I have worked from home for about 15 years now and can’t really imagine the thought of going back to the 9 to 5 grind. That said, I was super surprised the other day when I looked down my block and though that maybe the majority of the adults on my street worked from home. …
Entrepreneur marketing
I am a creative GENIUS marketing-wise. I can come up with a MILLION big ideas (okay maybe only hundreds of ideas), and now I have a system of capturing them so they don’t get lost… Getting Things Done – Start An Ideas List Today. But what’s next? How do I take all of those wicked …
In your business you probably have some kind of vernacular or “right” words that are used to describe what you do. But in copywriting to attract attention and sales, you need to know the words that your customers are using to describe that product or service. For example, a financial planner may talk frequently about …
I have spent a lot of time and money studying all the best time management practices out there. I am very regimented with my scheduling and time and it has created a huge amount of freedom in my life! Even if you just cringed when you read that, please take a couple of minutes to …
This post is about how to sell a $97 dollar consulting or strategy session. You are going to see the length and wonder what the heck is so hard about doing this, but this is actually a piece for one of my all time favorite clients who is EXPLODING in his business recently and ready …
Marketing is all about doing something…writing a book, making a sales page, posting to social media. But honestly, our biggest marketing “wins” coming from forward movement, just doing some kind of Marketing Activity instead of waiting until everything is perfect. This is list of marketing tactics…each is a little nibble of something you can do …
Knowing which customer demographics are right for your small business can make or break your marketing campaigns. Always make sure you know who you are targeting! Most small business owners have an idea of who their customers are, but most never dig deep enough to know how to use that knowledge. Figuring out your customer …