How To Sell A $97 Strategy Session – This One Is For Larry!

$97 Marketing consult

This post is about how to sell a $97 dollar consulting or strategy session. You are going to see the length and wonder what the heck is so hard about doing this, but this is actually a piece for one of my all time favorite clients who is EXPLODING in his business recently and ready […]

10 Advanced Lead Generation Strategies to Turn Your Business Into A Goldmine

10 Advanced Lead Generation Strategies to Turn Your Business Into A Goldmine

So excited to have this guest post from my Monster buddy, Rebekah Welch! We have the Marketing and Media Monsters and she rarely gives out these advanced lead generation secrets! Lead generation is vital to the success of every business. If you need customers, you need to generate leads to find those customers. No matter […]

Infusionsoft versus Office Autopilot (Ontraport) – Email Newsletters and CRM Databases

Infusionsoft Versus Office Autopilot

I get a lot of clients who ask about the difference of Infusionsoft versus Office Autopilot (Ontraport) and passions run high on both sides! Just this last week I had a client come to me and say that her business partner was insisting on using Office Auto Pilot for the email newsletters and internet marketing. […]

100 Great Free Report Titles, Best Headlines and Free Optin Offers | Lead Generation

100 Great Free Report Titles, Best Headlines & Free Optin Offers

I have scoured the web for the best great headlines, free report titles and free optin offer offers! Having looked at HUNDREDS of sites to write this post, I have a couple of observations… First as I was looking for great headlines in areas NOT of interest to me, I can tell you unilaterally, no […]

Small Business Marketing – Are you a farmer or a hunter?

Small business marketing - hunter farmer

Small business marketing can either be active or passive…so what’s the difference? Basically it is whether you are working like a farmer or a hunter! I felt like I have to write this post because of meetings I have had with clients lately (coaching and social media marketing). All were with favorite clients and they […]

Small Business Lead Generating Sales Funnel

Small Business Lead Generating Sales Funnel

Small business lead generating is a big deal over here in our marketing world! We are really good at helping you fill your sales funnel, but if these leads never follow through to a conversion and a sale then it is a wasted effort. While working with our small biz clients, we often hear that […]

Small Business Marketing – The DISC and Your Sales Funnel

Small Business Marketing DISC and Sales Funnel

Small business marketing is full of fun things to trip you up! How your disc personality index and your sales funnel can keep you from making sales from all those leads. Your sales funnel is the process by which you get people to buy from you. They move through the funnel from Sales Leads to […]

Is Customer Service Letting Your Lead Gen Down – Lowes VS Home Depot

Is Your Customer Service Letting Your Lead Generating Down

We spend a lot of time talking about lead generating here. Marketing is all about getting opportunities to sell your product to someone who has a need. BUT what if your customer service is letting your lead generating down? Last week Lowes sent me a really great email newsletter with ideas about how to make […]

Lead Generating – What Is A Lead And Are You Following Up?

lead generating and followup

Lead generating is an art not a science. You need to try all different kinds of things before you will find a couple that will work for your business. Leads come from a variety of places including referrals, websites, social media, in person networking, public relations, open houses, putting your business card on a bulletin […]

Small Business Marketing There is no set it and forget it!

Loudspeaker Salesman

This post about small business marketing is a follow up to “There is no one marketing thing that works“. In that post I gave small business marketers the bad news that there is one marketing thing that works like the old yellow page ads used to. Well get ready for more bad news! If you […]

Learn how to use Social Networking from Top 10 Internet Tools

Social Networking for Small Business

This is not a “how to use social networking” post. It is more a why social networking can help your small business and how you can set up systems that will allow you to use it the right way – not as a stand alone marketing magic pill but as a stable part of your […]

How To Use Email For Marketing from Top 10 Internet Tools

How to do email marketing

How to use email for marketing is simple. It is not easy but the benefits you get FAR outweigh the time it takes to become proficient! In Learn Use the Top 10 Internet Tools for Small Business, I talked about 10 things that I thought were super vital for your internet success. Here you will […]

How To Write a GREAT Sales Letter!

