a home, please let me know!
  • Sphere – Don’t fall for any old agent, get the best – with pictures of leaves
  • Farm – Would you be my, could you be my, won’t you be my neighbor! – let them know you work their neighborhood
  • Farm – Isn’t it time to find out what your home is worth? – with a clock picture
  • Investors – Jump into the real estate market – with a diving picture
  • Fall – Real estate is kicking off the third quarter in sales, there is no better time to get back in the game. Winning interest rates, wide open inventory all add up to a touchdown for the “home” team!

Additional Funny Realtor Postcard Resources

Please visit our Realtor Marketing Resources page to find out what companies we recommend for Realtor Marketing services!

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Realtor Marketing Is Social Media Necessary

Realtor marketing has come a long way from carrying around a huge listing book on your buyer appointments. BUT is all of the new realtor marketing hype important and is social media REALLY necessary.

Realtor marketing social mediaIf you listen to the hype, every agent must now spend as much time marketing as I do (and I am a full time marketer!) They must be blogging, tweeting, friending, getting on foursquare, emailing and more every day. Well, in the interest of letting you guys off the hook, that is not true!

Let’s take a reality check and talk about what you really must do to accomplish your profession…write contracts, show houses, attend listing appointments, attend closings. That sound about right? I have been a Realtor so I know what it takes to make money and not one of those things involve learning new technologies.

The sound of silence I am hearing from my fellow Realtor Marketing experts is overwhelming and if you are a realtor who wants to convince yourself that you are okay with not ever marketing again, stop here and you can feel vindicated.

The wonderful San Diego Realtor, Kris Berg, wrote an article today about whether social media marketing is bad business for Realtors. I agree with most of what she said BUT have a different viewpoint of the success.

I have talked to Realtors this month who have gotten listings through postcards, had come list me’s because of a blog post and one who does about 98 percent of her lead generating through blogging. I DO think that marketing works and that any agent who wants to stick their head in the sand and rely solely on prospecting or calling their sphere is a little naive.

That having been said, if you are a Realtor I think you fall into 3 different categories…let me know what you guys think!

  • New Realtors or Realtors in transition in this new market – If you do not have a bunch of listings or buyers in the car, your ONLY full time job as a Realtor is to get more of one or the other. I have seen agents who do not currently have a buyer and only have a couple of listings tell me they are working full time – doing what? If you have more time than money it is SO worth your time to learn how to use all of the social networks, set up your blog, mack out your company site, set up your emails, and generally get your house in order. I suggest doing this at open houses where you COULD get a client but that is up to you.
  • Seasoned agents or Technophobes with no clients or computer skills – In this day and age, if you refuse to learn the computer, you are falling further behind every day. It is not cute to see an agent who cannot even check her email or send a pdf for signatures. Today’s savvy buyers and sellers generally expect an agent to be proficient at the basics at least, so get out there and try some new stuff. If you don’t know how to do anything, hire the front desk person to teach you an hour a week. If you are truly that clueless though, the time it would take you to set up everything is lost time. Hire someone to set up your empire and then focus on learning to use it and grow your social networks until…
  • If you are a successful Realtor with buyers and sellers then your time should be spent with buyers in the car, on listing appointments (well you get the drift). If you like doing techy things, do them when you have time. My buddy Deb Ward loves tinkering BUT has people to load her listings and do her marketing tasks so that she can be doing Realtor work. I work with two other successful agents who know where their time is best spent so I take care of getting their “stuff” set up and updated, with anything they do as just gravy. We have made blogs for a bunch of Realtors, since learning to set them up has no value to them, while producing content is fun for them.

Today’s agent can feel like they are failing all of the time. If they are busy, the stress of dragging those properties, kicking and screaming, to the closing table is huge. If they are not busy, they feel like they should be doing more realtor marketing, most times they just don’t know what or how. Guys, give yourself a break! Whatever you are doing is fine, just remember to keep adding to that everyday and you will get there!!!

If you would like to find out more about our DIY Realtor Marketing or our Marketing Maintenance for Realtors plan, please give me a call!

