How To Create An Amazing Valentine’s Day Marketing Campaign

How To Create An Amazing Valentines Day Marketing Campaign

Today we are going to talk about creating a super fun and friendly marketing campaign for Valentine’s Day. Because this is primarily for business owners, we will be focusing on clean themes and steering away from more romantic or racy campaigns that might work better for other industries. Valentines Day Marketing Campaigns So I believe […]

OMG, You Are Totally Not Like Your Customer – Shut Your Mouth Small Business Marketing

[BLOG POST] You Are Not Your Customer - Shut Your Mouth Marketing

There is a phrase in small business marketing that we forget all..the..time..YOU ARE NOT YOUR CUSTOMER! When I was growing up we said “like” A LOT. Like, almost every other word. It was severely annoying to my Daddy who thought that was the dumbest sounding thing he had ever heard. More recently the kids have […]

The Best Christmas Gifts For Small Business Owners and Entrepreneurs

The Best Christmas Presents For Small Business Owners and Entrepreneurs

Buying the best Christmas Gifts for entrepreneurs and small business owners can be hard! Should you get them something to help their business or should you stick to something personal? This list includes things that can help support them at a business level, a personal level and as a marketing genius who will be able […]

The Best Marketing Blogs For Social Media Sharing

The BEST Marketing Blogs For Social Media Sharing

Like most of my amazing blog posts, I wrote this post about the Best Marketing Blogs for Social Media Sharing because I need them myself. I am working on things to post to Twitter and ways to do my own research into marketing, both current and up-to-the-minute AND stable, steady great advice that I can […]

100 Quick Marketing Activities You Can Do TODAY!

100 Marketing Activities You Can Do TODAY!

Marketing is all about doing something…writing a book, making a sales page, posting to social media. But honestly, our biggest marketing “wins” coming from forward movement, just doing some kind of Marketing Activity instead of waiting until everything is perfect. This is list of marketing tactics…each is a little nibble of something you can do […]

Are You Going All Justin Timberlake With Your Marketing?

Justin Timerlake Marketing

Small business marketing is a lonely game. You spend hours and hours crafting a great sales page or doing a ton of graphics or writing a blog post…then you send it out into the world and hope someone, somewhere will like it enough to actually read it and come back to you with wallet in […]

Free Marketing Courses

Free Marketing Training and Tools

Are you looking for amazing free marketing ideas? We have the goods for you right here! Get help with your social media, newsletters, small business marketing, realtor marketing and more. These are not just thrown together classes or some kind of come on to buy something else, every one of them is chock full of […]

Small Business Marketing: The Real Bull Shit About Get Rich Quick Internet Marketing

Small Business Marketing: The Real Bull Shit About Get Rich Quick Internet Marketing

Truth is, I am sad about the state of small business and entrepreneur marketing. There are good, hard working people out there in the trenches just trying to figure out what the hell they should be doing online to market their business. It seems like every day a new site pops up or a new […]

Seth Godin Q&A

Seth Godin and the Marketing and Media Monsteres

So Seth Godin is one of my all time favorite writers and speakers. I was in NYC courtesy of Infusionsoft’s bringing Seth in to speak (oh and the fact that my Daddy lives there and could provide transportation and a pull out couch!) I went with my biz partner Rebekah (the other half of the […]

Seth Godin Marketing Meetup – Small Business Big Things Sept 17th

Seth Godin - Sept 17th NYC

Seth Godin is speaking at an Infusionsoft sponsored marketing meetup event September 17th, 2013 in NYC! During this three hour event Seth Godin will be doing a rare question and answer session…OMG if you have ever seen one of his keynotes, you know how wonderful his vision of how to do small business in the […]

Social Media Marketing – Why You Should Outsource Instead of Keeping It In House

Social Media Marketing Manager

Social media marketing is a mainstay of business today. No matter how stupid you believe tweeting and pinning and liking are, in the end there is a tremendous value to being present online WHEREVER your customers and prospects are. Used to be business dictated how people found out about them and how they were projected […]

