Ever wonder what your brand colors are whispering behind your back?!? Spoiler alert: they're saying a LOT. Color isn't just about aesthetics - it's emotional, energetic, and totally vibey. Your audience picks up on it instantly, even if they can’t quite explain why that teal-and-orange combo feels like a beachy vacation or that moody black-and-gold […]

Color isn’t just a pretty design choice - it’s a business tool. In fact, if you’re not intentionally using color psychology in your branding, marketing, or visual content, you might be missing out on one of the easiest ways to build trust, drive engagement, and increase conversions. As someone with a BA in Psychology and […]

Let’s just say it: not every brand needs to be beige. Or blush. Or that weird muted sage everyone’s using lately! If you're a coach, designer, course creator - or honestly, any kind of fabulous solopreneur - who’s ever been told to “tone it down,” let this be your permission slip to do the exact […]

If your brand’s color palette feels a little... meh, you’re not alone. So many women entrepreneurs play it safe with soft tones and subtle vibes - but what if your brand was the one that made people stop mid-scroll and say, “YES. That’s it.”? Enter: bold branding color palettes. Whether you're building a personal brand, […]