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Tips and ideas for how to target multigenerational home buyers in your marketing. If you are a real estate agent who loves to pick a niche, this is a super interesting group of people to focus on as they are one of the fastest growing groups of buyers! Multigenerational households are a growing trend in …

Read More about Targeting Multi Generational Buyers For Real Estate Agents – Niche Marketing

Yesterday I was talking with an agent about setting up her website and as we got talking she said that her goal was to serve the local college professors, the incoming faculty and visiting speakers. She lives in a college town and while she isn’t necessarily doing that kind of business now, her dream real …

Read More about Niche Marketing For Real Estate Agents Versus Agent Branding

The one thing that I hear the most from new real estate agents is that they don’t know any creative ideas to find their first seller client. It seems like finding buyer clients is relatively easy and that many agents are intimidated by having to find listing clients. Here are 10 solid ways to find …

Read More about 10 Ways To Get Your First Listing Client!…. Real Estate Marketing

Real estate marketing to a farm area means that you are picking out a geographic area such as a subdivision or a small town and focusing on making a name for yourself in that area, becoming the top real estate agent of choice. I would like to say from the start that I am PRO …

Read More about How To Market To A Real Estate Farm – Neighborhood Marketing

Our top 7 tips and ideas for how to increase your real estate marketing efforts, get more clients and make more money. Solid, effective real estate marketing strategies and tactics that will help you to win more buyers and sellers.  Real estate marketing is full of “could dos” and “should dos”. In fact there are …

Read More about Top 7 New Real Estate Marketing Tips!

Oh my friends doing Real Estate Marketing…you are killing me! I have talked to literally hundreds of real estate agents about their marketing and there are just some super-weird things that drive me nuts about you (the collective you, not you personally…:) The biggest thing to me is your internet presence and what should be on your …

Read More about What Should Be On Your Real Estate Website?

Real estate marketing is stuck in the seventies I swear! For the love of pete, please, please, please stop offering a CMA as your big free offer! There are so many other things you can give as lead magnets or offers! What Is A CMA? Because things are called differently around the world, a CMA is …

Read More about Why You Should Stop Offering A Free CMA To Generate Real Estate Leads

Real estate marketing is generally a serious thing. That having been said, if you have the right personality, funny real estate postcards can be a great advertising tool! When I was real estate agent, I frequently used humor to make connections with my clients, prospects, sphere and farms. While I did not use comical sales verbiage often, …

Read More about Funny Real Estate Postcards