Small Business and Internet Marketing Tricks That Don’t Work Anymore

Small Business and Internet Marketing Tricks That Don't Work

This post is for a friend who is just getting into internet marketing. She has been searching for help and came upon a number of different “ideas”. I REALLY want her to know what is and is not working working in the marketplace today, and if I want for that for my friend-friends, I thought […]

Swag Roundup – Tech Trade Show Promotional Products

Technology Tradeshow Promotional Products Review

Promotional products are a super fun part of marketing! I recently attended the Denver Business Technology Expo and had the chance to collect some “swag” for a scientific review of effectiveness… i.e. I asked the nerdy guys at the show what they liked the best AND asked my geeky husband (he is a database admin) […]

Small Business Marketing – What Used To Work

Life is divided into three terms - that which was, which is, and which will be. Let us learn from the past to profit by the present, and from the present to live better in the future. William Wordsworth

Today it seems like small business marketing is all about the shiney objects and social media. Just today I was telling a friend how often I hear people talk about “what used to work” that they are not using anymore and she had a great comeback. SO many small businesses hear so often that you […]

Small Business Marketing – How To Win…Analyze, Plan, Measure, Repeat

Small Business Marketing Goals

Small business marketing is fun for those of us who are of sound hunter stock…we head on out there into the fray with our clubs and bring back a new client. Hmmmm, works good, but what about tomorrow? Head on out there and doink another customer? Sound small business marketing (the kind that has a […]

Small Business Marketing – Writing Good Subject Lines And Content

Bad email subject line - writing good email subject lines post

Small business marketing is ALL about making a connection with the person you hope buys your product. Email marketing is brilliant when done right and great subject lines and content are VITAL to getting someone to even take a peek at your message! Email marketing is so “old” that we forget it takes effort to […]

Content Creation – ESL Problems (English as a second language)

There is nothing to writing. All you do is sit down at a typewriter and bleed. - Ernest Hemingway

Content creation is hard, even for prolific writers. We have a number of clients who are fully capable of producing their own content, but who do not put fingers to keyboard consistently enough to make a large or consistent body of work. Writing everyday or even every few days is hard and the proliferation of […]

Success Quotes and Thoughts for Small Business – Burn the Boats

Henry Ford Quote - I am looking for a lot of men...

Okay, today I am going to talk more about mindset than marketing! What if you totally commit to your small business and burn the boats? Success quotes and thoughts for small business. I am from the rust belt of America. The Northwest corner of Pennsylvania just south of lake Erie, in a tiny town called […]

Google Universal Search – How Google+ Effects Small Business Marketing

Google universal search - Google+

So yesterday I talked about “getting to the top of google” and touched on how google has different results for different people (that is called google universal search). Today we are going to take a visual peek at what that looks like in real world small business marketing searching and how utilizing social media and […]

What Is Evergreen Marketing?

What is Evergreen Marketing | Evergreen Marketing Definition

So, I am writing a book about evergreen marketing and thought, huh, need a definition for evergreen marketing, will just pop on the interwebs to grab one. Much to my surprise, this stable, solid marketing concept is not defined ANYWHERE on the internet! Since we have to do it ourselves, let’s start with what evergreen […]

Small Business Marketing – Predictions for the future!

Quote - clutch the past

Small business marketing is a huge kerfuffly beast. Should you be doing online marketing, offline marketing, networking, writing more, writing less, more pictures, more videos…argggg! Small Business Marketing and Change Most small biz owners do not go into business to become marketing experts or social media mavens. They go into business because they have a […]

Photo Sharing Sites and Apps – Small Business Internet Marketing

Instagram Photo Sharing App Review

Photo sharing sites and apps are a big deal in small business internet marketing! These are the wave of the future so grab your board and let’s get going! My prediction is that within 2 years and 9 months (used to say 3 years but gotta move the bar!) ALL initial contact with your company […]

Vitriole and Hate On Facebook – Not Good For Small Business Marketing!

