Real Estate Marketing | 100 Great SEO Keywords for Realtors

Real Estate Marketing | 100 Great SEO Keywords for RealtorsGreat keywords for Realtors include ones targeting buyers, sellers, FSBOs expireds and more! Here are my top real estate marketing search terms for my Realtor friends, broken down into categories.

If you think that there is something I am missing, please let me know in the comment section! Number amounts are the search volumes monthly

For Sellers

Most Realtors SAY they are prospecting for sellers but use all keywords that are for buyers. If you are a listing agent, please consider some of these for your website!

Realtors and real estate agents

  • realtors (9.1 million)
  • realtor (6.1 million)
  • real estate agents (1.8 million)
  • real estate agent (1.2 million)
  • top real estate agents (49.5 thousand)
  • top real estate agent (33.1 thousand)
  • best real estate agents (40.5 thousand)
  • best real estate agent (33.1 thousand)
  • best realtor (22.2 thousand)
  • find a realtor – how to find a realtor (15 thousand)
  • find real estate agents – how to find a real estate agent (8.1 thousand)
  • how to find a real estate broker (6.6 thousand)
  • finding a realtor (4.4 thousand)

Selling a home

  • selling a home (550 thousand)
  • sell your home – how to sell your home (74 thousand)
  • sell house fast (40.5 thousand)
  • sell home fast (33.1 thousand)
  • selling house fast (27.1 thousand)
  • ways to sell your house (14.4 thousand)
  • sell my home fast (9.9 thousand)
  • home selling tips (8.1 thousand)
  • marketing your home (6.6 thousand)
  • sell your home fast (6.6 thousand)
  • selling your home fast (4.4 thousand)
  • staging your home to sell (720)
  • cost of selling your home (480)
  • house selling tips (8.1 thousand)

Short Sales and Foreclosures

  • foreclosure (2.2 million)
  • foreclosures (1.8 million)
  • home foreclosures (450 thousand)
  • short selling (450 thousand)
  • short selling (450 thousand)
  • short sale process (22.2 thousand)
  • short sales process (18.1 thousand)
  • foreclosure or short sale (18.1 thousand)
  • short sale vs foreclosure (6.6 thousand)
  • short selling your home (1 thousand)
  • for sale by owner (1.22 million)
  • fsbo (135 thousand)
  • property for sale by owner (201 thousand)
  • properties for sale by owner (135 thousand)
  • sell your own home (9.9 thousand)
  • sell your own house (8.1 thousand)
  • selling your own home (6.6 thousand)
  • selling a home on your own (6.6 thousand)
  • for sale by owner listing (6.6 thousand)
  • for sale by owner listings (5.4 thousand)
  • listing property for sale by owner (1.6 thousand)
  • selling your house by owner (720)
  • selling your home without an agent (320)

Seller Tips

  • tips to sell your home (49 thousand)
  • short selling a home (27.1 thousand)
  • what is short selling a house (22.2 thousand)
  • tips for (on) selling your home (3.6 thousand)
  • tips to sell home (3.6 thousand)
  • tips to sell your home (1.9 thousand)

For Buyers

  • house for sale (on) (13.6 million)
  • buy home (1.2 million)
  • buying a home – home buying (823 thousand)
  • real estate listings (450 thousand)
  • real estate listing (135 thousand)
  • find real estate (110 thousand)
  • cheap houses for sale (74 thousand)
  • buy your home (40 thousand)
  • house 4 sale (33 thousand)
  • real estate agent listings (27 thousand)
  • big houses for sale (22 thousand)
  • find real estate for sale (9.9 thousand)

Condos, Townhomes and Villas

  • condos for sale (1.2 million)
  • condo for sale (1.2 million)
  • villas for sale (368 thousand)
  • villa for sale (301 thousand)
  • townhomes for sale (246 thousand)
  • townhouse for sale (201 thousand)
  • town homes for sale (165 thousand)
  • town houses for sale (135 thousand)


  • mls listings (550 thousand)
  • multiple listing service (60.5 thousand)
  • multiple listing services (49.5 thousand)
  • mls multiple listing service (49.5 thousand)
  • mls real estate listings (27.1 thousand)
  • real estate listing mls (14.8 thousand)

Buyer Tips

  • when to buy a home (1.2 million)
  • how to buy a home (1.2 million)
  • home buying tips (9.9 thousand)
  • tips for home buyers (3.6 thousand)

First Time Home Buyers

  • first time home buyer (301 thousand)
  • first time home buyers (301 thousand)
  • first time home buyer programs (49 thousand)
  • first time home buyers programs (40 thousand)
  • first home buyer tips (2.9 thousand)
  • first time home buyer tips (2.4 thousand)


  • foreclosure homes (550 thousand)
  • foreclosures for sale (135 thousand)
  • foreclosure listings (110 thousand)
  • foreclosure listing (90.5 thousand)
  • list of foreclosures (90.5 thousand)
  • list of foreclosures (74 thousand)
  • foreclosure homes for sale (74 thousand)

Misc Interesting Words

  • list of real estate agents (18.1 thousand)



  1. says

    I appreciate keyword research as much as the next marketer or SEO specialist but is it really doing anyone justice or a service to use the broad context, global match from the Adword Keyword tool? That number is largely a misrepresentation of reality (IMO). First, the local agent, unless they’re in a popular international destination like Miami, has little (but perhaps a little) use for international search. Second, the broad match that is the default in the Adword tool is far too general. It’s not really a number that means that many people are typing that particular word or phrase into Google. The exact match and the local column (that means USA search) will give you a better idea of what to expect if you calculate that result against the ratio of your local population. If there are 1000 searches and your local population is 200,000 then you get a ratio of that number that is 200,000/350 million or a ratio multiplier of 0.00057. Given that there are 201,000 phrase matches for “real estate agents” in the US, that means that your population area will be generating 114 of those searches. The searches will range from “Atlanta real estate agents who sell for 1% commission” to “real estate agents license”. Some of those searches will be for what you are offering but the drilldown represents the beginning of your marketing challenge. The phrase match result will help you see what people might be looking for as part of an intent search such as “real estate agents” + “in Atlanta”. Sometimes the search volume is so low that Google returns no data in their tool but the intent of the right match can be so high that conversions are very high on what would be considered very low traffic.

