by Tara Jacobsen on February 23, 2010
Niche Marketing Know Your AudienceWhen I think about niche marketing I am as hesitant as the next person to eliminate any potential customers BUT it is totally necessary! If you try and please everyone, you will ultimately please no one and will have a hard time succeeding. So, what causes me to make that terribly [...]
by Tara Jacobsen on June 29, 2009
How To Pick New Small Business OpportunitiesThis month’s second small business marketing newsletter was about having multiple streams of income, which got me thinking about how we should choose those streams for ourselves. I have a confession to make…I am a huge proponent of multiple streams of income and I have an entrepreneurial spirit so [...]