Godvine

The level of vitriole and hate on Facebook is amazing to me as a human, let alone as a small business marketing expert. The reason for this post is to maybe let some business types know how their comments look from the other end of the Facebook AND to offer some suggestions about how to […]

Social Media Marketing – What You Should Be Doing Now

Blogging for social media

Social media marketing is HARD! I have never worked with a marketing platform that changes more than this giant kerfuffle of sites and places that you need to have a presence on, oh and they change it constantly so that you have to be on top of what you should be doing now! A little […]

Direct Sales Versus Network Marketing (MLM)

Entrepreneur Marketing MLM Direct Sales

Many of our entrepreneur marketing coaching clients are involved in Direct Sales or MLMs. Because I was not sure I actually knew the difference (okay, I admit, I didn’t know there WAS a difference!), I thought I should get some help from an expert in the industry! Guest post by Direct Sales Expert – Tina […]

Social Media Marketing – Should You Join Little Social Networks

Social Media Marketing - Little Networks

Social media marketing, is not having friends or connecting with old acquaintances, but actual marketing that is about brand building, getting new opportunities and when possible, generating leads for your business. Social networks (like Facebook, LinkedIn, Twitter and Google+) are places where people gather to communicate, share pictures of their doggies, quotes, and just random […]

Small Business Marketing – Using Video Reviews To Generate Traffic and Sales

Video reviews to get traffic

I have been on small business marketing training seminars that talked about using product reviews to get more traffic and increase sales. I admit it, I just could NOT get my arms around how actual small business owners would use these (I can see how spammers or one hit wonders would use them for quick […]

Small Business Marketing – Are you a farmer or a hunter?

Small business marketing - hunter farmer

Small business marketing can either be active or passive…so what’s the difference? Basically it is whether you are working like a farmer or a hunter! I felt like I have to write this post because of meetings I have had with clients lately (coaching and social media marketing). All were with favorite clients and they […]

Small Business Marketing – Training, Webinars and COACHING

Small Business Marketing Email Signature

Small business marketing is all about focusing on what is important and getting things done. Training and seminars are GREAT but not effective unless you actually USE what you learn in them! That is where coaching comes in! Yesterday a man who sells great content was having a web-a-thon that was offering a superb product […]

Marketing Artfully

Social media and small business marketing services

    Social Media Svcs   Marketing Speaker   Small Biz Coaching   Looking for someone to do all those pesky social media and blogging tasks? We do it all!   Want a fun, informative Marketing Speaker who will make a huge impact on your audience?   Need a boost to get your business to […]

Branding Yourself – Your Unique Selling Proposition (USP)

Advanced Sales Strategy - How To Craft Your Unique Selling Proposition

Branding yourself can be a scary proposition, what if everyone hates you and throws tomatoes? BUT, to make an impact in today’s world, you have to have a unique selling proposition! So lately I have been setting up a small business marketing coaching program and so I have been thinking about MY branding, not how […]

Google Plus Pages for Small Business Marketing

Google Plus Pages for Small Business Marketing

Google plus business pages for small business marketing are here! Here is my take on how to make a Google Plus page for a small biz (which may be a little different than what you would do for a giant corporation!) Check out the Marketing Artfully google plus business page! Let’s start at the beginning. […]

Small Business Marketing – In Store Events

Small Business Marketing In Store Events

In store events are a great small business marketing ploy to get people into your brick and mortar business! They can be big or small, but all are effective if you are committed to making them AN EVENT! What Are In-Store Events? In store retail events are not just about having “a sale” (please say […]

Small Business Marketing – Layering Your Marketing Message

Small Business Marketing - Layering

Small business marketing is all about getting prospective customers to notice you. I KNOW, you think that small business marketing is about getting them to BUY from you, but first they have to know you exist! The easiest way to get people to notice you is to show up everywhere they go, from in person, […]

Small Business Marketing – Common Email Marketing Mistakes

Small business marketing - email marketing

Small business marketing has MANY shiney objects to chase and it may seem like the latest and greatest new gizmo is the most important. Today we are we are going to talk about what may seem a little antiquated (smile) email marketing and some common email marketing mistakes! I see A LOT of mistakes out […]

