Getting Things Done – Going From Big Ideas To Little Projects

Getting Things Done - Going From Big Ideas To Little Projects

I am a creative GENIUS marketing-wise. I can come up with a MILLION big ideas (okay maybe only hundreds of ideas), and now I have a system of capturing them so they don’t get lost… Getting Things Done – Start An Ideas List Today. But what’s next? How do I take all of those wicked […]

Best Twitter Accounts for Marketing, Entrepreneurs, Social Media, Authors, Podcasters and Startups

Best Twitter Accounts for Marketing, Entrepreneurs, Social Media, Authors, Podcasters and Startups

This is my own list of the top Twitter accounts that I follow. There are some pretty stringent criteria that I use to include someone including: Is it the person-person who monitors or answers Do they share great stuff Are they really using Twitter or is their feed full of just Facebook reposts Now you […]

Customizing LeadPages – Yes They Can Look Pretty and Different

Customizing Lead Pages - Yes They Can Look Pretty and Different

I love LeadPages. I especially love how easy it is to customize the look of everything and make them look pretty and different from everyone else’s. If you do decide to sign up, please consider using my affiliate link to do so! click here For those of you who don’t know what Lead Pages are, […]

3 Ways To Target Key Influencers In Your Industry

Three Ways To Target Key Influencers In Your Industry

So today we are going to be talking about key influencers. These are people in your industry or other influential people who potentially help your business. (please note in a first world marketing problem, my “assistant” Sammy asks to be let out towards the end of the video!) How Many Key Influencers Should You Target? […]

Keywords For Business – Includes Startup, Entrepreneur, Marketing, Writing and Small Business SEO Terms

Keywords For Business - SEO Search Engine Keywords

I do a lot writing and helping to develop keywords and focuses for my business clients. While I have 15+ years experience of doing SEO work, sometimes it is just nice to have a starting point where you can set off from with your Adwords planning tool search or even just to figure out what […]

4 Things To Focus On When You Are Updating Your WordPress Website | Website Design

4 Things To Focus On When You Are Updating Your Wordpress Website | Website Design

Website design is one of the things that I accidentally know how to do. Back in 2001 when I officially started my marketing company (it was called 4D Marketing back then) I needed to get work and making websites seemed like it would be a great idea. I had a working knowledge of how to […]

Case Study – Event Marketing (Donna Thornton)

Marketing Case Study - Event Marketing

Figuring out how to go about marketing your business and making more money is not always easy. Business owners know what they know, but often have no idea of how to craft a marketing plan that will be effective and not horrifically hard to implement. Today we are going to be looking at an Event […]

The Best Christmas Gifts For Small Business Owners and Entrepreneurs

The Best Christmas Presents For Small Business Owners and Entrepreneurs

Buying the best Christmas Gifts for entrepreneurs and small business owners can be hard! Should you get them something to help their business or should you stick to something personal? This list includes things that can help support them at a business level, a personal level and as a marketing genius who will be able […]

Becoming An Expert – How To Pick A Niche Market

Becoming An Expert - How To Pick A Niche Market

Becoming an expert is easy. Simply know more than the people who you are talking to. The big question is how to pick a niche market to become an expert in…that is the rub! I follow a gal who is simply amazing. She has been a hip-hop singer, waitress, coach, author, speaker, and many other […]

How To Sell A $97 Strategy Session – This One Is For Larry!

$97 Marketing consult

This post is about how to sell a $97 dollar consulting or strategy session. You are going to see the length and wonder what the heck is so hard about doing this, but this is actually a piece for one of my all time favorite clients who is EXPLODING in his business recently and ready […]

Podcast Marketing For Beginners – What To Do When You Are Starting Out

Podcast Marketing For Beginners -What To Do When You Are Starting Out

As you know I am a total marketing freak and I can speak super intelligently about many different types of marketing (public speaking, networking, graphic design, blogging, social media, SEO and about a gagillion more things). That said, I never had a podcast so I don’t feel like an expert at podcast this point by […]

100 Quick Marketing Activities You Can Do TODAY!

100 Marketing Activities You Can Do TODAY!

Marketing is all about doing something…writing a book, making a sales page, posting to social media. But honestly, our biggest marketing “wins” coming from forward movement, just doing some kind of Marketing Activity instead of waiting until everything is perfect. This is list of marketing tactics…each is a little nibble of something you can do […]

Are You Going All Justin Timberlake With Your Marketing?

