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How To Use Learning Styles To Write Your Etsy or Ebay Descriptions - Ecommerce Marketing

September 1, 2016 By Tara Jacobsen

How To Use Learning Styles To Write Your Etsy or Ebay Descriptions - Ecommerce Marketing

Sometimes making or finding and shipping your Etsy products is the easy part. Then you sit down to write your description and your mind draws a total blank... doh! It is funny, I kind of find writing the Etsy or Ebay product descriptions to be the easy part because I am a writer, but today […]

Ecommerce Notes - Why Do People Shop On Ebay, Etsy or Amazon

August 16, 2016 By Tara Jacobsen

Ecommerce Notes - Why Do People Shop On Ebay, Etsy or Amazon

This morning I got to thinking about WHY people to choose to shop on different ecommerce sites. I feel like this is super vital when choosing where to sell and what products to source. I have an Ebay and Etsy store and have a client I work closely with who has an Amazon store which […]

Etsy Vintage Sellers | How To Figure Out What To Sell

July 26, 2016 By Tara Jacobsen

How To Figure Out What To Sell On Etsy | Etsy Vintage Sellers

Vintage Etsy sellers are a wicked cool group of people! We are finding things that are unloved or unwanted and then posting them for sale so that someone can find them, buy them and love them. That said, I think we have all experienced the disappointment of finding a "treasure" only to learn that it […]

Why You Need Drone Videos In Your Real Estate Marketing

June 28, 2016 By Tara Jacobsen

Why You Need Drone Videos In Your Realtor Marketing

I am not always one to jump on new Real Estate Marketing trends, but drone videos are really an amazing advance that I think you should consider when selling higher end or luxury homes. So what is this "drone thing". Drones are little hover crafts that can carry a camera around and the pilot of […]

Etsy SEO For New Etsy Sellers

June 21, 2016 By Tara Jacobsen

Etsy SEO For New Etsy Sellers

When you are starting your Etsy shop one of the most intimidating things you can hear about is Etsy SEO. It seems like everyone talks about it but no one really is great at explaining how to do it or what it is! So today I thought I would take a peek at my pal […]

Getting Started On Etsy - Stop Worrying, Start Now

June 14, 2016 By Tara Jacobsen

Getting Started On Etsy - Stop Worrying, Start Now | Getting started on Etsy is scary, I get that. But today I was in a group that I love and a gal there was talking about how she wanted to get started on Etsy but she didn’t know what to do. She already had people who wanted to buy her items locally, but she didn’t know how to sell them or price them or make them or ship them…ack! So today I want to talk to YOU, someone who is considering selling on Etsy but who has some fears about whether or not to do it!

Getting started on Etsy is scary, I get that. But today I was in a group that I love and a gal there was talking about how she wanted to get started on Etsy but she didn't know what to do. She already had people who wanted to buy her items locally, but she didn't […]

Should You Give A Buyers Gift? Real Estate Marketing

April 8, 2016 By Tara Jacobsen

Should You Give A Buyers Gift? Realtor Marketing

Real estate marketing covers a lot of things and I really believe that giving a buyers gift can be part of your marketing strategy, if it is done correctly! My Position Okay, I worked with a total of 3 buyers when I was a real estate agent many moons ago so I was not focused on […]

How To Segregate A Multi Niche Website | Advanced Blogging

April 6, 2016 By Tara Jacobsen

Advanced Blogging | How To Segregate A Multi Niche Website

When you are doing advanced blogging it can seem like an un-overcomable challenge to segregate your audiences when you have a multi niche website. At least it seemed that way to me. I have a number of distinct different audiences (Writers, Realtors and Ecommerce or Etsy Sellers) as well as a number of key topics […]

How To Sell Your Digital Products With AMAZING Product Photography

April 4, 2016 By Tara Jacobsen

How To Sell Digital Products With Amazing Product Photography

This product photography post came about as many of my best posts do, because I was interested in seeing what best in class shops were doing in their product photos. Selling digital products is not the same as selling a physical product. Oftentimes there is no "actual" pictures that you can take so you have […]

For Etsy Sellers - 30 Day Sprint Plan and Worksheet

April 1, 2016 By Tara Jacobsen

For Etsy Sellers - 30 Day Sprint Plan and Worksheet

For Etsy sellers, listings are king. Whether you are a power lister or if you only have a few items in your shop, you need to be constantly massaging your listings to make them better and more visible in Etsy search. With that in mind I decided that I was going to do a 30 day […]

Pinterest Marketing - What Size Should Your Pins Be? (Lots of Examples)

March 31, 2016 By Tara Jacobsen

What Is The Perfect Size For A Pinterest Pin?

