The Super Advanced, No Bullshit Twitter Marketing Plan For Dave (and You!)

Super Advanced Twitter Marketing Plan for DaveYes that is right, this post is a comprehensive answer about doing Twitter marketing that I wrote for Dave. Luckily for you I like Dave and am willing to tell him all my best Twitter secrets! In it I tell you what I do, why I do it and how it helps my marketing efforts.

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Our client Dave was watching our web show #4, the one where we talk about building big social media networks and he got a little feisty. He said,

I love your podcast but you know when you talk about networks my head hurts. Then you say to grow the network that you like the most…what you do if you don’t like any of them????

Sincerely
Dave Negri

Now, Dave one of the nicest guys we know, but he is also sort of a marketing guy. He runs an awesome podcast about how contractors can increase their business using marketing (ContractorsSecretWeapon.com) and is not afraid to try new things but social media just makes him grumpy. I figure if Dave is disgruntled with social, you might be too!

My Twitter Empire

If you are a Twitter kid, this post is going to make your little heart sing, but you have to remember that you can’t focus exclusively on Twitter. I am fortunate to have “elves” who can do the manual posting for me on the other social networks, but I can’t just ignore big dogs like Pinterest (which I love but do poorly), Google+ (which is a great SEO tool) and Facebook (let’s not talk about Facebook…sigh). That said, Twitter is the only one that I am in every day.

For those of us with multiple interests, Twitter is really cool. They do not object to having multiple accounts for the same person, you just have to have different email addresses for each. I set up forwarding addresses in my hosting to cover this.

Years ago having a generic Twitter account like my @Taradactyl twitter handle was cool. You could talk about a general topic like “marketing” and people would follow your account. That account has over 18,000 followers and is really a huge asset for my company. That said, it is harder now to grow a generic account unless people are actually following you (more about that later).

@tweetinghomes – This one is for realtors. Another old one, it got most of its followers when it was a little easier. In actualality I had set it up years ago and just let it churn, posting cool stuff and ignoring it. I also had set up TwitterFeeds to share other people’s stuff so there was a little boost for that too. Every time realtors I had set up posted on their blogs, twitterfeed would post that link automatically. It has about 5,500 followers at this point and is a nice one to have, but not really on my radar much.

Today it is much easier to grow an account if you have a specific target market. Some of my more recent accounts are:

@Ebooknerds – We are writing a book a week for a year so I am pretty interested in book marketing. This account is where I share all the cool stuff that I am learning and writing about in regards to self publishing. It is the fastest growing of all of our accounts, with about 600 followers at this point.

@Searchynerds – I love figuring out how to do keyword marketing and seo so having this one is really just a great way to share all the research that I do about SEO and search. It has about 750 followers and has been growing slowly.

@smmnerds – I have to read about all of social media for my business and I didn’t want to mess up my other Twitter accounts with stupid Facebook shares so I started this one. No one likes it. There are only a handful of followers (maybe because I don’t love it either!)

@emailnerds – about email marketing, I think you can see the theme here! 574 followers

@mandmmonsters – the account for our Marketing and Media Monsters personal brand. We need to do a little work on this one because it is stuck at 2001 followings and we only have 1,715 followers so we need to either get more followers or stop following as many people so the ratio is better. (Twitter has a 2,000 follow limit until you get this even and then there is a ratio thingy, don’t worry about it, just try to get over 2,000 followers fast). Screwing around with this is a good thing to do on a Sunday afternoon watching the World Cup, unfollowing all the icky people and following key people who are going to help your account grow.

I also just started @PodcastNerds and @VideoMkgNerds because we are doing a podcast show and a web show so I know I will be researching these topics and have fun stuff to share.

>> @TweetyNerds – if you are reading this post you HAVE to follow my Tweetynerds account! I post lots of great info about how to use Twitter. I do so love the Twitter.

Why They Help

So overall I have about 30,000-ish followers over a wide range of marketing channels. This is not an earth shattering number in the Twitter world, but the cool thing is that when I have something I want to talk about people are there to listen. Here are the reasons why I like having them…

Archive of cool stuff to read

One of the reasons that I think my accounts do so well is that I actually read almost all that I post. OR if I haven’t read it, I would be interested in reading it. I sorta-kinda use my Twitter feeds to save stuff I might want to reference later.

Promoting our content

I generate A LOT of content and if I posted all of it on one account, it would seem very spammy. With this in mind I schedule the promotion of our stuff over time over all the accounts, mixing it in with the other relevant posts.

People know the Taradactyl

When you love Twitter and have an active Twitter account, people will remember your Twitter handle. Being the Taradactyl is now part of my soul and it makes me smile. It makes other people smile too.

Getting Twitter Followers

Posting great stuff. Let’s start with the bullshit answer that really does work. Posting great, highly targeted stuff will make people follow your accounts. They will set up auto-tweets that share your bits every time you post because they can feel confident that you will not be a douche bag spammer.

Following other people. People who like Twitter are actually looking for people to follow who are cool. If you follow other people, some of them will follow you back.

Your signature line of your emails. I don’t want people to “Like my Facebook page” or “Connect on LinkedIn”, I want them to follow me on Twitter. People will do the thing they like best first so I don’t give them an option. On my email signature they can connect with me on Pinterest, Twitter and Google+ (things I care about) but NOT Facebook or LinkedIn.

On your website. You should have a link to your social media properties on your website. I have not gotten militant enough to take the Facebook and LinkedIn ones off there yet, but there may come a day.

NOT on your website. One thing I think is dorky is when people put a widget with their Twitter feed on their websites. You have done all that work to get someone to actually visit your site and now you are going to send them off down the Twitter rabbit hole. I don’t think so!

Following YOU This one is for Dave! If you are an author, speaker, podcaster, web show host or other celebrity (no matter how minor), people will want to stay in touch. Make sure you have the link to your Twitter account in all your books and posts and show notes. People will be following YOU not your account.

How To Post

Having all those accounts is great but how the heck do I get cool stuff on them all the time? I use a paid Bufferapp.com account. It is $10 a month to have multiple social media accounts and all I have on mine is my Twitter. (I do have another account for my other social properties, but this one is just Twitter).

What happens is you set up Buffer on your browser with a little button and any time you find something good you hit the button and pick which account to share it to. Because I am already surfing the web for this kind of content, it is easy to fill up the scheduled slots.

Bufferapp

I don’t spend any time thinking about what, when or how to post, I just find things that I find interesting and post them. Interesting things ALWAYS include my content, I just make sure that is not the only thing I am sharing.

I stick to the genre specific accounts (email, twitter, etc.) except for occasional posting of my stuff that gets broadcast across all the channels!

What you post matters

So if you just hit Buffer and post the title of the post, that is better than nothing. BUT I find that having a real call to action makes the retweets and shares more likely. Consider these recent posts, which would you rather retweet? I have to guess the ones with some oomph and personality!

The last one is not very sexy. It doesn’t have my personality in it. There are no special characters to make it stand out from the crowd. If your whole Twitter feed is just a series of shares, you are going to be one sad panda.

>> Get the Twitter Cheat Sheet and make your Twitter marketing better!

No better way to connect with fancy people

Joel Comm is a pretty big deal in the marketing world. I have met him in person and he is a cool cat who I might want to interview on our web show. But there is no reason in hell that Joel Comm will want to be on a show as little as ours is right now…unless…hmmm…maybe he knows me a little as a friend because I do nice things for him!

I share his blog posts on my Twitter, making sure to tag him with his @joelcomm handle

I give him Klout and share that on Twitter

Notice that the favorite on this post is from the man himself!

I also have him on a Twitter list so that I can check and see if there is anything he posted that I can retweet. He will be notified or notice on his posts that I did that.

Now, this does seem a little stalker-ish when put all together like that, but really, I just share his stuff occasionally. He has great content that my people would like anyways, is funny and clever and a genuinely nice person that I am happy to promote.

I am also stalking @seanplatt, @chrisbrogan and other cool people that I follow.

It is really amazing to me the level of access you can get to “real” famous people today.

Hashtags

Hashtags are one of the main ways people find neat stuff on Twitter. You will want to figure out what hashtags other people use that you might be able to include in your posts. My favorite hashtags are #marketing, #socialmedia, #twitter, #amwriting and more.

This is a wicked cool tool to use to find out what hashtags match your industry >> Hashtagify.me

Advertising on Twitter

We have gotten the very best results of any of our paid marketing on the Twitter! The neat thing is that the ads are about the length of Adwords ads without all the management hassles. You just put up two posts, give it a couple of days, see which one is better, take the bad one down, put another one up and keep going. It is SO much easier than any of the other paid social media or search marketing channels.

ads.twitter.com

We target accounts that we find in our Analytics which match our regular followers. So for TARAdactyl, there are 10 other accounts that seem similar when checked by Twitter. We start with those as our target ad reach and then add extra accounts depending on what we are selling. For example, if we are promoting a sales book we might add @Gitomer who is a sales guy and who has a relatively large following.

What we do not do is add anyone with millions of followers like Gary Vaynerchuk or Tony Robbins. People with accounts that large are no longer talking to a particular audience, they are now just broadcast personalities and not good for us to use in our marketing efforts.

What To Do Next

If you are down here you must REALLY like Twitter (or Dave!) Here are some next steps in case you want more:

  1. Check out our ebook about social media marketing on amazon, it has good stuff mainard
  2. Follow the tweetynerds twitter account to stay current on twitter
  3. Get the Twitter cheat sheet

Thanks for reading…

XOXOX

Tara

What Does The New Twitter Look Mean For Small Biz Marketing?

What Does The New Twitter Look Mean For Small Biz Marketing?Twitter is changing how your profile and stream looks, whether you like it or not. The first thing that jumps to mind when I see it is that it is totally a Facebook clone now which makes me sad. One of the reasons I like Twitter so much is the ease of use and clean layout. This update seems to make things a little more fancy…sigh.

Here are the new look and the past look so you can see the differences:

New Twitter Look and Feel

New Twitter Look and Feel

In the new version, there is a wide-wide graphic at the top and underneath are your tweet stats including number of tweets, photos and videos, following, followers, favorites and more (the “more tab” holds the lists).

There is no background image, nor is there a way to modify the arrangement or add any additional personal information.

Old Twitter Look and Feel

Old Twitter Look and Feel

I liked the old look and feel much better as it had the information about the person right up front and center where I could see it. I actually use that information a lot when deciding whether or not to follow someone. Those bits have moved to the left under the profile picture.

New Twitter Timeline

New Twitter Timeline

According to Twitter, the new timeline will allow you to “pin” an important post to the top and your highest quality tweets (the ones that people like and retweet the most) will be a larger size than the old ones.

It is easier to select which view to see of the profile, right now I see tweets, tweets and replies, but supposedly you will also be able to choose only tweets with photos or videos.

Old Twitter Timeline

The Old Twitter Timeline

The size of pictures included does not seem to have changed. It appears that 800 height by 1200 width is still the aspect ratio that they display. If photos are larger they display the middle area like Facebook does.

New Twitter Mobile

New Twitter Mobile

I pulled both the new and the old on both the Twitter App and the Google Chrome browser and this looks very similar to the old desktop Twitter. One thing to note is that the only part of the wide-wide picture that shows is the middle. We will have to watch where those pictures “cut off” so as not to have a ridiculous header in mobile.

Old Twitter Mobile

twitter-post-mobile-befores

Not much change here but important to note that on both versions it is important to have some of your posts include photos.

Read the whole Twitter update

out top suggest next step resources

Get Some Help! New Media Marketing Strategy Session

New Media Marketing Strategy SessionWhat does this change mean to your Twitter marketing efforts? How have the recent changes at Facebook hurt your views and what should you do next? Is Pinterest right for your business and if so, what should you be “pinning”?

It is almost impossible to keep up, but with a New Media Strategy Session, you will know that your business is on the cutting edge of what is working today on the social networks!

Find out more TODAY! >> Click here

How To Set Up Your Twitter Profile With Marketing Strategy

How To Set Up Twitter Profile Marketing StrategySo we have a reader question today…how to set up your Twitter profile with more of a marketing strategy and less of pop culture feel?

This is a more advanced tutorial so I am not going to start with, go to Twitter.com and put in your name and email. I am assuming that you have an account and that you have verified your email address.

First big question – should you change your twitter name or handle?

We get this one a lot. If you have just set up your account, change away. If you picked an offensive name or one that will be shut down once you get successful, change away. BUT, if you have had it for any length of time and have followers, links from your website and other web properties, I would leave it alone and focus on what matters, a great profile and posting amazing content.

ps – when I say one that will get shut down…for example the term “realtor” is trademarked by the National Association of Realtors, if you have a tiny account, they will leave you alone using it. The problem is that once you get successful, they will do a cease and desist, causing heartache and strife to your amazingly successful Twitter account.

Parts of your Twitter account and what they are good for

Twitter SettingsAll the bits that you need to work on will be in the gear > settings. We will break down the simple, straight forward bits and then talk about strategy.

