Whether you’re shaking off the post‑holiday slump or riding the early‑spring momentum, February is your secret income month. This is the time when things shift: Valentines blur into spring planning, tax season starts whispering, and everyone else is still easing back into work. YOU? You’re about to jump into action - launch offers, shake up […]
The Ultimate Guide to Marketing to Minimal Core Aesthetic Customers
If your dream customer believes that less is absolutely more, prefers clean lines over clutter, and finds joy in an empty calendar square - you're speaking to the serene soul of Minimal Core. This aesthetic is all about intentionality, calm, and curation. It’s not cold or clinical - it’s deeply personal, highly refined, and quietly […]
The Ultimate Guide to Marketing to Dark Cottagecore Aesthetic Customers
If your dream customer wears black lace while harvesting herbs from her backyard garden, handwrites spell recipes by candlelight, and thinks stormy weather is a love language - you’re marketing to the bewitching world of Dark Cottagecore. Also known as Goth Cottagecore, Witchy Cottagecore, or even Dark Fairycore, this aesthetic blends the romantic rural life […]
Frosted but Make It Fancy: 11 Winter Brand Color Palettes You’ll Love
Winter branding doesn’t have to mean glittery red bows and Frozen-Elsa teal - unless you want that vibe. But for luxury brands, coaches, service pros, and creatives who want something a bit more sophisticated? It’s time to embrace winter’s magic without the cheesy tinsel! Enter: the cool-toned, snow-dusted, metallic-infused winter color palette. These branding colors […]
The Ultimate Guide to Marketing to Nature Core Aesthetic Customers
If your dream customer owns more linen dresses than leggings, presses wildflowers between the pages of her journals, and would rather be wandering barefoot through the woods than stuck in traffic - you, my friend, are marketing to the Naturecore aesthetic! This earthy, grounding, and wildly whimsical aesthetic celebrates the simple joy of connecting with […]
Snow Day, Pay Day: How To Make Money In The Winter
Winter doesn’t have to be all Netflix binges and electric blanket marathons (though, let’s be honest - those are very necessary!) It can also be an incredibly cozy and productive season to bring in some serious extra cash. Whether you're snowed in, snuggled up, or just not about that "leave the house" life until spring, […]
Ultimate Guide to Marketing to Librarian Core Aesthetic Customers
If your ideal customer has a home library organized by the Dewey Decimal System, wears sensible shoes with vintage flair, and thinks cardigans are a personality trait - you're officially marketing to the Librarian Core crowd. This aesthetic blends cozy academia, intellectual curiosity, and a warm sense of nostalgia. It’s where quiet luxury meets whimsical […]
How To Make Money In January: 11 Brilliant Ways To Start The Year Strong
January is a fresh, sparkly blank slate - the ultimate permission slip to try something new, clean out the cobwebs (literally AND metaphorically), and maybe even start making that extra cash you’ve been dreaming about. Whether you're hustling for fun money or looking to build a full-blown biz, there is so much opportunity in January […]
The Ultimate Guide to Marketing to Witchcore Aesthetic Customers
If your ideal customer charges their crystals during the full moon, has a tarot deck on their desk, and thinks mossy forest paths are better than beach vacations, welcome to the world of Witchcore marketing! This mystical, earth-rooted aesthetic blends cottagecore comfort with gothic vibes, apothecary charm, and a heavy dose of magical energy. And […]
Seasonal Branding Color Palettes to Freshen Up Your Feed All Year Long
If your branding has been feeling a little… samey, a seasonal color palette refresh might be exactly what you need. Just like fashion trends and coffee shop menus, your audience's attention shifts with the seasons - and your content should too! Seasonal branding is a fun, smart way to keep your social media, pins, and […]
What Your Brand Colors Say About You (And Your Vibe)
Ever wonder what your brand colors are whispering behind your back?!? Spoiler alert: they're saying a LOT. Color isn't just about aesthetics - it's emotional, energetic, and totally vibey. Your audience picks up on it instantly, even if they can’t quite explain why that teal-and-orange combo feels like a beachy vacation or that moody black-and-gold […]
The Ultimate Guide to Marketing to Whimsigoth Aesthetic Customers
If your dream customer layers velvet over velvet, decorates her home with crystal balls and mushroom lamps, and owns at least three incense holders shaped like moons - welcome to the Whimsigoth aesthetic. This style is a spellbinding mix of gothic glam, eclectic witchy charm, and 1990s mystical nostalgia. It’s Stevie Nicks meets Sabrina the […]
How to Use Color Psychology to Make Your Brand Pop (and Convert!)
Color isn’t just a pretty design choice - it’s a business tool. In fact, if you’re not intentionally using color psychology in your branding, marketing, or visual content, you might be missing out on one of the easiest ways to build trust, drive engagement, and increase conversions. As someone with a BA in Psychology and […]
The Ultimate Guide to Marketing to Royalcore Aesthetic Customers
If your dream customer has a soft spot for crowns, gilded mirrors, and walks through rose gardens in embroidered gowns - welcome to the Royalcore Aesthetic. This aesthetic blends classical elegance, fantasy royalty, historical romance, and unapologetic luxury. Think Versailles meets Bridgerton, but make it shoppable. Royalcore customers are seeking a fairytale lifestyle - even […]
What Time to Start Marketing for Cyber Monday
Cyber Monday may have started as Black Friday’s little digital sibling, but let’s be real - it’s officially a MAJOR event in its own right. Especially for online business owners, course creators, digital product queens, and ecom mavens. If you’ve got something to sell online, Cyber Monday is your moment - but ONLY if you […]
Bright Color Palettes That Still Feel Professional
Let’s just say it: not every brand needs to be beige. Or blush. Or that weird muted sage everyone’s using lately! If you're a coach, designer, course creator - or honestly, any kind of fabulous solopreneur - who’s ever been told to “tone it down,” let this be your permission slip to do the exact […]
11 Bold Branding Color Palettes That Stop the Scroll
If your brand’s color palette feels a little... meh, you’re not alone. So many women entrepreneurs play it safe with soft tones and subtle vibes - but what if your brand was the one that made people stop mid-scroll and say, “YES. That’s it.”? Enter: bold branding color palettes. Whether you're building a personal brand, […]
11 Passive Income Ideas That Actually Work (And What It Takes to Get There)
Let’s just get this out of the way: passive income doesn’t mean NO work. I know, I know - it sounds so dreamy to make money while you sleep (and yes, that can happen), but the truth is… there’s a solid chunk of work upfront before things start rolling on their own. That said? It’s […]
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