What is the customer journey? It is the path a person takes from not even knowing about your product to the time they buy it from YOU! There are specific marketing hacks we can do to interject ourselves into that journey… this post tells you how! I have been obsessed with learning about the”customer journey” …
Small Business Marketing
Tips and ideas for how to make a sales funnel that walks your potential customer through a sales funnel from finding out about your business to becoming a client or customer. Small business lead generation strategies are a big deal over here in our marketing world! We are really good at helping you fill your …
My features versus benefits post asking whether you are selling the steak or the sizzle is one that pops up quite a bit on my google analytics. It seems like every small business marketer has struggled at one time or another with trying to figure out what is a feature and what is a benefit. …
Tips and ideas for how to tell the difference between features and benefits in your marketing! Small Business Marketers are Selling The Steak Instead Of Selling the Sizzle! What the heck does that mean? Well it means that as humans it is SO much easier for us to sell the features of a product than …
As a business owner, Pinterest marketing is a great way to get the word out about your product or service. These tips and ideas go far beyond just scheduling you pins… learn to check your stats, make pins super easy and even join group boards without begging! My Tailwind Story Before we get started I …
One day I was writing my BIG LIST of Tools and Resources For Bloggers and I went out on the internet to find a great list of marketing holidays. Doh, there were no good resources that listed holidays and seasonal advertising themes for marketing so I decided to make my own! This is a big …
As an artist you hear all the time that you should “stop trading time for money”, but how can you get off the hamster wheel of making art to sell and start making passive income from your art? Affiliate marketing can help artists have a super profitable side hustle! Here are all my best tips …
If you are ready to set BIG audacious goals for 2021, this post will give you all the step by step tips and ideas you need to set, accomplish and make your goal setting dreams a reality! My Goal For 2021 I am going to talk about my goal for 2021 A LOT because goal …
I have been obsessing about the marketing holidays lately and how to capitalize on the popularity of these special times for sales! All my top tips and ideas in this super long and in depth article about the main marketing holidays including dates, hashtags and keywords you can use in blog posts and social media. …