Target. Strategize. Implement.
Ready, shoot, aim is not a strategy, it is a tactic and one that can be super efficient in the short term. But often you will wind up with all kinds of loose ends, dropped balls and broken plans lying around when the smoke clears.
The first step in creating your fabulous life is to figure out exactly who you want to work with. Whether this is targeting an entire industry like Realtors or just 20 authors you want to work with, figuring out their Perfect Customer Profile or Avatar is the easiest way to get started in an intelligent, focused manner.
Once you know your audience, you need to set up a campaign to reach them so they know to buy from you. This could be on the internet with social and a website or in real life with direct mail, networking and belly-to-belly field work. The most important thing is that you have a battle plan that you can implement against.
Now to what you are probably great at, but this time your work will have a focus. It is much easier to know where you are going when you have a map…the implementation plan we work out together is that map. While there is a whole lot of leeway here, generally if you know what you need to do every day, week or month to hit your goals, getting there is much easier!
DWY | Strategic Marketing Mentoring
If you are the strong-willed creative type, you probably don’t need someone to hold your hand or help you “check in” daily. In fact, your problem is probably the opposite! People around you telling you to slow down or quit being so driven.
Mostly what I do is help you to make a focused, creative campaign and then provide the bumpers on the edges to make sure you stay on track. If you would like to find out more email me to schedule a 15 minute “get to know you” session where we can see if we would be a good fit to work together. Tara (at) MarketingArtfully.com.
Check out the Strategic Marketing Mentoring Program today… click here
DIY | Marketing Strategy Guide
The Marketing Strategy Guide is a comprehensive marketing walk-through. It takes you back to the basics with branding and product development then heads over to advanced marketing tactics that the pros (like me) use to create a duplicatable, sustainable marketing funnel that sells for you!
This workbooks contains all the worksheets and help that I share with my mentoring clients in an easy to use and follow design. PLUS it has videos, suggested resources and all the marketing goodness I can pack into one big book!
Check out the Marketing Strategy Guide today… click here
DIY | Marketing Mini Courses
All of the ideas for the mini courses come from YOU! Entrepreneurs, Realtors and Writers who are out working and just need to know how to do something without all the fluff around it. They are all less than a hour to learn (by design) and should only take an afternoon to implement!
Check out all the marketing mini courses today… click here
Webinar and Podcast Guest
Tara is a fun and entertaining podcast or webcast guest. No prima donna with a huge list of requirements, Tara is happy for the opportunity to be on your show and is more than willing to promote your show and share her recording with her large network of social media and email contacts.
A sampling of past shows:
- Radio Show – The Socialight, Deb Krier – Everything You Need To Know About Twitter
- YP.com – Local Brand Awareness – National Webinar (second highest registrations ever recorded)
- Wordlinger Podcast – Authority Marketing
- ContractorsSecretWeapon.com – Direct Response Marketing
- ePreneur Show – Email marketing
- How to Identify, Target, and Attract Your Readers Like a Bee to Honey
Just a few of the comments that Tara has received:
- Wow…great webinar. Thank you so so much! – Paolina, YP.com
- Awesome webinar yesterday! “100 Free Marketing Ideas” – Cynthia
- Thx for the AWESOME 100 Free Marketing Ideas Webinar, A TON of GREAT ideas, very useful! @rebornskincare
- gr8 webinar and tips today – @CRE8VEbunch
- thanks for a great webinar – many resources I had not heard of before – @MHAWestchester
- enjoyed the webinar today! Thanks! – Ten31Marketing
If you are looking for amazing marketing speaker with a wealth of marketing knowledge and a great attitude, you have picked the right gal. Tara is a sought after marketing presenter known for her “tell it like it is style” and giving 100 miles-an-hour presentations that will keep your audience engaged and taking notes the entire time. No boring old rehashed marketing ideas from years past, Tara is actively working with entrepreneur, Realtor and writer clients on a day-to-day basis, implementing the latest cutting edge marketing tactics that work today. She will give your audience concrete strategies that can be implemented immediately!
Tara is the founder of Marketing Artfully, a fifteen year old marketing company that creates cutting edge marketing strategies for small businesses. With a Bachelor’s Degree in Psychology and 15+ years of “in-the-trenches” marketing experience, Tara’s background prepared her for helping entrepreneurs, Realtors and writers grow their market share and profitability with “real life” marketing ideas and lead generating tips.
With her writing partner, Rebekah Welch, Tara was even presented with a coveted “Innovation Award” at a Western Regional Industry speaking event.
A sampling of past talks given:
- SEO For The Trades (Opening Speaker) – United Association of Mobile Contract Cleaners, Orlando Florida
- Marketing Planning Day – ASID American Society of Interior Designers, Denver CO
- Lunch & Learn, Real Estate Marketing To A Farm – Coral Springs FL MLS Board, Coral Springs FL
- Social Media Marketing Panelist – JV Alert, Denver CO
- Online Marketing Panelist – Affcon, Denver CO
- 100 Free Marketing Ideas – Colorado Leads Group, Centennial CO
- Marketing Like A Maniac – Dunedin Rotary Club, Dunedin FL
Call Tara Today To Schedule Your Next Event (or to get more info!) 727.415.9165
Custom Keynote Programs are one of Tara Jacobsen’s strengths. She will work with you and your colleagues before the event getting to know the theme, the goal, and all the details of your event, so that Tara can put together a spectacular presentation or workshop exactly fitting your specific needs!
Nice Things They Say
Tara has such passion for what she does! She draws you in with her enthusiasm that you can’t help but leave any training session with a renewed outlook on your business! She spends time speaking one on one with you before and after training sessions which leaves you feeling truly ‘cared for’ in her sessions! If you haven’t been to see her speak, put it on the top of your TO DO list! – Tanya
Your sense of humor grabbed everyone and your use of everyone’s name made a strong connection (even with Phil) and you told it like it is. Very refreshing. Christine Metzger – Upscale Plus Consignment, Wheat Ridge CO
Teach my group
Many small business owners want a more intimate learning environment than they can get during a workshop training session. I am happy to come out to teach to groups of 10 or more at a cost of $100 per attendee in Denver and Boulder. This is the same great training you get from my regular workshops, just on your timeline! If you would like me to come out and speak, please give me a call!
Realtor© Marketing Speaker
Tara works with brokers and MLS boards to provide quality keynotes for annual meetings as well as shorter, lunch-and-learn type settings.
Speaking fees are affordable and negotiable depending on the topic and group.
If you are looking for a great hands-on Realtor© marketing workshop, we can tailor an event focused on Realtor© marketing, internet marketing, social media or how to service your sellers.
Your training sessions today were so terrific – like I said that is the 1st time I’ve been at a seminar or training session that I didn’t put on my sunglasses even once (to take a quick snooze)!!!!! Also, I’d like to thank you for the personal help you gave me afterwards – that meant so much to me because it would have taken me forever to figure out what you did so quickly & effortlessly!!!!! You’re quite a gal & I feel very fortunate to have met you!! Keep up the GOOD WORK!!!!! Helen L. Maday Realtor©