Twitter Marketing – How To Do Competitive Analysis (Spy On Your Competition)

Twitter Marketing - How To Do Competitive Marketing Analysis

I had an epiphany last week that I truly don’t know who my competition is. Then I started to think about why that is and overall I came to the conclusion that it is because it varies depending on the marketing platform. In years past your competition was the guy down the street who does […]

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

What Works On Social Media? 38 Super Amazing and Popular Listicle Titles

Answering some major marketing questions today like…do listicles work equally well across the social media marketing platforms? Is it worth my time to make listicles?  A will I be able to look myself in the mirror after listical-ing? So I heard a question about “Listicles” the other day and wasn’t absolutely sure that I knew […]

Social Media Setup Package For Real Estate Marketing and Realtors

Social Media Setup For Realtors

While there is no “Realtor Marketing” there are things that Realtors have to be aware of when setting up their real estate social media and websites. Our President is a former Realtor and currently licensed active in the state of Florida. She KNOWS the special ins and outs to watch for when setting up your […]

Social Media Setup Package: Get All Your Social Media Sites Setup or Updated All At Once

Social Media Setup For Small Business

Our social media setup package is the best in the business, hands down. We have helped hundreds of small business owners and entrepreneurs get their social media empire up and running and can help you too. Your customers are looking for you! CAN THEY FIND YOU? There’s no question that in today’s noisy marketing climate, […]

How To Get Engagement On Social Media…Ask Questions!

How To Get Engagement On Social Media - Ask Questions!

A big topic of conversation around here is how to get engagement on social media sites like Facebook, Twitter and LinkedIn. Another big “discussion” topic is how stupid it is to foster that engagement by asking inane questions. My business partner is big on these. She is a question asking fool and I was actually […]

Social Media Marketing Success – Using Lists To Stop Driving Yourself Nuts!

Social Media Marketing Success - Using Lists

I have to say that the amount of content that I am exposed to daily is overwhelming. My day starts with checking the news on my USA Today app, going through email (not much news there, mostly spam I have to delete) and then I head over to Facebook, Twitter, LinkedIn, Google Plus, Klout and […]

The Biggest Social Media Marketing Mistake, Bar None

MIT Facebook page

So today we are going to talk about the biggest social media marketing mistake companies are making, bar none. If you are one of those that wants to know the answer and move on, it is not including pictures in your blog and social posts. For those of you who want more, I think this […]

Social Media Marketing For Small Biz FREE Email Course

Social media marketing for small biz email course

Have you ever scratched your head and wondered how the heck everyone else knows about social media marketing when you are just struggling to keep up with the latest trends. And forget marketing, you are just flailing around hoping that one of your posts will “go viral” and make all this hard work worth it. […]

Do You Still Need To Have A Website If You Are On Facebook (or other social media)

Do You Still Need To Have A Website If You Are On Facebook (or other social media)

I am not sure why business people are so hesitant to have a website. Maybe it is the HUGE blank page syndrome or a perceived time commitment. Maybe they are afraid of the technical aspects of it after hearing all the hoopla about WordPress versus a “website-website”. Maybe they have outdated ideas of how much […]

Social Media Marketing – Should you buy likes, followers and views?

Should you buy twitter views?

Social media marketing is a combination of tactics, luck and sweat. Gaining followers, friends, views and the like is not an easy task and sometimes you can wonder if all that time is worth it. Today’s big question is should you buy likes, followers and views for your Facebook, Twitter and YouTube accounts? First off, […]

Social Media Marketing – What If I Do Not Want To Share Everything?

Social Media Marketing - Why do I have to share everything?

Social media marketing is all about connecting with people on the interwebs, gaining their attention to talk or notice your “stuff” and then maintaining that connection through communicating with them, sometimes across multiple channels or social media sites. First off, I just want you to know that for a public personality I am a pretty […]

Social Media Marketing – Why You Should Outsource Instead of Keeping It In House

Social Media Marketing Manager

Social media marketing is a mainstay of business today. No matter how stupid you believe tweeting and pinning and liking are, in the end there is a tremendous value to being present online WHEREVER your customers and prospects are. Used to be business dictated how people found out about them and how they were projected […]