Justin Timerlake Marketing

Small business marketing is a lonely game. You spend hours and hours crafting a great sales page or doing a ton of graphics or writing a blog post…then you send it out into the world and hope someone, somewhere will like it enough to actually read it and come back to you with wallet in […]

Entrepreneur Marketing For Startups – If It Sounds Too Good To Be True

Entrepreneur Marketing - Startup warning

Entrepreneur Marketing is one of the most predatory areas of marketing today. Fleecing “newbies” out of their hard earned money is big business and we are here to tell our entrepreneur friends some hard truths (that might just save them some money and time!) The 10K A Month Pipe Dream Internet marketers (the people who […]

Free Marketing Courses

Free Marketing Training and Tools

Are you looking for amazing free marketing ideas? We have the goods for you right here! Get help with your social media, newsletters, small business marketing, realtor marketing and more. These are not just thrown together classes or some kind of come on to buy something else, every one of them is chock full of […]

Choosing A Niche – But Do You LOVE It?

Choosing a niche

When you are doing entrepreneur marketing, there is nothing more important than to know who your perfect client is and then focus exclusively on that person when developing products or services. One of the ways that we recommend figuring out what you’re selling is to figure out what you like to do best. As entrepreneurs, […]

Entrepreneur Marketing – Marketing Focus…what are your three most important things?

Business Focus - Three Things

Okay, if you have followed me for any period of time you know that I think that you should only have three main focuses (focusi?) for your business and your entrepreneur marketing. Because most entrepreneurs are a little ADD and jump around, I strongly suggest that my clients pick three things for three months at […]

Content Creation – ESL Problems (English as a second language)

There is nothing to writing. All you do is sit down at a typewriter and bleed. - Ernest Hemingway

Content creation is hard, even for prolific writers. We have a number of clients who are fully capable of producing their own content, but who do not put fingers to keyboard consistently enough to make a large or consistent body of work. Writing everyday or even every few days is hard and the proliferation of […]

Evergreen Marketing – Why Evergreen Entrepreneurs Are So Cool

Go on failing. Go on. Only next time, try to fail better. Samuel Beckett Quotes

Evergreen marketing is such a foreign concept in this time of social media startups and hand waving, chasing your tail small business marketing. Evergreen marketing, heck evergreen entrepreneurship in general is a dying art and one I think deserves a little bit of credit, instead of the scorn I feel out in the marketplace for […]

What Is Evergreen Marketing?

What is Evergreen Marketing | Evergreen Marketing Definition

So, I am writing a book about evergreen marketing and thought, huh, need a definition for evergreen marketing, will just pop on the interwebs to grab one. Much to my surprise, this stable, solid marketing concept is not defined ANYWHERE on the internet! Since we have to do it ourselves, let’s start with what evergreen […]

Entrepreneur Marketing – Preaching to the Converted

entrepreneur marketing - preaching to the convertred

Entrepreneur marketing is hard enough, but no one will really tell you what you are doing wrong. I KNOW, having spent hundreds (maybe thousands) of hours talking to, coaching and teaching entrepreneurs. Now, just so you know, my kind of entrepreneurs are solopreneurs, small companies, Realtors and writers, not those hard charging, 50 employee, 5 […]

Entrepreneur Marketing – Branding and Internet Marketing Verbs (Eponyms)

Entrepreneur Marketing - Internet marketing Eponyms

Entrepreneur marketing is all about getting your branding out there. Recently there have been a whole rash of new internet marketing eponyms that are actually verbs! Not to get all grammar-y, but in today’s post we are going to be talking about nouns and verbs. Nouns and verbs (according to Websters Dictionary) are: Noun: any […]

Direct Sales Versus Network Marketing (MLM)

Entrepreneur Marketing MLM Direct Sales

Many of our entrepreneur marketing coaching clients are involved in Direct Sales or MLMs. Because I was not sure I actually knew the difference (okay, I admit, I didn’t know there WAS a difference!), I thought I should get some help from an expert in the industry! Guest post by Direct Sales Expert – Tina […]

20 Percent Of Marketing Works But Which 20 Percent

20 Percent of Marketing Works

I have heard that 20 percent of marketing works, but which 20 percent is working is often a really good question! There are no hard and fast rules about how marketing works, but we CAN track the results of that marketing. In the old days, we knew some good numbers about marketing, send out a […]

