Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

YAY! You are considering starting an Etsy shop and wondering what you should be doing to make it a success. Good for you! You clicked on a link that said starting a BUSINESS not a hobby. Knowing that your goals is a business rather than just a shop will take you a long way. …

Whew, I just got home yesterday from a week a speaking at a conference and boy am I in a better place! I have my priorities on much straighter and a feeling for how I can help my peeps achieve this zen state too! What Does Being TOO Busy Mean Okay, here is my definition …

If you are thinking about selling online, I am sure that you have considered multiple ecommerce solutions (I know I did!) but today we are going to talk about two that I use…Etsy and Shopify. While I do have a shop that sells physical goods on Etsy, I only sell digital products on my Shopify site …

If you are a speaker (like me) and want to get more speaking events, this is the post for you! Today we will cover a bunch of different speaker marketing topics and have a little resource at the end! You would be amazed how many people I talk to who say they are speakers but …

Author Marketing can be a scary place. Where do you start with all the different marketing ideas out there? Should you be doing Facebook or making YouTubes? Would it pay to set up an Instagram account or should you build up your email list? Start a blog? Do a podcast?…arggg!!! The funny thing is, none …

If you have never heard the term, “activities based marketing” you are in for a treat. With this kind of marketing you are not as concerned with the outcome of what you are doing as you are with completing goals you can control. For example, I am writing this blog post specifically to try an …

The Effective Entrepreneurs Business Planner encompasses everything you will need to keep your business on track and your ideas flowing. This printable PDF file will keep you up to date for years to come! There are four main parts to the planner: Calendaring Your Way Time Management To Do Lists Big Ideas Let’s dive right in and …

So I have been banging this around in my head for a while now, should Etsy Sellers have a separate, standalone ecommerce shop? I have a pretty big internet empire and was SUPER excited when I realized that I could sell both my physical products (Glamorously Vintage) and my digital products (PaperlyPeople) on there. I …

I have been studying up on product photography quite a bit lately and trying to figure out whether I need to use a fancy camera or if I can do it with my iPhone. And now with the iPhone 7 I can even take those fancy blurry background photos that look so darn cool! (but …