So you’re thinking about launching something new—a business, a brand, a course, a side hustle (or heck, maybe just a really fun Etsy shop)... but that little voice inside your head keeps whispering, “Am I too old for this?” Let me answer that for you with a resounding NOPE! That voice? We’re muting her today. […]
How To Make $300 This Week Online (Without Starting a Business)
Okay, friend. Let’s say you need to make some money - quick. Not six months from now when your Etsy shop is thriving or your blog starts rolling in ad revenue. I mean this week. Like rent’s due, the car battery just died, and your kid has outgrown yet another pair of shoes! This isn’t […]
Faceless Marketing: 11 Smart Ways to Build Your Brand Without Showing Your Face
Let’s be real—not everyone wants to slap on makeup, fix their lighting, and smile at a camera just to get their message out there. And guess what? You absolutely don’t have to. Faceless marketing is having a major moment, and not just because people are camera-shy. It’s strategic, aesthetic, and (let's be honest) way less […]
9 Mindset Shifts That Help You Sell Without Feeling Sleazy
Let’s be real for a sec: the word “sales” has been hijacked by pushy DMs, slimy tactics, and those weird “hey girl!” messages from your high school lab partner who’s suddenly into collagen shakes. But selling doesn’t have to feel gross! In fact, when done with integrity, selling is just serving. It’s showing up, being […]
11 Ways To Make Money Online In July
Ah, July. That glorious month when everyone's out soaking up the sun, sipping on iced lattes, and not clicking on your blog posts. If you've been in the online biz for a hot minute - say, since 2008 like yours truly - you've probably noticed the pattern: traffic dips, ad revenue shrinks, and you're left […]
Hot Temps, Cool Cash: 11 Brilliant Ways To Make Money This Summer
Summer's here and you know what that means: the kids are home, the sun is shining, and the LAST thing you want is to be stuck inside hustling 24/7. But also... gas isn’t getting cheaper and neither are poolside margaritas! So what’s a creative, motivated gal supposed to do? Enter: summer side hustles that are […]
11 Systems That Saved My Sanity as a One-Woman Show
f you're a solopreneur, you know the hustle: juggling content creation, client communication, and marketing - all while trying to maintain your sanity. As someone who's not naturally organized (my daughter once had to rescue my collage magazines from chaos), I've discovered that implementing systems is the key to staying on track! Here are 11 […]
When to Start Your Halloween Marketing: A Smart Timeline for Creatives & Small Biz Owners
Listen, I get it—Halloween might feel like a fall thing, but if you wait until the leaves change to start marketing your spooky goodies? GIRL, you’re already ghosted by the algorithm! As a year-round seasonal fanatic (I’m literally sketching bats while it’s still 90 degrees out), I’ve learned that the real Halloween hustle starts while […]
9 Things to Stop Saying if You Want to Make More Money
Ever catch yourself saying something out loud and immediately feeling that little inner cringe? You know - the voice that’s like, “Oof, did I really just say that?” Well, if you're trying to grow your business and actually make good money (the kind that pays bills and lets you splurge on fancy pens or a […]
11 Legit Ways to Make Money Online Without Starting a Full-Blown Business
I’m gonna say the quiet part out loud: not everyone wants to be an entrepreneur. Not everyone is dreaming of launching a six-figure business or becoming a digital nomad sipping turmeric lattes in Bali. Some people just need to make a little extra money. Maybe you're unemployed, underemployed, or just plain tired of watching the […]
11 Things I Told My Best Friend Before She Started Blogging
So I was chatting with my besty Rebekah the other day (as one does) and she hit me with a biggie: “Okay, I think I want to start a blog. Like… for real.” Now, before I launched into a full TED Talk about blogging, I took a beat. Because I’ve been doing this for over […]
Why You Should Do 90% Work That You LOVE
Let’s be honest—you didn’t start your own business just to be miserable doing things you hate. You wanted freedom, fulfillment, and maybe a cute home office with a diffuser and a color-coded planner. But somewhere along the line, things got off track. Over the last 20 years, I’ve worked with close to a thousand small […]
9 Ways Blogging Has Changed Since Google's Helpful Content Update (Post HCU)
If you're a blogger who felt the earthquake that was Google's Helpful Content Update (HCU), you’re not alone. When it dropped in August 2022 (with follow-up rollouts in December 2022, September 2023, and the biggie in March 2024), many of us watched helplessly as our organic traffic did a nosedive. Like, “oh look, there goes […]
Substack vs Blog: 11 Real-World Truths to Help You Pick the Right Platform
Let me tell you about a convo I had this week with my marketing besty Rebekah. I’ve always wanted her to start a blog, mainly because, well... passive income, baby! You know how I feel about those sweet, sweet Mediavine ad dollars. But when I brought it up, she hit me with a compelling list […]
9 Tips To Build the Job of Your Dreams After 50 (Yes, It’s Totally Possible!)
Let me guess - you hit mid life, took a good long look at your life, and thought, “Wait a minute... is THIS what I want to be doing forever?” If so, friend, you're in good company. I’m right there with you! After decades of hustling, raising kids (or fur babies or plants or businesses), […]
When to Start Your Fall Marketing: A Must-Read Timeline for Small Business Owners!
As a certified Seasonal Queen, I’ve learned one hard truth over the years: if you’re thinking about fall in September, YOU'RE ALREADY LATE! While everyone else is out there sipping sweet tea and soaking up the sun, I’m in my office, knee-deep in pumpkins, plaid, and product mockups. And trust me, it pays off! The […]
Why Pinterest Is A Seasonal Search Engine Now (And How To Work It Like A Pro!)
Once upon a time, Pinterest was the land of evergreen content dreams. You could post something once, and it would float around in Pinterest-land forever like a glittery balloon of possibility. But those days are, well not gone, but they’ve definitely evolved. Pinterest is now a full-on seasonal search engine, and if you’re still treating […]
15 Free Images to Include on a Wealth-Building Vision Board
Let’s be real, wealth doesn’t show up just because you slap a picture of a yacht on your wall and hope for the best. But pairing aligned action with strong visual intention? NOW we’re talkin’. These images aren’t just pretty, they're powerful subconscious cues that remind your brain what’s possible, what you’re worthy of, and […]
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