Hot Small Business Marketing Help

Small Business Entrepreur Marketing

Hot Small Business Marketing Help is a mix of the latest posts that we just LOVE, selected resources that we think are hot and a mix of our products and affiliate products that we recommend. This is meant to be an overall resource for small business, entrepreneur and realtor marketers. General Small Business Tools Small […]

How To Find Your Small Business Passion

Finding your small business passion

Finding your passion is all the rage today. You are supposed to get out there and start doing what you are put on this earth to do. Problem is, most people do not know what their small business passion is! Yesterday I wrote about having a small business and entrepreneur marketing focus and man-o-man was […]

Small Business & Entrepreneur Marketing Focus

Small Business And Entrepreneur Marketing Focus

Having a small business marketing focus is the one thing that will increase your chances for success dramatically! The business owners and entrepreneurs who are clear about their products and services will succeed every time over someone with a great idea but no goals. One of my buddys, Dunedin Realtor Deborah Ward, posted this Brian […]

Features Versus Benefits Part Deux

Features versus benefits

My features versus benefits post asking whether you are selling the steak or the sizzle is one that pops up quite a bit on my google analytics. It seems like every small business marketer has struggled at one time or another with trying to figure out what is a feature and what is a benefit. […]

Small Business Marketing Planning

Small Business Marketing Planning

Small business marketing planning is something most entrepreneurs and small business owners never do, much to their detriment. They spend their time jumping from the latest new thing to the next big thing, never stopping for a breath. So what does small business marketing planning entail exactly? Here are some of the steps that we […]

Small Business Marketing Say EXACTLY What You Are Selling

Small Business Marketing Products and Services

Small business marketing does not always come naturally and I see a lot of mistakes out there. One of the biggies is assuming your customers know what you sell! Now if you are a florist, I assume you sell Flowers BUT you may have the neatest gift shop ever in your store too! Mechanics fix […]

Is Small Business Marketing EVER Done

Small Business Marketing Questions

I talk with small business owners, entrepreneurs and realtors on a daily basis and what I hear most often…is my small business marketing EVER done. This usually follows them telling me that they had a website built a couple of years ago and now people are telling them they need a blog. OR they are […]

Affiliate Marketing Where Is Your Passion

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Affiliate marketing is a topic that comes up A LOT in my world. Bloggers are often affiliate marketers and I have just one word of warning for them. Make sure to follow your passion! Many of the small business blogs that we develop are for affiliates. Oftentimes they have picked a topic that is “hot” […]

Small Business Marketing Where Do You Find The Time

Small business marketing takes time. I hate to be the bearer of bad news but… Now you can farm some of it out to take a little less time, but that is only after you have spent a while understanding it first. Recently I have read and listened to a couple of neat talks on […]

Duplicate Content for Small Business Owners and MLMs

Sorting out duplicate content

As some of you may know, I do internet and offline marketing for small business owners BUT I also do A LOT of research into hard core internet marketing since many of the techniques I learn from those guys translate into something that my small business owners, entrepreneurs and realtors can use! The other day […]

Small Business and Entrepreneur Marketing Do what the fast kids do

Small Business and Entrepreneur Marketing

Small Business Owners and Entrepreneurs can feel like it is hard to get wind in their sales for their marketing efforts in today’s economy! Well I heard the magic words yesterday for how to get those efforts going again…:) My friend (Dunedin Realtor, Deb Ward) sends her child out in what looks to me like […]

Real Small Business Marketing

Real Small Business Marketing

Real small business marketing is NOT a lot of things. It is not social networking like facebook or twitter. It is not throwing up a blog and hoping someone will come. It is not signing up for the latest online directory or craigs list or usfreeads. What real small business marketing is is hard work. […]

Small Business Marketing There is no set it and forget it!