  • Account: Has your user name, email and timezone…this is pretty straight forward.
  • Security and Privacy: For the love of all that is holy, DO NOT CHECK PROTECT MY TWEETS. Seriously, if you are using Twitter for marketing, you have to make the barrier to finding your stuff low! I check location, email, website visits and promoted content (I am in marketing, I like ads!)
  • Mobile: I ignore this! I keep my phone separate from my social media.
  • Email Notifications: Now, it will be tempting to turn all of these off BUT, if you are doing Twitter marketing connecting with people and thanking them for sharing your “stuff” is important. This is a totally personal preference and will be up to you (I only turn off “I am sent a direct message” because that is what the spammers use)
  • Profile: This is where you can really shine…we will cover it more in depth later. One thing NOT to do is to connect your Twitter to your Facebook. Choosing this will post your tweets on your FB and could make you look VERY spammy on FB. If you want connect your Facebook to your Twitter that is TOTALLY acceptable though www.facebook.com/twitter.
  • Design: This is also a place to set yourself apart for people who see your profile on the internet. That said, with more people accessing your profile through apps it isn’t as vital as it once was. I DO recommend you make it less generic (I notice when people have the generic twitter background and think they are schmoes). If you want to see some fancy twitter backgrounds go ahead and check out the link. One reason I don’t have all my contact info on my background is that the links are not clickable so do not actually serve as a back link or a way to reach me, functionally, the background is just a giant picture. I use my profile area to generate backlinks.
  • Apps: This is where you will see all the apps connected to your account. It is worth it from time to time to take a peek, but generally not an area of marketing focus. That said, I DO NOT RECOMMEND that you join a followback app or a “who unfriended me” app as these are thought of very unfavorably by real Twitter users.
  • Widgets: These are used to put your twitter bits on your website. As my only goal for my website is to get people on my email list, I do not put a twitter feed that could distract them on my site.

Setting Up Your Twitter Profile – What and Why

 

 

Accounts in this video:

Setting Up Your Twitter Profile – How To

Parts of Your Twitter Profile

  • Profile Photo: This should be a picture of a human optimally, could be your logo but surprisingly enough people mostly like to connect and share with other humans. I have heard that “changing it up” helps keep things interesting. I feel like “changing up dilutes your brand and doesn’t give people a way to learn to know, like and trust you!
  • Header: Not sure that this is that important other than making sure that it doesn’t compete with information and clickable links that sit on top of it. This could be something you change up, but I have so much more important uses of my time.
  • Bio: The most important bit for marketing. You need to make sure you get your keywords into here. I had a client who was an author who named his book “marry yourself first”…this would not be great to have people find your profile and follow you. You would want to talk about “self help” or “personal development” instead. Also, please make sure to get your actual function into the bio. Use terms that describe your title, doctor, author, direct sales, realtor, etc. You can also make hyperlinks here BUT don’t overdo it. Keep it to one that really makes a difference.
  • Location: While it is nice to have your actual town here, you may do better to get followers by choosing the biggest close location.
  • Website: This one is easy peasy, put your primary website here. If you are linking to a sub page for capturing email addresses you will need to have a direct link to it. For example I don’t use a shortner to get people to a landing page on my website, I use a top level domain name www.100FreeMarketingIdeas.com. This is because people are sick of getting scammed on the internet and they want to be able to see where a link goes before they commit to spend their time checking it out.

 

So there you have it…A LOT of information that will help with setting up your Twitter profile with marketing strategy and thought. If you have any further questions please leave a comment below and I will add it to the mix!

Practical Twitter – Why The Hell Should You Use Twitter For Business

Practical Twitter - Why the hell should you use twitter for businessSo I wrote a post this week about 100 Great Twitter Tweets. To do that I had to look at about a gagillion tweets to find 100 great ones. While doing all that research I figured out some things that may seem basic, but if you add them to your Twitter marketing mix, may help your efforts immeasurably!

Why did I cuss in the title? Well I spend A LOT of time talking to small biz owners who think that Twitter is the dumbest thing they ever heard of. They are horrified that I expect them to spend even ONE SECOND on this silly little social network. That said, we get a lot of traffic to our websites and email list signups so I KNOW that there is value in doing the Twitter, IF you do it right!

Save room for retweeting. People are lazy and they will just hit retweet without making sure your whole tweet gets posted (generally whacking off the link to your website). Have room for them to include your twitter name AND 4 extra characters..the space, the at sign and RT.

Special characters part one. Using things like CAPS, Exclamation Points, …dots, and other F.U.N.N.Y. looking words made it SO much easier to see the tweet! If you would like to get a free Twitter Tweet Cheat Sheet, click the link for immediate access!

Special characters part two. DO NOT overdo it! I am immediately turned off when I see something like this…#RETWEET THIS! FOLLOW ME & EVERYONE ELSE THAT RETWEETS THIS FOR 50+ FOLLOWERS FAST! #TeamFollowBack. I know that they are just spammers and trying to con me. Stick to one fabulous thing each post.

Use You. When you are tweeting it is easy to think that you are reaching the world so you should say “you guys” or “hey all”. Unfortunately, EVERY person reading it is doing it alone on their phone or computer so you are seriously shooting yourself in the foot. Stick to saying YOU when posting tweets.

How to get retweets. I read a great report about how to get retweets, (The Science of Retweets), while I was writing this and even though it is somewhat dated (2009) there are some really good universal ideas there! That said, it is true that if you can get great content out there it WILL get retweeted.

Grow your following. I have over 17,000 followers on my @taradactyl account and I get a great response. Part of that is because I started a while ago. Our @MandMMonsters account has fewer but is growing because I work on it each week. The easiest way to get followers is to follow other people. This is one is slow and steady wins the race!

Post about blog posts, infographics and videos. If you do a [Blog post] before your tweet it shows that it is not some kind of creepy sales pitch.

DO NOT mix your message. I know we all have different likes and interests, but on social media you only get one chance to make a first impression. I will tell you, I check out a person’s feed to see what they are talking about and if they are all over the place, I rarely follow them. I want people to be one thing (such as a scrapbooker, email marketer, social media, denver local). If they are not, I really don’t have time to sift through to find what will interest me. Save your amazing variety of a life for your “real” friends.

Mix it up! Don’t just post your content. Retweet other great content you find. Have 80 percent information and 20 percent sales (and by sales I mean anything that requires a signup or a form to be filled out to get the info).

Tweet this out!

  • [BLOG POST] Why the hell should you use Twitter for your small biz tweet this
  • (Blog post) Some real world tips on how to use #twitter for your small biz tweet this

100 Great Twitter Tweet Examples

100 Great Twitter Tweet ExamplesSo most of my posts are just so I have my research handy to use wherever I am…this one is no exception. I spend A LOT of time crafting tweets (and blog post titles) that I think will be “tweetable” or “sharable”. This list is what I use to get the creative juices flowing.

if you are an author of one of these tweets and would like it taken down, please just let me know…if you have a great tweet example that I have not included, please leave a comment and I will review it for inclusion!

Using Unique Characters

  • T.W.I.T.T.E.R = Tweet With Integrity To Then Earn Respect. – Milana Ryan (@PfPioneer10m)
  • •• Wanted — Ambitious – Hard Working Individuals! ••>>> http://dk-rec.info/PTS (@Davy_robot)
  • This. Is concerning. http://bigstory.ap.org/article/radioactive-ground-water-under-fukushima-nears-sea … #radioactive (@JimDuncan)
  • If It Fits, I Sits: A Supercut Of Animals Sitting In Small Spaces (VIDEO) http://huff.to/1d7AP6L via @HuffPostComedy (@JodyZimmerman)
  • [Denver Weather] Your Weekend Forecast For Denver, CO (80247) http://dlvr.it/3rcC6F (@DENSmallBiz)
  • $CRM==wow! Shorts be scrambling. Maybe wait a bit now to start a new position. (@jimcramer)
  • TAKE NO MORE @Seb_Kirby ★★★★★ review ‘NEVER would have guessed who the culprit was.’ http://ow.ly/osCYo Pls RT #BYNR (@Seb_Kirby)

Free Offers

  • #helpeve ASK QUESTIONS. GET ANSWERS. give a little, get a little. Its free. http://buff.ly/1d2rjmm (@projecteve)
  • 50 Free Fonts, Part 1 http://bit.ly/1201LiF (@terrinakamura)
  • [REPORT] Strategy checklist, how to organize your business for social & more from @wildfireapp. #WFbyGoogle http://goo.gl/dJKcB (@wildfireapp)
  • Free White Paper: 50 Best Practices to Go Beyond Landing Pages. Get your free 25-page guide today! (@ioninteractive)
  • Did you get your free P&G coupon book yet? If not, get it here: http://ow.ly/obKTj (@drugstoredivas)
  • Hey guys, we’ve prepared something for you. http://www.topeleven.com/fan-kit/#!fankit-twheaders … ← Click the link and download FREE #topeleven headers for your profile! (@topeleven)

Intriguing Posts That Are Hard Not To Click

  • How One Brand Switched A Million URLs & Lived To Tell About It: 5 Questions With @HomeAdvisor http://selnd.com/18WkBZg (@sengineland)
  • Can a single word make your subject line more effective? http://bit.ly/14IheVF (@effectiveemail)
  • The Change in Quality Score Reporting: What REALLY Happened? | WordStream http://www.wordstream.com/blog/ws/2013/08/26/quality-score-reporting-change … (@WordStream)
  • (So gosh darn amazing!) London Panorama Drawing – the view from the Shard: http://vrl.ht/176F #creativity (@avinash)
  • If you aren’t using the new Facebook Ads reporting, you’re missing out. A huge improvement from the previous version (@glenngabe)
  • This Louisville #startup @collabramusic may have found the missing piece in music collaboration http://ow.ly/o9ppB (@startuptechguy)
  • The cure for hating the gym is this!! http://bit.ly/IirNGi #Health #Fitness #fitnessKit #physicalHealth #music #musculartraining (@hipmomjulie)
  • SEO Tactics You Think Are OK, but Are Really Just Spam http://nblo.gs/Oyqp3 (@mayrabor)
  • Just warning you… this book has real life dialog. The characters drop the F-bomb on occasion :) COWBOY TAKE ME AWAY http://ow.ly/lKwx5 (@PenelopeChilds)
  • Why Kendall Jenner Is the Hottest Kardashian. These hot pictures are proof. #2 is out of control!! http://bit.ly/16FiBpP (@high_on_glitter)

Cliffhangers

  • 2 Chainz arrested following a nine-hour standoff over tour bus access: Rapper and his entourage refused t… http://bit.ly/1bZH7Cv #TBR (@TrueBornRecords)

How Tos

  • How I got published on Amazon! http://r.ebay.com/ogdiZ5 (@toyourhappiness)
  • Tying the knot doesn’t have to cost a fortune. See how this #bride saved over $20K on her #wedding: http://po.st/IbpZyg (@davidsbridal)
  • Learn the differences between a chipotle and an ancho with this video from America’s Test Kitchen: http://lifehac.kr/MzCjosw (@lifehacker)

Using Numbers

  • The Day the Knowledge Graph Exploded (+50.4%) by @dr_pete (@Moz)
  • Drive traffic with Pinterest. It is exploding. Watch this 7 minute tutorial http://bit.ly/UsePinterest (@PowerLineTrain)
  • 13 Tweets a Real Estate Agent Should Have Answered, Not Me … real estate peeps PAY ATTENTION, pass on! http://www.linkedin.com/today/post/article/20130829164107-10486099-13-tweets-a-real-estate-agent-should-have-answered-not-me (@garyvee)
  • 10 Powerful “Before” And “After” Pictures Of Rescued Animals http://bzfd.it/14H0w9A (@BuzzFeed)

Asking Questions

  • 6 questions about ads in the gmail tabbed inbox. What’s your opinion? http://wttw.me/14hztAT (@wise_laura)
  • What The Heck Is AdWords Quality Score And Why Does It Matter Anyway? http://bit.ly/12lHLap (@WordStream)
  • A new trend for online retailers? The New J.Crew Catalog Is a Pinterest Page http://ow.ly/oaTap #trnews (@toprank)
  • Are You Really Going to Wear That? Learn more about dressing for the casual workplace in my new book. http://bit.ly/19kDHMF (@BarbaraPachter)
  • Can Groupon win back small businesses? http://bit.ly/1d69bId (@OPENForum)
  • What do you think of Rihanna’s mullet? http://bit.ly/192ndom (@BritishVogue)

Funny Or Clever Posts

  • Do you think Ninja’s sneak up on their family members just for fun? #FunThoughts #MyBrain (@JohnLusher23)
  • Don’t be such a potty mouth! Introducing @virgintrains magic new talking toilets (honestly!) http://virg.in/tlh (@richardbranson)
  • Bam-BOOO: More Bad Press for Pandas http://www.mediabistro.com/prnewser/bam-booo-more-bad-press-for-pandas_b71206 … (@abeautyfeature)
  • I’m becoming convinced that the more hashtags a person uses, the less money that person makes… (‏@Chris_Smth)

Number Posts

  • “Your idea is probably not new.” 5 lessons every startup founder should learn: http://trib.al/TsMKKjO (@FastCompany)
  • Fun fact. MT @RecallElections #Filner is the 11th official nationwide to resign in the face of a recall this year. http://bit.ly/16Xbha5 (@LisaHalverstadt)
  • 7 Ways to Wow Prospects on Social Media http://ow.ly/o3wxA Research & examples #socialmedia #smchat #some (@heidicohen)
  • 8 Common Grammar Mistakes You Should Never Make Again http://ow.ly/omSNZ (@brianmoran)