Realtor Marketing Videos to Flip Over

Realtors who are marketing with videos are miles ahead of their competition. For the best Realtor marketing video camera, I can not recommend anything more highly than the Flip Video Camera!

So what does a realtor video look like? This is Deborah Ward’s video for the Sage Condo Complex in St. Petersburg Florida. It took her about two minutes to make and we put it on YouTube as well as embedding it on her Real Estate In St Petersburg site.

For a Realtor who is rocking the video scene, you MUST see Cyndee Haydon’s Sandbars to Sunsets blog. This Clearwater Beach Realtor knows her stuff when it comes to video marketing!!!

Realtor Marketing Flip Video CameraSo why should Realtors buy a flip camera specifically? Because they have opposable thumbs. Honestly, that is the sum total of learning to use a Flip camera. Click the red button once to start. Click the red button again to stop. Then plug into your USB drive and move it over. Upload to YouTube and that is it! I can not tell you the number of Realtors I have met who got a fancy HDR, high def or some other kind of picture taking monstrosity that they can not use because it is too complicated. Make your life simple and spend the $150 bucks on a Flip!

PS – There is an affiliate link to the Flip camera in this post and I will make a little bit of money if you click on it. If you do not want me to get it, go to amazon and type in the search yourself…:)

PSS – This is the kind of information we give over at the Marketing Artfully Do It Yourself Realtor Marketing site. For the rest of the month of March, if you purchase the do it yourself realtor marketing, I will upgrade you to the ultimate plan since we are still in beta phase for the lifetime membership!

Realtor Marketing Most Real Estate Websites Let Realtors Down

Is your website submarining your realtor marketing efforts? Most realtors I know do not cruise the internet marketing sites and forums like I do so they are not aware of some the top things that effect their page rank or how high they are listed on google. Having worked with LOTS of Realtors with different brokers over the years, I can tell you FOR SURE that if you are using a website provided to you by Keller Williams, C21, Coldwell Banker or any of the other big guys you probably do not rank well for local search terms.

Different Realtor MarketingDo you know why? It is because google hates duplicate content! I wrote a post earlier in the week about Duplicate Content for Small Business Owners and MLMs but I didn’t want my Realtor buddies to think this was not about them also!

When we think of Google’s goals for their search results, this makes total sense. If you did a search for “real estate” and google returned 1,000 or 10,000 of exact same site with just a different realtor’s name on them, you would stop using google. This means that google is looking for new and exciting content that they can serve up to their searchers and that your cookie-cutter site will never be found!

At least those sites where free….sigh. My pal Deb Ward (Dunedin Realtor) has a fond wish that eventually she will have enough disposable income to afford a Number One Agent or other duplicate content website for her realtor marketing master plan. That is crazy in today’s day and age. Spend that money on a blog which you can optimize and then buy tons of content to plop into that site to help you rank higher in the search engines! I know I am fighting a losing battle when my best buddy still wants to throw me over for smoke and mirrors but I will just keep trying..:)

We have made a couple of really neat Realtor websites lately from sea to shining sea – Kathy Moore of Franklin Tennessee Real Estate News and Cecil and Charlotte Volsch of Homes For Sale Victorville California both launched recently with great content, keywords and IDX functionality!

If you DO have a duplicate content site from your broker, change it today as much as possible to help you rank better with the google. If you do have a little bit of money to spend on a website blog, give us a jingle today and we will see if we can build a site in your sales area or farm (we don’t make competing sites in the same area…:)

Realtor Marketing – Direct Mail Postcards

Realtor Direct Mail Postcards

Realtor Direct Mail Postcards

The BEST marketing money I ever spent when I was an active Realtor was on direct mail postcards! I sent them out to my farm, to past clients and to prospects. To this day, two years later, I still get people who mention that they are sorry that I am not still sending them as it helped them keep up with the real estate market in the area that I farmed!

So why should YOU mail out realtor postcards? Here are my top five reasons!