In Pinterest Marketing Banner size matters! Today we are going to take a look at the different sizes and layouts for Pinterest pins and see what is working and how we can make our pins better. Note: My only reason for doing this is find out what size pins Pinterest likes right now. I do […]

Tailwind Versus Board Booster | Pinterest Marketing Tools

March 30, 2016 By Tara Jacobsen

Tailwind Versus BoardBooster | Pinterest Marketing Tools

Today we are going to look at the differences between two different Pinterest Marketing Tools, Tailwind and Board Booster. Each does the scheduling and reporting of automated Pinterest pins in a very different way. I am using Tailwind exclusively now since Pinterest notified one of my clients that they were unhappy with her using BoardBooster. Neither […]

Who Are You Marketing To Consultants, Hostesses or Customers? | Direct Sales Marketing

March 29, 2016 By Tara Jacobsen

Who Are You Marketing To? Consultants, Hostesses or Customers | Direct Sales Marketing ... When you are doing direct sales marketing you actually have three kinds of customers and to be a successful consultant you need to be focused on each of those in marketing efforts.

When you are doing direct sales marketing you actually have three kinds of customers and to be a successful consultant you need to be focused on each of those in marketing efforts. The three areas of marketing are: Recruiting new consultants Finding hostesses to hold parties Selling retail products What I find is that most […]

7 (Plus) Amazing Free Marketing Tools For Etsy Sellers

March 25, 2016 By Tara Jacobsen

7 Amazing Free Tools For Etsy Sellers

updated March 15, 2019 I LOVE collecting great free marketing tools and hacks that Etsy sellers can use to promote and grow their shops! This list includes some of my all time favorite tools that I use regularly for my shop! Related Post: BIG LIST of Etsy Tools & Resources (50+ and counting now!) Fotofuze […]

Why Using A Blog Planner Is So Freaking Important

March 22, 2016 By Tara Jacobsen

Why Using A Blog Planner Is So Freaking Important... I fought using a blog planner for years. I thought I could keep a list (somewhere) or use the drafts in my Wordpress (loser) and not have to be tied down to just a few blog posts that I HAD to write. Then I made my own blog planner and wah, wah, everything became wonderful in my blogging world. I can now schedule out posts, brainstorm topics that I LIKE to write about and generally be more productive and make more money from my blog.

I fought using a blog planner for years. I thought I could keep a list (somewhere) or use the drafts in my WordPress (loser) and not have to be tied down to just a few blog posts that I HAD to write. Then I made my own blog planner and wah, wah, everything became wonderful in my blogging […]

How To Set Up Your New Etsy Sellers Site

March 17, 2016 By Tara Jacobsen

How To Set Up Your New Etsy Sellers Site | For Etsy Sellers

Looking for help on how to set up your new Etsy seller site? You have come to the right place! Etsy sellers have been put on alert... there is a new Etsy seller site coming down the pipe on April 5th. While change is always weird, I have to say that I love this look […]

Pinterest Marketing Fails - How Bloggers Are Screwing Up With Tiny Little Pictures

March 17, 2016 By Tara Jacobsen

Pinterest Marketing Fails Case Study - How Bloggers Are Screwing Up #blogging

As a social media dweeb, I see lot of Pinterest Marketing Fails, but the one that hurts my heart is when bloggers deliberately make their posts "unpinnable" by having tiny little pictures. There are many hard core bloggers out there who are rocking the SEO world. They are writing long, thoughtful posts and doing a […]

4 Ways To Find Blog Topics That Will Actually Sell Something

March 14, 2016 By Tara Jacobsen

4 Ways To Find Blog Topics That Will Actually Sell Something | Blog Planning

Once you have done SEO for a while you can kind of, sort of figure out what keywords to use for a blog post. Now, don't get me wrong, for important posts I make sure to check the Google Keyword Planner tool to make sure that I have the best version of a keyword to […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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