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Halloween Quotations | Scary and Spooky Quotes With Pictures

September 3, 2021 By Tara Jacobsen

Halloween Quotes With Pictures

Here are some of my favorite spooky and scary Halloween quotes with pictures!!! Boo!! Each year Halloween rolls around and I think, I have enough quotes with pictures for Halloween, but then my inner spooky kicks in and I get all excited about getting some new Halloween pics to make spooky. Additional Resource: If you […]

From Start To Sale! The Ultimate Guide To The Customer Journey

August 19, 2021 By Tara Jacobsen

What is the customer journey? It is the path a person takes from not even knowing about your product to the time they buy it from YOU! There are specific marketing hacks we can do to interject ourselves into that journey... this post tells you how!

What is the customer journey? It is the path a person takes from not even knowing about your product to the time they buy it from YOU! There are specific marketing hacks we can do to interject ourselves into that journey... this post tells you how! I have been obsessed with learning about the"customer journey" […]

Targeting Multi Generational Buyers For Real Estate Agents - Niche Marketing

July 5, 2021 By Tara Jacobsen

Targeting Multi Generational Buyers For Real Estate Agents

Tips and ideas for how to target multigenerational home buyers in your marketing. If you are a real estate agent who loves to pick a niche, this is a super interesting group of people to focus on as they are one of the fastest growing groups of buyers! Multigenerational households are a growing trend in […]

How To Make Pinterest Pins Fast & Easy With Tailwind Create!

June 10, 2021 By Tara Jacobsen

How To Make LOADS of Pinterest Pins Fast & Easy With Tailwind Create!

Today I am going to take you behind the scenes of my Tailwind account and show you how I can quickly create Pinterest Pins PLUS schedule them out all in one step! And not just ho-hum pins, but ones that get clicks and shares because they are so cute! 2021 Update... How To Make Fast […]

How To Avoid Problems With Disney - Lets Talk Copyright!

June 6, 2021 By Tara Jacobsen

How To Avoid Problems With Disney - Lets Talk Copyright!

As an Etsy or ecommerce seller it is hard to know what storybook characters are copyrighted and which are not. Added to that is the fear that Disney will come after you hard if you are using one of "their" characters in your designs, titles or tags. This post is an overview of Disney Copyright, […]

Etsy SEO - Long Tail Keywords or High Views?

June 3, 2021 By Tara Jacobsen

Etsy SEO ... Should You Go For High Volume or Long Tail Keywords?

As an Etsy shop owner trying to decide on keywords for your listing titles and tags, I am not sure there is anything more confusing than figuring out if you should go long tail or for keywords with high view potential. Here are my best tips & ideas for Etsy marketing efforts! What Are Long […]

What Is A Lead Generating Sales Funnel?

May 24, 2021 By Tara Jacobsen

What Is A Lead Generating Sales Funnel?

Tips and ideas for how to make a sales funnel that walks your potential customer through a sales funnel from finding out about your business to becoming a client or customer. Small business lead generation strategies are a big deal over here in our marketing world! We are really good at helping you fill your […]

Niche Marketing - Real Estate Farming

May 2, 2021 By Tara Jacobsen

Niche Marketing - Real Estate Farming

How to do real estate farming in a niche marketing way. Learn the internet marketing way to increase your farming leads and dominate your area.In a previous post, Real Estate Marketing To A Farm Area, I talked about how to pick a real estate farm area, some marketing tips and what not to do. Today […]

My #1 Time Management Tip

April 22, 2021 By Tara Jacobsen

My #1 Time Management Tip

I am super busy, maybe you are too! I feel like we are all drowning in todos and regrets. But there is one thing that helped more than any other in my time management journey... here is my best tip for how to stay sane and take back your time! My Best Time Mangament Tip, […]

Real Estate Agent Referrals - Tips and Ideas

April 16, 2021 By Tara Jacobsen

Real Estate Agent Referrals - Tips and Ideas

As a real estate agent, I LOVED doing referrals out to other agents. Whether it was one of my listings moving out of state or a buyer lead that I wasn't going to work, there are some super simple things to think about when giving out real estate referrals! What is a real estate referral? […]

Features Versus Benefits Part Deux

April 14, 2021 By Tara Jacobsen

Features Versus Benefits In Marketing

My features versus benefits post asking whether you are selling the steak or the sizzle is one that pops up quite a bit on my google analytics. It seems like every small business marketer has struggled at one time or another with trying to figure out what is a feature and what is a benefit. […]

9 Unique Real Estate Niches To Sell In

April 9, 2021 By Tara Jacobsen

9 Unique Real Estate Niches To Sell In

Tips and ideas for picking the best profitable real estate agent niche! How to pick the kinds of opportunities for a niche that will help you get more listings and make more money. Examples include academic, military and investment, as well as regular single family properties! As a small business owner, a real estate agent […]

The Ultimate Guide To Internet Marketing For Real Estate Agents

April 1, 2021 By Tara Jacobsen

The Ultimate Guide To Internet Marketing For Realtors | This post is going to go over the steps of making your website a lead generating machine that spits out prospects for your real estate business at the other end!

I have talked to A LOT of real estate agents and they all would like to get more leads from their websites. Some just have that as a goal with no plan and some have embraced highly detailed sales funnels that are driving hundreds of leads of month. This post is going to go over […]

Niche Marketing For Real Estate Agents Versus Agent Branding

February 19, 2021 By Tara Jacobsen

Realtor Branding Versus Niche Marketing

Yesterday I was talking with an agent about setting up her website and as we got talking she said that her goal was to serve the local college professors, the incoming faculty and visiting speakers. She lives in a college town and while she isn't necessarily doing that kind of business now, her dream real […]

Are You Selling The Steak Or The Sizzle? (Features Versus Benefits)

February 16, 2021 By Tara Jacobsen

Tips and ideas for how to tell the difference between features and benefits in your marketing! Small Business Marketers are Selling The Steak Instead Of Selling the Sizzle! What the heck does that mean? Well it means that as humans it is SO much easier for us to sell the features of a product than […]

A Case For An Anti Niche Blog

January 22, 2021 By Tara Jacobsen

A Case For An Anti Niche Blog

I hear so much about why you HAVE to have a niche blog. Today I am going to talk about why it is okay to have a multiple niche site, as long as you know what you are doing! My Anti Niche Story In 2015 I paid a super high priced, marketing titan to coach […]

5 Hidden Gems In Tailwind For Pinterest

December 28, 2020 By Tara Jacobsen

5 Hidden Gems In Tailwind For Pinterest

As a business owner, Pinterest marketing is a great way to get the word out about your product or service. These tips and ideas go far beyond just scheduling you pins... learn to check your stats, make pins super easy and even join group boards without begging! My Tailwind Story Before we get started I […]

Super Handy List of Marketing Holidays and Seasonal Advertising Themes

December 18, 2020 By Tara Jacobsen

Super Handy List of Marketing Holidays and Seasonal Advertising Themes... This is a big list of holidays IN ORDER by month with possible marketing themes that you can use at different times in the year!

One day I was writing my BIG LIST of Tools and Resources For Bloggers and I went out on the internet to find a great list of marketing holidays. Doh, there were no good resources that listed holidays and seasonal advertising themes for marketing so I decided to make my own! This is a big […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

More about me

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