  • They hang around A LONG time – people will keep them on their desk, bulletin board or refrigerator for longer than you ever though possible!
  • It reminds people that you are still in business – I know, you are a professional and should not have to say so BUT with the market the way that it is you never can be too sure.
  • You can market your listings – I know this one is not popular but it is true! Part of the reason you are paid commissions is that you market a property. I always made sure to put my client on the mailing list and boy did it make an impact that I was doing my job when they got it in the mail.
  • They help grow your farm – When you do consistent mailings into an area you become the defacto neighborhood expert even if you have never had a buyer or listing there!
  • Lastly, the cost has come WAY down from when I was doing it!!! – The price per piece, including addressing, First Class Postage, and Delivery is now $.40 per piece. Dang.

 

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That last one is a life saver!!! The one thing that I did not like about doing real estate postcards was the cost! First I had to order the printing, then I had to have a bulk mail stamp to save on postage, then lick and stick the stamps and finally schlep on down to the post office and make sure I had my postcards sorted the right way. Wow am I having a bad flashback!

The cool thing now is that you can order one or a thousand with no change in price – the weensy ones are forty cents no matter the quantity you order when you use www.BrokersHelper.com (KW Agents make sure you use My Red Tools for a little discount).

So as you are planning your marketing for the upcoming year, make sure that you consider adding direct mail postcards to the mix. Here are some of the top ones that I sent out with great results!

  • Expireds
  • Just Listeds
  • Just Solds
  • Neighborhood Info
  • Spring Ahead/Fall Back
  • Happy Thanksgiving
  • Funny Realtor Postcards (if you are not the queen of corn like I am don’t do these)
  • Future sellers drips
  • Farms
  • Under contract in X days

Ones I didn’t send

  • Recipes – I am a realtor not a cook!

Hope those help with your realtor direct mail marketing ideas – please feel free to comment if you notice one I may have forgotten!!!

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Realtor Marketing – FREE Social Networking Workshop

This is quicky because there are only a few seats left! Join me Friday afternoon in Largo, FL for a FREE Marketing for Realtors Social Networking (Facebook, LinkedIn and Twitter) Workshop.

You will walk away with your social networking sites set up (the right way) and tons of information about how to use these FREE tools to get more buyers and close more deals.

Super Secret Realtor Marketing Info About The Free Workshop

Realtor and Small Business Marketing Tip – Google Voice!

Google Voice - Realtor and Small Business MarketingSo you know I like make sure my realtors and small business owners know the latest and greatest marketing information so that you can take over and dominate your market! Well today’s topic is Google Voice!

I signed up for Google Voice a few weeks ago and got the notification the other day that I was in…YAY! The thing that I like the best about this is that they provide you with a local number to use on your marketing materials BUT you can also forward your messages from your cell phone to google voice, they transcribe it and record it and then text or email you with the message. You can also text right from the comfort of your desk chair.

The setup is super easy and only took me about 5 minutes to get up and running. The best part for me is that I was paying for this service with another company and now get it for FREE!

Hope that helps with realtor and small business marketing!

How To Market Your Small Business

Small Business Marketing Day!

Small Business Marketing Day!

People ask me all the time what I do to market my small business (and my Realtor Marketing clients). I KNOW when I hear those words that they want to know the magic bullet – the ONE THING that I do to achieve online success. The ONE THING that I focus on that makes the traffic and sales flow.

Well today is marketing day! I do lots of things on the fly, but today I have the luxury of spending all day marketing my websites, products and referral sites! I am going to be starting at 9am and only have one phone call to break up the day (and it is with one of my favorite people on earth so that is alright!)

So what is the plan? I thought that I would let you know what I plan to do and then I will pop back in and let you know what actually got done. Sometimes it is more and sometimes less, but without a plan I am going nowhere fast!