Small Business Marketing Launches – Learning From The Big Guys Ibex

Small Business Marketing Launches Ibex

Small business marketing launches can be confusing! You have already been selling your product or service for a while so why would you need to “launch” it again? What IS a small business marketing launch? If you have been on the internet for any time at all, you will notice from time to time that […]

YouTube For Business Video Ideas – Advertising On YouTube

YouTube for Business - Advertising On YouTube

YouTube for business can be a great marketing channel. Advertising on YouTube is tricky so here are some video ideas for small business owners. In my post the other day, I talked about YouTube Video Marketing – Are You Trying To Go Viral? In that post we talked about the fact that, while it is […]

Small Business Marketing – How Do People See Your Company

small business marketing maze

Small business marketing, sigh. In the past it was easy, take out a yellow page ad and you were done. Well times they have changed and small business marketing is now a million moving parts that all have to be working together to make a whole campaign. We talk to our clients every day and […]

Small Business Lead Generating Sales Funnel

Small Business Lead Generating Sales Funnel

Small business lead generating is a big deal over here in our marketing world! We are really good at helping you fill your sales funnel, but if these leads never follow through to a conversion and a sale then it is a wasted effort. While working with our small biz clients, we often hear that […]

Small Business Marketing – The DISC and Your Sales Funnel

Small Business Marketing DISC and Sales Funnel

Small business marketing is full of fun things to trip you up! How your disc personality index and your sales funnel can keep you from making sales from all those leads. Your sales funnel is the process by which you get people to buy from you. They move through the funnel from Sales Leads to […]

Small Business Internet Marketing – RSS Feeds

Small Business Internet Marketing RSS Feeds

I am a small business internet marketing kind of gal. Notice the small business part? While I try to keep my posts non-techy so that my peeps can implement most of the concepts themselves, this RSS Feeds post is going to be a little technical BUT worth reading if you want free traffic to your […]

Badly Executed Small Business Marketing – Commenting On Blog Posts

Small Business Marketing Commenting on Blog Posts

Commenting on blog posts is one of the ways internet marketers recommend to use to get traffic to your website. Unfortunately most of these campaigns are badly executed small business marketing! Let us start with WHY you want to comment on blog posts. There are any number of reasons but in general it is to: […]

Small Business Marketing and Facebook Privacy Settings

Small Business Marketing and Facebook Privacy Settings

If you are using Facebook for your small business marketing efforts, how you set up your privacy setting could have a HUGE negative impact on your success. If you are playing around on Facebook with a little business thrown in or are a personal user, this post is not for you. I am talking ONLY […]

Small Business Marketing Logos Design

Small Business Marketing Logos

When you are talking about small business marketing logos, design matters VERY much. There are some basic design elements which can really help or hurt your marketing efforts! The design of your small business marketing logo is a VERY personal and subjective process. What could appeal to you might not be something that will work […]

Fancy Small Business Marketing Ideas

Fancy Small Business Marketing Ideas

Fancy small business marketing ideas are FUN! They take time and money to develop and can yield big results or colossal failures. In yesterdays post, Easy Small Business Marketing Ideas, we talked about some basic, old school marketing ideas. Today’s post is about OVER THE TOP, more expensive marketing ideas that could score you some […]

Use Funny YouTube Commercials For Small Business Marketing

Use national marketing campaigns for small business marketing

The easiest way to jump start your small business marketing is to use funny YouTube commercials for small business marketing. Piggy backing a funny YouTube commercial that a national company has spent GAGILLIONS to produce is a great way to help build YOUR brand! National advertisers spent audacious amounts of money to produce videos and […]

20 Percent Of Marketing Works But Which 20 Percent

20 Percent of Marketing Works

I have heard that 20 percent of marketing works, but which 20 percent is working is often a really good question! There are no hard and fast rules about how marketing works, but we CAN track the results of that marketing. In the old days, we knew some good numbers about marketing, send out a […]

