We have to talk about something really serious today because I am grumpy. I have been getting a lot of feedback lately that is not complimentary about all my great ideas. Somehow having lots of ideas has been turned into a bad thing or a chore. In fact, I have been hearing that people have …
Tara Jacobsen
If you are creative, bright, and smart, you probably have A LOT of ideas of things that you COULD do! And maybe you even have the written down on sticky notes or even in a notebook somewheres. Or you spend time in the shower, figuring out new business concepts and plans in your head. Or …
A lifestyle blog is all about writing, taking pictures and videoing what you know. That is maybe the neatest thing, that you are just really doing what you do anyways and then documenting it. Here are my top tips and ideas for starting your lifestyle blog. I have started doing a lifestyle blog over at …
If you are alive today you are feeling stressed out and busy! When I was young I can remember a time when a phone call was a big deal, we all jumped up to yell “I got it” and ran to the phone. Today a phone call comes from your pocket and you probably are …
Niche marketing has changed over the years. Back in the day we were told we could have hundreds of niches with all different anonymous logins and build an empire that could span the online universe. Today though, with Google cracking down on spam sites and social needing a face to put to a name, is …
In your business you probably have some kind of vernacular or “right” words that are used to describe what you do. But in copywriting to attract attention and sales, you need to know the words that your customers are using to describe that product or service. For example, a financial planner may talk frequently about …
Niche marketing is bandied about as a term A LOT in my world. Back in the bad-old-days of SEO there were scads of “niche sites” where people would just call themselves an expert and the post 25 articles about a specific topic and BAM, they could grow a niche email list. Well the times they …
updated 4/17/2018 If you are a service professional doing authority marketing you may be in a quandary about how to ethically refer people to affiliate programs where you might get a cut of the action. For those of you just getting started with this idea, many companies use “affiliate partners” to sell their products or …
There are hundreds of types of businesses who want to sell to real estate agents. Some of them are GREAT and really would provide a value and some are just trying to pick “low hanging fruit”. Your success with converting this coveted profession will probably depend on your motivation and how much value you can …