Marketing Artfully – Small Business Marketing Company
Fix social networking video landing page
Fix marketing artfully layout
Add ads to Marketing Artfully
Monitor new adwords campaign for article marketing
Set up twitter blasts for websites and blogs

Realtor Marketing – Trinity, Foreclosure, Dunedin and St. Pete Real Estate Websites
Set up twitter blasts for blogs
Add social networking buttons to each site
Either do posts or articles for at least two of them
Add MLS search button to all sites

There you have it! I am also listening to some training videos so may swap some in and some out but in general am going to be rocking the internet – watch out other marketing people, I am coming at you!

PS – So I never liked putting pictures in my blog posts because I am lazy…:) That having been said, since I load them onto facebook and the pretty pictures show I have been adding more – yay facebook!

Small Business Marketing – Success Is HARD!

When you think about small business marketing success, there is no magic bullet! I am sorry to be the one to tell you that, but I sick of hearing about “get rich quick” schemes.

I work in the trenches everyday with small business owners and they are busting their humps to succeed. They are learning new skills, networking online and in person, attending tradeshows and training events. They try and fail AND try and succeed!

Some people who make me proud:

  1. Deborah Ward – My real estate buddy who does stuff that I tell her do and never asks why. We are in the process of taking over the St. Petersburg Real Estate and Florida Foreclosures market.
  2. Cyndee Haydon - Cyndee is a Clearwater Realtor who has been working like a demon for 4+ years and now is reaping the rewards.
  3. Mary Dado - Mary and I work together to make blogs for small business owners but her company writes all kinds of business writing. She is working her tail off networking and following up. I am awed by her strength!
  4. Tara Becker – Tara has a great Denver Area Networking group. She is great at talking to people face to face and has grown an 8 meeting a month group. She is NOT a whiz at online marketing but she is learning and slogging through it.
  5. Kirsten McKay Smith – Kirsten of Passion Parties is running hard and has set goals that she is working towards. She is one of the few people I know who have as many things on her plate at one time as I do and I am so glad she is in my High D mastermind!!!
  6. Lori CrawfordTrinity Realtor, Lori Crawford is a great marketer. She is the only person I know who gets a lead EVERY time she sends her newsletter. Into every life some sanity must fall and Lori shows me what professionalism looks like.

I am sure that there are MANY MANY people who I missed but those are the ones that came to mind today. WHATEVER you marketing style is, take a page from one of these gals and JUST DO IT! Start a big audacious goal today, knowing that it will be hard but DO IT ANYWAYS!

ari5ebcjup

How To Pick New Small Business Opportunities

This month’s second small business marketing newsletter was about having multiple streams of income, which got me thinking about how we should choose those streams for ourselves. I have a confession to make…I am a huge proponent of multiple streams of income and I have an entrepreneurial spirit so I spend lots of time considering new things I COULD do to increase my business opportunities. This post is about what I (and you) SHOULD do to maximize my time and effort and minimize pain!

John Jonas gave the best description I ever heard about how to pick what to do. He said you should never get more than one step away from what you do now or more than one step away from the kind of customer you serve now when deciding new things to try.

Here is my one step approach for Marketing Artfully. The three main things I do for my business are blogs, information products and speaking. Because information products often have affiliate programs, starting my own or joining someone else’s is a good fit for me and makes sense to add to my resource page. Also, doing internet masterminds involves speaking (which is one of my things) so it is okay also.

ma_blocksSome other things for me that would be a good fit are things that provide services to entrepreneurs and small business owners, social networking items and other business related items.

Now here comes the brilliant part – when I get a great idea of something to do that is NOT one step away, I can drop it quickly. Instead of spending time and energy on researching something (or more likely diving into something) that will not help my business, I can easily determine if it is a good fit and, if not, move on!

This system works for ANY business! My buddy Deb Ward of Deborah Ward and Associates is a realtor in the Tampa Bay area. You can see from her blocks that there are some things that match well with her business model and some that don’t. She does coaching, sells real estate and owns a team of realtors. Getting referrals and owning shares in a title company are great for her, she could also add speaking to realtors easily because of her coaching focus. BUT, adding non-real estate related items would dilute her message and efforts.

dwa_blocksSo, to all you entrepreneurs out there considering new ventures…make sure that you are checking your blocks and keeping on track for success!!

