What is the customer journey? It is the path a person takes from not even knowing about your product to the time they buy it from YOU! There are specific marketing hacks we can do to interject ourselves into that journey… this post tells you how! I have been obsessed with learning about the”customer journey” …
Marketing
Tips and ideas for how to tell the difference between features and benefits in your marketing! Small Business Marketers are Selling The Steak Instead Of Selling the Sizzle! What the heck does that mean? Well it means that as humans it is SO much easier for us to sell the features of a product than …
I have been obsessing about the marketing holidays lately and how to capitalize on the popularity of these special times for sales! All my top tips and ideas in this super long and in depth article about the main marketing holidays including dates, hashtags and keywords you can use in blog posts and social media. …
I am writing today’s post for the same reason I have written many of my posts, a bunch of things happened just recently and I sensed a common theme. Within the last week three of my peeps have come to me and said they really HAD to make some money. As entrepreneurs pursuing our dreams …
I do a lot writing and helping to develop keywords and focuses for my business clients. While I have 17+ years experience of doing SEO work, sometimes it is just nice to have a starting point where you can set off from with your Adwords planning tool search or even just to figure out what …
Looking for how to name your course? I have compiled this list of things to name your products, courses or webinars so that we can pick a good one and then move on to creating content and making a great learning experience for our fans. All my best tips & ideas for what to name …
All kinds of creative tips and ideas for how to do effective marketing campaigns for the 4th of July holiday. From graphics to social media, themes to videos, there is a little bit here for everyone to use to promote their small business. please note :: I often recommend resources, some I receive an affiliate …
Authority marketing for people like coaches, speakers, and authors is a tricky business. Sometimes talking about how wonderful you are seems to be a little boastful. But if you don’t talk about yourself, how can you let the world know all you have to offer? One tried and true method is to make a personal …
One of the most powerful things you can send to someone is a personal note. Whether you are saying thanks or just letting someone know you are thinking of them, that personal connection is super powerful! Here are some examples of what to say in your personal notes and also when it is appropriate to …