Capitalizing On A Current Event Or Trending Topic

  • Small Business: Do You Have A Dream? http://ow.ly/ocZE1 #smbiz #usguys #mlk (@heidicohen)
  • The wagging tongue according to dream analysis. 4 Subliminal Symbols You Missed in Miley Cyrus’s VMA Show – http://bit.ly/17m7Q9l (@cracked)
  • THREE DAY WEEKEND IMMINENT 15 Awesome Things to Do in Dallas this Labor Day Weekend, August 29 to September 2 http://blogs.dallasobserver.com/mixmaster/2013/08/13_awesome_things_to_do_in_dal_4.php …(‏@Dallas_Observer)
  • Martin Luther King, Jr. ’s Most Tweeted Quotes In 2013 #twitter http://www.mediabistro.com/alltwitter/martin-luther-king-most-tweeted-quotes_b48707 … (@tweetynerds)
  • Nike ‘Get Drenched’ NFL Jerseys (PHOTOS) http://bit.ly/16Vh35Z #Nike #NFL (‏@TDdaily)
  • 12 Reliable Sources to Follow on Twitter for #Syria News http://on.mash.to/12PeXan (@mashable)
  • How To Get Back Into A Healthy School Routine http://nblo.gs/OyqQY (@familyfocusblog)
  • Reduce acne, prevent future breakouts & #battleblemishes as you head #backtoschool with Natural Acne Solutions. http://brtsbe.es/AcneCoupon (@BurtsBees)

Hospitality Posts

  • “30 years of marital bliss, celebrated at the Bistro bar” Thanks John and Chris for celebrating with us! – and… http://fb.me/2lN5tUouD (@beachbistro)

Professional Services – Dentists

  • If #celebrities are #wearing #Braces , why shouldn’t you? http://bit.ly/16QqTIt (‏@cyberdentistry)
  • So U know when u get home and see green veggie stuff stuck in ur teeth and wanna curse everybody that didn’t tell u (‏@tyrabanks)
  • Miley Cyrus had braces the whole time they filmed Hannah Montana. They were glued to the back of her teeth so we couldn’t see them. (@Fact)
  • 19 Ways to Wreck Your Teeth. Be good to your teeth, and they’ll be good to you. Avoid these known teeth wreckers! ‏(@MIHealth)
  • Throughout its lifetime, an elephant goes through six sets of teeth. The elephant starves to death once the sixth set of teeth falls out. (‏@OMGFactsAnimals)
  • You are like dentures, because I could not smile without you ~~ @notseongyeol (@fakepcho91)
  • #FACTS The acid in Coca Cola is called phosphoric acid which is known to dissolve teeth, metal N it can eat away your liver. (@incarceratedbob)
  • Drinking beer actually helps strengthen your bones and teeth because it gives you a healthy dose of silicon. (@UberFacts)

Professional Services – Financial

  • “I can’t believe this financial advisor – who moonlights as a wedding singer – would rip me off!” http://www.investmentnews.com/article/20130829/FREE/130829917 (@ReformedBroker)
  • Is a ‘Practical’ College Major Necessary to Make a Living? – MainStreet http://shar.es/zzgLv (@jimcramer)
  • How to take control of your #debt https://personal.vanguard.com/us/insights/saving-investing/debt-management … #Best advice for #family #financial #success (@PrepareToWin)
  • Become a negotiating pro with Dave’s quick tips: http://www.daveramsey.com/blog/how-to-negotiate-a-bargain … (@RamseyShow)
  • Why SMU never recovered from its scandal and Penn State likely will by @davidwhitford http://ow.ly/onx5v (@FortuneMagazine)
  • Murdoch divorce on front page of NYTs? Or not? What’s your vote? (@serwer)
  • 43% of Americans pay zero federal income tax. http://on.mktw.net/19TgWwr (@Jonnelle)
  • The startling statistic behind America’s top 25 highest-paid CEOs http://on.mktw.net/14H83VT (@MarketWatch)
  • In an attempt to not look cheap, this generation of Americans is going broke http://aol.it/14m8Z42 (@daily_finance)

Health and Beauty

  • Gatsy-inspired hair by Dez at Hair Therapy for Women! #TBBJBWOTY pic.twitter.com/6Ykna1sWtC (@MereCensullo)
  • Holy heart stopping coat love batman: http://nym.ag/184yNOT #wishlist http://ow.ly/i/2ZUG5 (@TheCut)
  • YOU WILL READ THIS HILARITY NOW: Madonna’s Diet Is the Hardest I Have Ever Tried – The Cut http://nymag.com/thecut/2013/07/madonnas-diet-is-the-hardest-i-have-ever-tried.html … (@TheHanBurger)

Sales Tweets

  • Shoe Carnival Back To School Sale – BOGO50% OFF + $5 Coupon! Divine Savings – http://bit.ly/15EY8li (@DivineSavings)
  • Oh man… I want this!! The new Wacom Cintiq Hybrid tablet: http://www.youtube.com/watch?v=Uw7kDOQ4k2o … (@baekdal1h)

Personal Recommendations

  • I recommend this for ANY business that lists #SEO among their top marketing goals: (@RachelStrella)
  • Wait! You’re on Instagram and you aren’t following me? Then how the heck are you keeping up on all my adventures? Just do it, it’s a total of, what, two mouse clicks? http://www.instagram.com/d1taylor (@DaveTaylor)
  • I don’t know how I ever lived without these life tips. Never get a mosquito bite again! http://bit.ly/1dqqIds#sp (@relatabIemsgs)

Using “Big Names”

  • Going #Green with #Emeril Lagasse http://dld.bz/b2zFm (@denverfoodguy)
  • *chef gordon ramsay leans in and whispers in your ear* today im going to show you how to prepare my world famous Vienna Sausage Sushi Rolls (‏@rad_milk)
  • Quite a remarkable story on Seattle’s Seahawks: http://espn.go.com/nfl/story/_/id/9581925/seattle-seahawks-use-unusual-techniques-practice-espn-magazine … embracing empathy & being the exception (@randfish)

Realtor Tweets

  • Your clients will appreciate these 10 tips to spruce up their outdoor space, from @realtormag: http://ow.ly/onToY (Go ahead and RT!) (@REALTORS)
  • Commercial Investments Rise 24% in First Half of 2013: http://economistsoutlook.blogs.realtor.org/2013/08/29/commercial-investments-rise-24-in-first-half-of-2013/ … #CRE (@NAR_Research)
  • 7 Luxury Homes for Sale in Bearpath Golf and Country Club in Eden Prairie, MN http://ow.ly/objv8 Great course and club too! (@Agentopolis)
  • 20 Amazing Kitchens, Each One Is Dream Home Worthy (PHOTOS) http://pinterest.com/pin/200269514652830258/ … (@Christophechoo)
  • Photo: Hard not to love all the sunlight in this home office loft near Boston!… http://tmblr.co/ZuEDqxtVqOg2 (@ColinStorm)

Some of my favorite Twitter Tools

Notes:

You should leave room for retweeting. What you need to do is count the numbers in your Twitter name (@taradactyl has 10 characters), then you want to add 4 for the “RT, a space and then the @ sign before your name). So my posts should never be longer than 126 (140 available MINUS the 14 for the retweet characters).

100 Great Twitter Tweet Examples is a compilation of tweets that I have seen across the Twitterverse. I tried to make them relevant to all industries but KNOW that there are more marketing tweets than anything else…that happens, I am a marketing gal through and through!

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Advanced Twitter Tutorial – Hashtags and Lists

So today we are talking about Twitter and how to use Hashtags and Lists in an advanced way! … don’t forget to check out the bonus tips below the video.

Advanced Twitter Tutorial - Hashtags and ListsCan you do a video or a blog post that illustrates such things as hashtags and lists – but from the point of view of the “other guy” – in other words, I love all the stuff you do that shows how we should optimize our Twitter accounts by using hashtags, lists, etc… but I would like to see all of that from the perspective of the user that we are doing all of this for. I really can’t figure out how people use hashtags and other things to find content that actually interests them or whatever. While I like Twitter the way I use it (and I genuinely do), I can’t help thinking that I really still don’t get it. I think it would be great to see that, and it would help me to have a better handle on why I do what I do when I use Twitter for my business. I get it on an intellectual level, I think… I understand in theory why I do what I do. I just probably never would have used Twitter if it weren’t for my business… and I feel like I’m still missing some of the “why”. IDK… just thought it might make a good post – to flip the perspective.

Thanks to Donna Thornton of Onederous Tribe for the great question!

Twitter Hashtags

If you are just starting out, you may not be as familiar with Twitter Hashtags. They are used to categorize a group of posts…in the video we talk about #smm which is actually a way to find all the “social media marketing” posts that people have shared.

There are literally THOUSANDS if not MILLIONS of hashtags. A great way to find them is to use the Hashtag Dictionary or just do a search for your words in the Twitter search and see what everyone else is using.

HASHTAG BONUS – I hear A LOT that you should come up with your own hashtag and get it to trend on Twitter. First off, if you are using one for your business (like I could use #MarketingArtfully) no one else on the face of the earth knows about it and you are going to have to do A LOT of work to get them to notice. Non-generic hashtags are more for places like #homedepot, causes like #KONY2013 or events like #olympics2014. There are MUCH better things that you can spend your marketing time on than trying to get something to trend on Twitter for an hour or so.

HASHTAG BONUS PART DEUX – That said, you can make it really easy to track favorites and shares on your Twitter (and now Facebook) posts by using your own, customized hashtag. Again let’s say I used my own hashtag like #mmmonsters (for our Marketing and Media Monsters site) and then be able to search and thank and follow people who have liked and shared my “stuff”.

Software Suggestions

In the video I show you a bit of Tweet Adder (which I LOVE for automating and making some of my Twitter tasks easier!) – aff link

Twitter Lists

It is REALLY worth finding out more about the Twitter lists! I especially like following the people who have listed me AND using the lists of others to find people to follow!

Incoming search terms:

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Twitter Marketing – 5 REAL Tips To Make Your Twitter Marketing Better

Twitter Marketing - 5 Real Tips To Make Your Twitter Marketing BetterI LOVE Twitter Marketing. My reasons are many but primarily it is because they have an open API and I have a multitude of tools that I can use on my computer AND my iPad that make communicating with people easier.

Additionally, there are so many fewer people there than on the Facebook that I have a chance to cut through the clutter and actually be effective.

So why twitter marketing? Here are my 5 best tips for how to make your Twitter Marketing better!

You get to talk to talk to people who you would never have access to in real life!

It is amazing to me that yesterday I had conversation (all-be it a REALLY short one) with best selling author Jay Baer who has a book coming out this week and who was promoting it on the Twitter. He posted something and I shared it with my networks. The funny thing about this is that we (Me and the Media Monster, Rebekah Welch) saw him at a conference we attended where he was the keynote. Now, he didn’t know-know me, but he did know my twitter handle (taradactyl – follow me!).

At that same event, we met a lady who was a little, um, bossy and things could have taken a grouchy turn until I whipped out, “we are friends on Twitter! I am the Taradactyl” and immediately everything went from ho-hum to “oh my gosh” and “nice to meet you”.

Twitter Tip: When you share something from someone you are trying to “meet” on twitter, make sure to include the @ sign and their twitter handle. So in Jay Baer’s case, this was the tweet I shared.. Wanna help a great author? Pre-order Youtility by @jaybaer http://buff.ly/120E0CL can’t wait to get this one!!! There was nothing in it for me other than I am a fan and I think his stuff will help my peeps. Do enough of these and you WILL get noticed!

You can post multiple times and reach different markets

Tweet Generator | Twitter Tweet AdderI read a study, sorry I don’t have the link, that said at 24 posts per day on Twitter engagement goes down. So you could post 24 times a day and still not be seen as a spammer on Twitter – as long as your stuff is AMAZING and HELPFUL. What does that mean? I cannot post “Social Media Marketing Company – Denver CO” with a link over and over and expect anyone to follow me and share that. What I can post is information about marketing from other people, my blog posts, my videos, more information about marketing, and then, like one in 10 or 15 times a marketing message that is blatant. I have earned the right to do that by having such great content!

Think about it, you post 24 times a day about your industry on Facebook and you would get dropped like a hot potato, if not banned from the network outright! Oh the complaints your loving friends and family would throw your way!

Twitter Tip: When you are posting an event or a link to important content, make sure that you do not use the same words over and over! So if we are having a marketing event here I would not post…

  • FREE Internet Marketing Training – Learn Our Successful IM Secrets | July 16th http://goo.gl/V7v2O #marketing #denver
  • FREE Internet Marketing Training – Learn Our Successful IM Secrets | July 16th http://goo.gl/V7v2O #marketing #denver
  • FREE Internet Marketing Training – Learn Our Successful IM Secrets | July 16th http://goo.gl/V7v2O #marketing #denver

Instead I would use the Tweet Generator to post these which look very different and will appeal to a broader range of people!

  • FREE Marketing Training, Denver CO, July 16th – Check it out! http://goo.gl/V7v2O #marketing
  • Denver Marketing Course :: Free training July 16th, Presented by the M&M Monsters http://goo.gl/V7v2O #marketing
  • FREE in-person Internet Marketing Course – #Denver, CO http://goo.gl/V7v2O #marketing

Make some lists

Alright, this is a biggie that everyone talks about and no one really knows how to implement! You need to make a list of the same types of people who are your prospects using your customer demographics data. So one of my target markets is realtors. So I made a list of realtors on my twitter (https://twitter.com/TARAdactyl/realtors) – there are about 200 in there and growing every day. So why is that list helpful to me as a marketing person?

1. If I am going to be sharing something that is real estate marketing related, I can check out the realtors list first and retweet an article or two of theirs BEFORE I post my thing. Remember, just because I am following them and have them listed, doesn’t mean that they follow me yet or that I am on their radar at all! By doing that I can help them, they will probably swing back and thank me for sharing their things and check out my recent posts and profile. I KNOW, you are thinking that is A LOT of work for one retweet. Well, if just one of those people is really well connected you will notice that you get an additional 20 or 30 followers all at once. Now THAT is something worth getting.

2. Every once in a while I check who has me listed. Many times I will swing around and follow all those people who cared enough to list me. SO WHAT you think…well consider if you make a list of all the top industry leaders you know (or would like to get to know) and just 10 percent of them followed you because you listed them? Getting followed means that you have a chance to market and show your expertise in a way you would never have access to in real life!

