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11 Reasons Midlife Is the BEST Time to Start a Business

June 9, 2025 By Tara Jacobsen

11 Reasons Midlife Is the BEST Time to Start a Business

Let me just say it: midlife is PRIME TIME for building the business of your dreams! You’ve been through some things, you’ve got wisdom coming out of your ears, and best of all—you finally care more about joy than judgment! Whether you’re almost an empty nester or just DONE taking orders from uninspired bosses, this […]

How To Make Money In The Fall: 11 Cozy Ways to Make Money With Seasonal Side Hustles

June 8, 2025 By Tara Jacobsen

How To Make Money In The Fall: 11 Cozy Ways to Boost Your Bank Account With Seasonal Side Hustles

Fall might be crisp and cool for some of y'all - but for others of us (hi from Florida!), it just means lighting a pumpkin candle, blasting "sweater weather" playlists, and pretending we don't still need the AC! Still, whether the leaves are changing or not, autumn has this undeniable energy. It's like a fresh […]

9 Ways I Make Money From My Laptop As An Over 50 Woman

June 7, 2025 By Tara Jacobsen

9 Ways I Make Money From My Laptop As An Over 50 Woman

You know that dream where you work from your laptop, sipping coffee in your pajamas, and magically money shows up in your account? Yeah... turns out that dream is real—just with a dash more hustle and a few tech headaches than my highlight reel lets on! I'm Tara Jacobsen, and I've been living the laptop […]

How to Make Money in August: 11 Fun & Clever Ways to Boost Your Late Summer Income

June 6, 2025 By Tara Jacobsen

How to Make Money in August: 11 Fun & Clever Ways to Boost Your Late Summer Income

Ah, August - the sweet spot between summer's end and fall's beginning. The kids are back in school (or, if you're like me, they're grown and flown), the house is quieter, and there's a hint of pumpkin spice in the air. It's the perfect time to channel that pre-fall energy into some money-making ventures. Whether […]

11 Ways to Build Confidence as a Creative Business Owner

June 5, 2025 By Tara Jacobsen

11 Ways to Build Confidence as a Creative Business Owner

Confidence isn’t some magic trait reserved for the spotlight-loving extroverts. Nope. It’s a learnable skill (promise!) that ANY creative business owner can develop - yes, even if you still cringe at the idea of showing your face on Instagram. If you’ve ever stalled on a launch, second-guessed your prices, or ghosted your own email list […]

9 “Too Old” Myths to Ditch If You’re Launching Something New

June 4, 2025 By Tara Jacobsen

9 “Too Old” Myths to Ditch If You’re Launching Something New

So you’re thinking about launching something new—a business, a brand, a course, a side hustle (or heck, maybe just a really fun Etsy shop)... but that little voice inside your head keeps whispering, “Am I too old for this?” Let me answer that for you with a resounding NOPE! That voice? We’re muting her today. […]

How To Make $300 This Week Online (Without Starting a Business)

June 2, 2025 By Tara Jacobsen

How To Make $300 This Week Online (Without Starting a Business)

Okay, friend. Let’s say you need to make some money - quick. Not six months from now when your Etsy shop is thriving or your blog starts rolling in ad revenue. I mean this week. Like rent’s due, the car battery just died, and your kid has outgrown yet another pair of shoes! This isn’t […]

Faceless Marketing: 11 Smart Ways to Build Your Brand Without Showing Your Face

June 1, 2025 By Tara Jacobsen

Faceless Marketing: 11 Smart Ways to Build Your Brand Without Showing Your Face

Let’s be real—not everyone wants to slap on makeup, fix their lighting, and smile at a camera just to get their message out there. And guess what? You absolutely don’t have to. Faceless marketing is having a major moment, and not just because people are camera-shy. It’s strategic, aesthetic, and (let's be honest) way less […]

9 Mindset Shifts That Help You Sell Without Feeling Sleazy

May 31, 2025 By Tara Jacobsen

9 Mindset Shifts That Help You Sell Without Feeling Sleazy

Let’s be real for a sec: the word “sales” has been hijacked by pushy DMs, slimy tactics, and those weird “hey girl!” messages from your high school lab partner who’s suddenly into collagen shakes. But selling doesn’t have to feel gross! In fact, when done with integrity, selling is just serving. It’s showing up, being […]