Hot Small Business Marketing Help

Small Business Entrepreur Marketing

Hot Small Business Marketing Help is a mix of the latest posts that we just LOVE, selected resources that we think are hot and a mix of our products and affiliate products that we recommend. This is meant to be an overall resource for small business, entrepreneur and realtor marketers. General Small Business Tools Small […]

How To Find Your Small Business Passion

Finding your small business passion

Finding your passion is all the rage today. You are supposed to get out there and start doing what you are put on this earth to do. Problem is, most people do not know what their small business passion is! Yesterday I wrote about having a small business and entrepreneur marketing focus and man-o-man was […]

Blogging Success Stories for Small Biz

Blogging success stories

Blogging success can sometimes be hard to judge and having goals is vital to knowing whether you are doing well or just spinning your wheels. When you are blogging (or for that matter doing any marketing that takes time away from your real work), you MUST know what you are trying to accomplish. Here are […]

DISC Personality Types and Small Business Marketing

DISC Personality and Small Business Marketing

The DISC personality types affect small business marketing in ways that we cannot see because of the way that we interact with the world, our business and our marketing style. Here is how small business marketing is presented AND received by DISC personality type. Personality type is a major force in shaping who we are […]

Features Versus Benefits Part Deux

Features versus benefits

My features versus benefits post asking whether you are selling the steak or the sizzle is one that pops up quite a bit on my google analytics. It seems like every small business marketer has struggled at one time or another with trying to figure out what is a feature and what is a benefit. […]

Twitter Marketing for Small Business Goes Mainstream

Twitter marketing for small business goes mainstream

I frequently talk to my small business owners about fun twitter marketing things we can do. The normal response is glazed eyes and protestations that it will not work for them! Today, the New York Times had a GREAT article about small business owners who are leveraging twitter to gain market share – Twitter for […]

Arbitrary Small Business Marketing Goals Part Two

Small Business Marketing Arbitrary Goals

These arbitrary small business marketing goals are part of continuing series about how Small Business Marketing Goals Make A Huge Difference. Read at your own risk, they coud make you do something! Social Networking or Social Media If I get one more email that tells me that they can get 10,000 in 15 minutes I […]

Small Business Marketing Goals Make A Huge Difference

Small Business Marketing Goals Make A Huge Difference

Small business marketing can be super fun and totally overwhelming. Every once in a while I like to throw down the gauntlet with some small business marketing goal numbers so that my peeps have something to shoot for! Those of you who have been readers for a while know that about once every six months […]

Small Business Marketing Do Not Let It Get You Down

Small Business Marketing

Your small business marketing efforts can sometimes get you down. This post is a rah rah effort to keep you moving forward and to keep those gremlins in your head down! My small business marketing gang contains small biz owners, mlm-ers, realtors and even online entrepreneurs. While these are all different kinds of companies, the […]

Small Business Marketing Timing Is EVERYTHING

Small Business Marketing Timing

In your small business marketing efforts, timing is EVERYTHING and is something that very few people consider. Figuring out your timing can increase your efforts, without taking any more work than you are doing now. In my post last week about thoughtfully scheduling your social marketing, I talked about doing things when it was convenient […]

Small Business Marketing Planning

Small Business Marketing Planning

Small business marketing planning is something most entrepreneurs and small business owners never do, much to their detriment. They spend their time jumping from the latest new thing to the next big thing, never stopping for a breath. So what does small business marketing planning entail exactly? Here are some of the steps that we […]

Small Business Marketing Say EXACTLY What You Are Selling

Small Business Marketing Products and Services

Small business marketing does not always come naturally and I see a lot of mistakes out there. One of the biggies is assuming your customers know what you sell! Now if you are a florist, I assume you sell Flowers BUT you may have the neatest gift shop ever in your store too! Mechanics fix […]

Is Small Business Marketing EVER Done

Small Business Marketing Questions

I talk with small business owners, entrepreneurs and realtors on a daily basis and what I hear most often…is my small business marketing EVER done. This usually follows them telling me that they had a website built a couple of years ago and now people are telling them they need a blog. OR they are […]

