Small Business Marketers are Selling The Steak Instead Of Selling the Sizzle!
What the heck does that mean? Well it means that as humans it is SO much easier for us to sell the features of a product than to figure out the benefits to our target audience. For myself, it is easier to tell you that with our Small Business Social Media Marketing Services you get a complete website and social media package than it is to “sell” you on all the benefits like increased sales, more exposure to potential clients and more leads.
I have tried for a couple of months to figure out how to get this message out since I am not great at sizzling, so why am I writing this post? Because I saw a BRILLIANT commercial this weekend. You tell which is steak and which is sizzle…
The carefully selected, high quality ingredients in Purinaa® Dog Chow® brand Dog Food Complete & Balanced provide 100% of the essential nutrients your dog needs to help stay happy, healthy and satisfied throughout his long, healthy life.
- Contains 23 vitamins and minerals
- Formulated with high quality protein
- Great Taste
HMMMM…VITAMINS AND MINERALS ARE GOOD, PROTEIN IS GOOD
A groundbreaking 14-year study by Purina researchers showed that dogs fed to an ideal body condition** throughout their lives had a median life span of 1.8 years longer – and were considerably healthier – than their littermates.* And although the dogs in the study generally developed the same health conditions as they aged, treatment for those conditions was delayed approximately two years for the lean-fed dogs.
MY DOG WILL LIVE 2 YEARS LONGER? I LOVE MY DOG – I WANT THAT!!!!
Make sure you take a look at your small business marketing, are you selling steak or sizzle? Have a non-industry friend look at your marketing, see if they would be excited to buy you product if they didn’t know you! Post your link on Facebook and ask your online friends if they would buy it. DO NOT be sad if you get criticism – just take that and fix it!
If you would like me and my readers to take a peek at your info and be blatantly honest, add a link here and we will all help (beat up on you)!
Incoming search terms:
- selling benefits rather than features
- what are company benefits rather than features