Get some tools!

The best thing about twitter is the third party tools that you can use which make the service even better! Here are some I use…

  • TweetAdder – I LOVE the tweetadder for setting up RSS feeds to autopost and also doing auto retweets (VERY selectively).
  • Tweet Generator – This is our tool that lets you “spin” your tweets
  • Janetter – The only app that I have found which lets me use the List functions on the iPhone and iPad…LOVE them
  • Twitter fake followers – Fun way to see if your (or your competition) has fake followers
  • Twitter Analytics – Seems weird that these live in the ads section – or maybe just a brilliant marketing ploy!
  • Buffer – AWESOME for posting stuff you find on the Twitter

There are the basics, if you have some more good ones, please leave a note it the comment section and I will check them out!

Finally – Have multiple accounts

Nicely enough, having multiple accounts does not violate the terms of service for Twitter. So why should you try to grow multiples? I have my main account that is sacred and my “real” place (taradactyl). BUT I also have an account that talks about nothing but email marketing (emailnerds). That is the “what’s in it for them account”. They don’t have to guess at whether they will “like” me, if they like email marketing, they will like what I post there!

Twitter Tip: So how does that help? First off, I am getting followers who might never like me-me. Second off, I find lots of great things to post about email marketing because I find it interesting and I am not turning my main account into email marketing central. Lastly, I can, every once in a while, post something that leads to my free offer or a sales product we are selling that is relevant to that niche. Again, I have earned the right by posting LOTS of amazing stuff over there that is not spammy-spammy.

Twitter Marketing Wrapup

Alright, I am not saying that this is my last plea for you to love the Twitter, but this is my best stuff. If any one thing resonated with you, PLEASE give it a try and see if you can’t get some traction!

As always, if you have any good tips I missed, please leave a comment below!

Social media marketing – How To Make Interesting Twitter Tweets

Social media marketing – How To Make Interesting Twitter TweetsSocial media marketing is easy, everybody says. Just post on the Twitter and you will get millions of dollars everyone says. Bah humbug!

If you have been on Twitter for any length of time, you know that Twitter tweets are fast moving and your Twitter feed is FULL of crap (and naughty girls but that is a problem for another day!) If your tweets do not stand out, you will be just a part of the crowd!

I am working on a post showing 100 great twitter tweets and DAMN it is slow going finding good examples! That said, what would make YOUR Twitter Tweets interesting…here is a quick video to get you started!

Twitter Tweet Strategy

Do NOT send out the same message over and over

Think about it, if your twitter stream looks like this don’t you think you look spammy…

  • Social media marketing services – Check Us out for all your #smm needs! http://marketingartfully.com
  • Social media marketing services – Check Us out for all your #smm needs! http://marketingartfully.com
  • Social media marketing services – Check Us out for all your #smm needs! http://marketingartfully.com

What if we took the exact same idea and link and made it look a little different like this…

  • Professional SMM Services :: Check Us out for #smm http://marketingartfully.com
  • Professional SMM Services :: We know how to ROCK your #socialmedia http://marketingartfully.com
  • Social media marketing services – Check Us out for #socialmedia http://marketingartfully.com
  • Social media marketing services – We know how to ROCK your #smm http://marketingartfully.com

Just by taking a little bit of time and using the Tweet Generator, we can get four posts of varying lengths in about 2 minutes!

Make your tweets look different every time!

Okay, so one of the things that I did here was to use different characters in my tweets like :: and a hypen. Using ampersands, CAPS, hypens, punctuation and other interesting do dads makes your tweets look more interesting too! Check out these Fancy Schmancy tweets!

  • Marketing & Social Media Services – #smm http://marketingartfully.com
  • SMM & Marketing Svcs #smm http://marketingartfully.com
  • AMAZING Social Media Marketing Co. :: #smm http://marketingartfully.com
  • Need social media? #smm http://marketingartfully.com

They all say the same thing but look very different!

What’s in it for them?

Last but not least, don’t do what I just did! Most people are not on Twitter to “buy your stuff”. They are there to learn, find out new info or discover something that will make them money, thinner, happier or any number of other things. Going for the HARD SELL is recipe for disaster.

Instead, give them something of value that leads them into your pipeline…

  • FREE Resource – 100 Free Marketing Ideas #marketing http://100freemarketingideas.com
  • 100 Free Marketing Ideas :: #marketing http://100freemarketingideas.com
  • Need Marketing HELP? Free resource 100 Free Marketing Ideas #marketing http://100freemarketingideas.com
  • BRILLIANT! 100 Free Marketing Ideas #marketing http://100freemarketingideas.com
  • Free & Good! Yep…100 Free marketing ideas #marketing http://100freemarketingideas.com

Well there you have it, how to make interesting twitter tweets! That is it for your social media lessons today!

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Social Media Marketing – Should you buy likes, followers and views?

Social Media Marketing – Should you buy likes, followers and views?Social media marketing is a combination of tactics, luck and sweat. Gaining followers, friends, views and the like is not an easy task and sometimes you can wonder if all that time is worth it.

Today’s big question is should you buy likes, followers and views for your Facebook, Twitter and YouTube accounts? First off, this is one time where I don’t have a strong opinion on the subject. I am totally up in the air for three reasons:

  1. I don’t think that buying likes and followers actually accomplishes anything in the true social media space.
  2. Psychologically I think there IS value to having larger numbers.
  3. I worry that those fakers you get could eventually count against you in the eyes of the social media services or your other “real” people.

So there you have it, I am totally ambivalent so if you are looking for a yes or no, move on to someone else. If you want to become more confused (like I am) carry on as I break down each of these areas.

Buying likes doesn’t accomplish anything in the true social media space – sorta

This one is pretty obvious. If you buy feople (fake people) they will not interact with you at all. The providers of paid services are not promising that they will increase your influence or interact with you in any way, all they are saying is that you will have more numbers.

That said, up until recently YouTube actually counted views as a measure of whether to promote your video on their search results so YES having more views made it more likely that you would get found more, more people would watch and there would be a beneficial spiral upwards.

Additionally, if you are getting your Facebook business page posts shown to 4 percent of all the people (fake and real) there is a chance (however small) that someone will throw you a like and trigger a friendly uptick in your post being shown or shared.

My besty, the Colorado Connector falls on the “what could it hurt” and “heck, it costs so little why not try it” side of this fence. I am totally on the “bah humbug” here.

Psychologically I think there is value to having higher numbers

Should you buy twitter views?
Looking at those two accounts, which would you be more likely to throw a follow to (as a real person?) I have to say that I am swayed by seeing someone has only a handful of followers, thinking that their stuff must not be that good or more people would like it. Now, what would you say if you found out that just last week, MandMMonsters (on which we post AMAZING marketing information only had about 150 followers?) For this piece I worked with a company that sells Twitter followers and had them provide us with 1,500 Twitter followers (they were not paid nor was I for writing this post, it just makes me curious so I thought I would take a peek at the numbers).

This is the first time that I have used a paid service to get followers for any of my accounts (doing so generally violates the terms of service). That said, how it made me feel was somewhat compelling. These days it is not as easy to get followers as it was back in the good old days when I grew my Taradactyl Twitter account (I have 16,387 home grown, worked it and scrambled to get them for years).

I understand the idea that if you post great stuff and interact like crazy, people will follow, like or view your stuff. BUT there is much more competition out there now than when I started and got the initial 6,000 or so that made me “popular” enough to keep getting more. We do social media marketing for clients and I am here to tell you, without some kind of critical mass to get you over the hurdle, it is scrabble, scrabble to get any traction at all.

Additionally on Twitter there is a ration that says when you get to where you have liked 2,000 people, you can’t like anymore until you get 2,000 likes. We have one client who spent MONTHS trying to clear that hurdle and never made it. In the end she bought followers to get her over that and has continued to have trouble right up to today.

I worry that we could be penalized down the line for buying followers, likes and views

As you may or may not know, at heart I am an SEO girl. I like that my blog gets search engine traffic and ranks well for terms I am targeting. Over the years, many people have said I was stupid for not buying backlinks, spamming directories or doing any of the other “black hat” tricks that could have made me even more popular. I could have had a shining month or year where I got tons of traffic…until…dum dum dum…Google penalized me for doing that! So many sites have been hurt by the Penguin and Panda Google updates that there is a whole industry built up around NOT using search engine marketing (because their sites have been banned for bad practices).

I would rather have a “clean” site than hire comment spammers so why wouldn’t I want to have clean social media accounts. If Google could change the rules retroactively, why couldn’t Twitter. What if, from now on I have NO more paid for followers BUT it still hurts me in the end when they shut down my Twitter account?

Check your Twitter “realness” >> Twitter Fakers Checker-Thingy

So now you know how many fakers you have…as you can see, Taradactyl has 98% real accounts and MandMMonsters has 13% real accounts (on an interesting sidenote, the day they added those fakers, it was only 2% real, so in just one week, there has been an over 9% swing back to more real than fake – I wonder if that happened because people saw I had more followers and so were more likely to follow me, THIS Is why this is so hard to figure out!)

Should you buy fake followers

What does your twitter history look like? >> Twitter Counter

If this tool is out there you KNOW that Twitter can tell if you have dumped a bunch of followers in all at once. Thinking that they will not be able to track this is ridiculous. Maybe (because my account was not shut down) they have a level at which you have bought too many followers or you haven’t swung back around after to do real work on your account – just remember that buying followers is not the endgame, just a boost. The Taradactyl account was grown organically and shows a steady upward climb for the last three months. MandMMonsters is OBVIOUSLY not playing fair with a TREMENDOUS jump in followers all at once.

Twitter Counter - Twitter Following Stats

One last thing to note…the ones you buy are not forever. They will eventually all get shut down or banned so don’t count on them to do all the heavy lifting for you. Use the boost to quickly follow other real accounts who might then be more likely to follow you back now that you look less lame.

There is WAY more data (and interest on my part) about the mechanics of Twitter than Facebook or YouTube (their open API means that more developers have handy-dandy tools to check out your stuff). That said, the penalty for buying likes probably would be similar across accounts, the probability that they can tell what you are doing is high and the benefit still seems to be up in the air for me.

What do you think about buying likes, followers or views? PLEASE let me know if you have had success or crushing defeat one way or the other! 

Which RSS Feed To Twitter Accounts Is Best | Social Media Marketing

Today I am taking care of my Twitter accounts, making sure that my blogs “feed” the right posts to the right accounts. Now, I don’t have a million of them, BUT I do have enough that getting all of them hooked up to the right RSS feeds for my websites is important!

This post is an honest opionion of all the services I could find out there and how they work. Some I have used extensively and some I have tried for 15 minutes (and abandoned because they were too hard!) If you have a favorite, please leave a comment and I will check it out and add it if appropriate!

TWITTERFEED.COM

Twitter Feed - RSS To TwitterTwitterfeed has made sad over the years. I want to love them because their service is free and they do perform the function of posting to Twitter effectively. My problem with them is twofold (and my besty has a problem too!)

  • First and most importantly, the site is PAINFULLY slow. If you are adding a feed, it could take up to 15 minutes to get to the right page, load it in, set the parameters and then move onto the next one.
  • Secondly, they have used Twitter to login, AuthId, emails and about a million other different login systems. Half the time I have to spend a good chunk of time just figuring out how to get into the darn thing!
  • Bonus, my Besty the Colorado Connector uses it to post her RSS feeds to her Facebook and she says it unhooks itself often. Now, we KNOW that is a combination of problems between Twitterfeed and Facebook, but for her it means having to constantly check and see if her connections are working!

Cost: FREE

For right now I have taken MarketingArtfully.com off of there and moved it to another service. I have a Twitter account that publishes a bunch of Realtor blogs and for now I am leaving that there (mostly because the time to get all those unhooked would be prohibitive!)

DLVR.IT

Dlvrit RSS To Twitter ServiceI have moved my important sites over to this service. For now, the 15 social profiles for ten bucks a month should take care of what I need to do…:) I am sad that I have to pay BUT thinking of the old saw that we get what we pay for!

  • I am EXTREMELY pleased with how easy it is to set up accounts and and move around which feeds publish to which Twitter accounts. I will be doing the $9.95 per month for now and checking to see if I want to move up in the future.
  • It appears that they have post to Google Plus on paid versions which I will be checking out today too!

Cost: FREE (5 Feeds, 3 Social Profiles), $9.95 month (50 Feeds, 15 Social Profiles), $19.95 month (Unlimited Feeds, Unlimited Social Profiles)

IFTTT.COM

If this then that rss tweet feederHoly heck is this one hard to use! The concept is that like some database functions you can say If This Then That. So for my purposes I was trying to say “If marketingartfully.com publishes a post, then post a link to my TARAdactyl Twitter”. So far, so good. Next one I tried to make “If marketingartfully.com publishes a post, then post a link to my MarketingArtful Twitter”. DOH, it so only wants to post to TARAdactyl. Delete, try again, no dice.

This site seems like it might have a really cool function but my normal little marketing brain (not super mathy or logical) cannot get wrapped around how to write “recipes” or even use current recipes and modify them to work for my stuff. Sigh. Seemed like neat site but do not have the time or inclination to learn how to do all those bits.

Cost: FREE

SocialOomph

I have used SocialOomph in the past for scheduling posts and I thought, I bet they have some kind of RSS feed generator, lets go check them out! DOH, they charge $17.97 bi-weekly (which is $35.94 a month!). Now, I am sure they have many other services for that price, but for my needs, thirty-five bucks a month is astronomically expensive!

