One of the things that I find vintage sellers on Ebay or Etsy struggle with the most is figuring out who their perfect customer is. Every time I hear, “anyone would love this” I cringe a little inside. There is an old adage, if you are selling to everyone, you are selling to no one. …
Etsy Marketing
The hardest part about doing Etsy SEO is figuring out how to keep your good listings popular, but also increase the views on your “loser” listings or launch new products that will rank well in Etsy search. A big part of this process is figuring out new and unique tag and title keywords that you …
The range of buyers can be anywhere from a little old lady trying to relive her childhood to a young hipster who is trying to be cutting edge cool! Why Your Customer Matters Real quick before we get into our “buyers”, let’s just talk about WHY this matters! Store Wide So my vintage store sells …
Figuring out what product pins are most appealing on Pinterest for Etsy and Ecommerce sellers has become a bit of a mission for me! I LOVE fiddling around with product photography and social media to see what will make my offerings stand out from just a tidal wave of competing products. My methods are based …
I have a really cool Etsy marketing newsletter and one day a gal named Sally replied back to my welcome email saying.. “Very excited to have found you! I think I found a link from playing around with Etsy Rank. I’m putting a lot of time into my 2 Etsy shops and only seeing sporadic …
Etsy stats are a wealth of information that you can use to improve your Etsy SEO keyword effectiveness! That said, unless you know what you are looking for, it can seem totally confusing and useless. Today we are going to look at some of the stats available and how we can use them to pick …
Today’s post is a case study of how Esty sellers can find their perfect customers. Having just done a workshop last week, I was thrilled to hear that one of the big questions was making sure that the sellers knew who was most likely to buy their products. This is a big turnaround from the …
So I was hanging out in the Got Vintage Shops Dealer Support Facebook group today and a gal asked question about her email newsletter. She said she had about a 14% open rate but was worried that she was losing more subscribers than she was gaining. Sigh. I feel like we can all relate to that! So …
Today’s post is uber geeky and only for Etsy sellers who want to dink around in Google Analytics, figuring out data that will help to grow your store! I say this because if you just want facts (how many views, purchases and favorites, you can use the stats in your Etsy store to accomplish quite …