Social Media Marketing – Facebook, Twitter, Google+, YouTube and Pinterest

Social Media Marketing - Facebook, Twitter, Google+, YouTube and Pinterest

So today we are talking about social media marketing…that is Facebook, Twitter, YouTube (YES YouTube), Pinterest, Google Plus and all the other social media properties! The thing about social media marketing that is hard is that consistency is the key! You have to do things every day (or at least a couple of times a […]

Social Media Marketing – Politics On Facebook, Just DO NOT Do It

Facebook marketing and politics - Do No Do It

Social media marketing is all about making connections and getting the OPPORTUNITY to talk to people. Today we are going to talk about Facebook and why you should not talk about politics on social media! First off, let’s look at who this post is for…ie…please don’t send me hate mail if you are NOT trying […]

Social Media Marketing – 3 Reasons You Can No Longer Ignore Google+

Social Media Marketing - 3 Reasons You Can No Longer Afford To Ignore Google+

For me, Google+ and social media marketing go together like oreos and beer…not great together but superb on their own! Today we have a guest post from a marketer who talks about why you can’t ignore Google+ in your social media marketing efforts. Should you want a detailed description of how Google+ effects your page […]

Social Media Marketing – What Size Should Your Pictures Be On Facebook

what size should facebook photos be?

So this morning one of my Facebook friends asked, “what size should pictures be on Facebook” which got me thinking, while I have a an incredibly affordable ebook out there about how to do photos for facebook ($3 bucks for goodness sake), some of you may not know WHY you need to take a peek […]

Social Media Marketing – What Social Media Platforms Do You HAVE To Do?

Opportunity is missed by most people because it is dressed in overalls and looks like work. Read more at http://www.brainyquote.com/quotes/topics/topic_work3.html#B953AZXmw5BozJBx.99

Social media marketing is getting out of hand! I say that KNOWING that there is not enough time in the day for small business owners to Pin, Post, Friend, Follow and all the other bits that are required to get anywhere at all with social mediam marketing. So lets break it down two different parts, […]

Google Universal Search – How Google+ Effects Small Business Marketing

Google universal search - Google+

So yesterday I talked about “getting to the top of google” and touched on how google has different results for different people (that is called google universal search). Today we are going to take a visual peek at what that looks like in real world small business marketing searching and how utilizing social media and […]

Advanced Social Media Marketing – How To Post To Facebook Timeline

Advanced social media marketing - Timeline Photos

As an advanced social media marketing whiz, I often say all chirpy, “it is so easy, it will just take you 5 seconds”. Well learning how to post pictures and links to the new Facebook timeline so they look pretty and attract attention REALLY is easy and shouldn’t take more than 5 minutes to comprehend […]

Vitriole and Hate On Facebook – Not Good For Small Business Marketing!

Godvine

The level of vitriole and hate on Facebook is amazing to me as a human, let alone as a small business marketing expert. The reason for this post is to maybe let some business types know how their comments look from the other end of the Facebook AND to offer some suggestions about how to […]

Social Media Marketing – What You Should Be Doing Now

Blogging for social media

Social media marketing is HARD! I have never worked with a marketing platform that changes more than this giant kerfuffle of sites and places that you need to have a presence on, oh and they change it constantly so that you have to be on top of what you should be doing now! A little […]

Social Media Marketing – QUIT BEING SO RUDE!

Social Media Marketing - Quit Being Rude

Social media marketing seems like it is the PERFECT place to market your small business. You can “make friends” then answer everything they talk about with your product as the answer. You can spam their message box, selling your products unrelentingly until they unfriend you, leaving a swath of torn and bleeding bodies of people […]

Social Media Marketing – Should You Join Little Social Networks

Social Media Marketing - Little Networks

Social media marketing, is not having friends or connecting with old acquaintances, but actual marketing that is about brand building, getting new opportunities and when possible, generating leads for your business. Social networks (like Facebook, LinkedIn, Twitter and Google+) are places where people gather to communicate, share pictures of their doggies, quotes, and just random […]

Marketing Artfully

Social media and small business marketing services

    Social Media Svcs   Marketing Speaker   Small Biz Coaching   Looking for someone to do all those pesky social media and blogging tasks? We do it all!   Want a fun, informative Marketing Speaker who will make a huge impact on your audience?   Need a boost to get your business to […]

