Tara Jacobsen

I love marketing and thinking of great ways to help people get more oomph for their efforts. Whether you want to know about niche marketing or branding or recommended vendors, stop back often to see some great ideas!

PS send me an email if you would like to see an industy featured or if you have a business that you would like to brainstorm about. Each month I will feature one small business owner for FREE!

Using customer demographics to target the right customers for your business could be one of the most powerful techniques I can recommend! First off, let’s talk about what are customer demographics? They are different categories that your prospects and clients can be divided into. Here are some of the most popular: Age Race Republican or …

Writing great email subject lines for your marketing and email newsletters is a breeze, you just have to study copywriting for years, sales for decades, psychology and everything else that goes along with crafting a message that gets opened and read! Or you can have something like a “swipe file” of great email subject lines …

So I was talking with a client the other day about customer demographics and advertising…it was really enlightening saying it out loud and I thought that you might be interested too! Let’s start with what Customer Demographics mean to small business owners (for huge companies they may mean something totally different). In my business, I …

So I had to do some rocking labor day quotes with pictures so that my clients would have fabulous messages for the day…but I also did not want to leave you guys high and dry with nothing to post, so here are some of my favorite work quotes as well as productivity quotes put to …

Evergreen marketing is such a foreign concept in this time of social media startups and hand waving, chasing your tail small business marketing. Evergreen marketing, heck evergreen entrepreneurship in general is a dying art and one I think deserves a little bit of credit, instead of the scorn I feel out in the marketplace for …

I was researching some marketing strategies and thought, huh, need a definition for evergreen marketing, will just pop on the interwebs to grab one. Much to my surprise, this stable, solid marketing concept is not defined ANYWHERE on the internet! Since we have to do it ourselves, let’s start with what evergreen is… according to …

So today’s post – how you do something is how you do everything – is more mindsetty and less marketingy, we will be back to our regularly scheduled programming tomorrow! So what does that mean? To me, it means that if I have integrity in my business and my home, then I will have it …

Knowing which customer demographics are right for your small business can make or break your marketing campaigns. Always make sure you know who you are targeting! Most small business owners have an idea of who their customers are, but most never dig deep enough to know how to use that knowledge. Figuring out your customer …

Real estate logos are a big deal in my world! I work with many real estate agents and generally we start the branding process with a logo for the agent. The first question I get is…does it have to be a house? Starting out as a real estate agent or even re-branding yourself in this new real …