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Author Marketing - The Riches Are In The Genres

January 6, 2016 By Tara Jacobsen

Author Marketing - The Riches Are In The Genres

Author Marketing can be a scary place. Where do you start with all the different marketing ideas out there? Should you be doing Facebook or making YouTubes? Would it pay to set up an Instagram account or should you build up your email list? Start a blog? Do a podcast?...arggg!!! The funny thing is, none […]

Picking Your SEO Keywords | SEO For Marketing

January 5, 2016 By Tara Jacobsen

Picking Your SEO Keywords | SEO For Marketing

Picking your SEO keywords is the most important thing you can do for your website. Pick right and you will get a flood of targeted traffic, pick wrong and you will get a flood of bad traffic, or worse....just crickets. That's right, you could put up a site (or redo your current one) and no […]

Activities Based Marketing

December 28, 2015 By Tara Jacobsen

Color Coding Your Perfect Week

If you have never heard the term, "activities based marketing" you are in for a treat. With this kind of marketing you are not as concerned with the outcome of what you are doing as you are with completing goals you can control. For example, I am writing this blog post specifically to try an […]

The Effective Entrepreneur Business Planner

December 22, 2015 By Tara Jacobsen

Effective Entrepreneurs Business Planner | Have you ever thought to yourself, "if I could just get organized I would be UNSTOPPABLE!" I think you would be surprised how many successful entrepreneurs feel that way.

The Effective Entrepreneurs Business Planner encompasses everything you will need to keep your business on track and your ideas flowing. This printable PDF file will keep you up to date for years to come! There are four main parts to the planner: Calendaring Your Way Time Management To Do Lists Big Ideas Let's dive right in and […]

Should Etsy Sellers Have A Separate, Standalone Ecommerce Shop

December 15, 2015 By Tara Jacobsen

Should Etsy Sellers Have A Separate Standalone Ecommerce Shop

So I have been banging this around in my head for a while now, should Etsy Sellers have a separate, standalone ecommerce shop? I have a pretty big internet empire and was SUPER excited when I realized that I could sell both my physical products (Glamorously Vintage) and my digital products (PaperlyPeople) on there. I […]

How To Take Super Amazing Product Photography With Your iPhone

December 9, 2015 By Tara Jacobsen

How To Take Super Amazing Product Photography With Your iPhone

I have been studying up on product photography quite a bit lately and trying to figure out whether I need to use a fancy camera or if I can do it with my iPhone. And now with the iPhone 7 I can even take those fancy blurry background photos that look so darn cool! (but […]

The Ultimate Guide To Choosing Your Business Calendar Planner

December 4, 2015 By Tara Jacobsen

The Ultimate Guide To Choosing Your Business Calendar Planner

When you are choosing your business calendar planner the options can seem endless. This post is the ultimate guide that will walk you through all the aspects of picking a planner! While we all wish there was the PERFECT planner, very few of us actually reach that lofty goal. But if we can get 90% of […]

How To Set Up An Email Marketing Campaign

December 2, 2015 By Tara Jacobsen

How To Set Up An Email Marketing Campaign

Setting up an email marketing campaign can feel overwhelming when you are just getting started. Maybe you are staring at a blank piece of paper with no idea how to begin or you have an idea but no way to organize all your thoughts. Here are the steps that I take when I set up […]

5 Website Killing Mistakes Most Real Estate Agents Make

November 9, 2015 By Tara Jacobsen

5 Website Killing Mistakes Most Realtors Make - Realtor Marketing

I can't hold my tongue any longer. Almost every day I talk with Real Estate Agents about their marketing in some way or another and there are (at least) 5 mistakes I see them making with their websites over and over again. Who Are You Prospecting For Let's just jump right into the deep and […]

How I Increased My Email Open Rate By 8 Percent | Email Marketing

November 6, 2015 By Tara Jacobsen

How I Increased My Email Open Rate By 8 Percent | Email Marketing

There is a debate raging now about whether plain jane, text based emails work better or if "newsletter style" emails with lots of pictures work better for getting opens in email marketing. At least there is between my "email guy" and me. I started this project with my flag firmly planted in the "I like […]

The Best Way to Track Income Earning Activities in Your Direct Sales and Network Marketing Business

October 29, 2015 By Tara Jacobsen

The Best Way to Track Income Earning Activities in Your Direct Sales and Network Marketing Business

When my pal Kirsten McCay Smith asked me to make a special lead generating form for her to use in her direct sales and network marketing, I took notice. Not being in direct sales, I was not aware that there were specific tasks that make a HUGE difference in being a successful consultant, but Kir […]

How Many Items Should You Have In Your Etsy Store?

October 14, 2015 By Tara Jacobsen

How Many Items Should You Have In Your Etsy Store?

I have been wondering how many items should you have in your Etsy store. There is a lot of speculation about this on the forums and you hear anecdotally from Etsy sellers that they started selling more when they got to this number or that number, but even with a lot of searching, I could […]

How To Do Market Research On Pinterest | Pinterest Marketing

October 6, 2015 By Tara Jacobsen

How To Do Marketing Research On Pinterest | Pinterest Marketing

If you are going to spend time marketing on Pinterest, you should take the time to understand how the site works, including some changes that will greatly effect your results. This post is a comprehensive guide to doing market research on Pinterest and how small business owners can use the site to their best advantage. I am […]

Selling On Etsy - How To Have Perfect Product Photography (Tons of Pictures)

October 1, 2015 By Tara Jacobsen

Selling On Etsy – How To Have Perfect Product Photography (Tons of Pictures)

Selling on Etsy involves lots of moving parts, but one of the biggest ones might be the quality and style of your product photography. You can have the best Etsy SEO and the most awesome descriptions, but if your pictures fall flat you will struggle to convert sales. I am a visual kind of girl […]

Why Do We Need So Many Planners, Calendars and Journals?

September 24, 2015 By Tara Jacobsen

Why Do We Need So Many Planners, Calendars and Journals?

Yesterday was a breaking day for me. I was near tears and could not anticipate adding ONE...MORE...THING to my busy life and schedule. So what did I do? I pulled one of the pretty journals out that I had saved for an upcoming contest and spent an hour writing down all the things I had […]

Product Development For Entrepreneurs | Entrepreneur Marketing

September 22, 2015 By Tara Jacobsen

Product Development For Entrepreneurs - Entrepreneur Marketing

It is funny, I always say I am talking about entrepreneur marketing, but in actuality much of my world is about goal setting, time management and product development. Whether you are a startup or just launching a new product, there are many things that have to be considered when deciding what to work on! Having […]

How To Find Keywords To Target In Etsy | Etsy SEO

September 18, 2015 By Tara Jacobsen

How To Find Keywords To Target In Etsy | Etsy SEO

If you are trying to do SEO (search engine optimization) for your Etsy store, it seems like there is a lot of information out there about making sure it is done right with the tags and titles and all, but what about if you are just getting started? What if you have a Etsy new […]

5 Tips For Work From Home Entrepreneurs

September 12, 2015 By Tara Jacobsen

5 Tips For Work From Home Entrepreneurs

I have worked from home for about 15 years now and can't really imagine the thought of going back to the 9 to 5 grind. That said, I was super surprised the other day when I looked down my block and though that maybe the majority of the adults on my street worked from home. […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

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