Cost: $35.00/month

Feedburner By Google

Seems like a good idea! Hustled on over and I CAN hook my feed to Twitter…SCORE! And I can hook it to another Twitter…Double Score…DAMN…you can hook up as many accounts as you want, but you have to pick which one will be the primary one and actually post!

Hootsuite

Hootsuite does this with an owly link. I don’t especially like those because I know they are pre-posted and sometimes ignore them. For this reason I am not using Hootsuite to publish my RSS feeds…although they do have a sweet deal…

Cost: Free (2 Feeds), $8.99 month (Unlimited Feeds)

PLEASE let me know if you know of any other good RSS Feed to Twitter accounts… I am open to hearing about any good ones!

Social Media Marketing – Facebook, Twitter, Google+, YouTube and Pinterest

Social Media Marketing - Facebook, Twitter, Google+, YouTube and PinterestSo today we are talking about social media marketing…that is Facebook, Twitter, YouTube (YES YouTube), Pinterest, Google Plus and all the other social media properties!

The thing about social media marketing that is hard is that consistency is the key! You have to do things every day (or at least a couple of times a week), with a plan and a goal in mind. These are some of my observations about the different social media sites, suggestions for using them and notes about how the whole thing works!

Let’s jump right into the fray with…

Facebook Social Media Marketing!

Facebook is a touchy feely kind of site. You have a lot of inspirational posts, talking back and forth with other people AND broadening your reach with your business. What you DO NOT HAVE TO DO is sell, sell, sell. You might get leads from Facebook, but if you are drinking the Koolaid and thinking that you are going to put up a business page and then watch the orders fly in, you are probably going to be disappointed.

Facebook is for generating interest in your industry!

Things to do on Facebook:

  • Get friends (or subscribers) – people who see what you post
  • Post to your profile wall – we get LOTS of potential clients who do not want to use their personal Facebook for business, if you are a small biz owner, your Facebook profile IS for business!
  • Post to your business wall – these days this can feel like spitting into the wind for most of us, but is is still necessary for when a potential client comes to see your business, having a wall months out of date can mean losing them before you even have a chance!
  • Like other businesses with your business page – this is one way still left to grow your “likes”
  • Comment, Comment, Comment – because Facebook is social, you have to comment and share (not too much), but if you think you can be an island on Facebook, you will shoot yourself in the foot marketing-wise

Twitter Social Media Marketing

Twitter is the social media property that all our small biz peeps thinks is stupid. They constantly try and say that it is not necessary and that we should ignore it entirely. The problem with that strategy is that Twitter is the cornerstone of A LOT of other social media marketing. The other thing about Twitter is that it is an open network (meaning that computers can share your “stuff” without you even knowing about it!)

Twitter is for computers and immediate communication!

Things to do on Twitter:

  • Follow people – one of the easiest ways to get followers is to follow people, many times they will follow you back!
  • Post great stuff – I have my Facebook hooked to Twitter so when I share something on the FB it goes to Twitter too, my blog is also hooked there so I automatically post these posts to the Twitter
  • Share – it is called “retweeting” and it means sharing great stuff that other people post
  • Follow Fridays – these are a great way to spark conversations, generally they are just a reference to other people who you like following
  • Twitter Hashtags – understanding and using hashtags in your posts can mean an even great audience

Google Plus Social Media Marketing

I don’t find Google Plus to be a great social media network (hardly anyone I know is over there chatting), but that having been said, Google Plus is a great social network for search! The connections that you make there are invaluable for you showing up well in the search results..:)

Google+ is for search engine marketing!

Things to do on Google+:

  • Circle people – one of the easiest ways to get into circles is to circle people, many times they will follow you back!
  • Post keyword targeted info – I generally use my blog posts for this as that is my ultimate goal – to get people off of Google+ and onto my website!
  • Profile setup – this is one of the most important aspects of Google+, getting to put your keyword targeted links into the heart of the Google!

YouTube Social Media Marketing

YouTube seems like it would be a little strange to classify as a social media website, BUT there are the same “connecting”, “subscribing” and notification functions that occur on all the social media networks. That having been said, YouTube is primarily a way to get your videos into the mainstream of the viewing public!

YouTube is for video marketing!

Things to do on YouTube:

  • Post videos – the easiest way to generate subscribers is to post GREAT videos relevant to your industry
  • Subscribe to other people’s video channels
  • Build playlists of great videos in your industry with complementary video producers
  • SEO your videos well so they show up in YouTube AND Universal Search
  • Make sure to post them on your blog or website to increase exposure!

Pinterest Social Media Marketing

Pinterest, or something like it photo-wise, is the social media site of the future. Incredible growth and usage show that this model (of letting people “collect” information in a visual fashion from the internet) is very popular. If you are a small biz owner MAKE SURE you are jumping on this bandwagon TODAY! I guarantee within three years, most of the first contacts with you business prospects have online will be through a photo or a video!

Pinterest is how marketing will be in the future!

Things to do on Pinterest:

  • Post pictures drawing people back to your website or blog
  • Share other people’s pictures
  • Grow as a social network by following people and having them follow you back
  • Comment on other people’s posts

If you have made it this far down, I BET you are my kind of peep! One that likes marketing and is always looking for great new ideas…with that in mind, I recommend you check out my new marketing club:

Join our small business marketing clubJoin Our Marketing Club

We KNOW frustrating it is to find a great new marketing concept that you think will work for your industry, only to find out that you wasted your time! We give you industry based marketing ideas that you can use today to grow your business!!! Find out more about industry based marketing

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Social Media Marketing – What Social Media Platforms Do You HAVE To Do?

Social media marketing is getting out of hand! I say that KNOWING that there is not enough time in the day for small business owners to Pin, Post, Friend, Follow and all the other bits that are required to get anywhere at all with social mediam marketing.

Opportunity is missed by most people because it is dressed in overalls and looks like work. Read more at http://www.brainyquote.com/quotes/topics/topic_work3.html#B953AZXmw5BozJBx.99So lets break it down two different parts, the actual “stuff” to send and the growing big networks.

I tend to think that growing big networks should ALWAYS come first. I have over 50K first person connections on social media and so when I tweet, people retweet, when I post something, I get likes and follows and other great things.

My best social media nerd friend and I (not to name any names, Rebekah), have a seriously funny thing we say to each other when someone comes to us wanting to make $15,000 a webinar like Chris Brogan does. To make $15,000 a webinar, start by using gotowebinar.com, then set up a landing page, then BE Chris Brogan. HUH? You aren’t Chris Brogan? Then chances are you are not going to make 15K right out of the gate!

What people like Chris and I know is that having big networks makes it easier to do everything. You have more people to talk to and share and it more fun when others are playing along with what you do!

The downside of big networks is managing OVERWHELMING amounts of notices, emails and connections. Yesterday I was at an event and told someone I get between 1,000 and 2,000 emails a day. They were like, really you meant a month right, NOPE, per day! I get twitter notifications, I get facebook notifications, I get messages from my blog(s) and from my clients. I am signed up to email newsletters and message boards and talk back and forth on them about marketing and things that interest me.

Choosing to have big networks means managing these communications in a way you can live with. I miss things occasionally and have to apologize for that. I regularly check into actual sites to see if someone talked to me and I miss the message. I HAVE to limit my phone calls, intro meetings and one-on-ones to people who want to hire me or my company. In some ways, having big networks means having LESS real engagement and more surface engagement with lots of different people.

One of the main ways that I handle this is to have my AMAZING assistant talk to people. I hear all the time what an asset she is to my business and people all just LOVE Shell. Seriously, it is SO much better to have a real person for them to talk to who is not me!

What Social Media Platforms Do You HAVE To Do?

Let’s start with the standard small business marketing disclosure. If you are a mega corporation with millions of dollars to spend on advertising, do them all. If you are an itty bitty company with just you, do what you can and if you are just doing for fun, not profit, you are reading the wrong blog. We are here for small biz marketing and that is what you will get!!!

So let’s talk about these one at a time and how they effect different types of business:

Facebook: Facebook is now a standard marketing channel that you have to have to appear normal and functioning. I am sad that this is so since B2B and some mid sized companies struggle to get great interactions their business pages BUT never-the-less, you HAVE to have a biz page at the least. In a perfect world you also HAVE to use your personal profile. Humans like to talk to humans more than businesses and you really shoot yourself in the foot if you don’t utilize you profile.

Twitter: Twitter being an open source product means that computers are SUPER happy with Twitter. Your posts, if keyworded right, can spread throughout the twitterverse and reach further than you ever thought possible. It is also relatively easy to get followers on twitter, making it less of slog to get big numbers. You need to do the twitter.

LinkedIn: If you are going B2B, are the head of your company or your division and LIKE to talk to people one on one and grow relationships, LinkedIn is for you. This one is hard to farm out to a social media marketing company as it requires real connections and technical knowledge to succeed. I am not a huge fan of LinkedIn because of the onsey-onsey-ness of it all. (our company does not help with LinkedIn marketing)

Google Plus: I waxed elquent the other day about google plus and why it matters to have people in your circes in my post, Google Universal Search – How Google+ Effects Small Business Marketing, so I won’t go into it much here except to say that there IS a value to circling people, plus oning posts and engaging on G+, which puts it in the big three for me!

YouTube: YES YouTube is a social network AND a video sharing site. They are owned by google so it is vital to have videos AND they allow you to subscribe and interact with other people on YouTube. Imagine how your videos views would go up if you had a large following of subscribers! YouTube is a MUST do in today’s social media landscape.

Pinterest: Pinterest is a media darling, BUT I do think that it is going to be force to be reckoned with, for SOME companies. I find it to be the most effective with B2C and smaller companies at this point. So do we ignore it for big guys? NOPE! What if you could have been one of the starting users on Facebook years ago. What about Twitter? One of the reasons I have so many followers is that I have been on there a L-O-N-G time. So YES, get on the Pinterest, start some boards and start getting followers now, while it is still in it’s infancy!

Klout: A twitter addon that greatly increases interaction and allows you to target key people in your industry.

What NOT To Do Social Media Marketing Wise

I joined a website called Empire Avenue about a month ago and messed around with it a bit. It seemed to have a good premise and was great for finding people to connect with…BUT I HAVE to do it every day or my score goes down. I am a speaker, coach and trainer. I have a family and don’t work on the weekends. I am okay with consistency BUT not FORCED consistency at all costs. I am probably going to abandon it as having a lot of Empire Avenue connections DOES NOT directly equate to lots more targeted REAL social media connections.

Every couple of days I get a message from ReferralKey.com that asks if I want more business. This is a site, sort of like LinkedIn that allows people to connect. So if you find something that is sort of like (fill in the blank), DON’T do it! Just join the one that it IS instead. A site that is like Facebook, with FourSquare and dollop of Twitter has very little chance of competing with the ACTUAL sites that ARE like that!

HOW TO GET HELP

Okay, so if you are a small business owner and need help with all these sites, I am happy to say that we can help! Give me a jingle today (727-415-9165) to find out more (I PROMISE an actual person will call you back!!!) or visit our social media marketing page to find out more about our services!

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Social Media Marketing – Should You Join Little Social Networks

Social media marketing, is not having friends or connecting with old acquaintances, but actual marketing that is about brand building, getting new opportunities and when possible, generating leads for your business.

Social Media Marketing - Little NetworksSocial networks (like Facebook, LinkedIn, Twitter and Google+) are places where people gather to communicate, share pictures of their doggies, quotes, and just random bits of their life. If you had asked someone even a few years ago if having an omelet for breakfast would be worth telling the world about, they would have looked at you like you had a brain problem, but many of us now share A LOT of the minutia of everyday life online through these media.

Right now, there are some main social networks where people share their info and which communicate with each other pretty well:

  • Facebook (first really big one)
  • Twitter (great for searching, computers and getting to people you never thought you could reach!)
  • LinkedIn (more for industry, not just a job board anymore but not as SOCIAL unless you can devote a LOT of time and attention)
  • Google+ (a late-comer but owned by google so fast out of the gate and one of my favorites!)
  • Foursquare (good for local businesses)

Time

So how do you decide how many social networks you should join? I go by which ones have the most people that I am going to get opportunities from. What kinds of opportunities do you ask? People to sign up for my mailing lists, opportunities to speak on webinars or in person, leads for our social media marketing company, potential coaching clients, basically the same leads I am trying to get by writing targeted blog posts every day or so.

Notice I did not say sales. In service industries or big ticket training programs or expensive products, the chance that I will post something and someone will buy it on the spot are pretty slim. NOPE, social media marketing is about kissing the girl, not getting to third base on the first try! (thanks to that nice @garyvee for the Paradise By The Dashboard Light analogy)

Small Business Marketing Doodle

Social media marketing servicesOkay, most small biz owners are overwhelmed, disgusted or confused by social media. What is it, why do they need it and how should they fit it into their already busy schedule?

We work with small biz owners to help implement a social media marketing plan that will work for their company! Find out more about our social media marketing services or call today to talk with real live human being! 727-415-9165

Small Business Marketing Doodle
How Do They Make Money?

The next thing I check is how do they make money. Google makes money from selling advertising, Twitter has a less clear profit model, but they are working on it. Facebook sells ads and LinkedIn sells premium memberships with enhanced communication capabilities.

Little social networks that want to grow up to make lots of money need people. They will make VERY little on the front end and OOODLES when they have millions of users. Unfortunately, with the exception of the big 4, I have not found other social networks with lots of people yet. Not to say someone won’t come along BUT it doesn’t make sense for me TIMEWISE to join 100 little networks, hoping that they will grow.

I will give you a perfect example…Plaxo. Plaxo came along early and was very proactive about connecting with Facebook, in fact, you could have all your FB posts go over to Plaxo. Huh, not as many people, same stuff over there as is on Facebook….why not just use Facebook?

