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Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Today’s post is a case study of how Esty sellers can find their perfect customers. Having just done a workshop last week, I was thrilled to hear that one of the big questions was making sure that the sellers knew who was most likely to buy their products. This is a big turnaround from the …

Read More about Finding Your Perfect Customer For Etsy Sellers – Case Study Pergamo Paper Goods

So I was hanging out in the Got Vintage Shops Dealer Support Facebook group today and a gal asked question about her email newsletter. She said she had about a 14% open rate but was worried that she was losing more subscribers than she was gaining. Sigh. I feel like we can all relate to that! So …

Read More about Stupendous Subject Lines – Newsletter Tips For Vintage Etsy Sellers

This one is for my real estate marketing peeps! Please stop buying into the idea that you have to have real estate agent branding to have a successful business. I spend A LOT of time with real estate agents and often they want to talk with me about their branding. The angst about this topic …

Read More about The Myth of Real Estate Agent Branding | Real Estate Marketing

It is about that time of year when we all start thinking about getting our planner for next year. We spend hours scouring the stores and days online searching for the perfect planner. We watch YouTube videos about this planner or that planner. We compare features and coils, sizes and design. And none of it …

Read More about Your Time Management Problem Is Not Your Planner (and I Sell Planners!)

If you are ready to start rocking your real estate farming videos, this is the post for you! Recently we talked about Real Estate Marketing Videos – The Most Powerful Farming Tool Agents Have Today, and now we will look at 16 ways that you can use one little video to make a big impact on your marketing! Real …

Read More about Real Estate Farming Videos – 16 Ways To Use A Neighborhood Video

If you are an Etsy shop owner, you probably would love to know what the most successful vintage Etsy shops do to succeed. As this is also super interesting to me, I thought that I would do bunch of research to see what we could find out. I have found in my marketing career that …

Read More about What The Most Successful Vintage Etsy Shops Do To Succeed

So I was thinking about vintage Etsy sellers today and the problems we have with selling OOAK (one of a kind) items and Etsy SEO. I know that a lot of the time info about Etsy SEO is geared toward handmade sellers, but being an Etsy vintage seller myself, I like figuring out ways to …

Read More about Vintage Etsy Sellers…. Some Thoughts About Etsy SEO, Sourcing and OOAK Items

Whoo whoo… today we are going to talk about one of the absolutely most powerful things a listing agent can do to prospect for sellers…real estate marketing videos of neighborhoods! I KNOW, that is a bold statement to throw down, but I am feeling all pumped up today to tell all my real estate agent …

Read More about Real Estate Marketing Videos – The Most Powerful Farming Tool Agents Have Today!