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Etsy SEO - Long Tail Keywords or High Views?

June 3, 2021 By Tara Jacobsen

Etsy SEO ... Should You Go For High Volume or Long Tail Keywords?

As an Etsy shop owner trying to decide on keywords for your listing titles and tags, I am not sure there is anything more confusing than figuring out if you should go long tail or for keywords with high view potential. Here are my best tips & ideas for Etsy marketing efforts! What Are Long […]

What Is A Lead Generating Sales Funnel?

May 24, 2021 By Tara Jacobsen

What Is A Lead Generating Sales Funnel?

Tips and ideas for how to make a sales funnel that walks your potential customer through a sales funnel from finding out about your business to becoming a client or customer. Small business lead generation strategies are a big deal over here in our marketing world! We are really good at helping you fill your […]

Niche Marketing - Real Estate Farming

May 2, 2021 By Tara Jacobsen

Niche Marketing - Real Estate Farming

How to do real estate farming in a niche marketing way. Learn the internet marketing way to increase your farming leads and dominate your area.In a previous post, Real Estate Marketing To A Farm Area, I talked about how to pick a real estate farm area, some marketing tips and what not to do. Today […]

My #1 Time Management Tip

April 22, 2021 By Tara Jacobsen

My #1 Time Management Tip

I am super busy, maybe you are too! I feel like we are all drowning in todos and regrets. But there is one thing that helped more than any other in my time management journey... here is my best tip for how to stay sane and take back your time! My Best Time Mangament Tip, […]

Real Estate Agent Referrals - Tips and Ideas

April 16, 2021 By Tara Jacobsen

Real Estate Agent Referrals - Tips and Ideas

As a real estate agent, I LOVED doing referrals out to other agents. Whether it was one of my listings moving out of state or a buyer lead that I wasn't going to work, there are some super simple things to think about when giving out real estate referrals! What is a real estate referral? […]

Features Versus Benefits Part Deux

April 14, 2021 By Tara Jacobsen

Features Versus Benefits In Marketing

My features versus benefits post asking whether you are selling the steak or the sizzle is one that pops up quite a bit on my google analytics. It seems like every small business marketer has struggled at one time or another with trying to figure out what is a feature and what is a benefit. […]

9 Unique Real Estate Niches To Sell In

April 9, 2021 By Tara Jacobsen

9 Unique Real Estate Niches To Sell In

Tips and ideas for picking the best profitable real estate agent niche! How to pick the kinds of opportunities for a niche that will help you get more listings and make more money. Examples include academic, military and investment, as well as regular single family properties! As a small business owner, a real estate agent […]

The Ultimate Guide To Internet Marketing For Real Estate Agents

April 1, 2021 By Tara Jacobsen

The Ultimate Guide To Internet Marketing For Realtors | This post is going to go over the steps of making your website a lead generating machine that spits out prospects for your real estate business at the other end!

I have talked to A LOT of real estate agents and they all would like to get more leads from their websites. Some just have that as a goal with no plan and some have embraced highly detailed sales funnels that are driving hundreds of leads of month. This post is going to go over […]

Niche Marketing For Real Estate Agents Versus Agent Branding

February 19, 2021 By Tara Jacobsen

Realtor Branding Versus Niche Marketing

Yesterday I was talking with an agent about setting up her website and as we got talking she said that her goal was to serve the local college professors, the incoming faculty and visiting speakers. She lives in a college town and while she isn't necessarily doing that kind of business now, her dream real […]

Are You Selling The Steak Or The Sizzle? (Features Versus Benefits)

February 16, 2021 By Tara Jacobsen

Tips and ideas for how to tell the difference between features and benefits in your marketing! Small Business Marketers are Selling The Steak Instead Of Selling the Sizzle! What the heck does that mean? Well it means that as humans it is SO much easier for us to sell the features of a product than […]

A Case For An Anti Niche Blog

January 22, 2021 By Tara Jacobsen

A Case For An Anti Niche Blog

I hear so much about why you HAVE to have a niche blog. Today I am going to talk about why it is okay to have a multiple niche site, as long as you know what you are doing! My Anti Niche Story In 2015 I paid a super high priced, marketing titan to coach […]

5 Hidden Gems In Tailwind For Pinterest

December 28, 2020 By Tara Jacobsen

5 Hidden Gems In Tailwind For Pinterest

As a business owner, Pinterest marketing is a great way to get the word out about your product or service. These tips and ideas go far beyond just scheduling you pins... learn to check your stats, make pins super easy and even join group boards without begging! My Tailwind Story Before we get started I […]

Super Handy List of Marketing Holidays and Seasonal Advertising Themes

December 18, 2020 By Tara Jacobsen

Super Handy List of Marketing Holidays and Seasonal Advertising Themes... This is a big list of holidays IN ORDER by month with possible marketing themes that you can use at different times in the year!

One day I was writing my BIG LIST of Tools and Resources For Bloggers and I went out on the internet to find a great list of marketing holidays. Doh, there were no good resources that listed holidays and seasonal advertising themes for marketing so I decided to make my own! This is a big […]

100 Lead Magnet Ideas For Physical Product Sellers

December 14, 2020 By Tara Jacobsen

100 Lead Magnet Ideas For Physical Product Sellers

As a retail seller, it can seem really hard to figure out a free giveaway idea for your products that doesn't cost you a lot of money! Here are 100 examples of free products upgrades you can give for your email signups. Why You Need A FREE Giveaway! Many product sellers know they should offer […]

Affiliate Marketing For Artists

December 8, 2020 By Tara Jacobsen

Affiliate Marketing For Artists

As an artist you hear all the time that you should "stop trading time for money", but how can you get off the hamster wheel of making art to sell and start making passive income from your art? Affiliate marketing can help artists have a super profitable side hustle! Here are all my best tips […]

How To Use Client YouTube Videos To Get Listings

November 19, 2020 By Tara Jacobsen

As a real estate agent your primary lead gen goal should be to get listings! Here are my best tips and ideas for how to use client interviews to prospect for new listings!

As a real estate agent your primary lead gen goal should be to get listings! Here are my best tips and ideas for how to use client interviews to prospect for new listings! Why I Am Writing This Post About Getting Listings Before diving in, let's talk a wee bit about why I think getting […]

Big List Of Annual Marketing Holidays

November 12, 2020 By Tara Jacobsen

Big List of Annual Marketing Holidays

I have been obsessing about the marketing holidays lately and how to capitalize on the popularity of these special times for sales! All my top tips and ideas in this super long and in depth article about the main marketing holidays including dates, hashtags and keywords you can use in blog posts and social media. […]

How To Have A Successful Black Friday Sale | Black Friday Marketing Campaign

November 10, 2020 By Tara Jacobsen

Next week is Black Friday Sales season and I plan on rocking the heck out of this holiday sales-wise. While I was getting all my tips together I thought I would show you my plan for dominating this shopping season! Part of my Seasonal Marketing Campaign Series! What Are You Selling? First off, you want […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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