But Someone Asked Me To Join A Little Social Network and I Don’t Want To Disappoint Them!

Because I have big networks across multitudes of platforms, I get “invited” by other people to join other networks that they belong to. Little networks with nothing particular to set them apart from the big networks I have. Some warning signs of little networks that are not wise to spend your time on:

  • it is a “craigs list” style website – why not just use craigs list?
  • like facebook, with a little linkedin and some twitter thrown in – seriously? first off, having that many interfaces would be a nightmare to use and again – why not use the ACTUAL Facebook, LinkedIn and Twitter?
  • NOT like Facebook, we focus on creating relationships with our members – Facebook COULD be about relationships if you choose to use it that way, so could Twitter and LinkedIn

So Do You HATE All Little Social Networks?

I do NOT hate little social networks with a purpose other than copying big social networks.

I have a client who started a social network for lightworkers and metaphysical people (who I believe are an underserved market) and is busting her ass to get members and grow her business. I belong to this and contribute to her offerings when I can BECAUSE her client base are people who fit well into the consultation and coaching part of my business.

There are some up and coming social networks I like a lot (some are tools for using with social networks but they have a social factor too!)

  • Pintrest – a visual kind of bulletin board where you share social stuff
  • Instagram – Mobile picture sharing site that works with Facebook
  • Spotify – for music sharing
  • Tumblr – a micro posting site (this one is a dark horse, have it on here because there are socially connected people pushing for it!)
  • Klout – tracking your social capitol and can share with others (I am writing a whole post about this one – keep your peepers open for it!)

So how did I pick this list? They are ones that come on my radar because friends use them or they get press or I just find them cool. That does NOT mean that I should spend all of my time growing friends and followers on them, but it does mean I will make an account and see how it goes, using them when I have time.

So let’s cut to the chase, if you are doing social media marketing and are focused on it as an aspect of brand building, networking and promoting your business, joining a million little social network wanna-bees does not make sense. What does make sense is to focus on the big 4 and have a smaller presence on a few smaller networks that make sense to you personally!

If you have a network that you ADORE and want to share here, please leave a comment and I will review it…we all may find a great new “place”! If you are just a spammer, I read all comments before publishing so don’t waste your time!!!

Social Media Marketing – Twitter Hashtags or Facebook Page

Social media marketing is a big part of what we do today to promote our clients and I am always checking out what the “big money” is doing! Are they using Twitter Hashtags or Facebook pages as the call to action?

Yesterday I was watching the boob tube and saw the trailer for 30 Minutes or Less, a summer slapstick comedy thingy that I would NEVER go to see BUT I was facinated by their call to action!

Most movies and big brands are using a Facebook page as their call to action. The cool thing about this is that there was no mention of Facebook at all, just a twitter hashtag at the end – #30MOL (30 Minutes Or Less).

So why is that exciting to a small business marketer like myself? Here are my take-aways for small business:

  • By giving a hashtag for the twitter-verse to use, they make sure that EVERYONE is using the same tag – hashtags are democratic and there is no set list for what to use. Had they not done that, there could have been hundreds of different streams of talk on twitter about the movie, but they would have lost the impact of millions of tweets and their topic trending.
  • I find it VERY interesting that the customer demographics for marketing purposes must have shown a trend for their movie watchers to be on twitter more than on Facebook. One of the reasons that I pay attention to these things is that I do not have multi-million dollar marketing budgets to use for research. This movie having Twitter hashtags instead of a Facebook page may signal that there is a shift from Facebook to Twitter in the age demographic they are targeting.
  • Doing a Twitter search for the hashtag shows that they are already getting buzz – mostly that people cannot wait for the movie to come out. NOW, if you think Twitter is stupid, you probably don’t get why this matters or why they should talk about it, BUT… This is what we are always saying, some people like twitter, some people like Facebook, some of us LOVE Google Plus, no matter your feelings, when you market your business you HAVE to hit all the large social media outlets!
  • While the TV trailer did have the Twitter, the actual 30 Minutes Or Less webpage had a “like this on Facebook” top and center (with 303,189 likes right now – days before the opening).

twitter hashtags for moviesI have to say that I feel the same as Mr. @Smellsworth – I like to encourage big business when they do something different!

So how does this affect little business? Well, in your small business marketing efforts, you may want to include a fun hashtag. We have a chicken farmer coming on board and may be using #chickenchat for his hashtag. Remember, just designating a hashtag doesn’t mean anything unless you promote it so keep your eyes out for upcoming Twitter Hashtag (and chicken) updates!

Small Business Marketing and Social Media Marketing Services

Check Out Our Social Media Marketing Services

Looking to outsource your social media marketing services to an affordable and reputable Marketing company with over 15 years of online experience? We have worked with hundreds of small business owners like you to make the most out of your website, social media and SEO marketing dollars.

Some of the marketing areas that we cover include:

Perfect Client Targeting – If you don’t know EXACTLY who you are marketing to, you can’t get the results you want! The process starts with a comprehensive marketing drilldown meeting to make sure we are on the same page as you are, ensuring that our efforts match your intended outcomes.

Social Sites Setup (Branding) – the next step is to build out your internet empire, including branding and graphic design. It is vital that your social sites maintain a consistent brand image and message across the various channels.

SEO – Search engine optimization is not just for websites anymore. We research the keywords that are most important to your company and make sure to incorporate them into all we do, including profile setup and posting.

Content Curation – All content shared by you does not have to be produced by you. We have a research team that will find and schedule relevant content from approved sources that we can include in your marketing and posting mix.

Content Creation – That said, content is a cornerstone of social media. We create blog posts, graphic images and other branded content that can be used on blogs, Pinterest, Facebook and other social media outlets.

Social Media Posting – Consistency is key with social media marketing. Our “elves” post for you on either a daily or weekly basis, ensuring that when a prospect or customer checks out your social media site they are current and relevant.

Social Media Monitoring – All the social media sites encourage communication, both publicly and behind the scenes through messaging. We will monitor those communications and respond either with “stock” answers you supply or by notifying you of the messages and facilitating the return communications.

Want to find out more about our social media marketing services? Either request a quote (a real live person will get back with you!) or check out our Social Media Marketing for Small Business email course which will walk you through how social works and how small business is using it effectively today.Thank you for checking out our small business marketing services!

If you have any quick questions about our services, please give us a call today…(727) 415-9165

Check Out Our Social Media Marketing Services

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Do Not Get Taken By Social Media Snake Oil

It is easy to get taken by social media snake oil. We all want to find the “easy button” for getting our Facebook and Twitter done and out the door, but sadly I have found that most things I or my clients try tends to be little more than pouring money down the drain.

Social Media Snake OilSo what IS social media snake oil? It is the promise that if you add your name to a list you will get 1,000 followers or pay $49.95 you will get more business page fans. It is the promise that setting up a million accounts will get you a million customers.

I have the unhappy prospect of telling you that there is no real easy solution to social media success. The best things that I have found to work are just plain boring and involve working every day towards a focused goal. Sorry to be the one to have to tell you this!

Some of the recent Social Media Scams that we have seen:

  • Pay just $49.95 and we will get you 500 Facebook Business Page Followers in two weeks – We had a client who decided that slow and steady was not so fulfilling and he decided to try this out and see if he could get a “jump start” on his “likes” by buying them. Well, he has about 100 new people over the two week period so they SURELY didn’t hit the mark they promised. AND when we look at who they are, every one of them is a made up person. There is no information at all about them except for a stock photography picture and their sex. I am VERY sad that this one didn’t work as I would have liked to have more people on my business page too!
  • Set up 1,000 Facebook Accounts with the push of a button – You may see where this one is going, I am sure that the people selling the “get 500 fans” service have done something like this. From a small business point of view there is ABSOLUTELY no benefit to you to have 1,000 dummy Facebook accounts. You cannot possibly post on them and people are not fooled by seeing these hooked to your business.
  • Join this list and get 10,000 Twitter Followers in a week – Twitter has very strict rules about the ratios you must maintain to increase your followers. The chances that you could get 10,000 followers in a week are slim. Additionally, what they typically do is put you on a list that then gets sent out to other schmucks who are supposed to send it out to….well you get the picture. Ponzi schemes only work for the people at the top, never the people who buy them.
  • Join this list and get 10,000 Twitter Followers in a week PART 2 – Another way that you get scammed by Twitter meanies is that they get you followers by autoposting to your account frequently. Anyone who has been on Twitter lately has seen the “I got 10,000 Twitter Followers by using… I was horrified when I signed up for one of these and they started spamming my account. We always check out these things BEFORE we sign up our clients for them!!!!
  • Find out who has been searching for you on Facebook Apps - There are A LOT of apps on Facebook that do nothing more than propagate themselves and some are even spreading viruses. Be very careful about using an app that requires you to sign up or give authorization before seeing what you are doing. I have seen numerous friends fall for this one recently and then feel bad because they are spamming their Facebook friends.

In general you can look at online hype with the same jaundiced eye you would use if someone walked up to you in the street and said they could get you 1,000 business cards to put in your rolodex. Do you think that there would be any benefit to having those cards? Especially if you had to pay for them!

From our work with our accounts and client accounts, the best way to use social media for business is to be honest and thoughtful, doing things the way that the terms of service require and staying inside the lines. By doing this we are growing our client accounts daily and have had great success from ALL sorts of places.

How To Find Stuff To Post On Social Media

Finding “stuff” to post on social media like Facebook, Twitter and LinkedIn can seem like an overwhelming task. Here is a GREAT way to find things that you can use to add interesting items to your social media properties.

Finding Stuff To Post On Social MediaWe have lots of clients and I can tell you that finding interesting items to post on their Facebook, LinkedIn and Twitter can sometimes seem overwhelming. Mostly we do a search on Google for the industry that they are in, find some relevant news item and then post it, starting from scratch everyday.

Well my favorite computer pal, Twitter, has come to my rescue! I have been telling my social media classes for the last 6 months that Twitter is gold for getting your content picked up and distributed on services like FlipBoard for the iPad and now my new darling paper.li. Paper.li will allow you to set up a newspaper that lists the best posts posts from the day on three different criteria:

  • A twitter user and all his or her followers – this one is not great for me because I have thousands of followers and they may not be in the correct categories to help me develop my marketing content.
  • A specific twitter hashtag – for example the marketing hashtag looks like this #marketing – I am not sure that this will get you the most content as we often do not use a hashtag when posting blog posts or articles. You could wind up with a lot of sales and affiliate links.
  • A specific twitter list – okay, here is the MONEY idea! Just make a list of the best twitter-ers in the marketplace talking about your subject and then every day the paper.li people will aggregate the posts from twitter on that subject and spit you out a newspaper that you can use for content ideas!

Here is my “newspaper” on Marketing, The Marketing Junkies Daily if you would like to see how this works!

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If you would like to find out more about using hashtags and how to set up your newspaper and incorporate it into your social media empire, I recommend getting our DIY Social Media Marketing Videos! They are only $47 for a lifetime membership!

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Optimizing Your Social Media Accounts

Optimizing your social media uses many of the same principles that optimizing a website does. You need to know what keywords your are trying to rank for and then set up your social media accounts to optimize for those terms.

Optimize Your Social MediaThe goal for optimizing any of your web properties is to let the power of computers work to help people find you. For websites and blogs, you are optimizing the content so that search engines like Google can find you. For social media optimization, you want to make sure that people can find you when they are searching on sites like Facebook, Twitter and LinkedIn. For me the major benefit of successfully optimizing my social media is that I now PULL people to ask to be my friend, fan or connection, rather than having to go out and find people myself!

Where To Start Optimizing Your Social Media

In this article I will address each of the big three (Facebook, LinkedIn and Twitter) with the ways that you can make your accounts easier to find and index.

Facebook Optimization

  • Facebook Email – if you generally use one email for your “real” mail and another email for spam, make sure to use your real email for Facebook. Email searches is one of the ways that people can find you on Facebook.
  • In your profile fill out all the different areas (I skip Religion, Politics and Relationships) but make sure to add current city, hometown, intrests and books my clients like. These are clues that will help people find you.
  • You can do Notes on both your FB profile and business pages. These notes are indexable by Google so make sure to make in text hyperlinks to your website or blog. Visit How To Make A Hyperlink if you need help!
  • On your Facebook Business Page make sure to name it something real. Having a “fun” name is fine but having something related to your brand or industry will make you easier to search out when people are looking for a company like yours.
  • A custom Facebook business page is the best way I have found yet to pass love onto Google from FB. They are VERY affordable and if you use actual words and pictures (rather than one big pretty image) you could get another ranking on page one from Google for a key search phrase.

LinkedIn Optimization

  • On LinkedIn they helpfully allow you to add your “website” and “blog”. If you select “other” instead you can use keywords to link to your website or blog from LinkedIn instead.
  • Your current occupation is SUPER important. Instead of listing yourself as one umbrella title, make sure you list each of your job functions as a separate job. For example I should have Small Business Marketing Owner, Marketing Speaker and Social Media Marketing Expert.
  • Make sure to fill out your old jobs and put the specializations you have. A friend recently called and said her husband got a plum consultation gig because he had something like “deciduous clay” in his past jobs and they needed someone with that knowledge!
  • Again use your “real” email so people can find you easily! The pain of sorting through some junk is SO worth the pleasure of having people come to you!

Twitter Optimization

  • Make sure to put in your location – NO you cannot put two locations at once like Denver Boulder since that is not really a place. Make sure to put your city and state, just like it is on mail you get – i.e. Clearwater, FL.
  • Put a link to your website, I get some really great traffic from people checking out my Twitter profile.
  • Fill out your bio, making sure to put all kinds keyword rich, searchable terms. There are people out there looking to add your industry, hobbies and other fun facts to their twitter follow-ees. This is another great way to PULL people to you rather than having to find them one by one.