    I have built a number of sites for “city” +short sale agents. I’m receiving two substantial checks in July from agents on closed deals from just one of those sites I built on a profit share agreement. Again, that’s very low traffic, but very specific conversion oriented keywords.

    Many of those big number results are not very meaningful until the agent can actually get them worked down to their local market and place their website in the top of search results for people who are ready to do a deal. That’s a lot more challenging.

  2. Tara Jacobsen says

    @dave – thank you so much for such a considered reply! I agree completely BUT a lot of these keywords paired with local or which are paired by geo-targeting will help. Just FYI, I really wrote this post so that I can have a handy-dandy reference for myself so I don’t have to keep seeing if I should use “house for sale” or “real estate listings” when building sites for realtors, that said, I think your comment will definitely add to their understanding of keyword research. Thanks for reading!

  3. says

    Do you mind if I quote a couple of your articles as long as I provide
    credit and sources back to your blog? My blog site is in the exact
    same area of interest as yours and my visitors would definitely benefit from
    some of the information you present here. Please let me know if this okay with you.

    Thanks a lot!

  4. says

    These are a great broad list of keywords that many might not think about when they are trying to focus on the local area. Sometimes you just need to get another view outside from yours to get just a couple more ideas, and maybe those extra ideas are the ones that make or break the success of the site. Thanks for the list!

  5. wes says

    Do you see these keywords as a base set of evergreen terms? i.e pair any of these terms with a city name or local reference? Thanks, great information.

  6. Tara Jacobsen says

    @Wes…ABSOLUTELY pair with local (area like Denver) but for the most powerful effect pair with subdivisions or whatever your local areas are called. Buyers and sellers who are ready to hire a realtor will be using hyper local terms when searching!!!

  7. says

    Great post, but I would also suggest filtering your search of potential real estate keywords by the location you’re trying to target. Often times the most popular search terms will differ from one region to another, and you obviously want to ensure that you’re putting yourself in the optimal position to drive clicks, sales, and ROI.

    – Jaclyn

  8. Tara Jacobsen says

    @teri…I agree but with one caution! Out here by Denver people talk A LOT about the Front Range (as in I serve the “Front Range” which is from Colorado Springs, up through Denver and Boulder and includes Fort Collins). While it is a “place” in people’s vernacular, it is not searched AT ALL online. No one is searching for “Front Range homes for sale”…they are searching for “denver homes for sale”.

    THANK YOU so much for reading and your great comment!!!

  9. says

    Keywords are crazy-competitive in Real Estate. The success I have seen has been where you go as specific as you can with long tail keyword, get success with that, then very slowly branch outward.

  10. Tara Jacobsen says

    @David GREAT strategy! We agree..:) It is great to use a number of different smaller traffic/competition words (like Clearwater Luxury Homes For Sale, Clearwater Townhomes for Sale, etc) to try and start a foothold for attaining Clearwater Homes For Sale

  11. says

    Great work tara, but if any realtor should be able to make a head way with those keywords you mention, they have to combine it with their town real estate or niche name e.g lekki town homes for sale. If a realtor wants to target only the keyword ”town homes for sale” not only will he face a still competition on serp, his conversion rate will be very poor, if he is able to make it to first page of serp because the keyword is not targeted to his niche or town.

  12. says

    Bump! Came across your post in the Google serps, and just wanted to thank you for the excellent list of keywords… I agree with the other comments, you need to combine these with your local niche area, but it is a terrific list nevertheless… cheers!

  13. says

    I agree that this list of keywords is “oh so juicy” and typically when people start looking at what keywords to weave into their online content, this is where most people begin. I can honestly say that when I first started looking at doing keyword research, I was drawn to the BIG numbers as well. After entering into the SEO marketplace, I have learned that the major issue with this… is that there is WAY too much competition for those keywords.

    To pass along a little bit of my advice… choose some of those keywords and (just like Tara said) pair them with some local identifiers. For example: + … or + , etc. Don’t stop there though. Here’s where most people make a mistake. They “assume” that this will work. Do some Google searches yourself with those keywords and see who your competition is… and see if you believe you can compete. In the industry of Real Estate… to really compete and show up on page 1 of Google’s results, you should reach out and find a Real Estate SEO Expert to partner with.

    Last little tidbit for everyone… make sure that you go “incognito” when you’re doing your searches… or Google is just going to start feeding you the results that it believes you want, based on your previous searches, etc. Big Brother is trying to help… but when you’re doing keyword research, you want an unbiased look at the results! Good Luck!

  14. says

    Thanks Tara,

    This is a great starting point for realtors looking at keyword research. It is important that they combine these keywords with their location in order to rank properly.

  15. says

    You can also use these keywords in your Google+ comments. You can bold the keywords, add hashtags and more. Give a link from your Google+ back to your website page that has those keywords. It’s amazing how many times you will be on the front page, with your photo and a link back to your website. SEO just isn’t for your website anymore. Social Media is BIG! REALLY BIG!!!


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