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What Kind of RPM Can You Make With Ads? (Case Study)

March 21, 2019 By Tara Jacobsen

What Kind of RPM Can You Make With Ads? (Case Study)

If you are thinking about having ads on your site, I am sure you have heard about RPM (revenue per thousand views) and may be wondering how much you could make on your traffic. When I was thinking about doing ads I kept looking for real numbers, but all I heard was, "it depends on […]

Age Ranges, Generational Names and Numbers

March 19, 2019 By Tara Jacobsen

Customer Demographics - Age Ranges, Generational Names and Numbers

Today's post is a reader question: What are the generational age ranges for the different customer demographics including ages, how many are there and what are they called. Currently there are about 332,631,383 (up from 328,593,633 in 2019) people in the United States (Population Clock) Population Estimate Source US Census SO101 Data Set.... when data […]

Should You Put Ads On Your Website?

March 18, 2019 By Tara Jacobsen

Should You Put Ads On Your Website?

After avoiding putting ads on my website for 10 YEARS, I finally took the leap and did it. Here are my best tips and ideas for deciding whether you should consider pay per view as a way to earn money from your website visits! My Website Ads Story I don't think I can talk about […]

A Really Big List of Etsy Tools & Resources (60+ and counting!)

March 17, 2019 By Tara Jacobsen

A Really Big List of Etsy Tools & Resources (50+ and counting!) I love finding great Etsy tools and resources that can help me and my peeps really rock our Etsy shops! I put a call out in some of the groups that I follow and am sure that I will get more and more suggestions as this post goes along!

I love finding great Etsy tools and resources that can help me and my peeps really rock our Etsy shops! I put a call out in some of the groups that I follow and am sure that I will get more and more suggestions as this post goes along! Updated  12/28/2018 If you have a […]

What are important customer demographics?

March 15, 2019 By Tara Jacobsen

What are important customer demographics? (updated March 2019)

When you are a small business owner, answering the question of what are important customer demographics can make or break your marketing efforts. Customer Demographics are defined by Wikipedia as including "gender, race, age, income, disabilities, mobility (in terms of travel time to work or number of vehicles available), educational attainment, home ownership, employment status, […]

Using Google Analytics To See If Pinterest Is Working... For Etsy Sellers & Shopify Stores

March 14, 2019 By Tara Jacobsen

Using Google Analytics To See If Pinterest Is Working... For Etsy Sellers & Shopify Stores

If you are using Pinterest for marketing your Etsy shop or Shopify store, it is super important to track how many views (or hits) you are actually getting for your efforts. Tips and ideas for tracking your Pinterest traffic and how to know if what you are doing is working! This post contains affiliate links. […]

Customer Demographics - Age Demographics for Advertising

March 14, 2019 By Tara Jacobsen

Customer Demographics – Age Demographics for Advertising | Customer demographics are about how old your customers are. It may surprise you to know HOW much age demographics for advertising effects your marketing efforts in this always on world.

Keeping up with age demographics for advertising is an ongoing process. With that in mind I periodically update this post with the best information that I can find! If you have any great data I am missing, please shoot me an email ... tara(at)marketingartfully.com. This post was updated March 2019. Customer demographics are about how […]

How Long Does It Take To Get Sales and Views On Etsy?

March 5, 2019 By Tara Jacobsen

How Long Does It Take To Get Sales and Views On Etsy?

Today we are going to talk about how many views on Etsy is good enough to make a sale! Tips and ideas for how to use your Etsy shop stats to determine how many product views you need to make revenue. Good for all kinds of sellers (brand new and experienced) including a handmade shop, […]

How To Do A Pinterest Audit For Etsy Sellers

February 28, 2019 By Tara Jacobsen

How To Do A Pinterest Audit For Etsy Sellers

Today we are going to talk about doing a Pinterest audit for your Etsy store! Includes tips and ideas for setting up your profile, boards and what and how to pin to get more views to your Etsy shop. Great for Etsy sellers who want to add this super buyer friendly social media platform to […]