If all this optimizing your social media accounts sounds like too much work, please check out our small business marketing services page!

Burning Your List – Mobile, Email, Twitter or Facebook

Burning your list means that you oversaturate your message to a group of people. I am here to tell you that a list of people who have said you can contact them on a regular basis is a beautiful thing to waste.

burning your list mobile email social mediaYears ago we all had a rolodex of people we could call or send a holiday card to. Today we have MANY different types of lists, phone numbers, email, Facebook, Twitter, even people who follow us on Digg or other bookmarking sites. When you have a list, your responsibility is to treat it with respect.

Mobile List Burning

When I saw that the internet marketers were pushing mobile marketing I thought, OH NO, here we go again! I worked in the telemarketing industry in the early 1990′s and saw what constant phone calls where doing to people who were eating dinner or getting their family ready to head out the door. Marketers could buy a list of phone numbers and incessantly call until legislation stopped that practice.

Now mobile marketers are using my cell phone to call, text, send push notifications and perform other horrific things that I did not specifically say they could. For example, Gowalla asked me when I downloaded a geotargeting app if I would accept push notifications AND that I could turn them off in the settings. What they did not tell me what there is no GLOBAL turn off, I have to go into each and every person and turn it off manually. I feel lied to and have decided to stop using the service.

Now my stopping using Gowalla is not going to be their death knell BUT I do teach many classes on marketing and I will be promoting FourSquare instead. A blip on the radar, but you get enough blips and you are out of business!

Email List Burning

When you set up your “real” email list, you should have explicit permission to send them out through asking the person when you take their card or having a double opt in feature on your list. So what about all these “new” list building techniques where you have multiple lists and feel that you have more permission to spam some of them than others (I KNOW – you got them through a free offer but that DOES NOT give you permission to send them content every day for the rest of their lives).

I LOVE the internet marketers. These are the guys and gals who are making things happen and who portend new online marketing trends. Those of you who are internet marketers email lists are probably aware of their “launches” where they send out a dozen emails and their friends all send you a dozen of the same emails. Well these marketers have hit a wall called “launch fatigue“. Their list members have basically said that they are not going to keep buying $1,000 products every week, no matter how many emails they get about it.

On a smaller level small business owners and entrepreneurs can burn their own lists. By changing the frequency of your mailings from 1 per day to 3 per week to 1 per month back to 1 a day, you will confuse your readers. They will not know what to expect and will become disenchanted with your marketing. Keep it consistent and try to avoid sending totally self serving messages more than a couple times a year.

Social Media List Burning

Your friends and followers are on lists too! Now these lists are the property of Twitter and Facebook BUT you have access to talk with these people on a regular basis. The worst thing you can do to these lists is burn them out with a repetitive marketing message.

On Twitter you can be more marketing-y since no one sits there and reads all of your posts BUT if your feed is nothing but affiliate links or sales messages, you will have to spend lots of time getting new followers to replace the ones that drop off. If nothing else, make sure to “feed” your feed with lots of great content from blogs to offset your marketing messages.

On Facebook I try and make sure that my profile is mostly real info about me – NOW know that I don’t do much but marketing so there is a lot of talk about that but selling is done on my business pages. Occasionally I will post an event or something else on my profile but for the most part it is a sell free zone. As this is in line with Facebook’s terms of service I SHOULD be okay but have to tell you, you do not own this list and cannot export it so be careful to stay on Facebooks good side!!!

SOCIAL MEDIA TIP!

Try and get your Facebook and Twitter peeps into your email list! If you ever lose your account you don’t want to lose touch with those people!!!!

How To Get More Twitter Followers 2010

Twitter marketing IS easier with lots of followers. The more people who are on your Twitter list, the more chance you have of one of them doing something you want! So here it is, how to get more Twitter followers.

How To Add Twitter Followers 2010Yesterday I was cruising through my email and saw one from a client. She was forwarding a message from a guy with 140K plus Twitter followers and I assume that she wanted me to get her that many. Well I have been doing this for a while and I have about 7K. So I thought that I would check twitdir.com and see where that many followers would place him….in the top 1,000 of 75 MILLION according to RJ Metrics.

So if I have so few compared to some other people, what am I to do? Get more Twitter followers of course! Now I am not trying to get hundreds of thousands, just shooting to beat the guy ahead of me in Westminster, CO! It is much easier to attain manageable goals than to shoot for the moon so I am going to have to hit about 15K by the end of the year.

This is not a post about how to get thousands of followers overnight. I have tried all of those “add your twitter name here and get 5,000 followers” scams in case they would help our clients. None of them actually worked and one of them even auto-posted spam to my Twitter account daily…argg. I never got many followers from them AND most that I got were porn or robots.

How To Get Twitter Followers

Here are my top ways to get more Twitter followers in no particular order with a note on the paid service.

  • Follow people and they will follow you back. Some even use an automatic service like SocialOomph.com to do so (we do) which makes the process seamless.
  • Add a “follow me on twitter” link to your outgoing email messages
  • Add your twitter name to your business cards
  • Add a “follow me on twitter” to your Facebook Profile
  • Add a twitter button to the sidebar of your blog
  • Use a service like TweetAdder to increase the ease of getting new followers – PAID. This is one that we use for our clients.
  • Sign up and use Twellow.com to find new followers in your area or an industry that you are interested in targeting
  • Add #FF (Follow Friday) tags to your posts and recommend your friends on Twitter
  • Provide useful information in your posts – this sounds stupid but if you do get someone to pop by and consider following you, they will probably take a pass if you only have one or two things posted OR if your links are all hard sell spam.
  • Target the people you want to follow – not everyone is going to like my marketing schtick so I make sure to target small biz owners, mlms, entrepreneurs and Realtors.

Expensive ways to get Twitter followers

While researching this article I found some REALLY expensive suggestions and nothing new that I would try but if you are so inclined you could (1) offer to $1 to charity for every new follower for a week, (2) buy an existing twitter account that already has lots of followers – probably violates the terms of service or (3) pay for followers from a company – I saw one that would sell you 100K followers for $3,500 but that also seems to be a violation.

In general, marketing on Twitter is much like marketing on other media. You need to offer a great product, get the word out and then build a following. On Twitter your product is NOT what you sell, it is providing information about your industry, suggesting other resources that might be helpful AND selling your goods or service. NO ONE is going to want to follow you on Twitter if you are just one big spammy mess.

My twitter handle is www.Twitter.com/Taradactyl for small business and www.Twitter.com/TweetingHomes for Realtors.

If you would like more help with Social Media Marketing check out our DIY Social Media Videos.

If you would like to leave your twitter name so that we can follow you, please feel free to list your industry and a link (I do monitor this and will not post you if you are a bad neighborhood like porn, gambling or pharmaceuticals).

Social Media Marketing Twitter Events

Social media marketing with twitter events is an easy and FREE way to get your event message out there AND to let your attendees know about what is going on in and around your venue.

Social Media Marketing Twitter EventsWhenever I tell my clients and workshop attendees about this they always think that there is something they have to sign up for in able to be able to take advantage of twitter. Not so. All you need to do is let your sponsors and attendees know that you are going to use #eventname. That is the pound sign or hash tag plus your shortened event name.

In the case of the last big event I spoke at, the abbreviation used was #affcon. If you had done a search for that on twitter you would have found a sort of running commentary of what is going on at your venue from attendees who like to use Twitter. Please note, if you would like to find out who is tweeting you MUST do it within a couple of days as Twitter and search.twitter.com do not archive tweets for long after the event.

So, we are having a charity event called 7 Minutes in Marketing Heaven. This is a two part event, one in Colorado in July and one in Florida in August. I will use the same tag #7minutes for both events and will encourage people at the event to “tweet” about it when they are there.

This marketing opportunity is not something that will be available for years, BUT you can…

  • Get additional people to attend
  • Get more free marketing help
  • Schedule tweetups for your guests (by saying something like #7minutes tweetup at Teds 5:30)

Most small business owners are not involved in Twitter on this level so they do not think about using this marketing channel. BUT, just because you are not interested in it does not mean that it cannot help grow your event!

Incoming search terms:

  • twitter in events marketing

Twitter Marketing for Small Business Goes Mainstream

I frequently talk to my small business owners about fun twitter marketing things we can do. The normal response is glazed eyes and protestations that it will not work for them! Today, the New York Times had a GREAT article about small business owners who are leveraging twitter to gain market share – Twitter for small business marketing has FINALLY gone mainstream.

Twitter marketing for small business goes mainstreamOne of the most interesting interviews was the owner of a software company that has been able to leverage his social media channels into real website traffic and a allowed him to be a evangelist for his company.

(Mr. Berry) posts about interesting articles, blog links and anything that strikes him as surprising. “The key thing is being interesting,” he said. Mr. Berry said he believed that his Twitter stream generated 10 to 20 percent of the traffic that came to his company Web site. If he can pique interest and establish himself as a trusted authority, he said, customers are more likely to buy his products and services. Read the whole story!

The small business marketers featured in this story have small local twitter lists and HUGE twitter followers. Some use it to talk to customers and some use twitter for quasi focus groups. Unilaterally, all had a goal in mind for their social media efforts and executed a plan instead of feeling like they were just “messing around”.

Some goals small business owners can have for their Twitter Marketing Strategy…

  • Grow your email list – if you have a great call to action on your website, drive Twitter people to your site to sign up
  • Grow your Facebook Fan Page subscribers – send people to your fan page for specialized info
  • Ask questions about upcoming products or services you are developing
  • Paste links to older evergreen blog posts to drive traffic to your blog
  • Become an authority on something and grow a large Twitter following who like and trust you

Those are the Twitter Marketing do’s, here are the don’ts

  1. Do not misunderstand who your followers are… If you have a twitter list of small business owners, DO NOT try and sell them baby products, even if you have a high commission on that item and you think it is great.
  2. Do not send spam messages over and over again. Just because you can load your affiliate link into software that will send it out every 15 seconds doesn’t mean you should.
  3. Do work like you are a human. Take some time to think about what your twitter list would be interested in and find more of that. Be honest with yourself, would you like the stuff you are posting or are you just going through the motions.

Twitter marketing is actually easy, fun and can be profitable if done right! Now that the NYT says it is okay for small businesses to market on Twitter, get out there and get started today!!!!

If you would like to learn more about Social Media Marketing for small businesses – check out our Social Media Marketing Videos!

Social Media Marketing Do Not Be THAT GUY

Social media marketing may be free BUT it takes up all your time. To combat that I see people doing things that are spammy and which do not compliment their business model like this…

Social Media MarketingVince is probably a great guy and he is billing himself as a “Sincere Online Marketer” BUT he is not considering his audience and how things are perceived on the other end of the interwebs! He did things when it was convenient for him all at one time NOT when it would have the highest impact or results.

He obviously had the time to sit down and ask a bunch of people to join the pages he is promoting without considering that it would show up as a series of ever increasing spam. Sooooo what is Vince to do?

  • He could use some of the free online scheduling tools like hootsuite.com or socialoomph.com to schedule his posts (but that would not have helped in this case)
  • He could have segmented his friends into lists (anytime someone mentioned dogs he could have added them to his doggie people list)
  • He could have scheduled time to do this every morning, sending one a day for 5 days (now you may say that would have limited the amount he could do – YES! I can guarantee you if Vince sends me 5 of these EVERY day I will just unfriend him, no harm no foul BUT he loses the chance to connect with me and the network of people I have AND I am categorically refusing to Fan any of the pages he sent today!)

Another thing I see small business owners do is mix their message! They have a huge twitter following so they decide to sell affiliate products to that list, not considering who the audience is!!! Taradactyl on twitter is actually ME, Tara Jacobsen so I have mostly marketing but some doggie stuff, charities I support and some affiliate links that co-incide with my audience. When I want to talk about lampshades and cool rusty car parts I do that over on WestDecorating where the audience is interested, even though it is a small group of people!!!

So make sure you are not being “that guy”. Take the time to consider your audience and schedule your “stuff” so that there is the highest most targeted impact!

If you would like to find out how we can take all this Social Media Marketing off of your hands visit our Small Business Marketing Services page today!

What is the difference between social media marketing and social networking

Social Media Marketing and Social Networking ARE different and how you approach them are going to determine your success or failure.

social media social marketingWhen I started talking about the new marketing tools like Twitter, Facebook and LinkedIn a while ago, everyone was calling it Social Networking. Just recently I have noticed a shift to Social Media and could not understand the change. After much research into semantics, I think I have the answer, at least enough for me to sleep at night!

Social Media Marketing

Social media marketing is deliberately promoting a product or service that your company or business sells. It is a sales platform much like using the yellow pages or having an ecommerce website.

Some of the ways to use social media marketing:

  • Twitter – having keyword targeted twitter accounts which are geared towards gaining followers who are interested in your product or service and may want to buy from you.
  • Facebook Fan Pages – having a company focused page that is somewhat salesy, while still providing great information and value to your Fans.
  • You Tube Videos – designed to “feed” your blog or website with targeted content that could lead to a sale.

This is definitely my area! While I am not an ABC kind of gal (always be closing), I am definitely focused on my business and driving traffic to my web properties and sales.

Social Networking

Social networking is more like “real world” networking. You gather a group of people with like interests and talk among yourselves for the good of the common whole. Sales and marketing are generally done offline or via private message and are not telegraphed as your goal for connecting.