You know I never re-post stuff from other people but Gabor Olah of PLRwholesaler sent out one of the more informative emails that I have gotten recently. His email about how to write a great small business marketing sales letter was very informative and easy to understand. PLR is Private Label Rights and this guy […]

Realtor Marketing – Direct Mail Postcards

The BEST marketing money I ever spent when I was an active Realtor was on direct mail postcards! I sent them out to my farm, to past clients and to prospects. To this day, two years later, I still get people who mention that they are sorry that I am not still sending them as […]

Small Business Marketing – Success Is HARD!

When you think about small business marketing success, there is no magic bullet! I am sorry to be the one to tell you that, but I sick of hearing about “get rich quick” schemes. I work in the trenches everyday with small business owners and they are busting their humps to succeed. They are learning […]

Absolutely Free Ebook – How To Pack An Event

Here is the link to a totally free ebook on how to get people to attend your event. Whether you are holding a seminar, workshop, party, open house or anything else, you will find some gems here to help get people in the door! I cover using meetup.com, facebook, linkedin, email marketing and some other […]

Building A Community – How it helps your social networking, email list and life!

How can you build a community, online and offline? According to Miriam Webster a community is “the people with common interests living in a particular area”. In the past your community was limited by proximity and by who you could meet face-to-face. If you wanted to meet someone new you had to ask a friend […]

Social Networking, Blogging and Sanity

How do you keep up with all your social networking and blogging? I use Facebook, LinkedIn, Twitter, digg, Plaxo, Thrive Contact System, Marketing Artfully and Active Rain often. It drives TONS of traffic to my websites, adding more people to my email database which means more people to talk to about my services and speaking […]

Autoresponders (8X8s) for Realtors – Buyers and Sellers

Using Auto-responders to Grow Your Real Estate Business Auto-responders are one of the most innovative tools a Realtor can use to grow their real estate business. However, most Realtors fail to utilize them to their full business potential.  The ease of use of auto-responders is astounding once you have them set up! If you have signed up […]

What is database marketing? Solving small business marketing problems!

According to Wikipedia, database marketing is “a form of direct marketing using databases of customers or potential customers to generate personalized communications in order to promote a product or service for marketing purposes”. Wow is that not helpful! My definition of database marketing is to have all your clients, potential clients, prospects, vendors, friends and […]

Airports, Snow Boots and Your Small Business Marketing Message

I love small business marketing and I love my husband who has moved to Denver for a job transfer. So I have been flying back and forth to the Denver Airport to visit him and try and find a house to buy in the Denver area (we have an offer in – again – so […]

Realtor Marketing – Market Like A Maniac Class Available December 22

Small business speaker and trainer Tara Jacobsen is teaching Market like a Maniac for Realtors in the Largo market center of Keller Williams Realty, December 22 2008 from 11-2. This class is designed to help realtors with an overview of things they can do to increase their business through marketing techniques and tips! Keller Williams […]

Personalizing The Disney Theme Park – A Viral Masterpiece!

Video starts running automatically BUT you can pause it if you like! The content is an amazing act of customization, worth the 30 or so seconds!!! See fascinating article below So I was reading my email today and my friend Lori Crawford, Realtor extraordinaire in Trinity Fl, sent me the absolute best email! Lot’s of […]

Twitter and Google Great Lead Generating Tools

google_reader

People ask me ALL the time how they can do the things that I recommend! Whether I am saying that they should comment on other people’s blog posts, read lots of different blogs or sign up for Twitter, frequently they say that they have NO TIME for all that “work” on the internet! Well I […]

How to tell what to do – obsessing over stats!

Screenshot of Thrive Client Contact System

So I am on a mission this morning to analyze our stats, see what we are doing right and what we could be doing better. I am going to check Marketing Artfully and see how that traffic is, check our Thrive Client Contact System website, and see how I can generate more hard leads for […]

Where should you spend your time?

Time is money. I know, it is trite but true! I had a client ask me today if I thought she should spend some of her time on adding her real estate listings to a website. (See my response on Active Rain) It made me think about what I spend my precious time on. Sometimes […]

Weird Stuff….Small Business Owners Who Don’t Want More Business

I have never understood business owners who don’t want more business. Now I am not talking about doubling their staff or making them increase their inventories by 50% – just easy tips for more business!!! I had pizza on Thursday at my friend John’s pizza parlor (Nick’s Pizza on 19 in Palm Harbor) and I […]