Autoresponders (8X8s) for Realtors – Buyers and Sellers

Using Auto-responders to Grow Your Real Estate Business

Auto-responders are one of the most innovative tools a Realtor can use to grow their real estate business. However, most Realtors fail to utilize them to their full business potential. 

The ease of use of auto-responders is astounding once you have them set up! If you have signed up for our email newsletter, you have gotten our auto-responders. They are a series of emails that go out on a periodic basis determined by you. If you are using them in an 8X8 program, that means that you are sending out eight in eight weeks, which I think is a really good frequency!

If you are using a database program, it is very easy to set up an auto-responder (or action plan).  If you are not able to use your database program for this or if you use outlook or another email program, I HIGHLY recommend that you use an email newsletter service like AWeber or Constant Contact which give you all of that functionality, a great look and both of which cost about $20/month!

We have been getting a bumch of requests for Autoresponders for Realtors – we have answered! Thus far we have developed two versions – one for sellers and one for buyers. In the coming weeks we will be adding Autoresponders for FSBOs, Expireds and Short Sales. We are offering $10 off until Tax Day (April, 15th 2009) so that everyone who want to get going right away can afford to!!!

  generic_thrive-buttons   Autoresponders (8X8s) For Realtors – Sellers Edition
Auto-responders are email or 8X8 campaigns that you can set up to auto-generate emails for your prospects and leads. Basically they are a “set it and forget it” kind of system that will allow you to contact your prospects and suspects on a consistent basis when you first enter them into your database.
Price $19.97 - Use coupon code AUTOS-TAXDAY for $10.00 off until April 15, 2009!      


Find out more about Autoresponders (8X8s) For Realtors – Sellers Edition

 
 

 
  generic_thrive-buttons   Autoresponders (8X8s) For Realtors – Buyers Edition
Auto-responders are email or 8X8 campaigns that you can set up to auto-generate emails for your prospects and leads. Basically they are a “set it and forget it” kind of system that will allow you to contact your prospects and suspects on a consistent basis when you first enter them into your database.
Price $19.97 - Use coupon code AUTOS-TAXDAY for $10.00 off until April 15, 2009!      


Find out more about Autoresponders (8X8s) For Realtors – Buyers Edition

 
 

Marketing Planning Seminar for Real Estate

BE PART OF THIS AMAZING OPPORTUNITY TO
GROW YOUR REAL ESTATE BUSINESS!

This one-day Marketing Planning Seminar for Realtors, Title Companies and Mortgage Professionals will help you focus on the activities that will help you establish your brand, grow your business, get new clients and generate leads for your business.

Marketing Guru Tara Jacobsen will take you through the steps to take to make a marketing plan that works with YOUR business. Some topics we will cover include:   

Finding your perfect customers
Developing a mission statement
Building your brand
Online and offline marketing ideas
Lead generating ideas

You WILL leave the class with a detailed plan for how to grow your business!

SEATING IS LIMITED TO 25 ATTENDEES – Don’t miss your chance to change your business!

PLUS – As a bonus, everyone who attends will get a FREE copy of “How To Service Your Listings” AND the special report “100 Things To Do To Sell Your Listings” (A $30 Value)!

When: February 6th from 9-1
Where: Integrity First Funding Group
1237 Lady Marion Lane
Dundedin FL 34698
Cost: $25

NAR 2008 – A Marketing Perspective

The Swag Winner Is……………..

Swag is the “stuff” that companies give away at their trade show booths. It can be as bland as a pen or as exciting as a brand new car, but in general is something that will help draw people to your tradeshow booth or help them remember your company after the show.

At the NAR (National Association of Realtors) 2008 show held in Orlando, Florida I picked up some great swag! Using a totally non-scientific method I have declared Chelsea Title Company the 2008 Best Swag Winner! They had MULTIPLE great items at their booth – a truly amazing selection!

Best of Show – My favorite item was a glasses cleaner stuck into an itty bitty holder that I can hook on my keyring or anywhere else handy. Ticor Title Company had a similar item at the show.