Small Business Marketing – Layering Your Marketing Message

Small Business Marketing - Layering

Small business marketing is all about getting prospective customers to notice you. I KNOW, you think that small business marketing is about getting them to BUY from you, but first they have to know you exist! The easiest way to get people to notice you is to show up everywhere they go, from in person, […]

Facebook New And Improved Friend Lists! Social Media Marketing

Facebook Improved Friend Lists - Social media marketing

SO glad Facebook rolled out their new and improved friend lists! Social media marketing is hard enough without fighting the network’s algorithms to see content and have people to interact with! So what does this mean to us as marketers? For me, it means getting to see MUCH more of what is going on with […]

The BIGGEST Facebook Mistake – Social Media Marketing

Facebook Mistakes - Bad Privacy Settings

This is UNIVERSALLY the BIGGEST Facebook mistake made by small business owners, entrepreneurs and Realtors. If you are doing social media marketing, you need to check this today! You are sitting at your email and BAM…you find out that people can see your email address on Facebook! The sender makes it seem like that is […]

Social Media Marketing – How To Get Comments On Your Posts

How to get social media comments - social media marketing

Social media marketing is a bear! It can feel like you are posting all day and no one is commenting or even listening. Don’t let a lack of comments get you down, you never know who might be out there watching and not talking. The picture that I have on this post was taken out […]

Social Media Marketing – Questions By The Numbers

Social Media Marketing - By The Numbers

Social media marketing is all the rage in the media! For our small biz owners it has become a must have line item in their advertising budget, but does the hype match the numbers. Here is my take on a really cool infographic from Mashable about the numbers behind social media! So let’s start out […]

Social Media Marketing – Twitter Hashtags or Facebook Page

Social media marketing - twitter hashtags or facebook pages

Social media marketing is a big part of what we do today to promote our clients and I am always checking out what the “big money” is doing! Are they using Twitter Hashtags or Facebook pages as the call to action? Yesterday I was watching the boob tube and saw the trailer for 30 Minutes […]

What To Post On Social Media – Curating Content

Curating Content - How To Find Things To Post On Social Media

As a small biz owner, figuring out what to post on social media can be a hugely time consuming process. This is actually called “Curating Content” and can help make you a thought leader in your space! In the old days, information was shared at museums. If you wanted to find out about cool dinosaurs, […]

Finding Content For Your Social Media Marketing – iGoogle and Google Alerts

Using iGoogle and Google Alerts to find Social Media Content

Finding content for your social media marketing is always a challenge! It seems like there is never enough time to surf around and find good solid links to share, but wait! Finding great content is EASY once you know about iGoogle and Google Alerts. Small business owners and entrepreneurs are inundated with requests for their […]

Do Bad Social Media Marketing “Tricks” Actually Work

Bad social media marketing tricks

I am a honest to goodness marketer, in the trenches every day and working hard to do the best for our professional clients. But every now and then I think about putting a black hat on and seeing if any of these social media marketing tricks actually work! Disclaimer: These are actually “black hat” techniques, […]

Facebook Marketing – Application Scams and Viruses

Facebook Marketing Scams and Viruses

Facebook marketing is generally fun! We have a process by which we make sure that our clients get great exposure and connect with the most people and companies possible. That having been said, there are A LOT of application scams and viruses so tread carefully if you are using Facebook for business! I admit, I […]

Facebook For Business – May 2011 Updates

Facebook for Business - May 2011 Updates

Facebook is not made for business, rats! I KNOW, it is to talk with your peeps, share photos of your puppies and generally schmooze. BUT many of us have found it is a great lead generating source and there are bits that can be great for business if done correctly. Here are my most recent […]

Small Business Marketing Magic – There is no get rich quick!

