Hey there, friends! Today, we’re diving into something that can make or break your Pinterest game: finding high-volume keywords!
And let me tell you, it’s no longer a guessing game thanks to tools like PinClicks. If you’re ready to skyrocket your Pinterest traffic (and maybe even your blog traffic), stick around because I’m spilling all the tea!
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Finding High Volume Keywords Video
Why Keywords Matter on Pinterest
First off, let’s talk about why you NEED to care about Pinterest keywords. Pinterest isn’t just a mood board for your dream kitchen or a place to save 1,000 DIY projects you’ll probably never start. It’s a VISUAL search engine. And just like Google, it thrives on keywords.
The better you target high-volume keywords, the more likely your pins are to get noticed, clicked, and loved. More visibility = more clicks = more people on your blog. Boom!
Now that we’re clear on the why, let’s dive into the how.
Tools You’ll Need
- PinClicks Interest Explorer (Paid) This tool pulls keyword data straight from Pinterest—a goldmine for uncovering what people are actively searching for.
- Pinterest Search Bar (Free) Pinterest itself can give you some pretty solid ideas just by typing keywords and checking the autofill suggestions.
- Your Brain (Priceless) Combine the data you get with your niche expertise. After all, YOU know your audience best!
Get PinClicks now!
GET 25% off Pinclicks with the coupon code MarketingArtfully25OFF
Step-by-Step Guide to Finding High-Volume Keywords
1. Start with Interest Explorer In Pinclicks Let’s say you’re creating content about, oh I don’t know, dog food. (Because why not?) Start by searching “dog food” in PinClicks Interest Explorer. You’ll see a bunch of keyword ideas like “DIY dog food recipe,” “homemade dog food,” and even curveballs like “long-lasting dog treats homemade.” Jackpot!
Each keyword has a volume number next to it. While Pinterest hasn’t told us if these numbers are monthly, weekly, or unicorn tears, they’re SUPER useful for comparison. If one keyword has 6,000 and another has 1,000, you KNOW which one is worth your time.
2. Look for Clusters When you’re brainstorming keywords, think in clusters. For example, under “dog food,” you could create a cluster that includes:
- DIY dog food recipe
- Cheap homemade dog food
- Crockpot dog food recipes
These clusters not only help you target multiple keywords but also create a solid roadmap for your content strategy. And who doesn’t love a good plan?
3. Dive Into Pinterest Search Next, hop over to Pinterest itself. Use the search bar to type in your chosen keywords and see what autofill suggests. Sometimes, Pinterest will throw in hidden gems like “healthy dog food recipes homemade” or “easy dog food ideas.” Bookmark those!
4. Explore Related Searches While you’re on Pinterest, scroll down to see related searches. For instance, searching “dog food” might lead you to “dog treats homemade” or “homemade dog food storage.” These could be entire blog posts or pin topics waiting to happen!
5. Check for Seasonal Trends Let’s shift gears to a different niche: adult crafts. Did you know “January adult crafts” has only 144 views, but “simple crafts” pulls in 25,000? Mic drop. Knowing when keywords spike can help you plan your content calendar like a boss.
Get PinClicks now!
GET 25% off Pinclicks with the coupon code MarketingArtfully25OFF
Pro Tips for Keyword Success
- Don’t Chase Keywords That Don’t Fit Your Niche: Even if “simple crafts” has crazy-high volume, it’s not worth it if you’re targeting adults and 90% of searches are for kids’ crafts.
- Use Keywords Naturally: Sprinkle them in your pin titles, descriptions, and board names. But please, for the love of Pinterest, don’t keyword-stuff. Nobody likes that.
- Experiment and Adapt: Pinterest trends shift. What’s hot today might not be tomorrow. Keep researching and tweaking your strategy to stay ahead of the game.
Wrapping It Up
There you have it—a foolproof way to find high-volume keywords for Pinterest using PinClicks and a sprinkle of common sense. By targeting the right keywords, you’re setting yourself up for success with more visibility, more traffic, and (hopefully) more conversions.
Now, go crush those Pinterest goals! And don’t forget to tell me in the comments: what’s your FAVORITE tool for Pinterest keyword research? Let’s chat!