Chelsea Title Company

First Runner Up – A tire gauge! In this time of soaring gas prices, having your tires inflated the proper amount can save you big bucks!

Second Runner Up – A carabiner with a compass attached. Great for a keyring and not getting lost – my husband was super excited about it!

Totally Fun And Useless – These pens from Pitney Bowes are super fun! They are cute and have little bobbly heads!

Most Useful Tool – Realtors are predominantly women or they are men with wives. A great giveaway that everyone likes! American Home Warranty had the prettiest ones at the show!

Listingbook - (who I contract to teach for) had dashboard sticky holders.  Listingbook website link

Wise Agent – Wise Agent was there! They have a super great product and offer affordable prices!! If you use them make sure to tell them that Mudly68 sent you!!!

First Home Tour – I have used First Home Tour for years. They offer unlimited tours for $29/month and have GREAT customer service!!! I got to meet Kate who I have talked to a couple of times, these things are great for putting names to faces!

33 Touch – Fab 5 Contest

So Mary Dado of Business Writing, Ink and I have been on a whirlwind tour of 4 South Florida Keller Williams market centers. We went down there to talk about the Fab 5 Contest our region is having and the 33 Touch Program that we developed to go along with it. What the heck is a Fab 5 Contest you ask?!!?

Our region of 29 offices is competing to be the best at sales and lead generation! We KNOW that if we call, email and direct mail to enough people our business will grow. (On a side note – I LOVE lead generating because it gives you the chance to have people call you, it gets you lots of opportunities and it allows you work with only people you like and can truly help!)

Marketing Frequency

100 Calls – You should be making (at least) 100 calls to your sphere, your clients, your prospects and your vendors each month. This ALWAYS seemed overwhelming to me, but now that I am doing it, not so much! I made 12 calls in one day, got two opportunities and one appointment – go figure!

Email – You should email your database each month. This is FREE and if you send interesting and relevant info, people will enjoy getting your emails. I do not advocate sending more than two emails per month unless you are working with a targeted group like investors, since you can overwhelm them and get on the “send to trash immediately” list! If you send a weekly newsletter and do not have a huge drop off rate for your list, you can send two emails IN ADDITION to the newsletter because that will be your baseline for starting.

Direct Mail – I know, direct mail is dead, everyone is using the internet and emails. Except they aren’t. There are many segments of the population that are not online 24/7 to read your information. Also there are people (like me) who get a gagillion emails a day and delete most of them unless they are TREMENDOUSLY relevant. If you send a mailing out to people’s home address (preferably) they will see it and notice it. If you send relevant info they might even stick it on their fridge! Make it a personal note and watch out!

Learning Something

So I was roaming around “pontificating” as Mary Dado says (meaning she can’t get me to keep my mouth shut if I can get 5 people in a room to listen to me!) During these sessions with other Realtors, I asked what they were doing to grow their business. I got LOTS of great answers and learned a few new tricks!

It reminded me that NO ONE knows how to do everything! I make sure to surround myself with interesting people, who cumulatively might know ALMOST everything. We have a “Mega Chicks” mastermind group with 6 intelligent, determined women. I have an internet mastermind group every other week. I hang out with people who are smarter and funnier than I am so that I can learn from them. I ask for help and appreciate when I get it.

Some of the people that we talked to were VERY receptive to trying something that might make their business better. They were not POSITIVE that it would work but were willing to give it a shot – hey what do they have to lose? And they might wind up with a thriving business in a tough economy.

On the other hand, some of the people were SURE that it was not for them. They would NEVER send anything out, or they would NEVER make 100 calls, or they had tried this before and it did not work at all. They didn’t want to be accountable to anyone else for having said they would do something. If this is YOUR knee jerk reaction, is it holding you back? Could you TRY doing something different and SEE if MIGHT work rather than rejecting it out of hand?

I was just sitting here wondering if that was too strong a statement against people who have a closed mind (I don’t want to offend someone I might have met in the last couple of days). But then I realized they won’t be interested or open minded enough to read my blog anyways…:)

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