Customer demographics

Knowing Customer Demographics data for the different social media channels can help smart small business people decide where to spend their marketing dollars. Source for social media usage by age range, total numbers o users and some insights on how to use each channel to reach the proper age range. I have included relevant dates …

Today I am going to be talking your Customer Avatar. This is VERY different than the Customer Demographics for your business and confuses business owners all the time! Using Customer Demographics for marketing made sense when I was startup entrepreneur. This was in the early 2000s and Google had not even hit anyone’s radar yet. And …

I have been fascinated with customer demographics for years. The idea that there are large groups of people out there who would want to buy what we are selling was very tempting to consider. Just find the sweet spot in the marketplace and advertise to them…what could go wrong. Well, there isn’t one person on …

Years ago, when I started looking how to pick the right customer demographics for my marketing, I only knew about the basics like age, marital status, income and the like. As I got a little more sophisticated (maybe a little obsessed) I started spreading that out to more and more areas of my perfect client’s …

Using customer demographics to target the right customers for your business could be one of the most powerful techniques I can recommend! First off, let’s talk about what are customer demographics? They are different categories that your prospects and clients can be divided into. Here are some of the most popular: Age Race Republican or …

So I was talking with a client the other day about customer demographics and advertising…it was really enlightening saying it out loud and I thought that you might be interested too! Let’s start with what Customer Demographics mean to small business owners (for huge companies they may mean something totally different). In my business, I …

Knowing which customer demographics are right for your small business can make or break your marketing campaigns. Always make sure you know who you are targeting! Most small business owners have an idea of who their customers are, but most never dig deep enough to know how to use that knowledge. Figuring out your customer …