How To Do Affiliate Marketing For Free Without Paying For Ads

February 25, 2019 By Tara Jacobsen

How To Do Affiliate Marketing For Free Without Paying For Ads

Tips and ideas for doing affiliate marketing without having to pay to promote your links. How to make money on your links using Pinterest, Instagram, Facebook, a blog and email marketing. Make passive income promoting products that you love! What Is Affiliate Marketing? Affiliate marketing is when you are recommending a product or service to […]

Keywords For Business - Includes Startup, Entrepreneur, Marketing, Writing and Small Business SEO Terms

February 20, 2019 By Tara Jacobsen

Keywords For Business - SEO Search Engine Keywords

I do a lot writing and helping to develop keywords and focuses for my business clients. While I have 17+ years experience of doing SEO work, sometimes it is just nice to have a starting point where you can set off from with your Adwords planning tool search or even just to figure out what […]

3 Free Real Estate Open House Sign In Sheets!

February 16, 2019 By Tara Jacobsen

3 Free Real Estate Open House Signin Sheets!

Here are my top tips and ideas for doing an open house, as well as three open house sign in sheets! After having done 100 open houses in a year, I know that hosting open houses are a great lead generation tool for both buyer and sellers agents. My Open House Story When I started […]

How To Make Roundups Posts Create WordPress Plugin (Mediavine Lists)

February 12, 2019 By Tara Jacobsen

How To Make Roundups Posts Create Wordpress Plugin (Mediavine Lists)

Looking for an awesome blogging plugin to make beautiful roundup posts, Create is your answer! My best tips and ideas in this small business marketing tutorial where I walk through making a "top posts and articles" list for my planner site!  This plugin allows you to easily make a roundup post of your own or […]

How To Space Out Your Ads In Mediavine To Do Your Own Promotions

February 4, 2019 By Tara Jacobsen

How To Space Out Your Ads In Mediavine To Do Your Own Promotions

As a blogger sometimes you get complaints about too many ads on your site. Did you know you can use use div tags to exclude ads as a Mediavine publisher? Here is a step by step tutorial to walk you through spacing out your ads! Running Ads on Your Blog If you just want the […]

How To Change The Countries You Will Ship To In Etsy | Etsy Shipping Tips

February 1, 2019 By Tara Jacobsen

How To Change The Countries You Will Ship To In Etsy | Etsy Shipping Tips

With all the changes in shipping laws around the world, you may want to change the list of countries you will ship to for your Etsy shop listings. This brief tutorial will show you how to change your settings in your shop manager. Log Into Your Etsy Shop Manager & Click On Your Listings Tab […]

25 Binge Worthy Marketing Ideas For Vintage Etsy Sellers!

January 25, 2019 By Tara Jacobsen

As Etsy sellers we are all looking for great Etsy shop ideas for our products and to help us make money. Since I had so many great tips and ideas for vintage Etsy sellers, I thought I would make a big, binge worthy "how to" marketing guide to get them in one handy dandy place!

As Etsy sellers we are all looking for great Etsy shop ideas for our products and to help us make money. Since I had so many great tips and ideas for vintage Etsy sellers, I thought I would make a big, binge worthy "how to" marketing guide to get them in one handy dandy place! […]

3 Ways To Make A "Perfect" Pinterest Pin

January 21, 2019 By Tara Jacobsen

3 Ways To Make A "Perfect" Pinterest Pin ... Tips and ideas for how to create the best Pinterest pins! My top 3 ways for figuring out what Pinterest thinks would be a perfect pin for your blog, product or service.  #pinterest #marketing

Tips and ideas for how to create the best Pinterest pins! My top 3 ways for figuring out what Pinterest thinks would be a perfect pin for your blog, product or service.  I am a huge marketing nerd and love figuring things out... but up until now, Pinterest was a bit of a puzzle to […]

Real Estate Marketing Ideas - Blogging, Emails, Videos & Postcards

January 14, 2019 By Tara Jacobsen

Planning A Strong Content Strategy For Real Estate Agents

How to do a comprehensive marketing plan to get more leads! Marketing for real estate agents is much different than "regular" marketing. If you get this wrong you can waste a lot of time and money doing random bits and pieces, but never have an overall plan to actually get more buyers and sellers. By […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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