Small Business Marketing Magic

Small business marketing magic is a lie! There is no get rich quick scheme that can grow you a sustainable, ongoing marketing plan. Having a good marketing plan that feeds into your Small Business Lead Generating Sales Funnel, is hard work and not something that you should expect overnight. Facebook Business Page Lies Yesterday I […]

Social Media Marketing – Should Facebook Be Your Main Site

Social Media Marketing Should Facebook Be Your Main Site

In our social media marketing world, the option of using Facebook as your main site is coming up more and more frequently! I cannot tell you how opposed I am about this being a viable option. I KNOW, Facebook is one huge party and there is nothing that cannot be done with it! If you […]

Why You Should Outsource Your Social Media Marketing

should you outsource your social media marketing

Huge Disclaimer, it is no wonder that I say you SHOULD outsource your social media, I have a social media marketing company! But in all fairness, I took quite a bit of time researching this post and will try to offer a fair and balanced outlook! What Is A Social Media Marketing Expert A true […]

Social Media Marketing – Social Media REAL Results

Social media marketing social media real results

Social media marketing like Facebook, LinkedIn, Twitter and YouTube is a tricky beast. It can be time consuming and if done wrong, super spammy. That having been said, social media can produce REAL results for your small business! We do social media marketing for small business owners and oftentimes during the sales process they ask […]

New Facebook Business Pages – What It Means For Marketers

Facebook Business Page Changes Update

Facebook is at it again, yesterday they rolled out their new business pages so here is an update on what the changes mean and how we are going to implement them for our clients. Facebook as a way of changing things around on us without asking if we want changes (imagine that!) Overall I have […]

Small Business Marketing and Facebook Privacy Settings

Small Business Marketing and Facebook Privacy Settings

If you are using Facebook for your small business marketing efforts, how you set up your privacy setting could have a HUGE negative impact on your success. If you are playing around on Facebook with a little business thrown in or are a personal user, this post is not for you. I am talking ONLY […]

Do Not Get Taken By Social Media Snake Oil

Social Media Snake Oil

It is easy to get taken by social media snake oil. We all want to find the “easy button” for getting our Facebook and Twitter done and out the door, but sadly I have found that most things I or my clients try tends to be little more than pouring money down the drain. So […]

Facebook Business Pages How To Have A Custom Page

Facebook Custom Business Page Design

Facebook Business Pages have come a long way and having a custom page is starting to be as important as having a website or blog! Custom business page design can be hard or easy depending on your level of technical ability. Here are a couple of different ways to make a custom page from easy […]

Burning Your List – Mobile, Email, Twitter or Facebook

burning your list mobile email social media

Burning your list means that you oversaturate your message to a group of people. I am here to tell you that a list of people who have said you can contact them on a regular basis is a beautiful thing to waste. Years ago we all had a rolodex of people we could call or […]

Facebook Marketing Making Lists

Facebook Marketing Making Lists

Facebook marketing becomes MUCH easier for small business owners when you have lists of your friends segregated. These are all practical working suggestions for what to do on Facebook! Super basic Facebook Friend Management Overview Once you have added your friends to Facebook, getting them sorted out can be an overwhelming task. I can tell […]

Social Media Marketing Twitter Events

Social Media Marketing Twitter Events

Social media marketing with twitter events is an easy and FREE way to get your event message out there AND to let your attendees know about what is going on in and around your venue. Whenever I tell my clients and workshop attendees about this they always think that there is something they have to […]

Twitter Marketing for Small Business Goes Mainstream

Twitter marketing for small business goes mainstream

I frequently talk to my small business owners about fun twitter marketing things we can do. The normal response is glazed eyes and protestations that it will not work for them! Today, the New York Times had a GREAT article about small business owners who are leveraging twitter to gain market share – Twitter for […]

Social Media Marketing Do Not Be THAT GUY

Social Media Marketing

Social media marketing may be free BUT it takes up all your time. To combat that I see people doing things that are spammy and which do not compliment their business model like this… Vince is probably a great guy and he is billing himself as a “Sincere Online Marketer” BUT he is not considering […]

Facebook Marketing How To Get More Referrals

Facebook Marketing Social Media

Facebook marketing is all about keeping in touch with people in a very friendly kind of way. Getting and giving referrals becomes SO much easier because of the low technology barrier and connections that you have within Facebook itself. There are three kind of business owners I find out there in regards to Facebook Marketing: […]

Clearwater Local Internet Marketing For Tampa Bay

Local Internet Marketing Clearwater Tampa

If you are looking for Tampa Bay and Clearwater local internet marketing, you can not do better than Personalized Marketing! Helping you understand and utilize website and blog design, social media marketing, video marketing or email communications for your business. Stacy Hansen is really taking the internet marketing marketing world by storm and her clients […]