Some of the ways to use social networking:

  • LinkedIn – LinkedIn is ALL about social networking rather than social media! It is about making connections with people and getting opportunities by asking a friend of a friend to introduce you to someone of influence.
  • Twitter Personal – This kind of twitter account is more friendly and tells more about you as a person, sort of chronicling your daily life and interests. Not to say that you can never sell on this kind of account BUT you are going to be WAY less salesy.
  • Facebook Profile – Facebook says that there is one human, one profile. You should not have multiple profiles for yourself as I can assure people will inevitably find the wrong one to friend…:) Your profile is a way for people to talk with you about what you are doing. You can still talk about your work BUT hard-core sales info will fall flat here. Make sure to put some personality in there!

While I like Facebook and talk with my friends, sharing pictures and a bit about my life, Social Networking is SO not for me. I think this is why LinkedIn seems so difficult for me since I AM interested in people’s companies and what they are doing work wise and the setup is to slide into that sideways rather than asking outright.

So what is your approach? Make sure to leave a comment about how you are using Social Media and Social Networking WITH links to your pages or profile…:)

Marketing Artfully Fan Page – http://facebook.com/marketingartfully
Taradactyl on Twitter – http://twitter.com/taradactyl

Incoming search terms:

  • marketing
  • social networking photos

10 Reasons To Use Social Media For Small Business Marketing

Here are my Top 10 reasons to use social media specifically for your small business marketing efforts. Small business owners and entrepreneurs are uniquely positioned to take advantage of social media when it is just becoming mainstream.

Happy Social Media MarketingWhy should I use social media like Facebook, LinkedIn and Twitter for my small business is ABSOLUTELY the question that I get the most! Many small business owners feel that social media is a big time waster that does not have a great way of tracking results. They also think social media is a fad that will fade out over time.

For those of you who ARE using social media, this list might help you to move it up on your lead generating to-dos. For those of you who are considering using it (and if you have read this far you are at least CONSIDERING it), this may help tip you over to giving it a try!

Small Business Marketing and Social Media

  1. Social media is on google – Ranking well on google is the goal for many small business websites. Your page rank and placement is vital and talk for another day BUT you do not have the power that sites like Twitter and Facebook have. They rank well all by themselves so hooking yourself to them can only help increase your website traffic on your main site.
  2. You can be the top 10 results for your business – When someone does a search for your business or business name, it would be nice if you controlled the message. If you have done something as simple as fill out the profiles on social media sites, you will come up as separate results. There will be a Facebook result, a Twitter result, a LinkedIn result…well you ge the picture!
  3. It is free – I am not sure that any of us have gotten used to this. All you have to do is trade time for marketing. Dang. If you told me 10 years ago that I could have as much free small business marketing as I wanted FOR FREE I would have laughed in your face. Websites cost in the tens of thousands, yellow pages were exorbitant and print advertising was the only other option for local marketing.
  4. It is easy – There is a low barrier to entry for small business owners who may not be technology geniuses – if grandmas can learn to use Facebook, surely with a little help you can too! I work with lots of small business owners who are doing it themselves on the social networking front and succeeding. If you would like to learn how please check out my social media videos. If you would like to skip learning all about social media for your small business and get help at a VERY affordable cost, I recommend Stacy Hansen at Personalized Marketing and Amber Montel at Your Marketing Voice.
  5. You can schedule your social media – this is a biggie for me! I take some time each week to schedule tweets and postings on my Facebook pages. Because I am doing this all at once, I am not distracted by the shiney things I see over on those sites and can more properly manage my time!
  6. You can use it to drive traffic to your website or blog – I touched on this earlier but this is a REAL BIGGIE! Each and every communication you do on social media can be used to send traffic back to your website or blog. With a structured plan in place, you can make sure that all of your efforts are geared to capturing email addresses or selling your products or getting new readers.
  7. You CAN measure it – Back in the day when we were doing print or mailings, it was harder to measure what the results were for the money you spent. Yes, you could set up a separate phone line to answer calls but did you REALLY track that? With social media efforts, you can see exactly how many of your website hits came from Twitter, you can check and see if Facebook sends more than LinkedIn and MEASURE your results!
  8. You can reach people who you would never have access to – I talk to some REALLY neat people who would have been too far up the foodchain before for me to have access to before like best selling authors and marketing geniuses. Instead of having to figure out how to “get around the gatekeeper”, you can “friend” or “fan” that person and most times they will answer you. With LinkedIn you can see EXACTLY how many degrees of separation there are and ask your business colleagues to “introduce you” to that hot prospect.
  9. The law of large numbers – I have about 2,000 people in Facebook who I am connected to, and about 6,000 each on Twitter and LinkedIn. That is almost 15,000 people who have raised their hand and said that they are at least a little interested in what I have to say. If I tried I could probably have a whole lot more. Those are crazy numbers of free marketing prospects to talk with every day. I also have about 100 people who get this blog every time I post. That is really neat that they are interested enough in what I have to say that they will give up time to read it!
  10. You will still have an early adopter advantage – I talked about this before in another post (Social Networking First Responder Advantage) but it bears repeating. If you get in early (and we are still early here), you can stake out your place on the Social Networks and gain early adopter status!

BONUS – This is not really a reason, just something to think about. Big companies have morons working for them. They do crazy stupid things like the mean guy at Nestle who got into a “pissing contest” with someone who was visiting the Nestle Fan Page, probably based on a mandate that he got from “corporate”. Nestle stock prices dropped and a worldwide boycott could ensue over some really stupid comments by an employee with too few brains and too much power.

Because most small business owners are closer to the message, this will not happen to your company. You will probably sit down with someone who will be monitoring your social media and say, “we LOVE our customers, make them happy”. When someone blesses you by talking about your product or service, jump in there and talk back to them. Every communication with a human is a possible win for your small business so wade on in and give it a try!

Incoming search terms:

  • reasons to use social media for business marketing

Social Media Marketing Twitter Grader

My social media marketing empire is driven by an overall grand scheme but basically it is just doing a lot of stuff often. Sorry that is so NOT specific, but I can tell you that much of my social media marketing success is because I had a nice idea, set it up and then sort of kinda ignored it until it got big enough to be interesting. So what does this have to do with twitter grader?

Twitter Grader is Cool! It allows you to see how you twitter account is doing and also to see how your followers have increased over time. Here is picture of my Taradactyl account followers over time:

Social Media Marketing Twitter Grader

Social Media Marketing

It shows that I started about a year and three months ago and how it progressed over time.

As you know, I am big on “what you measure you can change” so it is fun to see how many Twitter followers I have gotten and how that increased when I pay attention to trying to get more. Each straight up part means that for a little while I concentrated on getting more followers.

So take a peek at how many followers you have and see how that has increased over time. I have to say, Rae Ann over at Green Cleaning Products is really focused on getting more followers and she is just starting out so it is fun to watch. Her twitter account is www.twitter.com/cleansgreen and she is doing all the things that we talk about in our social media how to videos! She is up to a couple hundred twitter followers so far and I can not wait to see how many she can get…:)

If you would like to add your twitter link here, please leave a good comment and we will see if we can get you some more followers!

Twitter Tools – How To Use Twitter Effectively!

I have been on a mission to find the ultimate twitter tools to review (and to make twitter time cost effective for my small business!) With that in mind I have researched the best the internet has to offer twitter-wise and have my findings and suggestions here. Now you may be asking yourself, why so much twitter info in one place? Well I have found that if I make a big page like this where I “remember” all I have learned about twitter I don’t have to keep re-learning the same things!

Don’t forget – we also offer a social networking video course that walks you though setting up all your social networks and how to use them to increase your business!

Ultimate FREE Twitter Tool Review

These are the things that I am using or have seen great reviews from others who use them! If you have a great tool I have missed, please feel free to leave a comment and I will check it out – that having been said, don’t try to spam my gang, I moderate your comments and will not publish spammy stuff!

Ping.FM – This is the free tool that I use to update my big three networks on my basic status updates like “writing a twitter review page”. I haven’t found it to be wonderful for sending out links but I think it has that capability.

TweetLater.com – I use this one for my heavy twitter lifting! It allows me to send out a message anytime someone follows me (I drive people to my facebook profile), it automatically follows anyone who follows me AND I could set it up to tweet stuff for me automatically (haven’t done this yet but will soon!) One word of caution – it does allow you to “unfollow” anyone who won’t follow you. I DO NOT recommend this both personally (I live in abundance and that is SO counter-intuitive) and professionally (twitter seems to dis-like this practice and could suspend your account!)

Hootsuite.com – I have heard good things about this service and it seems to be similar to tweetlater.com, I think it is just a matter of preference!

Twitterfeed.com – Twitter Feed sends all the blog posts that I write to twitter AUTOMATICALLY! It was a little convoluted to set up but SO worth the time!!!

TwitterGrader.com – Really neat site that shows how many twitter followers you have over time!

LocalTweeps.com – Cool way to find twitter-ers who are local to your area or your target niche!

http://sur.vey.me/ – Make surveys for twitter, it was SUPER easy. I made one and will update this post with the results!!!

Twixplode.com – Free course from Sean Malarkey on how to grow a twitter following. I am only part way through but got some good info from what he has sent so far! I did not find ANY disgruntled people talking about Sean or his product.

XavierMedia.com – I used this free twitter follower service and did see a small spike in my followers. It works like a pyramid scheme where your name goes at the bottom and more and more people follow you based on how far it gets. It did not seem malicious and worked okay although I am not sure that I got targeted followers.

Hashtags.org – Allows you to see what is trending hot on twitter in real time. It is great for targeting tweets IF that topic is in you niche market!!

Twellow.com – Yellow pages for twitter. A free service and really easy to use!

Tweetadder.com – Free to $55 – seems to be a really good service. I have not used it yet but will update the post when I get more info!

WeFollow.com – Free service, you can add yourself to, it doesn’t seem to help all that much until you have a bunch of followers.

Paid Twitter Tool Recommendations

Opennetworker.com -Top Linked’s networking arm. I used the free Top Linked in Linked In for a while and got okay results. You have to manually invite people and there is no twitter alternative. I paid about $50 for year membership to Open Networker and WOW – I have doubled my linked in and gotten about 500 new twitter followers in the first couple of days. If you are going to pay for something – this is REALLY GOOD!

TwitterPowerSystem.com – Sells for $77 and seems to be a good source of information! Will update with more info if I buy it!

Social Networking Videos By Marketing Artfully – I SO recommend these for new social networkers! (they are mine!)

Not So Impressed With Twitter Tools

Disclaimer – I have not bought or used and of these tools and so am just going by the other things that I have seen out there. Please know that being on this part of the list DOES NOT mean that these tools are evil or not worth purchasing, they are just not what I would choose to spend my money on!

TwitterTrafficMachine – only $25 and claims to be able to help you get thousands of followers AND has a great affiliate program. I found some pretty harsh criticism about it so cannot recommend it to my tribe.

Tweetergetter – this one is about $9 and claims that you will tens of thousands of followers. Again, harsh words were spoken and so not a fan favorite over here.

Twitter4Marketing – This one charges a sliding scale for how many twitter followers you want from $80 to $360. I have to stand my Open Networker recommendation above since you get twitter and linked in for one price!

Lop.net – Charges ONE THOUSAND dollars per month. Nuff said.

Twitter Day – How to use twitter for your small business!

So I am determined to get some value out of twitter and social networking for my business! With that in mind I have set out on a mission to figure out how to make twitter work for me and my tribe…:)

These are my twitter numbers right now (I did follow a bunch of people this morning so that number is a little skewed!) 963 Followers, 1060 Following

Now I have to say to start, if you are just getting into twitter this will be a little harder for you. I have been on twitter for a while and so have updates that people can see and decide to follow me. If you are new make sure you (1) set up a twitter account, (2) post some updates relevant to your business and (3) follow some other people (they will probably follow you back!).

Here are some of the things I have done to get more followers and actually make twitter work for me!

  1. Followed a bunch of people directly from Twitter – FREE
  2. Signed up for Xavier Media’s get more followers program – FREE
  3. Signed up for Tweet Later which sends a message out automatically for me to ask people to be my Facebook friend also (if you would like to learn more about this, I wrote about it on my marketing artfully facebook page, while you are there, make sure to become a fan!) – FREE
  4. Signed up for some groups on Facebook and LinkedIn that allow you to post your twitter link (it looks like this http://www.twitter.com/taradactyl) – FREE

If I do anything else I will make sure to post it here but for now I am all tweeted out!

Twitter and Google Great Lead Generating Tools

People ask me ALL the time how they can do the things that I recommend! Whether I am saying that they should comment on other people’s blog posts, read lots of different blogs or sign up for Twitter, frequently they say that they have NO TIME for all that “work” on the internet!

Well I can honestly say that Twitter is one of the easiest ways to add to your lead generating tool box! Just go to www.twitter.com and sign up.

Some suggestions:

  • Pick a good name that people will either recognize (I am TARAdactyl of course) or is descriptive of your business like the MeekTeam or is descriptive of your industry like REMarketer.
  • Have a good picture or avatar, I can’t tell you how many faces I see that are not recognizable but I sure knew when the bloodhound blog guys come by as they have a droopy old bloodhound as their picture.
  • Fill out your profile – if someone does come by to check you out you need to make sure you sound interesting. For the meantime, just put something, you can come back and finesse this later if you don’t have time now!

To keep track of all the blogs I like I have a secret! I use Google’s free tool to have my homepage show me things that I might find interesting. If I am super busy I just hop on the regular Google search and do whatever is needed BUT if I am looking for great posts to comment on or ideas to jump off of for a blog post – nothing is better!

I have done a video to show you how to use Twitter to lead generate and how to add a site into the Google homepage reader – enjoy!

For more great Lead Generating Tips visit Thrive Client Contact System!