10 Reasons To Use Social Media For Small Business Marketing

Happy Social Media Marketing

Here are my Top 10 reasons to use social media specifically for your small business marketing efforts. Small business owners and entrepreneurs are uniquely positioned to take advantage of social media when it is just becoming mainstream. Why should I use social media like Facebook, LinkedIn and Twitter for my small business is ABSOLUTELY the […]

Small Business Marketing What is your superpower

Seth Godin Linchpin

Small business marketing is all about the Linchpins that Seth Godin talks about in his new book. I just finished listening to it and I loved the part about finding your superpower and using that to succeed! What is your superpower? Do you know what your superpower is? Do you know WHAT a superpower is? […]

Small Business Marketing Where Do You Find The Time

Small business marketing takes time. I hate to be the bearer of bad news but… Now you can farm some of it out to take a little less time, but that is only after you have spent a while understanding it first. Recently I have read and listened to a couple of neat talks on […]

Do It Yourself Small Business Marketing

Do it yourself small business marketing does not have to be lame, it just takes more effort than hiring it out. So if you are a do it yourself kind of small business owner this post is for you. What type of human should be involved in do-it-yourself small business marketing? If you are the […]

Small Business Marketing – GREAT Customer Service

Great Customer Service

Small business marketing and great customer service go hand in hand! While I do believe marketing is vital to growing your business, if you have not addressed your customer service model then you are pouring leads into a funnel where nothing is catching them! There is nothing more frustrating than running a fabulous campaign that […]

Small Business Internet Marketing Get Rich Slow

Small business internet marketing is not a sprint, it is a get rich slow scheme. As with anything that is important to your business, it takes time to build up a audience AND the skills to do the work. Here are a couple of the things that I do on a regular basis to market […]

Small Business Marketing Naming Concepts

Old School Marketing

Every once in a while I like to get back to old school marketing and talk about how small business marketing naming concepts work in the real world! People will ONLY buy what they can understand and they do not have your knowledge of the back story of your products. This is the WORST name […]

Duplicate Content for Small Business Owners and MLMs

Sorting out duplicate content

As some of you may know, I do internet and offline marketing for small business owners BUT I also do A LOT of research into hard core internet marketing since many of the techniques I learn from those guys translate into something that my small business owners, entrepreneurs and realtors can use! The other day […]

Small Business and Entrepreneur Marketing Do what the fast kids do

Small Business and Entrepreneur Marketing

Small Business Owners and Entrepreneurs can feel like it is hard to get wind in their sales for their marketing efforts in today’s economy! Well I heard the magic words yesterday for how to get those efforts going again…:) My friend (Dunedin Realtor, Deb Ward) sends her child out in what looks to me like […]

Real Small Business Marketing

Real Small Business Marketing

Real small business marketing is NOT a lot of things. It is not social networking like facebook or twitter. It is not throwing up a blog and hoping someone will come. It is not signing up for the latest online directory or craigs list or usfreeads. What real small business marketing is is hard work. […]

Small Business Marketing There is no set it and forget it!

Loudspeaker Salesman

This post about small business marketing is a follow up to “There is no one marketing thing that works“. In that post I gave small business marketers the bad news that there is one marketing thing that works like the old yellow page ads used to. Well get ready for more bad news! If you […]

Small Business Keyword Marketing

Small Business Keyword Marketing

In my post yesterday about entrepreneur internet marketing I talked a little bit about keyword selection but I feel like I did not explain how fun small business keyword marketing can be! Here is a little bit about what prompted my keyword obsession this week… So I am always working on great keyword selection for […]

There is no one marketing thing that works

other-037

I have been talking about this with humans A LOT lately so I am just going to get it off my chest here. There is NO ONE marketing thing that works! Facebook is not going to change your life, getting a blog or a website will not get you 1000 prospects tomorrow, new business cards […]