Loudspeaker Salesman

This post about small business marketing is a follow up to “There is no one marketing thing that works“. In that post I gave small business marketers the bad news that there is one marketing thing that works like the old yellow page ads used to. Well get ready for more bad news! If you […]

Small Business Keyword Marketing

Small Business Keyword Marketing

In my post yesterday about entrepreneur internet marketing I talked a little bit about keyword selection but I feel like I did not explain how fun small business keyword marketing can be! Here is a little bit about what prompted my keyword obsession this week… So I am always working on great keyword selection for […]

Entrepreneur Internet Marketing Tips

entrepreneur internet marketing

When I think of my entrepreneur internet marketing efforts, I have to say that I have some huge wins and some blistering defeats. In all cases I started with a great idea and then either implemented it well or became distracted and moved on to something new. Entrepreneurs are a strange breed, we enjoy the […]

There is no one marketing thing that works

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I have been talking about this with humans A LOT lately so I am just going to get it off my chest here. There is NO ONE marketing thing that works! Facebook is not going to change your life, getting a blog or a website will not get you 1000 prospects tomorrow, new business cards […]

Internet Marketing – Making the most of your marketing efforts

people iStock_000000113302_2

When you start internet marketing, or real life marketing for that matter, you are all fired up. You are going to tweet, and facebook and get a blog and free websites and and and…. Then one of two things happens A) nothing works because you did one thing on each of those mediums or 2) […]

Email Marketing – Hiding your list

Super secret email newsletters

I like email marketing as much as the next gal! I have numerous lists of people who have subscribed to receive my message and I email them twice a month with great marketing information in my newsletter. Do you know something funny I noticed recently? You can’t subscribe to my “real” email newsletter! HA! Over […]

Making a Membership Site

Making A Membership Site is HARD! If you are planning one or even considering making one I have some tips and tricks that I have discovered while making my Small Business, Entrepreneur and Realtor Marketing Membership site. Step One – Figure out what you are going to sell on your membership site I have A […]

Big Changes Coming!

Hi All – Just wanted to let you know that are some BIG (exciting) changes coming soon to Marketing Artfully in the Small Business Internet Marketing, Realtor Marketing and General Marketing Info Arenas!!! Here are just a few of the things we are going to be doing: Creating a membership site where we can keep […]

Realtor and Small Business Marketing Tip – Google Voice!

Google Voice - Realtor and Small Business Marketing

So you know I like make sure my realtors and small business owners know the latest and greatest marketing information so that you can take over and dominate your market! Well today’s topic is Google Voice! I signed up for Google Voice a few weeks ago and got the notification the other day that I […]

Social Networking Workshop! October 19-20th Westminster CO

Small Business Owners, Social Networking is Not A Gimmick, Hype Or A Fad … It’s Just A Smarter Way Of Generating REAL LEADS! Marketing Expert Tara Jacobsen can show you how to make the most of your time using Facebook, LinkedIn and Twitter Every Small Business Owner knows that social networking SHOULD be part of […]

Small Business Marketing – Success Is HARD!

When you think about small business marketing success, there is no magic bullet! I am sorry to be the one to tell you that, but I sick of hearing about “get rich quick” schemes. I work in the trenches everyday with small business owners and they are busting their humps to succeed. They are learning […]

One-offs – How they cost small business owners time and opportunity!

According to Miriam Webster “one-offs” are limited to a single time, occasion or instance. I see MANY small business owners making the mistake of looking at customers as a one-off and also looking at one-off projects as real opportunities rather than the tremendous problems they really are! One-offing Your Customers I know, that sounds kind […]

How To Pick New Small Business Opportunities

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This month’s second small business marketing newsletter was about having multiple streams of income, which got me thinking about how we should choose those streams for ourselves. I have a confession to make…I am a huge proponent of multiple streams of income and I have an entrepreneurial spirit so I spend lots of time considering […]

Twitter Day – How to use twitter for your small business!

So I am determined to get some value out of twitter and social networking for my business! With that in mind I have set out on a mission to figure out how to make twitter work for me and my tribe…:) These are my twitter numbers right now (I did follow a bunch of people […]

Social Networking Will Replace Google?

So why do I think social networking will replace google and how does that make this post a followup to telling the truth? (I wrote a post a couple of days ago about why I think that telling the truth is the best way to conduct business!) Firstly, I attended a Jeffery Gitomer training session […]

How To Be A Successful Entrepreneur – Always tell the truth!

Successful entrepreneurs come in all styles! Donald Trump is RUTHLESS, Martha Stewart is OBSESSED and my all time favorite Seth Godin ALWAYS tells the truth. Even when it is inconvenient! I read a recent post he had that talked about how what you say, what you do and who you are should all be the […]

Marketing Planning for Entrepreneurs

Entrepreneurs are strange creatures! We hop from great idea to great idea, often not stopping to dig into how to actually DO the last great thing. Well I have the secret to stop the entrepreneurial madness – do the first thing first! I know, that is not glamorous. There are no shiny pieces or exciting opportunities. All […]