Today we’re diving into the basics of using Pinclicks to find keywords to target on Pinterest. This is the first post in an exciting series, so if you’re already a Pinclicks pro, you might want to jump ahead to the more advanced topics later on. But for now, let’s start at the top and work our way through this powerful tool.
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Why Keywords Matter on Pinterest
Pinterest isn’t just a social media platform; it’s a search engine. Keywords are the backbone of visibility on Pinterest, helping your content show up when users search for topics in your niche. Using Pinclicks, you can identify exactly what your audience is searching for, optimize your pins, and create content that connects with their needs.
How to Find Keywords to Target Video
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Step 1: Using Pinclicks to Identify Top Keywords
Let’s say you’re planning to create content about healthy lunch ideas. By typing that phrase into Pinclicks, you’ll get insights similar to what Pinterest provides but with even more actionable details. For instance, you might see keywords like:
- Healthy lunch recipes
- Easy snacks for work
- Meal prep ideas
These are the terms Pinterest thinks are relevant, and Pinclicks will show you which ones have the most potential for your content.
Step 2: Exploring Top Pins and Their Content
Pinclicks allows you to analyze top-performing pins for your chosen keywords. For example, if you search “healthy lunch ideas,” you might see:
- A pin featuring a single recipe with top and bottom text overlays.
- A cucumber salad recipe with the full method displayed on the pin.
- A roundup pin showcasing multiple recipes in one graphic.
Each type of pin serves a different purpose. You’ll want to decide whether you’ll create a single-recipe pin, a roundup pin, or both—and whether to include just visuals or text overlays as well.
Step 3: Pin Stats and Insights
One of the most powerful features of Pinclicks is the ability to analyze pin stats. You can pull up details like:
- Number of saves
- Position ranking
- Comments and engagement
For instance, let’s say you’re analyzing a pin titled “41 High-Protein Lunch Ideas for Work.” Pinclicks might reveal related annotations like:
- Healthy lunch meal prep
- Easy meal ideas
- High-protein foods
These insights can help you find unique angles for your content, such as focusing on vegetarian options, super-filling meals, or low-carb alternatives.
Step 4: Rank Tracker for Keywords
The rank tracker is another fantastic tool within Pinclicks. By monitoring the keywords you’re targeting, you can see where you’re gaining traction and where adjustments might be needed. For example, if you’re ranking #8 for “DIY planner,” but the search volume is higher for “DIY planner notebook layout,” you’ll know where to focus your efforts.
Step 5: Interest Explorer for Deeper Insights
The Interest Explorer is my favorite feature. This tool shows you what Pinterest itself wants from your content. For example, searching for “lunch ideas” might lead you to related terms like:
- Cold lunch ideas
- Easy healthy lunch ideas with rice
- Sack lunch ideas
By narrowing down to highly searched terms, you can ensure your content aligns with user intent and maximizes visibility.
Step 6: Unique Angles and Differentiation
Finally, use Pinclicks to brainstorm unique angles for your content. For example, if “super filling” lunch ideas is a trending topic, consider tailoring your content to this angle while incorporating vegetarian, high-protein, or low-carb options. This approach helps you stand out while staying relevant to your audience.
Final Thoughts
Pinclicks is a game-changer for anyone serious about Pinterest marketing. From identifying top keywords to analyzing pin performance and finding unique content angles, this tool helps you optimize every step of your strategy.
Stay tuned for more posts in this series as we dive deeper into advanced tactics and explore how to take your Pinterest game to the next level!
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