Today’s post is a case study of how Esty sellers can find their perfect customers. Having just done a workshop last week, I was thrilled to hear that one of the big questions was making sure that the sellers knew who was most likely to buy their products. This is a big turnaround from the …
Customer avatar
Today I am going to be talking your Customer Avatar. This is VERY different than the Customer Demographics for your business and confuses business owners all the time! Using Customer Demographics for marketing made sense when I was startup entrepreneur. This was in the early 2000s and Google had not even hit anyone’s radar yet. And …