11 Ways To Make Money Online In July

May 30, 2025 By Tara Jacobsen

11 Ways To Make Money Online In July

Ah, July. That glorious month when everyone's out soaking up the sun, sipping on iced lattes, and not clicking on your blog posts. If you've been in the online biz for a hot minute - say, since 2008 like yours truly - you've probably noticed the pattern: traffic dips, ad revenue shrinks, and you're left […]

Hot Temps, Cool Cash: 11 Brilliant Ways To Make Money This Summer

May 29, 2025 By Tara Jacobsen

Hot Temps, Cool Cash: 11 Brilliant Ways To Make Money This Summer

Summer's here and you know what that means: the kids are home, the sun is shining, and the LAST thing you want is to be stuck inside hustling 24/7. But also... gas isn’t getting cheaper and neither are poolside margaritas! So what’s a creative, motivated gal supposed to do? Enter: summer side hustles that are […]

11 Systems That Saved My Sanity as a One-Woman Show

May 28, 2025 By Tara Jacobsen

11 Systems That Saved My Sanity as a One-Woman Show

f you're a solopreneur, you know the hustle: juggling content creation, client communication, and marketing - all while trying to maintain your sanity. As someone who's not naturally organized (my daughter once had to rescue my collage magazines from chaos), I've discovered that implementing systems is the key to staying on track! Here are 11 […]

When to Start Your Halloween Marketing: A Smart Timeline for Creatives & Small Biz Owners

May 26, 2025 By Tara Jacobsen

When to Start Your Halloween Marketing: A Smart Timeline for Creatives & Small Biz Owners

Listen, I get it—Halloween might feel like a fall thing, but if you wait until the leaves change to start marketing your spooky goodies? GIRL, you’re already ghosted by the algorithm! As a year-round seasonal fanatic (I’m literally sketching bats while it’s still 90 degrees out), I’ve learned that the real Halloween hustle starts while […]

9 Things to Stop Saying if You Want to Make More Money

May 24, 2025 By Tara Jacobsen

9 Things to Stop Saying if You Want to Make More Money

Ever catch yourself saying something out loud and immediately feeling that little inner cringe? You know - the voice that’s like, “Oof, did I really just say that?” Well, if you're trying to grow your business and actually make good money (the kind that pays bills and lets you splurge on fancy pens or a […]

11 Legit Ways to Make Money Online Without Starting a Full-Blown Business

May 23, 2025 By Tara Jacobsen

11 Legit Ways to Make Money Online Without Starting a Full-Blown Business

I’m gonna say the quiet part out loud: not everyone wants to be an entrepreneur. Not everyone is dreaming of launching a six-figure business or becoming a digital nomad sipping turmeric lattes in Bali. Some people just need to make a little extra money. Maybe you're unemployed, underemployed, or just plain tired of watching the […]

11 Things I Told My Best Friend Before She Started Blogging

May 22, 2025 By Tara Jacobsen

11 Things I Told My Best Friend Before She Started Blogging

So I was chatting with my besty Rebekah the other day (as one does) and she hit me with a biggie: “Okay, I think I want to start a blog. Like… for real.” Now, before I launched into a full TED Talk about blogging, I took a beat. Because I’ve been doing this for over […]

Why You Should Do 90% Work That You LOVE

May 21, 2025 By Tara Jacobsen

Why You Should Do 90% Work That You LOVE

Let’s be honest—you didn’t start your own business just to be miserable doing things you hate. You wanted freedom, fulfillment, and maybe a cute home office with a diffuser and a color-coded planner. But somewhere along the line, things got off track. Over the last 20 years, I’ve worked with close to a thousand small […]

9 Ways Blogging Has Changed Since Google's Helpful Content Update (Post HCU)

May 19, 2025 By Tara Jacobsen

9 Ways Blogging Has Changed Since Google's Helpful Content Update (Post HCU)

If you're a blogger who felt the earthquake that was Google's Helpful Content Update (HCU), you’re not alone. When it dropped in August 2022 (with follow-up rollouts in December 2022, September 2023, and the biggie in March 2024), many of us watched helplessly as our organic traffic did a nosedive. Like, “oh look, there goes […]

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Tara Jacobsen - Marketing Speaker

Welcome!

I’ve been a marketing pro since 1999 and have worked online full-time since 2008, helping thousands of entrepreneurs, bloggers, Etsy sellers, and creatives grow their businesses. With a psychology degree from Kent State, decades of hands-on experience, and a deep love for teaching practical strategies, everything I share comes from real-world testing - not theory. My goal is simple: give you proven tools, clear guidance, and honest advice so you can build a business that actually works!

More about me

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