Small Business Marketing – How To Get More Traffic

All small business marketers want more traffic to their website, blog or facebook pages. These are where you can actually make content and build a brand and a following rather than just talking to your readers. So how can you get more traffic? This is NOT a get traffic quick scheme! This is a slog […]

Small Business Marketing – Breadcrumbs and Daisy Chains

Wow does that sound friendly! What could be happier than daisy chains? Well Daisy Chains and Breadcrumbs are actually hard core small business internet marketing concepts that you (as a small business owner, entrepreneur or realtor) would do well to learn, know and love! I have been talking about leaving breadcrumbs around the internet FOR […]

Realtor and Small Business Marketing Tip – Google Voice!

Google Voice - Realtor and Small Business Marketing

So you know I like make sure my realtors and small business owners know the latest and greatest marketing information so that you can take over and dominate your market! Well today’s topic is Google Voice! I signed up for Google Voice a few weeks ago and got the notification the other day that I […]

How To Market Your Small Business

office-026

People ask me all the time what I do to market my small business (and my Realtor Marketing clients). I KNOW when I hear those words that they want to know the magic bullet – the ONE THING that I do to achieve online success. The ONE THING that I focus on that makes the […]

One-offs – How they cost small business owners time and opportunity!

According to Miriam Webster “one-offs” are limited to a single time, occasion or instance. I see MANY small business owners making the mistake of looking at customers as a one-off and also looking at one-off projects as real opportunities rather than the tremendous problems they really are! One-offing Your Customers I know, that sounds kind […]

How To Pick New Small Business Opportunities

ma_blocks

This month’s second small business marketing newsletter was about having multiple streams of income, which got me thinking about how we should choose those streams for ourselves. I have a confession to make…I am a huge proponent of multiple streams of income and I have an entrepreneurial spirit so I spend lots of time considering […]

Free Marketing – Small Business Owners Best Friend

What a time we live in! Marketing is free, I am SO happy about that and so confused that more businesses are not leveraging these channels. Some history…in 1999 I worked at Digital Chainsaw, an internet company, where we built websites for small businesses. Many of these companies had no online presence and were trying […]

What is database marketing? Solving small business marketing problems!

According to Wikipedia, database marketing is “a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes”. Wow is that not helpful! My definition of database marketing is to have all your clients, potential clients, prospects, vendors, friends and […]

Airports, Snow Boots and Your Small Business Marketing Message

I love small business marketing and I love my husband who has moved to Denver for a job transfer. So I have been flying back and forth to the Denver Airport to visit him and try and find a house to buy in the Denver area (we have an offer in – again – so […]

Small Business Marketing – Are You Selling The Steak Or The Sizzle?

Small Business Marketers are Selling The Steak Instead Of Selling the Sizzle! What the heck does that mean? Well it means that as humans it is SO much easier for us to sell the features of a product than to figure out the benefits to our target audience. For myself, it is easier to tell […]

Small Business Marketing Case Study – Intuitive Organizing

So in my quest to tell the world how they should do their small business marketing, I met the other day with Cassandra and Lani of Intuitive Organizing! We did a two hour marketing plan meeting and had a great time discovering some things about their business and how to position it. What they do […]

Small Business Marketing Case Study – Body and Mind Enrichment

So I met with a GREAT gal this week – Emily with Body and Mind Enrichment. She won our drawing at the WIN (Women in Networking) Symposium for a free Marketing Plan!  Mary Dado of Business Writing, Ink and I started out by taking a tour of all the plants Emily has around her house […]

What makes you a expert? Small Business Success!

Small business success! So you think you are an expert? Who says? Sometimes people are “crowned” an expert on TV, Doctors are experts through training and education, and sometimes you can join a business association or get a designation within your industry. More often than not though, it is what you DO that makes you […]

Convergence – When Need Meets Timing!

Convergence Slide

So, I know that you have all been thinking about Convergence and what it means to your business? Right? Okay, well maybe not but it is important to your sales! I was talking with a small business owner the other day and she said she felt more comfortable in a consultative role with her clients […]