So I was hanging out in the Got Vintage Shops Dealer Support Facebook group today and a gal asked question about her email newsletter. She said she had about a 14% open rate but was worried that she was losing more subscribers than she was gaining. Sigh. I feel like we can all relate to that! So …
Email newsletters
Setting up an email marketing campaign can feel overwhelming when you are just getting started. Maybe you are staring at a blank piece of paper with no idea how to begin or you have an idea but no way to organize all your thoughts. Here are the steps that I take when I set up …
There is a debate raging now about whether plain jane, text based emails work better or if “newsletter style” emails with lots of pictures work better for getting opens in email marketing. At least there is between my “email guy” and me. I started this project with my flag firmly planted in the “I like …
Did you ever hear something so much that you kind of rebelled against it? I have been hearing for years that “the money is in the list”…your email newsletter list that is! And I have a list. It is about 5,000 people right now, people who are extremely loyal and fun to talk to! They …
Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! Or you can have something like a “swipe file” of great email subject lines …